Translated's Research Center

Uruguay

South America

To which language should you translate to localize in Uruguay?

LANGUAGE INSIGHT

Official language

Spanish (95.7%)

Actual languages

Spanish (95.7%), other (4.3%)

What the top 150 best localized websites in the world do in Uruguay

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 72/150 localize by translating into Spanish
  • 4/150 localize by translating into LatAm Spanish
  • 2/150 localizes by translating into both Spanish and Portuguese
  • 1/150 localizes by translating into LatAm Spanish, French and Simplified Chinese
  • 1/150 localizes by translating into both Spanish and Uruguayan Sign Language
  • 1/150 localizes by translating into Spanish, Portuguese, French, Italian, German, Russian, Turkish, Polish, Romanian, Hungarian, Bahasa Indonesia, Simplified Chinese, Traditional Chinese, Japanese, Thai and Ukrainian
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization available Cartier
  • Localization not available Caterpillar
  • Localization available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization available Fujifilm
  • Localization not available GE
  • Localization available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization not available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization available LOréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization not available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization available Nestlé
  • Localization available Netflix
  • Localization available Nike
  • Localization available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization available Siemens
  • Localization not available Sony
  • Localization available Spotify
  • Localization available Starbucks
  • Localization available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization available Uber
  • Localization available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Overview


Language

Official language
Spanish 90%

Actual languages
10% others (Portuguese, Italian, German, Catalan, Yiddish, and Plautdietsch)

English
High proficiency (EF) – 49 of 111 countries/regions in the world- 8/20 position in Latin America.

T-index
0.082%

T-Index ranks countries according to their potential for online sales.

Demography

Capital: Montevideo
Currency: Peso Uruguayo
Population: 3,42 m
Population density: 20/km2

Economy

GDP: 71.18 billion USD (2022)
GDP per capita: 20,795.0 USD ‎(2022) ‎
Exports: $10.6 billion (2021)

Statistics

Internet users: 90.1% penetration, 3.08 million
Unemployment rate: 7.8% (2022)
Urbanisation: 96% (2022)
Literacy: 99% (2019)

Conventions

Numbering system
Arabic numerals with comma as decimal separator

Date format: dd-mm-yyyy 
Time: 24h time system
Country code:  00598

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$11.8 billion (2021). Crude Petroleum ($1.06B), Cars ($369M), Packaged Medicaments ($317M), Broadcasting Equipment ($275M), and Refined Petroleum ($275M), importing mostly from China ($2.34B), Brazil ($2.1B), Argentina ($1.18B), United States ($1.12B), and Germany ($420M).

In 2021, Uruguay was the world’s biggest importer of Maté ($59.1M)

Financial inclusion factors (over 15 years of  age)
• 48% have an account with a financial institution
• 24% have a credit card
• 2.4% have a mobile money account
• 19% make online purchases

Ease of doing business
Moderately easy to conduct business (rated 61.5 out of 100). 11th out of 32 countries in Latin America and Caribbean, 101st worldwide out of 190 countries (2020, World Bank)

Exports
$10.6 billion (2021).  Frozen Bovine Meat ($2.01B), Sulfate Chemical Woodpulp ($1.5B), Concentrated Milk ($558M), Electricity ($525M), and Bovine Meat ($404M), exporting mostly to China ($3.06B), Brazil ($1.76B), United States ($605M), Argentina ($554M), and Netherlands ($493M).

Main local online stores
Mercadolibre.com.uy, Amazon.com , Ebay.com

Economic freedom
‘Mostly free’ (70.2 out of 100) 4th amongst 32 countries in the Americas region, 27th worldwide out of 186 countries (2022, Heritage Foundation and Wall Street Journal)

Global Innovation Index
Ranked 5th out of 18 Latin American and Caribbean countries, 64th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)
Service Exports (2018)

Source: OEC

Trade balance of goods from 2013 to 2023

Source: Statista

Historical Data Trade Imports (2018)

The following section uses historical trade data imports from partners of Uruguay.

Historical Data Trade Exports (2018)

The following section uses historical trade data exports from partners of Uruguay.

Source: OEC

Uruguay's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

The Top Export Opportunities for Uruguay by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Uruguay is not specialized in.

Source: OEC

Uruguay's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Uruguay observed and expected exports in each product.

Source: OEC

Market Growth Imports (2018)

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports (2018)

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language
Spanish

Information channels
Uruguayans can access a wide range of views via hundreds of privately-owned media outlets. State radio and TV are operated by the official broadcasting service, SODRE. Some newspapers are owned by, or linked to, the main political parties. Freedom of speech and media are guaranteed by the constitution and are generally respected, says Freedom House. A 2014 broadcasting law has been praised for encouraging media pluralism and setting up an independent regulator, says Reporters Without Borders.

The press

El Pais – Montevideo daily
El Observador – Montevideo daily
La República – Montevideo daily
El Telégrafo – Paysandu daily
Brecha – Montevideo weekly
Búsqueda – Montevideo, business weekly

Television

Teledoce – Montevideo
Canal 10 – Montevideo
Monte Carlo TV Canal 4 – Montevideo
TV Nacional Uruguay – government-owned
TV Ciudad – cultural, Montevideo

Radio

Radio El Espectador – Montevideo
Radio Sarandi – Montevideo
Radio Carve – Montevideo
Radio Montecarlo – Montevideo
Radiodifusión Nacional SODRE – government-owned

Media data source: BBC


Internet Data

Internet users
90.1% penetration, 3.08 million.

Share of web traffic by device
55.59% mobile phones, 43.43% computers (laptops and desktops), 0.92% tablet devices, others 0.06%

Median speed of mobile Internet connection
33.12 Mbps

Median speed of fixed Internet connection
104.72 Mbps

Mobile connection as a percentage of total population: 171.3%

Percentage of mobile connections that are broadband (3G-5G): 81.6%

Most popular web search engines
Google (96.57%), Bing (2.6%), Yahoo (0.42%),   DuckduckGo (0.17%), Ecosia (0.09%), others (0.15%).

Most used social media
Facebook (68.7%), Twitter (10.36%), Instagram (10.01%), Pinterest (5.91%), YouTube (3.67%), reddit (0.6%), LinkedIn (0.36%), others (0.4%).

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
75 years (2021)

Current healthcare expenditure
9.15% of GDP (2020)

Current education expenditure
96.2% of total expenditure in public institutions.

Co2 emissions
1.9 metric tons per capita

Corruption Perceptions Index
Uruguay scored 74 out of 100, ranked 14 out of 180 countries worldwide.

The CPI measures perception of corruption due to the difficulty of measuring absolute levels of corruption.

World Happiness Index
Uruguay ranked 30 out of 146 countries, with a score of 6.474.

The World Happiness Index measures happiness based on respondent ratings of their own lives, correlated with other life factors.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages in Uruguay



The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Karan Chaudari, Unsplash