South America
To which language should you translate to localize in Uruguay?
LANGUAGE INSIGHT
Official language
Spanish (95.7%; 3.27 mln)
Actual languages
Spanish (95.7%; 3.27 mln), other (4.3%; 147k)
What the top 150 best localized websites in the world do in Uruguay
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
- 72/150 localize by translating into Spanish
- 4/150 localize by translating into LatAm Spanish
- 2/150 localizes by translating into both Spanish and Portuguese
- 1/150 localizes by translating into LatAm Spanish, French and Simplified Chinese
- 1/150 localizes by translating into both Spanish and Uruguayan Sign Language
- 1/150 localizes by translating into Spanish, Portuguese, French, Italian, German, Russian, Turkish, Polish, Romanian, Hungarian, Bahasa Indonesia, Simplified Chinese, Traditional Chinese, Japanese, Thai and Ukrainian
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3M
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ABB
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Accenture
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Adidas
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Adobe
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Airbnb
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Aldi
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Amazon
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American Airlines
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American Express
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Apple
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Audi
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Autodesk
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Avis
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Bayer
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BMW
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Booking.com
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Bosch
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British Airways
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Bumble
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Burberry
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BYD
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Canon
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Capgemini
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Cartier
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Caterpillar
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Chevrolet
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Cisco Systems
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Citibank
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Coca-Cola
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Costco
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Dell
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Deloitte
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Delta
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DHL
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Disney+
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Dyson
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eBay
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Eli Lilly
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Emirates
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Ernst & Young
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Facebook
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FedEx
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Ford
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Four Seasons
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Fujifilm
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GE
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Gillette
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GoDaddy
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Google
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Gucci
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Haier
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Heineken
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Hermès
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Hertz
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Hilton
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Hisense
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Hitachi
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Honda
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Hotels.com
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HP
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HP Enterprise
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HSBC
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Huawei
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Hyatt
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Hyundai
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IBM
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IKEA
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Intel
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InterContinental Hotels
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J&J
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Jack Daniel's
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Jehovah’s Witnesses
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John Deere
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Kellogg's
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Kia
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KPMG
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L'Oréal
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Land Rover
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LEGO
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Lenovo
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Lexus
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LG
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Louis Vuitton
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Lululemon
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LUSH
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Marriott
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MasterCard
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McDonald's
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Mercedes-Benz
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Merck
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Microsoft
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Mitsubishi Electric
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Nestlé
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Netflix
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Nike
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Nikon
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Nintendo
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Nio
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Nissan
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NIVEA
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Oracle
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Pampers
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Panasonic
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PayPal
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Pepsi
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Pfizer
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Philips
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Pitney Bowes
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Porsche
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Procter & Gamble
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PWC
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Revolut
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Rolex
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Royal Caribbean
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Salesforce
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Samsung
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Sanofi
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SAP
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Sephora
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Shopify
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Siemens
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Sony
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Spotify
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Starbucks
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Steelcase
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Stripe
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Subaru
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Tesla
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The Church of Jesus Christ of Latter-day Saints
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Tiffany
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Tinder
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Toshiba
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Toyota
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TripAdvisor
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Uber
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United Airlines
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UPS
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Visa
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Volkswagen
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Volvo Cars
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Vrbo
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Walmart
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Western Union
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Wikipedia
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Wise
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WordPress
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Workday
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Xerox
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Xiaomi (Mi)
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Zara
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Zoom
If you need others information, below you can find a selection of economic/social/cultural data
Overview
Language
Official language
Spanish (95.7%)
Actual languages
4.3% others (Portuguese, Italian, German, Catalan, Yiddish, and Plautdietsch)
English
Moderate proficiency (EF) – 36 of 116 countries/regions in the world- 4/21 position in Latin America.
T-index
0.099%
T-Index ranks countries according to their potential for online sales.
Demography
Capital: Montevideo
Currency: Peso Uruguayo
Population: 3.42 mln
Population density: 19/km2
Economy
GDP: 77.24 billion USD (2023)
GDP per capita: 22,797.8 USD (2023)
Exports: $12 billion (2022)
Statistics
Internet users: 89.9% penetration, 3.08 million
Unemployment rate: 8.4% (2023)
Urbanisation: 96% (2023)
Literacy: 99% (2022)
Conventions
Numbering system
Arabic numerals with comma as decimal separator
Date format: dd-mm-yyyy
Time: 24h time system
Country code: 00598
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
Economy
Imports
$14.5 billion (2022). Crude Petroleum ($1.93B), Cars ($473M), Packaged Medicaments ($418M), Broadcasting Equipment ($362M), and Delivery Trucks ($354M), importing mostly from Brazil ($2.92B), China ($2.63B), United States ($2.21B), Argentina ($1.53B), and Germany ($368M).
Financial inclusion factors (over 15 years of age)
• 74.1% have an account with a financial institution
• 36.6% have a credit card
• 2.4% have a mobile money account
• 21.3% make online purchases
Ease of doing business
Moderately easy to conduct business (rated 61.5 out of 100). 11th out of 32 countries in Latin America and Caribbean, 101st worldwide out of 190 countries (2023, World Bank)
Exports
$12 billion (2022). Frozen Bovine Meat ($2.14B), Sulfate Chemical Woodpulp ($1.84B), Soybeans ($793M), Concentrated Milk ($632M), and Rice ($502M), exporting mostly to China ($2.89B), Brazil ($1.69B), Argentina ($999M), United States ($818M), and Netherlands ($587M).
