Translated's Research Center

Taiwan

Asia

To which language should you translate to localize in Taiwan?

What we know from our community

As compact as it may be, Taiwan is home to a variety of ethnic groups and customs. Currently, there are 46 languages (and their own dialects) spoken on the Formosa. Mandarin is the most commonly spoken language, which shares some similar traits with the one spoken in China. As a matter of fact, “Chinese” is a melting pot that contains many languages, and the one that people commonly refer to is exactly the Mandarin Chinese. 

However, when it comes to writing system, there are two types – Traditional Chinese and Simplified Chinese. The former is used in Taiwan, Hong Kong and Macau, and the latter is used in China. Attention! Hong Kong speaks Mandarin and Cantonese, therefore, their written text in Traditional Chinese is very different from the one used in Taiwan. 

Traditional Chinese, as the name puts it, is the linguistic system evolving from the ancient Chinese culture. When it comes to localizing into ZH-TW, it is important to differentiate the usage of terms and expressions from those of ZH-HK and ZH-CN. For instance, potato is called 馬鈴薯 (malingshu) in Taiwan, whereas it’s called 土豆 (tudou) in China. Nonetheless, if you say 土豆 (tudou) to a Taiwanese, it doesn’t ring a bell in Mandarin, but since its sound is very similar to that of peanut (花生) in Taiwanese Hokkien, we will take it as peanut. Another example is the word 中文 (zhongwen). In Taiwan it means Mandarin, but it means Cantonese in Hong Kong. 

LANGUAGE INSIGHT

Official language

Chinese (97.5%; 22.74 mln)

Actual languages

Chinese (97.5%; 22.74 mln), Ami (0.6%; 139k), Atayal (0.4%; 93k), Paiwan (0.3%; 69k), other (1.2%; 279k)

What the top 150 best localized websites in the world do in Taiwan

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 97/150 localize by translating into Traditional Chinese
  • 2/150 localize by translating into both Traditional Chinese and Japanese
  • 1/150 localizes by translating into Traditional Chinese, Taiwanese Sign Language, Hakka and Min Nan
  • 1/150 localizes by translating into Traditional Chinese, Simplified Chinese and French
  • 1/150 localizes by translating into both Traditional Chinese and Simplified Chinese
  • 1/150 localizes by translating into Traditional Chinese, Simplified Chinese, French, Japanese, Korean, German, Spanish, Italian, Portuguese and Russian
  • 1/150 localizes by translating into Traditional Chinese, Simplified Chinese, French, Japanese, German, Spanish, Italian, Portuguese, Arabic, Czech, Hungarian, Dutch, Polish and Swedish
  • 1/150 localizes by translating into Traditional Chinese, Simplified Chinese, French, Japanese, German, Spanish, Italian, Portuguese, Russian, Hungarian, Polish, Bahasa Indonesia, Romanian, Turkish, Thai and Ukrainian
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization available Autodesk
  • Localization available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization available Cisco Systems
  • Localization not available Citibank
  • Localization not available Coca-Cola
  • Localization available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization available Delta
  • Localization available DHL
  • Localization available Disney+
  • Localization available Dyson
  • Localization available eBay
  • Localization available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization available Gillette
  • Localization available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization available Heineken
  • Localization available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization available Hitachi
  • Localization available Honda
  • Localization available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization not available Hyundai
  • Localization not available IBM
  • Localization available IKEA
  • Localization available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization available L'Oréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization available Louis Vuitton
  • Localization available Lululemon
  • Localization available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization available Mitsubishi Electric
  • Localization available Nestlé
  • Localization available Netflix
  • Localization available Nike
  • Localization not available Nikon
  • Localization available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization available Rolex
  • Localization not available Royal Caribbean
  • Localization available Salesforce
  • Localization available Samsung
  • Localization available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization available Tiffany
  • Localization available Tinder
  • Localization available Toshiba
  • Localization available Toyota
  • Localization available TripAdvisor
  • Localization available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization not available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization not available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization available WordPress
  • Localization not available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Overview


Language

Official language
Chinese (97.5%)

Other languages
Ami (0.6%), Atayal (0.4%), Paiwan (0.3%), other (1.2%)

Demography

Capital: Taipei
Currency: New Taiwan dollar
Population: 23.36 mln
Population density: 653/km2

Economy

GDP: 782.4 billion USD (2024)
GDP per capita: 34,920 USD ‎(2024) ‎
Exports: $457 billion (2023)

Statistics

Internet users: 95.3% penetration, 22.1 million
Unemployment rate: 4.1% (2020)
Literacy: 98.5 % (2018)

Conventions

Numbering system
Arabic numbering system and point as decimal separator

Date format: yyyy-mm-dd
Time: 24h time system
Country code: 00886

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$323 billion (2023). Integrated Circuits ($60.3B), Crude Petroleum ($29.7B), Machinery Having Individual Functions ($18.8B), Petroleum Gas ($13.3B), and Coal Briquettes ($11.6B).
The top origins were China ($67.6B), Japan ($43B), United States ($35.8B), South Korea ($28.2B), and Australia ($17.4B).

