Translated's Research Center

Mauritania

Africa

To which language should you translate to localize in Mauritania?

LANGUAGE INSIGHT

Official language

Arabic

Actual languages

Hassaniya (81.7%; 3.9 min), Wolof (6.6%; 320k), Tukulor (5.4%; 262k), Soninke (2.7%; 131k), Berber (1.2%; 58k), Fulfulde (1.2%; 58k), other (1.2%; 58k).

What the top 150 best localized websites in the world do in Mauritania

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 6/150 localize by translating into French
  • 1/150 localizes by translating into Arabic, Wolof, Soninke, Bambara
  • 1/150 localizes by translating into Arabic, Wolof and Bambara
  • 1/150 localizes by translating into, French and Arabic
  • 1/150 localizes by translating into, French and Portuguese
  • 1/150 localizes by translating into Arabic
  • Localization not available 3M
  • Localization not available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization not available Apple
  • Localization not available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization not available Bayer
  • Localization not available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization not available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization not available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization not available Ernst & Young
  • Localization not available Facebook
  • Localization not available FedEx
  • Localization not available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization not available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization not available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization not available Kia
  • Localization not available KPMG
  • Localization not available LOréal
  • Localization not available Land Rover
  • Localization not available LEGO
  • Localization not available Lenovo
  • Localization not available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization not available Marriott
  • Localization not available MasterCard
  • Localization not available McDonald's
  • Localization not available Mercedes-Benz
  • Localization not available Merck
  • Localization not available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization not available Nissan
  • Localization not available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization not available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization not available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization not available Sony
  • Localization not available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization not available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization not available UPS
  • Localization not available Visa
  • Localization not available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization not available Western Union
  • Localization available Wikipedia
  • Localization not available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Overview


Language

Official language
Arabic

T-index
0.005%

T-Index ranks countries according to their potential for online sales.

Actual languages
Hassaniya, Wolof, Tukulor, Soninke, Berber, Fulfulde, other.

Demography

Capital: Nouakchott
Currency: Ouguiya
Population: 4.86M
Population density: 4/km2

Economy

GDP: 10.45 billion USD (2023)
GDP per capita: 2,149.4 USD ‎(2023) ‎
Exports: $4.9 billion (2022)

Statistics

Internet users: 44.4% penetration, 2.19 million
Unemployment rate: 10.4% (2019)
Urbanisation: 58% (2023)
Literacy: 67% (2021)

Conventions

Numbering system
Arabic numerals are not used.

Date format: dd-mm-yyyy
Time: 24h time system
Country code: 00222

Language data sources: Worldatlas/Britannica//EF/Wikipedia/Worlddata.info; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$5.43 billion (2022). Refined Petroleum ($384M), Wheat ($267M), Raw Sugar ($220M), Palm Oil ($157M), and Iron Pipes ($140M), importing mostly from China ($974M), Spain ($356M), Morocco ($312M), United Arab Emirates ($303M), and Indonesia ($303M).

Financial inclusion factors (over 15 years of  age)
• 19% have an account with a financial institution
• 3.3% have a credit card
• 4% have a mobile money account
• 9.9% make online purchases

Ease of doing business
Ease of doing business is medium (rated 51.1 out of 100), ranked 26th out of 48 Sub-Saharan African countries, and ranked 152nd out of 190 countries worldwide (2023, World Bank).

Global Innovation Index
Ranked 23rd out of 28 Sub-Saharan African countries, 127th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Exports
$4.9 billion (2022). Gold ($1.78B), Iron Ore ($1.56B), Processed Crustaceans ($444M), Non-fillet Frozen Fish ($399M), and Animal Meal and Pellets ($158M), exporting mostly to China ($1.17B), Canada ($591M), United Arab Emirates ($578M), Spain ($429M), and Turkey ($301M).

Economic freedom
‘Mostly unfree’ (rated 55.3 out of 100) ranked 17th out of 47 Sub-Saharan African countries and ranked 110th out of 184 countries worldwide (2024, Heritage Foundation and Wall Street Journal).

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2015)
Service Exports (2015)

Source: OEC

Trade balance of goods from 2012 to 2022

Source: Statista

Historical Data Trade Imports

The following section uses historical trade data imports from partners of Mauritania.

Historical Data Trade Exports

The following section uses historical trade data exports from partners of Mauritania.

