To which language should you translate to localize in Vietnam?
What we know from our community
“Vietnamese is the national and official language of Vietnam. It is spoken by the majority of the population as a native language, while ethnic minority groups speak it as a second language.
Vietnamese is a tonal language. Accents are used to denote six distinctive tones: “level” (ngang), “acute-angry” (sắc), “grave-lowering” (huyền), “smooth-rising” (hỏi), “chesty-raised” (ngã), and “chesty-heavy” (nặng). In writing, one tone is represented as unmarked (a), four are indicated with diacritics marked on a vowel (á, à, ả, and ã), and one is marked with a dot under a vowel (ạ).
The language has head-initial directionality, with subject–verb–object order and modifiers following the words they modify. It also uses noun classifiers. In Vietnamese vocabulary, there are many Chinese-Vietnamese words, French-like words, and English terms. Vietnamese also includes a large number of idioms, slang, and legends.
The language has several dialects, with the three most prominent:
– Northern Vietnamese – This is considered the standard language -Central Vietnamese -Southern Vietnamese
There are quite a few differences in pronunciation and vocabulary between the three dialects, but they are mutually understandable – at around the same level as US and UK English.”
What the top 150 best localized websites in the world do in Vietnam
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
82/150 localize by translating into Vietnamese
1/150 localizes by translating into Vietnamese, Thai, Khmer and Vietnamese Sign Language
1/150 localizes by translating into both Vietnamese and Khmer
1/150 localizes by translating into Vietnamese, French and Chinese
1/150 localizes by translating into Chinese
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
LOréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $358 billion (2022). Integrated Circuits ($45.2B), Broadcasting Equipment ($19.5B), Refined Petroleum ($9.7B), Telephones ($9.43B), and Coal Briquettes ($7.03B), importing mostly from China ($138B), South Korea ($60.7B), Japan ($17.9B), Chinese Taipei ($15.7B), and Thailand ($13.4B).
In 2022, Vietnam was the world’s biggest importer of Light Rubberized Knitted Fabric ($6.5B), Synthetic Filament Yarn Woven Fabric ($2.9B), Coconuts, Brazil Nuts, and Cashews ($2.14B), Plastic Coated Textile Fabric ($1.64B), and Footwear Parts ($1.43B).
Financial inclusion factors (over 15 years of age) • 31% have an account with a financial institution • 4.1% have a credit card • 3.5% have a mobile money account • 21% make online purchases
Ease of doing business Easy to conduct business (69.8 out of 100) 8th out of 25 East Asian and Pacific countries 70th worldwide out of 190 countries (2022, World Bank).
Global Innovation Index Ranked 10th out of 16 Southern East Asian and Oceanic countries, 46th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Exports $399 billion (2022). Broadcasting Equipment ($58.5B), Telephones ($24.4B), Integrated Circuits ($16.9B), Office Machine Parts ($16.7B), and Textile Footwear ($13.2B), exporting mostly to United States ($117B), China ($58.7B), South Korea ($25.2B), Japan ($25B), and Hong Kong ($12.7B).
In 2022, Vietnam was the world’s biggest exporter of Fuel Wood ($3.69B), Coconuts, Brazil Nuts, and Cashews ($2.93B), Non-Retail Mixed Cotton Yarn ($437M), and Cinnamon ($268M).
Main local online stores Lazada, The Gioi Di Dong, Sendo, Shopee, Tiki
Economic freedom Mostly not free (62.8 out of 100) 11th out of 39 countries in the Asia-Pacific region, 59th worldwide out of 186 countries (2023, Heritage Foundation and Wall Street Journal).
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Vietnam observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2019)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels The Communist Party has a strong hold on the media and the state controls all print and broadcast outlets. Repressive laws constrain journalists and bloggers, says Freedom House. Those who report or comment on controversial issues risk intimidation and physical attack. Bloggers and citizen journalists are the only sources of independent news, says Reporters Without Borders (RSF), but they face “ever-harsher forms of persecution”. TV is the main medium. Vietnam Television (VTV) runs the only national networks. VTV-owned satellite and cable pay TV platforms carry some foreign TVs. Voice of Vietnam (VoV) radio networks include VoV 5, with output in English and other languages. There are hundreds of newspapers and magazines. The Communist Party, government bodies and the military own or control almost all of them, says Freedom House There were 68.5 million internet users by the end of 2018 (InternetWorldStats.com). Material deemed to threaten Communist rule, including political dissent, is blocked. Censorship by means of content removal has become systematic, Freedom House said in 2018. The NGO said that the authorities had worked with Facebook to remove hundreds of accounts accused of spreading “reactionary, anti-Party” material. A cyber security law which took effect in 2019 requires global online platforms to set up local offices and store their user data within Vietnam.
