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Uganda

Africa

To which language should you translate to localize in Uganda?

LANGUAGE INSIGHT

Official language

Swahili (4.4%)

Actual languages

Luganda (18.1%), English (12.3%), Nkole (10.7%), Kiga (8.3%), Soga (8.2%), Teso (6%), Lango (5.9%), Lugbara (4.7%), Gisu (4.5%), Acholian (4.4%), Swahili (4.4%), Kinyarwanda (3.2%), other (9.3%)

What the top 150 best localized websites in the world do in Uganda

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 1/150 localizes by translating into French
  • 1/150 localizes by translating into both Arabic and Swahili language
  • 1/150 localizes by translating into Arabic
  • 1/150 localizes by translating into Arabic, Kamba language, Kinyarwanda and Swahili language
  • 1/150 localizes by translating into both Swahili language and Ugandan Sign Language
  • 1/150 localizes by translating into Swahili language
  • 1/150 localizes by translating into both French and Arabic
  • 1/150 localizes by translating into both French and Portuguese
  • 1/150 localizes by translating into French, Portuguese, German, Spanish, Italian, Bahasa Indonesia, Hungarian, Polish, Romanian, Turkish, Russian, Japanese, Simplified Chinese, Traditional Chinese, Thai and Ukrainian
  • Localization not available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization not available Apple
  • Localization not available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization not available Bayer
  • Localization not available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization not available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization not available Coca-Cola
  • Localization not available Costco
  • Localization not available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization not available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization not available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization not available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization not available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization not available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization not available Kia
  • Localization not available KPMG
  • Localization not available L'Oréal
  • Localization not available Land Rover
  • Localization not available LEGO
  • Localization not available Lenovo
  • Localization not available Lexus
  • Localization not available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization available Marriott
  • Localization not available MasterCard
  • Localization not available McDonald's
  • Localization not available Mercedes-Benz
  • Localization not available Merck
  • Localization not available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization not available Nissan
  • Localization not available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization not available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization not available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization not available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization not available Sony
  • Localization not available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization not available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization not available UPS
  • Localization not available Visa
  • Localization not available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization not available Western Union
  • Localization not available Wikipedia
  • Localization available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data


Introduction


Language

Official language
Swahili (4.4%)

Other Languages
Luganda (18.1%), English (12.3%), Nkole (10.7%), Kiga (8.3%), Soga (8.2%), Teso (6%), Lango (5.9%), Lugbara (4.7%), Gisu (4.5%), Acholian (4.4%), Kinyarwanda (3.2%), other (9.3%)

T-index 0.029%

T-Index ranks countries according to their potential for online sales.

English
Moderate proficiency (EF) – 55 of 112 countries/regions in the world- 5/20 position in Africa.

Demography

Capitals: Kampala
Currency: Ugandan shilling
Population: 45,85 m
Population density: 221/km2

Economy

GDP: 40.53 billion USD (2021)
GDP per capita: 883.9 USD (2021)
Exports: 3.55 billion USD (2021)

Statistics

Unemployment rate4.3% (2021)
Urbanisation
26% (2021)
Literacy
79% (2021)
Internet users24.6% penetration, 11.77 million

Conventions

Numbering system
Arabic numerals with dot as decimal separator

Date format: dd-mm-yyyy
Time: 24h time system
Country code: 00256

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
5.17 billion USD (2021). Vaccines, blood, antisera, toxins and cultures ($280M), Packaged Medicaments ($260M), Delivery Trucks ($164M), Rice ($156M), and Broadcasting Equipment ($122M), importing mostly from China ($1.02B), Kenya ($831M), India ($695M), Tanzania ($314M), and United Arab Emirates ($297M).

Financial inclusion factors (over 15 years of  age)
• 33% have an account with a financial
institution
• 2.3% have a credit card
• 5.1% have a mobile money account
• 9.5% make online purchases

Ease of doing business
It is difficult to conduct business (rated 60 out of 100). Rank. It is very easy to conduct business (rated 73.4
out of 100) ranked 12th out of 48 Sub-Saharan African countries and ranked 116th out of 190 countries worldwide
(2022, World Bank)

Exports
3.55 billion USD (2021). Gold ($1.99B), Coffee ($547M), Cocoa Beans ($92.3M), Raw Sugar ($59.3M), and Fish: dried, salted, smoked or in brine ($47.8M), exporting mostly to United Arab Emirates ($2B), Kenya ($292M), Italy ($198M), Germany ($125M), and Tanzania ($105M).

