To which language should you translate to localize in Taiwan?
What we know from our community
“As compact as it may be, Taiwan is home to a variety of ethnic groups and customs. Currently, there are 46 languages (and their own dialects) spoken on the Formosa. Mandarin is the most commonly spoken language, which shares some similar traits with the one spoken in China. As a matter of fact, “Chinese” is a melting pot that contains many languages, and the one that people commonly refer to is exactly the Mandarin Chinese.
However, when it comes to writing system, there are two types – Traditional Chinese and Simplified Chinese. The former is used in Taiwan, Hong Kong and Macau, and the latter is used in China. Attention! Hong Kong speaks Mandarin and Cantonese, therefore, their written text in Traditional Chinese is very different from the one used in Taiwan.
Traditional Chinese, as the name puts it, is the linguistic system evolving from the ancient Chinese culture. When it comes to localizing into ZH-TW, it is important to differentiate the usage of terms and expressions from those of ZH-HK and ZH-CN. For instance, potato is called 馬鈴薯 (malingshu) in Taiwan, whereas it’s called 土豆 (tudou) in China. Nonetheless, if you say 土豆 (tudou) to a Taiwanese, it doesn’t ring a bell in Mandarin, but since its sound is very similar to that of peanut (花生) in Taiwanese Hokkien, we will take it as peanut. Another example is the word 中文 (zhongwen). In Taiwan it means Mandarin, but it means Cantonese in Hong Kong. “
LANGUAGE INSIGHT
Official language
Chinese (97.5%; 22.74 mln)
Actual languages
Chinese (97.5%; 22.74 mln), Ami (0.6%; 139k), Atayal (0.4%; 93k), Paiwan (0.3%; 69k), other (1.2%; 279k)
What the top 150 best localized websites in the world do in Taiwan
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
97/150 localize by translating into Traditional Chinese
2/150 localize by translating into both Traditional Chinese and Japanese
1/150 localizes by translating into Traditional Chinese, Taiwanese Sign Language, Hakka and Min Nan
1/150 localizes by translating into Traditional Chinese, Simplified Chinese and French
1/150 localizes by translating into both Traditional Chinese and Simplified Chinese
1/150 localizes by translating into Traditional Chinese, Simplified Chinese, French, Japanese, Korean, German, Spanish, Italian, Portuguese and Russian
1/150 localizes by translating into Traditional Chinese, Simplified Chinese, French, Japanese, German, Spanish, Italian, Portuguese, Arabic, Czech, Hungarian, Dutch, Polish and Swedish
1/150 localizes by translating into Traditional Chinese, Simplified Chinese, French, Japanese, German, Spanish, Italian, Portuguese, Russian, Hungarian, Polish, Bahasa Indonesia, Romanian, Turkish, Thai and Ukrainian
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
L'Oréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $323 billion (2023). Integrated Circuits ($60.3B), Crude Petroleum ($29.7B), Machinery Having Individual Functions ($18.8B), Petroleum Gas ($13.3B), and Coal Briquettes ($11.6B). The top origins were China ($67.6B), Japan ($43B), United States ($35.8B), South Korea ($28.2B), and Australia ($17.4B).
In the latest year, Chinese Taipei was the world’s largest importer of Disc Chemicals for Electronics ($3.18B), Railway Passenger Cars ($261M), Halides ($198M), and Other Tin Products ($61M).
Financial inclusion factors (over 15 years of age) • 94% have an account with a financial institution • 53% have a credit card • 43% make online purchases
Ease of doing business It is very easy to conduct business (rated 80.9 out of 100), ranked 4th out of 25 East Asia & Pacific countries and is ranked 15th among 190 economies worldwide. (2022, World Bank).
Exports $457 billion (2023). Integrated Circuits ($214B), Office Machine Parts ($29.8B), Broadcasting Equipment ($27.2B), Computers ($27.1B), and Refined Petroleum ($10.1B). The top destinations were China ($101B), United States ($85.6B), Hong Kong ($66.1B), Singapore ($47B), and Japan ($33.1B).
In the latest year, Taiwan was the world’s largest exporter of Integrated Circuits ($209B), Copper Foil ($1.74B), Hot-Rolled Stainless Steel Bars ($356M), and Tapioca ($84.5M).
Main local online stores ruten.com.tw, shopee.tw and taobao.com. Other top retail sites include momoshop.com.tw and books.com.tw
Economic freedom ‘Mostly free’ (80.7 out of 100), ranked 2nd out of 39 in Asia & Pacific countries and ranked 4th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Taiwan observed and expected exports in each product.
Most used payment methods among online shoppers in Taiwan in 2018
Information channels The media environment in Taiwan is among the freest in Asia and is extremely competitive. The main terrestrial TV networks tend to be politically partisan. Multichannel satellite and cable TV are very popular. There are more than 170 radio stations, many of them with specific music formats. Phone-in programmes are particularly popular. There are hundreds of newspapers, all privately-owned. The Chinese Communist Party (CCP) continues to exert influence on Taiwanese media, says US-based NGO Freedom House. It adds that key media owners have significant business interests in China or rely on advertising by Chinese companies, “leaving them vulnerable to pressure and prone to self-censorship on topics considered sensitive by Beijing”.
Share of web traffic by device 50.23% mobile phones, 43.25% computers (laptops and desktops), 6.50% tablet devices, others 0.02%
Average speed of mobile Internet connection 95.66 Mbps
Average speed of fixed Internet connection 217.30 Mbps
Mobile connection as a percentage of total population:131%
Percentage of mobile connections that are broadband (3G-5G):100%
Mostpopular web search engines Google (83.16%), Yahoo! (11.17%), Bing (5.21%), CocCoc (0.17%), Baidu (0.09%), other (0.2%).
Most used social media Facebook (54.14%), Twitter (18.66%), Instagram (9.46%), Pinterest (4.89%), YouTube (4.71%), LinkedIn (4.02%), reddit (3.85%), other (0.26%).
Corruption perceptions Index Taiwan scored 67 out of 100, ranked 25 out of 180 countries worldwide.
World Happiness Index Taiwan ranked 26 out of 146 countries, with a score of 6.512.
Cultural Curiosities
The Taiwanese often have money related conversations, questions about salaries or about the cost of clothes one is wearing are to be answered with honesty regardless of the figures. So do not be scared to discuss figures in a direct way when doing business there.
Many Taiwanese names have a direct meaning, for a foreigner it is a nice way to make small talk and break the ice to ask about it.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Dialects in Taiwan
Legend
Min-Nan
Mandarin
Hakka
Saisiyat
Atayal
Taroko
Tsou
Bunun
Amis
Rukai
Paiwan
Puyuma
Yami
The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Henry Co, Unsplash
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