In the latest year, Chinese Taipei was the world’s largest importer of Disc Chemicals for Electronics ($3.18B), Railway Passenger Cars ($261M), Halides ($198M), and Other Tin Products ($61M).

Financial inclusion factors (over 15 years of  age)
• 94% have an account with a financial institution
• 53% have a credit card
• 43% make online purchases

Ease of doing business
It is very easy to conduct business (rated 80.9 out of 100), ranked 4th out of 25 East Asia & Pacific countries and is ranked 15th among 190 economies worldwide. (2022, World Bank).

Exports
$457 billion (2023). Integrated Circuits ($214B), Office Machine Parts ($29.8B), Broadcasting Equipment ($27.2B), Computers ($27.1B), and Refined Petroleum ($10.1B).
The top destinations were China ($101B), United States ($85.6B), Hong Kong ($66.1B), Singapore ($47B), and Japan ($33.1B).

In the latest year, Taiwan was the world’s largest exporter of Integrated Circuits ($209B), Copper Foil ($1.74B), Hot-Rolled Stainless Steel Bars ($356M), and Tapioca ($84.5M).

Main local online stores
ruten.com.tw, shopee.tw and taobao.com. Other top retail sites include momoshop.com.tw and books.com.tw

Economic freedom
‘Mostly free’ (80.7 out of 100), ranked 2nd out of 39 in Asia & Pacific countries and ranked 4th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2017)
Service Exports (2017)

Source: OEC

The Top Export Opportunities for Taiwan by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Taiwan is not specialized in.

Taiwan's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

Source: OEC

Taiwan's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Taiwan observed and expected exports in each product.

Most used payment methods among online shoppers in Taiwan in 2018

Source: OEC

Source: Statista

Leading mobile payment applications among respondents in Taiwan in 2019
Frequency of making e-payments among respondents in Taiwan in 2020

Source: Rakuten Insight


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language
Chinese, English

Information channels
The media environment in Taiwan is among the freest in Asia and is extremely competitive. The main terrestrial TV networks tend to be politically partisan. Multichannel satellite and cable TV are very popular. There are more than 170 radio stations, many of them with specific music formats. Phone-in programmes are particularly popular. There are hundreds of newspapers, all privately-owned. The Chinese Communist Party (CCP) continues to exert influence on Taiwanese media, says US-based NGO Freedom House. It adds that key media owners have significant business interests in China or rely on advertising by Chinese companies, “leaving them vulnerable to pressure and prone to self-censorship on topics considered sensitive by Beijing”.

The press

United Daily News – Chinese-language
China Times – Chinese-language daily
The Liberty Times – Chinese-language daily
Taipei Times – English-language daily
Taiwan News – English-language daily

Television

Chinese Television System (CTS)
Taiwan Television Enterprise (TTV)
– commercial
Formosa Television (FTV) – commercial
Public Television Service (PTS) – non-profit public broadcaster

Radio

Broadcasting Corporation of China (BCC) – national and regional networks
CBS-Radio Taiwan International – national broadcaster; also beams services to mainland China and the rest of the world in various languages and Chinese dialects
International Community Radio Taipei (ICRT) – English-language FM station

News agency

Focus Taiwan – English-language service of state-run Central News Agency (CNA)

Media data source: BBC


Internet Data

Internet users
95.3% penetration, 22.1 million

Share of web traffic by device
50.23% mobile phones, 43.25% computers (laptops and desktops), 6.50% tablet devices, others 0.02%

Average speed of mobile Internet connection
95.66 Mbps

Average speed of fixed Internet connection
217.30 Mbps

Mobile connection as a percentage of total population: 131%

Percentage of mobile connections that are broadband (3G-5G): 100%

Most popular web search engines
Google (83.16%), Yahoo! (11.17%), Bing (5.21%), CocCoc (0.17%), Baidu (0.09%), other (0.2%).

Most used social media
Facebook (54.14%), Twitter (18.66%),  Instagram (9.46%), Pinterest (4.89%), YouTube (4.71%), LinkedIn (4.02%), reddit (3.85%), other (0.26%).

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
80.4 yrs (2020)

Healthcare expenditure
6.1% of GDP

Corruption perceptions Index
Taiwan scored 67 out of 100, ranked 25 out of 180 countries worldwide.

World Happiness Index
Taiwan ranked 26 out of 146 countries, with a score of 6.512.

Cultural Curiosities

The Taiwanese often have money related conversations, questions about salaries or about the cost of clothes one is wearing are to be answered with honesty regardless of the figures. So do not be scared to discuss figures in a direct way when doing business there.

Many Taiwanese names have a direct meaning, for a foreigner it is a nice way to make small talk and break the ice to ask about it. 

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Dialects in Taiwan

Legend

  • Min-Nan

  • Mandarin

  • Hakka

  • Saisiyat

  • Atayal

  • Taroko

  • Tsou

  • Bunun

  • Amis

  • Rukai

  • Paiwan

  • Puyuma

  • Yami


The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Henry Co, Unsplash