Main local online stores
Jumia, Dondolo, GoodsExpress, Intraline, Paple Rayn, OLX and Eye Trade

Economic freedom
‘Not free’ (rated 51.4 out of 100)
ranked 34th out of 47 Sub-Saharan African region and ranked 143rd out of 186 countries worldwide
(2022, Heritage Foundation and Wall Street
Journal)

Global Innovation Index
Ranked 16th out of 27 Sub-Saharan African countries, 67 out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)

Source: OEC


Service Exports (2018)

Source: OEC


Most Specialized products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Uganda observed and expected exports in each product

Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Uganda is not specialized in

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language English

Information channels
Uganda has a lively broadcasting scene, with more than 200 radio stations and around a dozen TV networks, most of them privately owned. The country made the switch to digital TV in 2015. Pay TV is marketed by Tanzania’s Azam, South Africa’s DStv, Chinese-owned StarTimes, and Kenya’s Zuku TV. BBC World Service is widely available on FM (101.3 in Kampala). Radio France Internationale and China Radio International also broadcast in the capital. State-owned New Vision and privately-owned Daily Monitor dominate the press market. The constitution provides for free expression and free media, but sections of the penal code that undermine this are used against journalists, says Freedom House. Acts of intimidation and violence against journalists “are an almost daily occurrence”, says Reporters Without Borders. General elections in February 2016 led to “unprecedented violations and restrictions” against online access, including blocks on popular social media, says Freedom House.

The press

New Vision – state-owned daily, as are its sister vernacular papers, Bukedde, Etop, Rupiny and Orumuri
The Monitor – privately-owned daily
The Observer – privately-owned weekly
The Independent – privately-owned weekly

Television

UBC TV – public, run by Uganda Broadcasting Corporation
NTV-Uganda – owned by a subsidiary of Kenya’s Nation Media Group
NBS – privately-owned
Bukkede TV – operated by state-owned New Vision Group

Radio

UBC Radio – public, run by Uganda Broadcasting Corporation, operates five stations including commercial Star FM
Radio Simba – private
Capital FM – private
KFM – private, operated by Monitor Publications
Radio One – private
Sanyu FM – Uganda’s first private station
Central Broadcasting Service (CBS) – private, operated by Buganda Kingdom

Media data source: BBC


Internet Data

Internet users
24.6% penetration, 11.77 million

Share of web traffic by device
73.71% mobile phones, 25.29% computers (laptops and desktops), 0.98% tablet devices, others 0.02%

Median speed of mobile Internet connection
26.07 Mbps

Median speed of fixed Internet connection
10.72 Mbps

Mobile connection as a percentage of total population
63.8%

Percentage of mobile connections that are broadband (3G-5G)
66%

Most popular web search engines
Google (98.07%), Bing (1.64%), Yahoo (0.11%), Duckduckgo (0.08%), Petal Search (0.02%), Ecosia (0.02%)

Most used social media
Twitter (41.08%), Pinterest (16.44%), Facebook (12.7%), Linkedin (12.4%), Youtube (9.36%), Instagram (6.88%)

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
63 yrs (2020)

Unemployment rate
4.3% (2021)

Healthcare Expenditure
3.96% of GDP (2020)

Average age of the population
16.7 yrs

Gender
Sexual equality does not exist when it comes to salaries. Women still need to defend this concept and must put up a fight to have their voices heard. In large companies, this is not such an issue and women are treated as equals. Homosexuals are not well regarded and are often marginalized.

Corruption Perception Index
Uganda scored 26 out of 100, ranked 142 out of 180 countries worldwide.

The CPI measures perception of corruption due to the difficulty of measuring absolute levels of corruption.

World Happiness Index
Uganda ranked 117 out of 137 countries, with a score of 4.063.

The World Happiness Index measures happiness based on respondent ratings of their own lives, correlated with other life factors.

Current education expenditure
87.4% of total expenditure in public institutions

Co2 emissions
0.1 metric tons per capita

Religion
Some people take religion quite seriously. Society in general is not particularly sensitive about religion – not as much as Islam is in the Arab countries. There might be some conflict between the three major denominations: Catholicism, Anglicanism, and Islam, but it is subtle and negligible. Religion does not hinder financial, political, or professional advancement.

Class
The economy is not sufficiently disaggregated to create class-based tensions. With the increasing expansion of the middle class following economic liberalization, however, there is the possibility that class consciousness will develop beyond present levels.

Ethnicity
Ethnicity is a major consideration in local peoples’ worldviews. Many people take ethnicity seriously in political, economic, and social affairs. 

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research

Legend

  • Nilotic

  • Bantu

  • Central Sudanic

  • Kuliak


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Jjumba Martin, IStock