Translated's Research Center

Lithuania

Europe

To which language should you translate to localize in Lithuania?

LANGUAGE INSIGHT

Official language

Lithuanian (86.4%)

Actual languages

Lithuanian (86.4%), Russian (6.4%), Polish (4.6%), other (2.6%).

What the top 150 best localized websites in the world do in Lithuania

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 62/150 localize by translating into Lithuanian
  • 2/150 localize by translating into both Lithuanian and Russian
  • 1/150 localizes by translating into Lithuanian, Latvian and Estonian
  • 1/150 localizes by translating into both Lithuanian and Lithuanian Sign Language
  • 1/150 localizes by translating into Russian
  • 1/150 localizes by translating into both German and French
  • 1/150 localizes by translating into both Russian and Estonian
  • 1/150 localizes by translating into Russian, German, Italian, French, Spanish, Portuguese, Simplified Chinese, Traditional Chinese, Korean and Japanese
  • 1/150 localizes by translating into Russian, German, Italian, French, Spanish, Portuguese, Simplified Chinese, Traditional Chinese, Japanese, Bahasa Indonesia, Hungarian, Polish, Romanian, Turkish, Thai and Ukrainian
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization not available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization not available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization available IKEA
  • Localization not available Intel
  • Localization not available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization not available LOréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization not available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization available Lululemon
  • Localization available LUSH
  • Localization not available Marriott
  • Localization not available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization available Panasonic
  • Localization not available PayPal
  • Localization available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization not available Starbucks
  • Localization available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Lithuanian (86.4%)

T-index
0.072%

T-Index ranks countries according to their potential for online sales.

Other languages
More than 80% of the country’s 3.8 m population speaks Lithuanian as their first language. Minority languages include Belarusian (1.5%), Polish (4.6%), Russian (6.4%). Others, most notably Ukrainian and Yiddish make up a further 2.1%. Russian 8.2%, Polish 5.8%

English
High proficiency (EF) – 19 of 112 countries/regions in the world- 17/35 position in Europe.

Demography

Capital: Vilnius
Currency: Euro
Population: 2,80 m
Population density: 45/km2

Economy

GDP: 66.45 USD (2020)
GDP per capita: 23,723.3 USD ‎(2020) ‎
Exports: $33.3 billion (2020)

Statistics

Internet users: 88% penetration, 2.35 million
Unemployment rate: 7.1% (2021)
Urbanisation: 68.25% (2020)
Literacy: 100% (2020)

Conventions

Numbering system
Arabic numerals and comma as decimal separator, space as thousands separator

Date format: yyyy-mm-dd
Time: 24h time system
Country code: 00370


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$31.5 billion (2020).   Crude Petroleum ($1.6B), Cars ($1.17B), Packaged Medicaments ($1.01B), Broadcasting Equipment ($663M), and Refined Petroleum ($485M), importing mostly from Poland ($3.98B), Germany ($3.96B), Latvia ($2.47B), Russia ($2.4B), and Netherlands ($1.75B).

Financial inclusion factors (over 15 years of  age)
• 83% have an account with a financial institution
• 16% have a credit card
• 56% make online purchases

Ease of doing business
It is very easy to conduct business (rated 81.6 out of 100) ranked 8th out of 34 OECD high-income countries, and ranked 11th out of 190 countries worldwide (2022, World Bank).

Global Innovation Index
Ranked 25th out of 39 European countries, and 39th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Exports
$33.3 billion (2020).  Refined Petroleum ($1.85B), Other Furniture ($1.61B), Wheat ($1.3B), Rolled Tobacco ($1.06B), and Laboratory Reagents ($1.05B), exporting mostly to Russia ($4.09B), Latvia ($2.95B), Germany ($2.58B), Poland ($2B), and the Netherlands ($1.79B).

Main local online stores
skelbiu.lt, aliexpress.com and pigu.lt, alio.lt, ebay.com, amazon.com and varle.lt.

