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Kazakhstan

Asia

To which language should you translate to localize in Kazakhstan?

LANGUAGE INSIGHT

Official language

Kazakh (64.4%)

Actual languages

Kazakh (64.4%), Russian (19%), Ukrainian (5%), German (3.1%), Uzbek (2.3%), Tatar (2%), other (4.2%)

What the top 150 best localized websites in the world do in Kazakhstan

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 26/150 localize by translating into Russian.
  • 20/150 localize by translating into both Russian and Kazakh.
  • 4/150 localize by translating into Kazakh.
  • 1/150 localizes by translating into both Kazakh (Cyrillic) and Kazakh (Arabic).
  • 1/150 localizes by translating into both Russian and Simplified Chinese.
  • 1/150 localizes by translating into Russian, French, Spanish, German, Italian, Portuguese, Bahasa Indonesia, Hungarian, Polish, Romanian, Turkish, Japanese, Simplified Chinese, Traditional Chinese, Thai and Ukrainian.
  • 1/150 localizes by translating into Slovak.
  • 1/150 localizes by translating into French.
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization not available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization not available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization not available LOréal
  • Localization available Land Rover
  • Localization not available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization not available Marriott
  • Localization available MasterCard
  • Localization not available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization not available Spotify
  • Localization available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization not available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization not available Zoom
Available in

IF YOU NEED OTHERS INFORMATION, BELOW YOU CAN FIND A SELECTION OF ECONOMIC/SOCIAL/CULTURAL DATA

Overview


Language

Official language
Kazakh (64.4%)

T-index
0.22%

T-Index ranks countries according to their potential for online sales.

Other languages
Russian (19%), Ukrainian (5%), German (3.1%), Uzbek (2.3%), Tatar (2%), other (4.2%).

English
Very low proficiency (EF) – 103 of 114 countries/regions in the world- 20/23 position in Asia.

Demography

Capital: Nur-Sultan
Currency: Kazakhstani tenge
Population: 20.33 million 
Population density: 7/km2

Economy

GDP: 261.4 billion USD (2023)
GDP per capita: 13,136.62 USD ‎(2023) ‎
Exports: 98.7 billion USD (2022)

Statistics

Internet users: 92.3% penetration, 18.19 million
Unemployment rate: 4.8% (2023)
Urbanisation: 58% (2023)
Literacy: 100% (2020)

Conventions

Numbering system
Arabic numerals with comma as decimal separator

Date format: dd-mm-yyyy
Time: 24h time system
Country code: 007

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$57.9 billion (2022). Cars ($3.21B), Broadcasting Equipment ($1.61B), Packaged Medicaments ($1.27B), Vehicle Bodies (including cabs) for the motor vehicles (8701 to 8705) ($1.03B), and Planes, Helicopters, and/or Spacecraft ($996M), importing mostly from Russia ($16.5B), China ($16.2B), Germany ($2.87B), South Korea ($2.26B), and Turkey ($1.67B).

Financial inclusion factors (over 15 years of  age)
• 81.1% have an account with a financial institution
• 20.9% have a credit card
• 31.4% make online purchases

Ease of doing business
It is very easy to conduct business (rated 79.6 out of 100) ranked 4th out of 25 European & Central Asian countries and ranked 25th out of 190 countries worldwide (2023, World Bank).

Exports
$98.7 billion (2022).  Crude Petroleum ($47.6B), Gold ($9.73B), Refined Copper ($3.8B), Ferroalloys ($3.29B), and Radioactive Chemicals ($2.85B), exporting mostly to China ($13.4B), Italy ($12.4B), Russia ($8.78B), United Kingdom ($8.01B), and Netherlands ($5.48B).

In 2022, Kazakhstan was the world’s biggest exporter of Radioactive Chemicals ($2.85B) and Chromium Oxides and Hydroxides ($242M).

Economic freedom
‘Moderately free’ (62 out of 100) ranked 13th out of 39 Asia-Pacific countries, ranked 66th out of 176 countries worldwide (2024, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 3rd out of 10 Central and Southern Asian countries, 81st out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2020)
Service Exports

Source: OEC

Trade balance of goods from 2013 to 2023

Source: Statista

Historical Data Trade Imports

The following section uses historical trade data imports from partners of Kazakhstan.

Historical Data Trade Exports

The following section uses historical trade data exports from partners of Kazakhstan.

Source: OEC

The Top Export Opportunities for Kazakhstan by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Kazakhstan is not specialized in.

Kazakhstan's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

Source: OEC

Kazakhstan's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Kazakhstan observed and expected exports in each product.

Source: OEC

Market Growth Imports (2020)

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports (2020)

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media languages Kazakh, Russian and English.

The media scene is dominated by state-owned and pro-government outlets. Most major outlets are controlled by the government directly or indirectly. Nearly all pro-opposition print titles have been closed or forced into exile. Those that remain are “collapsing under the impact of fines”, says Reporters Without Borders (RSF). TV is the most popular medium. The government operates national networks. Russian stations are carried via cable and satellite. The internet is “closely controlled, with mass surveillance, imprisonment of bloggers and frequent cuts in access to news websites, social networks and messaging services”, says RSF.

The press

Kazakhstanskaya Pravda – state-run, Russian-language
Yegemen Qazaqstan – state-run, Kazakh-language
Ekspress-K – private, Russian-language
Zhas Alash – private, Kazakh-language
Liter – private, daily
Vremya – private, Russian-language
Karavan – private, weekly

Television

Qazaqstan – state-owned, in Kazakh and Russian
Khabar TV – state-owned, news network
El-Arna – state-owned, news and entertainment
Kazakh Commercial TV (KTK) – private, in Kazakh and Russian
Eurasia 1 – majority government-owned
Channel 31 – private
Channel 7 – private

Radio

Qazaq Radiosy – state-owned, broadcasts in Kazakh and Russian
Europa Plus – private, Almaty, Astana
Tengri FM – private, Almaty
Russkoye Radio-Aziya – private, Almaty, Astana

News agency

Kazinform – state-owned; English-language pages
Interfax Kazakhstan – a service of Russian news agency Interfax; English-language pages
Tengrinews – private, news website

Media data source: BBC


Internet Data

Internet users
92.3% penetration, 18.19 million

Share of web traffic by device
65.62% mobile phones, 33.49% computers (laptops and desktops), 0.87% tablet devices and 0.02% other devices.

Median speed of mobile Internet connection
35.49  Mbps

Median speed of fixed Internet connection
51.41 Mbps

Mobile connection as a percentage of total population: 133.1%

Percentage of mobile connections that are broadband (3G-5G): 95.6%

Most popular web search engines
Google (75.78%), Yandex (22.98%), Bing (0.84%), DuckDuckGo (0.12%), Yahoo! (0.12%), other (0.15%).

Most used social media
Pinterest (24.37%), YouTube (17.37%), Instagram (16.48%), Facebook (15.75%), Twitter (10.78%), VKontakte (9.49%), Reddit (3.37%), other (2.39%).

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
70 yrs (2021)

Corruption perceptions Index
Kazakhstan scored 36 out of 100, ranked 101 out 180 countries worldwide.

CO2 emissions
11.3 metric tons per capita

World Happiness Index
Kazakhstan ranked 40 out of 146 countries, with a score of 6.234.

Current education expenditure
100% of total expenditure in public institutions

Current health expenditure
3.79% of GDP

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in Kazakhstan

Legend

  • Kazakh

  • Russian

  • Uygur

  • Dungan

  • uninhabited

The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: cosmopol, iStock