Source: OEC

Mauritania's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Mauritania observed and expected exports in each product.

Source: OEC

Mauritania's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

The Top Export Opportunities for Mauritania by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Mauritania is not specialized in.

Source: OEC

Market Growth Imports

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language
Arabic and French.

Information channels:
Privately-owned outlets provide competition for the state broadcaster, Telediffusion de Mauritanie (TDM). There is easy access to pan-Arab and European satellite TV. Print newspapers have low circulations and some only publish irregularly. Some have moved to online-only publication. Media rights groups say self-censorship is commonplace, especially when covering sensitive topics such as the military, corruption, and slavery. Legislation criminalises critical speech and “blasphemy”.  Although internet use has risen substantially, driven by mobile access, it still only reaches a minority of the population. However, dozens of online news outlets have emerged.

The press

Chaab, external – state-run daily, in Arabic
Horizons, external – state-run daily, in French
Akhbar, external – private, Arabic weekly
Essirage, external – private, Arabic daily
L’Authentique, external – private, French-language daily

Television

Television de Mauritanie (TVM), external – state-run, operates Elmouritania and Elmouritania 2 and thematic networks
Sahel TV, external – private
Al-Mourabitoun TV, external – private, pro-Islamist
Chinguett TV – private
El Wataniya, external – private

Radio

Radio Mauritanie, external – state-run, programmes in Arabic and French; also operates youth network and Koran network
Radio Sahara Media FM – private
Mauritanid FM – private

News agency

Mauritanian News Agency (AMI), external – state-run
Arriyada, external – private, news website
Sahara Medias, external – private, news website
Atlas Info, external – private, news website
Tiguend, external – private, news website
Cridem, external – private, news portal

Media data source: BBC


Internet Data

Internet users
44.4% penetration, 2.19 million.

Share of web traffic by device
88.86% mobile phones, 10.57% computers (laptops and desktops), 0.56% tablet devices, others 0.01%.

Median speed of fixed Internet connection
21.44 Mbps

Mobile connection as a percentage of total population: 129.6%

Percentage of mobile connections that are broadband (3G-5G): 79.9%

Most popular web search engines
Google (97.21%), Bing (1.92%), Yahoo! (0.5%), YANDEX (0.13%), DuckDuckGo (0.11%), other (0.14%).

Most used social media
Facebook (79.81%), Twitter (10.67%), YouTube (6.09%), Instagram (2.4%), Pinterest (0.81%), LinkedIn (0.15%), reddit (0.07%), other (0.01%).

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
65 yrs (2022)

Corruption perception Index
Mauritania scored 30 out of 100, ranked 130th out of 180 countries worldwide.

Current health expenditure
4.12% of GDP

CO2 emissions
0.9 metric tons per capita

World Happiness Index
Mauritania ranked 133 out of 146 countries, with a score of 4.153.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Country Curiosities


Mauritania became the last country on earth to abolish slavery – almost 200 years after it was abolished in Europe. Thus, even though Mauritania abolished slavery in 1981, it never criminalized it until 2007. However, even with criminalization, it remains one of those illegal activities that the government turns a blind eye to.

Recently, various human rights records indicated that there are more than 90,000 slaves in Mauritania, the largest of any place in the world. Slavery is practiced along ‘racial’ lines.

Additionally…

  • The Sahara Desert covers 2/3 of the country!
  • Mauritania has less than 1% of the interior water body.
  • The capital of Mauritania is Nouakchott which means “place of the winds”. 
  • After independence in 1960, the capital city of Nouakchott did not exist and had to be created. Therefore, Nouakchott is one of the world’s newest capitals.
  • Mauritania is rich in mineral resources, especially iron and ore. The iron ore reserves generate about one-half of Mauritania’s national revenue.
  • Mauritania has one of the longest trains in the world. The Iron Ore Train or Train du Desert is frequently 2.3 kilometers long. 
  • Today one-third of Mauritania’s population of 4.86 million lives in Nouakchott and Nouadhibou.
  • Mauritania is one of only two countries in the world to not use a decimal currency. The other is Madagascar.
  • In Mauritania’s people use clan names rather than family names.
  • If you look at Mauritania from space, you can see a clear bull’s eye-like image called “The Eye of Africa”.

Photo credit: Renato Brazioli, Unsplash