Don Norman

Don Norman is an American scholar, educator, and writer. He is a distinguished professor (retired) at the University of California, San Diego, where he served as chair of the Psychology Department, founder and first chair of the Cognitive Science Department, and founder of the Design Lab. He was also VP at Apple, co-founded the Nielsen Norman group, and has received numerous awards and three honorary degrees. A strong advocate of human-centered design (HCD), Norman has influenced the discipline by inspiring and mentoring generations of designers. He has published 21 books, most notably "The Design of Everyday Things", "Emotional Design", and his latest, "Design for a Better World: Meaningful, Sustainable, Humanity Centered." He now helps run a nonprofit charity, the Don Norman Design Award and Summit, championing and rewarding those practicing HCD.