To which language should you translate to localize in Nicaragua?
LANGUAGE INSIGHT
Official language
Spanish (95.3%; 6.71 mln)
Actual languages
Spanish (95.3%; 6.71 mln), Miskito (2.2%; 155k), English Creole (0.5%; 35k), Sumo (0.2%; 14k), other (1.8%; 126k)
What the top 150 best localized websites in the world do in Nicaragua
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
53/150 localize by translating into Spanish
2/150 localize by translating into LatAm Spanish
1/150 localizes by translating into both Spanish and Nicaraguan Sign Language
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
LOréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $10.6 billion (2022). Refined Petroleum ($779M), Knit T-shirts ($667M), Light Rubberized Knitted Fabric ($510M), Crude Petroleum ($331M), and Packaged Medicaments ($302M), importing mostly from United States ($2.72B), China ($1.18B), Honduras ($1.02B), Guatemala ($1B), and Mexico ($994M).
Financial inclusion factors (over 15 years of age) • 23.2% have an account with a financial institution • 2.9% have a credit card • 6.6% have a mobile money account
Ease of doing business Moderate Easy to conduct business (54.4 out of 100), 27 out of 32 Latin American & Caribbean countries, 144 worldwide out of 190 countries (2023, World Bank).
Global Innovation Index Ranked 17th out of 19 Latin American & Caribbean countries, 115th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Exports $7.92 billion (2022). Knit T-shirts ($1B), Gold ($979M), Coffee ($778M), Insulated Wire ($706M), and Rolled Tobacco ($407M), exporting mostly to United States ($4.09B), Mexico ($943M), Honduras ($541M), El Salvador ($437M), and Costa Rica ($230M).
Main local online stores amazon.com, encuentra24.com and ebay.com.
Economic freedom ‘Mostly unfree’ (53.4 out of 100), 25th out of 32 countries in the Americas region, and 122 worldwide out of 184 countries (2024, Heritage Foundation and Wall Street Journal).
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Nicaragua observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2019)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels For most Nicaraguans, radio and TV are the main sources of news. There are more than 100 radio stations, many of them in the capital, and several TV networks. “Journalism as a whole is stigmatised,” says Reporters Without Borders. The group says journalists face harassment, arbitrary arrest and death threats. Many of the main TV networks favour particular political factions and members of the ruling elite have financial stakes in media outlets, says Freedom House, asserting that the Ortega administration “engages in systematic efforts to obstruct and discredit media critics”.
Share of web traffic by device 41.84% mobile phones, 57.07% computers (laptops and desktops), 1.06% tablet devices and 0.04% other devices.
Median speed of mobile Internet connection 16.41 Mbps
Median speed of fixed Internet connection 51.16 Mbps
Mobile connection as a percentage of total population:120%
Percentage of mobile connections that are broadband (3G-5G):93.5%
Mostpopular web search engines Google (94.93%), Bing (4.44%), Yahoo! (0.27%), DuckDuckGo (0.13%), Yandex (0.01%), other (0.13%)
Most used social media Facebook (66.16%), Pinterest (11.62%), Instagram (11.51%), YouTube (5.17%), Twitter (4.28%), LinkedIn (0.61%), Reddit (0.3%), other (0.35%)
Ethnicity The population is composed as follows: 69% Mestizo; 7% European descendants; 9% Africans; 5% Indigenous. Nicaraguans are very respectful of how others think and act. In general, religion and ethnicity do not affect workplace relations.
Corruption perceptions Index Nicaragua scored 19 out of 100, ranked 167 out 180 countries worldwide.
Current health expenditure 9.68% of GDP
CO2 emissions 0.7 metric tons per capita
Religion 73% of the population is Roman Catholic and the other 16% are protestant.
Class In the urban context, there are three main categories: High class: Aristocratic families (with identifiable surnames) and upper echelon business people; Middle class: Professionals and small business; Low class: which includes paid labourers, people living in poor neighbourhoods and marginal urban and peri-urban areas. Class issues are less conspicuous in rural areas, being mostly determined by access to land and natural and economic resources.
World Happiness Index Nicaragua ranked 45 out of 146 countries, with a score of 6.165
Current education expenditure 88.6% of total expenditure in public institutions
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Country Curiosities
Nicaragua’s cultural diversity is enriched by the Miskito people, an indigenous group living primarily along the remote northeastern Mosquito Coast. This less-traveled region offers a rare glimpse into their centuries-old traditions and way of life. The Miskito people speak their own language and maintain distinct customs, setting them apart from the Hispanic influences that dominate much of the country. Their culture reflects a unique blend of indigenous, African, and colonial heritage, making the Miskito a vital part of Nicaragua’s cultural mosaic.
Additionally…
Nicaragua’s name combines Nicarao, the indigenous tribe by Lake Nicaragua, and the Spanish word “agua” for its abundant water features.
While Spanish is the official language, Nicaragua has preserved pre-colonial languages like Misquito and Garifuna, along with Creole English.
Nicaragua is rich in water resources, with Lake Cocibolca covering 8,264 square kilometers, the largest in Central America and third largest in Latin America.
Located on the Pacific Ring of Fire, Nicaragua is highly seismically active and has 58 volcanic formations, six of which are active.
In 2024, the Tobacco Products market in Nicaragua is projected to generate a revenue of €243.5m.
Nicaragua is the largest country in Central America, despite not being particularly large on a global scale.
Nicaragua is the poorest country in Central America, and second poorest in the Western Hemisphere, though it offers free healthcare to its citizens.
Nicaragua is the safest country in Central America, with a homicide rate of 8.7 per 100,000 people, and the sixth safest in Latin America and the Caribbean.
Nicaragua was colonized by both the Spanish and the British, a rare occurrence in the Americas.
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: SL_Photography, iStock
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