Main local online stores
Mercadolibre.com.uy, Amazon.com , Ebay.com
Economic freedom
‘Moderately free’ (69.8 out of 100) 4th out of 32 countries in the Americas region, 27th worldwide out of 186 countries (2023, Heritage Foundation and Wall Street Journal).
Global Innovation Index
Ranked 4th out of 18 Latin American and Caribbean countries, 63rd out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Economy data sources: WTO/OEC/CIA/Esomar/Datareportal
Service Imports (2018)
Service Exports (2018)
Source: OEC
Trade balance of goods from 2013 to 2023
Source: Statista
Historical Data Trade Imports (2018)
The following section uses historical trade data imports from partners of Uruguay.
Historical Data Trade Exports (2018)
The following section uses historical trade data exports from partners of Uruguay.
Source: OEC
Uruguay's Most Complex Exports
The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.
The Top Export Opportunities for Uruguay by Relatedness
Relatedness measures the distance between a country's current exports and each product by showing only products that Uruguay is not specialized in.
Source: OEC
Uruguay's Most Specialized Products
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Uruguay observed and expected exports in each product.
Source: OEC
Market Growth Imports (2018)
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2018)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Source: OEC
Foreign direct investment, net inflows (% of GDP)
Source: WorldBank
T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.
Try it nowMedia
Media language
Spanish
Information channels
Uruguayans can access a wide range of views via hundreds of privately-owned media outlets. State radio and TV are operated by the official broadcasting service, SODRE. Some newspapers are owned by, or linked to, the main political parties. Freedom of speech and media are guaranteed by the constitution and are generally respected, says Freedom House. A 2014 broadcasting law has been praised for encouraging media pluralism and setting up an independent regulator, says Reporters Without Borders.
The press
El Pais – Montevideo daily
El Observador – Montevideo daily
La República – Montevideo daily
El Telégrafo – Paysandu daily
Brecha – Montevideo weekly
Búsqueda – Montevideo, business weekly
Television
Teledoce – Montevideo
Canal 10 – Montevideo
Monte Carlo TV Canal 4 – Montevideo
TV Nacional Uruguay – government-owned
TV Ciudad – cultural, Montevideo
Radio
Radio El Espectador – Montevideo
Radio Sarandi – Montevideo
Radio Carve – Montevideo
Radio Montecarlo – Montevideo
Radiodifusión Nacional SODRE – government-owned
Media data source: BBC
Internet Data
Internet users
89.9% penetration, 3.08 million.
Share of web traffic by device
53.89% mobile phones, 45.11% computers (laptops and desktops), 0.88% tablet devices, others 0.12%
Median speed of mobile Internet connection
61.63 Mbps
Median speed of fixed Internet connection
139.13 Mbps
Mobile connection as a percentage of total population: 192.6%
Percentage of mobile connections that are broadband (3G-5G): 88.1%
Most popular web search engines
Google (95.02%), Bing (3.97%), Yahoo! (0.6%), DuckDuckGo (0.15%), Yandex (0.15%), other (0.1%).
Most used social media
Facebook (64.7%), Instagram (23.45%), Pinterest (5.59%), YouTube (3.36%), Twitter (2.14%), reddit (0.33%), Tumblr (0.3%), other (0.12%).
Internet data sources: Datareportal/Statcounter
Social statistics
Life expectancy
78 years (2022)
Current healthcare expenditure
9.36% of GDP (2021)
Current education expenditure
96.5% of total expenditure in public institutions.
Co2 emissions
1.9 metric tons per capita
Corruption Perceptions Index
Uruguay scored 74 out of 100, ranked 14 out of 180 countries worldwide.
The CPI measures perception of corruption due to the difficulty of measuring absolute levels of corruption.
World Happiness Index
Uruguay ranked 30 out of 146 countries, with a score of 6.474.
The World Happiness Index measures happiness based on respondent ratings of their own lives, correlated with other life factors.
Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Country Curiosities
Uruguay takes its name from the Guaraní term for the Uruguay River, often translated as “river of painted birds” or “winding river.” This river marks Uruguay’s borders with Argentina and Brazil, inspiring its official name, “The Oriental Republic of Uruguay.” Originating in Brazil where the Canoas and Pelotas Rivers meet, the Uruguay River flows south to the Río de la Plata, defining the country’s landscapes and history.
Additionally…
- Uruguay is South America’s second-smallest country, after Suriname, sandwiched between Brazil and Argentina.
- Uruguay ranks as Latin America’s safest country, with low crime and political stability.
- Montevideo is one of South America’s most LGBT-friendly cities.
- Uruguay’s national anthem is the longest in the world, lasting almost 5 minutes.
- Uruguay generates 100% of its electricity from renewable sources.
- Tango originated in the late 19th century among the working classes of Buenos Aires and Montevideo, with both Uruguay and Argentina claiming its creation.
- Lunfardo is a slang blending Spanish and Italian, spoken in the Río de la Plata region. A key feature is “vesre,” where syllables are reversed, like turning “un café de leche” into “un feca con chele.”
- Over 87% of Uruguayans are of European descent, mostly Spanish or Italian.
- Uruguay has four times more cows than people—around 12 million cows for 3.5 million people.
Languages research
Languages in Uruguay

The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Karan Chaudari, Unsplash