Press
Nhan Dan – Communist Party daily, English-language pages, Le Courrier du Vietnam – in French Vietnam News – state-run, English-language daily Tuoi Tre – daily, published by Communist Youth Union, English-language website Thanh Nien – daily, published by Vietnam Youth Federation
Share of web traffic by device 84.45% mobile phones, 14.11% computers (laptops and desktops), 1.44% tablet devices.
Median speed of mobile Internet connection 47.06 Mbps
Median speed of fixed Internet connection 105.04 Mbps
Mobile connection as a percentage of total population 169.8%
Percentage of mobile connections that are broadband (3G-5G) 96.6%
Mostpopular web search engines Google (96.68%), CocCoc (2.55%), Bing (0.36%), Yahoo! (0.34%), Yandex (0.03%), other (0.05%).
Most used social media Twitter (44.01%), Facebook (40.5%), YouTube (6.2%), Pinterest (4.42%), Instagram (3.64%), Reddit (0.53%), LinkedIn (0.28%), other (0.42%).
Current education expenditure 78.1% of total expenditure in public institutions
Class Generally, the issue of class is not discussed in Vietnam nowadays. Instead, social gaps and inequality are becoming widely discussed topics.
Ethnicity Vietnam has 54 distinct ethnic groups, and each group has its own language, lifestyle and cultural heritage. “Kinh”, which accounts for over 86% of the population, is Vietnam’s largest ethnic group and dominant in all walks of life of the country. In addition, other major ethnic groups in Vietnam include Tay, Thai, Muong, Khmer Krom, Hoa, Nung, Hmong, etc. The government has attempted to build roads, schools and hospitals for the poorest ethnic groups. However, ethnic minorities are still facing numerous difficulties (i.e., widening poverty gap; higher illiteracy and school drop-out rates; later enrolment rates; etc.). The human rights of ethnic minorities remain a politically sensitive issue in Vietnam.
Healthcare expenditure 4.59% of GDP (2021)
Corruption perceptions Index Vietnam scored 42 out of 100, ranked 77th out of 180 countries worldwide.
Religion Under a communist regime, Vietnam is officially an atheist country. However many Vietnamese continue to practise “informal” religious customs and folk religious practices. For instance, most Vietnamese honour their ancestors and follow rituals for birth, death, marriage, opening a new business, moving, etc. Vietnamese and foreigners are allowed to practice their religions, provided that these religions are permitted and closely monitored by the government. Major religions in Vietnam include Mahayana Buddhism, Catholicism, Protestantism, Theravada Buddhism, Hoa Hao and Cao Dai. At this point, religion remains one of the most politically sensitive and scrutinised topics in Vietnam.
Gender Although Vietnam has recently achieved some progress in promoting gender equality and women’s empowerment, it remains a male-dominated society, particularly in rural areas and among most ethnic minorities. Vietnamese women are still facing numerous obstacles, including poverty, limited access to higher education and employment opportunities, persistent discriminatory attitudes and behaviour, under-representation in politics; etc.
World Happiness Index Vietnam ranked 77th out of 146 countries, with a score of 5.485.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Country Curiosities
Vietnamese people don’t address each other by name. As in many Asian cultures, in Vietnam, everybody is called “sister”, “brother”, “uncle”, etc. Even married couples use the word “sister” or “brother” when they speak to each other. This is the Vietnamese way of showing respect. They might use your name by saying “sister Kathy” (Em Kathy), but to just call out a name would be considered rude. The word “you” isn’t really in use either, in Vietnamese the sentence “How are you?” would sound “How is sister/brother?”
Additionally…
Vietnamese used to be written using an edited version of Chinese characters but the language was Latinized in the French colonization period.
Vietnam is the world’s second largest coffee exporter.
The country has a population of 92,700,000, which makes it the 14th largest country in the world by population.
During your business dealings in Vietnam you need to be sincere with your promises. The Vietnamese really believe in taking people at their word.
In Vietnam, it is considered bad luck to give someone a handkerchief, yellow flowers or anything black.
Vietnam is the largest exporter of cashew nuts as well as its largest importer.
It is the country with the most motorcycles in the world with more than 1.5 motorcycles per inhabitant.
Almost half of the population in Vietnam carries the same surname, Nguyen. And it is the fourth most common surname in the world.
In Vietnam the question “Have you eaten already?” is literally translated as “Have you eaten rice already?” and is used at any time of day.
The Vietnamese language is not only tonal, but every word is monosyllabic. So for every sound you make, there will be 6 different ways of pronunciation and with a slight change of tone, you may change the meaning of the word completely.
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Jet de la Cruz, Unsplash
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