Economy + Geopolitics
Reach more of the Internet’s purchasing power.
Where to do business online.
Join our moderator Marjoleine Groot Nibbelink in this conversation and listen to our panelists, key experts of the industry, to discover more about the new version of T-index – a tool that reveals the languages and countries with the greatest potential across 200 different product categories – and to catch up with the different trends in the localization industry.
The new 2021 T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.
Try it nowParticipants
Marjolein Groot Nibbelink
CEO @MultiLingual Media
"T-index takes into consideration all of the following factors in determining the economic fitness of a market: GDP, culture, geography, product categories, languages spoken and internet access. They are all very important."
Luca De Biase
RESEARCH DIRECTOR @IMMINENT
"The meaning of all this, is that every place in the world has its own way to speak and to explain what they want, feel, and hope and that's why looking for a way to synthetize all this with a number means that you have to go for complexity and for this fitness theory. The T-index is just a first step in this direction, it can help traveling between different cultures and languages with a strong idea of doing business by understanding and being understood."
Marco Trombetti
CEO AND CO-FOUNDER @TRANSLATED
"A few years ago we discovered Luciano Pietronero's economic complexity theory and the concept of fitness, so by looking at that we found out that geographic limitations, that relate to logistics, and cultural proximity which combined can show us how well a product can go into another market. this year we are presenting the biggest change in t-index since its creation in 2013."
Luciano Pietronero
PRESIDENT @CENTRO ENRICO FERMI
"Through the concept of economic fitness many predictive models, such as the BRIC in 2001 fall. The t-index is the first application in this domain, and we can do much more…"
Renato Beninatto
CEO @NIMDZI INSIGHTS
"This is a fantastic tool for people who will have to have a business case to justify to their internal organizations, wether to invest in a certain market or not, it's a tool that's been missing with this level of sophistication that we haven't seen in the industry"
Salvatore Giammarresi
HEAD OF LOCALIZATION @AIRBNB
"We had to expand and so we doubled the locals and in that exercise we relied on t-index to understand which countries, which locals we should have been into"
Alessandra Binazzi
HEAD OF GLOBAL LOCALIZATION @ASICS DIGITAL
"Language and culture are not just related, but intertwined. In many ways language identifies culture, language is communication and so it is required to operate proficiently in any culture"
Andrew Smart
Co-Founder @Slator
"Most countries in ASEAN rank low or very low in terms of English language proficiency. We all know that people prefer to buy in their native language, culture is very important, so I really have to commend the T-index for identifying and quantifying the key target languages here in ASEAN."
Marco Gervasi
LEADING EXPERT E-COMMERCE IN CHINA
"China's retail e-commerce market is project to be 2 trillion USD in 2021, three times the size of the US market. In 2021 China had 900 million online shoppers, just to show the potential e-commerce has there."