Economic freedom
‘Moderately free’ (rated 72.2 out of 100) ranked 14th

out of 43 European countries and ranked 20th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2017)

Source: OEC


Service Exports (2017)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Lithuania observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Lithunia is not specialized in

Source: OEC


Media

Media language
Lithuanian

Information channels:
Lithuania’s private broadcasters compete with the public networks run by Lithuanian National Radio and Television (LRT). TV is the most popular medium and the sector includes digital terrestrial, cable and online outlets. The popularity of print media is on the wane, reflecting a global trend. Some former print titles have relocated online. Media ownership is concentrated among a small number of domestic and foreign companies. Although the media are free and operate independently of the state, anti-Western rhetoric from Russian media targeting the Baltic states has prompted tighter controls. Lithuania has imposed fines and rebroadcasting bans on some Russian TVs and 2015 legislation makes sanctions over “war propaganda” easier to impose. Around 1.4 million Lithuanians use Facebook. The BBC World Service broadcasts in Vilnius on 95.5 FM.

The press

Lietuvos Rytas – leading daily
Vakaro Zinios – tabloid daily
Kauno Diena – daily, based in second city Kaunas
Verslo Zinios – business daily
Veidas – political weekly

Television

Lithuanian Radio and TV (LRT) – public, operates three networks
TV3 – national, commercial
LNK – national, commercial
BTV – national, commercial

Radio

Lithuanian Radio and TV (LRT) – public, operates three networks
M-1 – commercial, music and news
Lietus – commercial, music
Ziniu radijas – commercial, news/talk
Russkoye Radio – commercial, talk and music in Russian

News agency

ELTA (Lithuanian News Agency) – private
Baltic News Service (BNS) – private
15 min news portal
Delfi – news portal


Media data source: BBC


Internet Data

Internet users
88% penetration, 2.35 million

Share of web traffic by device
46.81% mobile phones, 51.95% computers (laptops and desktops), 1.23% tablet devices, others 0.01%

Median speed of mobile Internet connection
44.86 Mbps

Median speed of fixed Internet connection
80.55 Mbps

Mobile connection as a percentage of total population: 146%

Percentage of mobile connections that are broadband (3G-5G): 94.3%

Most popular web search engines
Google (95.81%), Bing (2.5%), Yandex (0.74%), Yahoo (0.49%), Duckduckgo (0.34%), Ecosia (0.04%)

Most used social media
Facebook (79.09%), Instagram (7.18%), Pinterest (5.79%), Twitter (3.67%), YouTube (3.12%), Reddit (0.71%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
75 yrs (2020)

Average age of the population
45.1 yrs (2020)

Health expenditure
7.01% of GDP

Graduates (tertiary education)
Tertiary attainment in Lithuania remains higher than in other OECD countries. In 2018, 42% of adults (25-64 year-olds) had attained tertiary education, 3 percentage points more than the OECD average. Attainment levels are much higher among younger generations: 56% of 25-34 year-olds are tertiary educated, 11 percentage points more than the OECD average. This rate increased by 14 percentage points between 2008 and 2018, a similar increase to the average across OECD countries


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com

Languages research


Dialects spoken in Lithuania

Legend

  • Sub-Dialect of Kretinga

  • Sub-Dialect of Telšiai

  • Sub-Dialect of Šiauliai

  • Sub-Dialect of Panevėžys

  • Sub-Dialect of Kupiškis

  • Sub-Dialect of Utena

  • Sub-Dialect of Anykščiai

  • Sub-Dialect of Vilnius

  • Dzūkian Sub-Dialect

  • Sub-Dialect of Širvintos

  • Sub-Dialect of Kaunas

  • Sub-Dialect of Klaipėda

  • Sub-Dialect of Varniai

  • Sub-Dialect of Raseiniai

  • Western Samogitian Sub-Dialect


The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Augustas Mickus, Unsplash