To which language should you translate to localize in Paraguay?
LANGUAGE INSIGHT
Official language
Spanish (55.1%), Guaraní (40.1%)
Actual languages
Spanish (55.1%), Guaraní (40.1%), Portuguese (2.2%), German (0.9%), other (1.7%)
What the top 150 best localized websites in the world do in Paraguay
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
64/150 localize by translating into Standard Spanish
4/150 localize by translating into LatAm Spanish
2/150 localize by translating into both Spanish and Guaraní
1/150 localizes by translating into Spanish, Guaraní and Nivaclé
1/150 localizes by translating into Spanish, Guaraní, Nivaclé and Paraguayan Sign Language
1/150 localizes by translating into both Spanish and Portuguese
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
L'Oréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $13.4 billion (2021). Broadcasting Equipment ($1.52B), Refined Petroleum ($1.4B), Cars ($515M), Pesticides ($340M), and Mixed Mineral or Chemical Fertilizers ($290M), importing mostly from China ($3.73B), Brazil ($3.06B), United States ($1.55B), Argentina ($1.13B), and Chile ($437M).
Financial inclusion factors (over 15 years of age) • 27.1% have an account with a financial institution • 3.2% have a credit card • 37.7% have a mobile money account
Ease of doing business Ease of conducting business is medium (rated 59.1 out of 100). Ranked 18th out of 32 Latin American and Caribbean countries. Ranked 125th out of 190 countries worldwide (2022, World Bank)
Exports $10.8 billion (2021). Soybeans ($2.99B), Electricity ($1.63B), Bovine Meat ($790M), Frozen Bovine Meat ($777M), and Soybean Meal ($766M), exporting mostly to Brazil ($3.56B), Argentina ($2.65B), Chile ($1.01B), Russia ($757M), and India ($235M).
Main local online stores ComprasParaguai.com.br, Compras no Paraguai, MEGA ELETRONICOS, Navenet Atacado, Master10, xoppi.com, paraguailojaseprodutos.com, Stock.
Economic freedom ‘Moderately free’ (rated 61 out of 100). Ranked 16th out of 32 Latin American countries. Ranked 76th out of 186 countries worldwide (2023, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 12th out of 18 Latin American and Caribbean countries, and 91st out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.
Paraguay's Most Specialized Products
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Paraguay observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2015)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels Privately-owned and state outlets make up the broadcasting landscape. Radio is a key news medium. Major business groups dominate the media industry. Reporters Without Borders (RSF) says ownership is concentrated in a few hands. The constitution provides for a free press and media operate with few official curbs. The border area where Paraguay meets Brazil and Argentina is particularly dangerous for reporters attempting to cover crime and corruption stories, says Freedom House.
Share of web traffic by device 74.58% mobile phones, 24.65% computers (laptops and desktops), 0.70% tablet devices and 0.06% other devices.
Median speed of mobile Internet connection 17.45 Mbps
Median speed of fixed Internet connection 68.24 Mbps
Mobile connection as a percentage of total population:110.2%
Percentage of mobile connections that are broadband (3G-5G):86.8%
Mostpopular web search engines Google (96.23%), Bing (2.76%), Petal Search (0.53%), Yahoo! (0.25%), DuckduckGo (0.1%), other (0.13%).
Most used social media Facebook (96.21%), Instagram (1.87%), Twitter (0.75%), Pinterest (0.69%), YouTube (0.43%), Reddit (0.02%), Tumblr (0.02%), other (0.01%).
Gender In cultural terms, women are generally still seen as sexual objects and charged with household duties, even if they hold a full-time position. In other words, Paraguay considerably lags first world standards in women’s equality. The workplace is really a man’s world in Paraguay. In recent years, women have gained access to many positions in the job market as well as in politics, economics, but still face a lot of sexual harassment despite the many interest groups and the government is working to minimize this situation.
Class A strong sense of social class pervades Paraguayan society. The classes are defined by a combination of family origins, education level and income level. Inflation is high and the lower class is currently paying the consequences of a deteriorated economy, with wages, already low, not keeping pace with inflation. In the workplace, lower classes may feel resentment toward the higher class while the higher classes may feel disdain for the lower classes. People from the higher classes tend to have the higher positions, with the lower classes filling the lower positions with less pay.
Corruption perceptions Index Paraguay scored 28 out of 100, ranked 137 out 180 countries worldwide.
Religion Paraguay is mainly a Catholic country, but there is a proliferation of Christian sects, Mormons, Baptists and Protestant. Paraguayan people are believers and religious holidays are very important. In the workplace, staff are expected to participate in ceremonies or funerals, especially on the death of an immediate family member of a colleague. The default assumption is that one is Catholic.
Ethnicity Most Paraguayans are mestizo, of Spanish and Native Indian origins. True indigenous people are a minority and there are some European, Asian, Middle Eastern and Argentine immigrants. Historically, Paraguay experienced the most peaceful inter-mix of the European and indigenous people. Hence Paraguay has two official languages, Spanish and Guarani. Paraguay is truly a bilingual country with a high percentage of people speaking both official languages.
World Happiness Index Paraguay ranked 73 out of 137 countries, with a score of 5.578.
Current education expenditure 94.2% of total expenditure in public institutions
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Donyanedomam, iStock
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