Mafe de Baggis

For 30 years, she has used storytelling to connect people, media, and products, helping companies, individuals, and organizations build a digital presence that is meaningful, harmonious, and consistent with their brand. She works with stories, relationships, and strategy, drawing inspiration from books, cinema, travel, all forms of intelligence, and the body—because marketing thrives when it is well nourished. Her latest books, co-authored with Alberto Puliafito for Apogeo, are In principio era ChatGPT (2023) and E poi arrivò DeepSeek (2025).