Translated's Research Center

Hong Kong

Asia

To which language should you translate to localize in Hong Kong?

What we know from our community

“Hong Kong’s linguistic panorama is closely interwoven with the city’s history as a British colony. It has two official languages: Chinese and English. Hong Kong Chinese (Cantonese for spoken communication and standard written Chinese for formal written communication) is the language that intrinsically connects with the Hong Kong audience: 88.9% of the population consider it their ‘first’ mother tongue. Cantonese is the predominant language used in everyday life, while English has a major currency in the workplace. One of the most significant differences between Hong Kong Chinese and Standard Chinese used in Mainland China lies in the writing system: Hong Kong Chinese uses traditional characters whilst Standard Chinese uses simplified characters. It is also interesting to note that the language has a rich amount of loanwords from English, such as 士多 (‘store’), 巴士 (‘bus’) and 芝士 (‘cheese’).”

LANGUAGE INSIGHT

Official language

Chinese (95.8%), English (3.5%)

Actual languages

Chinese (95.8%), English (3.5%), other (0.7%).

What the top 150 best localized websites in the world do in Hong Kong

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 63/150 localize by translating into both Traditional Chinese and English
  • 26/150 localize by translating into Traditional Chinese
  • 18/150 localize by translating into English
  • 3/150 localize by translating into Traditional Chinese, Simplified Chinese and English
  • 1/150 localizes by translating into Traditional Chinese, Simplified Chinese, English, French, Japanese, Portuguese, Italian, German, Spanish, Russian and Korean
  • 1/150 localizes by translating into Traditional Chinese, Simplified Chinese, English and French
  • 1/150 localizes by translating into Traditional Chinese, Simplified Chinese, English, French, Arabic, Czech, Japanese, Portuguese, Italian, German, Spanish, Hungarian, Polish, Dutch and Swedish
  • 1/150 localizes by translating into Traditional Chinese, Simplified Chinese, English, Bahasa Indonesian, French, Arabic, Japanese, Portuguese, Italian, German, Spanish, Russian, Hungarian, Polish, Romanian, Turkish, Thai and Ukrainian
  • 1/150 localizes by translating into Traditional Chinese, English and Bahasa Indonesian
  • 1/150 localizes by translating into both Traditional Chinese and Hong Kong Sign Language
  • Localization available 3M
  • Localization not available ABB
  • Localization available Accenture
  • Localization not available Adidas
  • Localization available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization available Autodesk
  • Localization available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization available Burberry
  • Localization available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization available Cisco Systems
  • Localization available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization available Delta
  • Localization available DHL
  • Localization available Disney+
  • Localization available Dyson
  • Localization available eBay
  • Localization available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization available Four Seasons
  • Localization not available Fujifilm
  • Localization available GE
  • Localization available Gillette
  • Localization available GoDaddy
  • Localization available Google
  • Localization available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization available Hisense
  • Localization available Hitachi
  • Localization available Honda
  • Localization available Hotels.com
  • Localization available HP
  • Localization available HP Enterprise
  • Localization available HSBC
  • Localization not available Huawei
  • Localization available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization available LOréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization available Louis Vuitton
  • Localization available Lululemon
  • Localization available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization available Merck
  • Localization available Microsoft
  • Localization available Mitsubishi Electric
  • Localization available Nestlé
  • Localization available Netflix
  • Localization available Nike
  • Localization available Nikon
  • Localization available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization available Rolex
  • Localization available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization available Sanofi
  • Localization available SAP
  • Localization available Sephora
  • Localization available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization available Starbucks
  • Localization not available Steelcase
  • Localization available Stripe
  • Localization available Subaru
  • Localization available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization available Tiffany
  • Localization available Tinder
  • Localization available Toshiba
  • Localization available Toyota
  • Localization available TripAdvisor
  • Localization available Uber
  • Localization available United Airlines
  • Localization available UPS
  • Localization not available Visa
  • Localization available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization available WordPress
  • Localization available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Overview


Language

Official language
Traditional Chinese/Cantonese (official) 88.9%, English (official) 4.3%, Mandarin (official) 1.9%

T-index
0.54%

T-Index ranks countries according to their potential for online sales.

Other languages
Chinese dialects 3.1%, other 1.9%

English
High proficiency (EF) – 32 of 112 countries/regions in the world- 4/24 position in Asia .

Demography

Capital: Hong Kong
Currency: Hong Kong dollar
Population: 7.41 m
Population density: 7,125/km2

Economy

GDP: 368.14 billion USD (2020)
GDP per capita: 49,660.6USD ‎(2020) ‎
Exports: $126 billion (2020)

Statistics

Internet users: 93% penetration, 7.05 million
Unemployment rate: 5.8% (2020)
Literacy: 99% (2020)

Conventions

Numbering system
Arabic numerals with dot as decimal separator 

Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 00852


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$571 billion (2020).  Integrated Circuits ($162B), Broadcasting Equipment ($43.1B), Office Machine Parts ($30.7B), Gold ($20.1B), and Telephones ($18.2B), importing mostly from China ($262B), Chinese Taipei ($50B), Singapore ($41.7B), South Korea ($30.9B), and Japan ($27.2B).

Financial inclusion factors (over 15 years of  age)
• 48% have an account with a financial institution
• 24% have a credit card
• 2.4% have a mobile money account
• 19% make online purchases

Global Innovation Index
Ranked 5th out of 17 South East Asian , East Asian and Oceanian countries, 14th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Exports
$126 billion (2020).  Gold ($33B), Broadcasting Equipment ($7.28B), Gas Turbines ($6.57B), Integrated Circuits ($5.94B), and Telephones ($4.58B), exporting mostly to China ($25.9B), United Kingdom ($14.8B), India ($14.2B), Switzerland ($12.1B), and Netherlands ($5.72B).

Ease of doing business
It is very easy to conduct business (rated 85.3 out of 100) ranked 2nd out of 20 Asia-Pacific countries ranked 3rd out of 190 countries worldwide (2019, World Bank)


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)

Source: OEC


Service Exports (2018)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Hong Kong observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Hong Kong is not specialized in

Source: OEC


Preferred e-commerce methods

Source: J.P. Morgan 2019


E-commerce method in Hong Kong, split by value

Source: J.P. Morgan 2019


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language Traditional Chinese/Cantonese, English

Information channels
Hong Kong is home to many of Asia’s biggest media players. The territory has one of the world’s largest film industries and is a major centre for broadcasting and publishing. It has kept its editorially-dynamic media, in contrast to the rest of China where official control over broadcasting is pervasive. Freedom of speech and of the press are enshrined in the Basic Law, Hong Kong’s mini-constitution. However, “Beijing’s baleful influence has led to a decline in press freedom”, Reporters Without Borders (RSF) said in its 2019 assessment. The document stated that more than half of Hong Kong’s media owners are also members of political bodies on the mainland. Amid large-scale protests in 2019 against an extradition bill, “police and pro-Beijing mobs attacked journalists on numerous occasions”, RSF said. Free-to-air TV is dominated by private station Television Broadcasts (TVB). Public Radio Television Hong Kong (RTHK) was established under British rule in 1928 and operates as a government department. There are more than a dozen free-to-air TV channels and hundreds more networks are available via multichannel and pay-TV platforms. International and pan-Asian broadcasters are based in Hong Kong. BBC World Service is carried overnight by RTHK’s Radio 4 FM network. RTHK ended a 24-hour relay in 2017 to make way for a Chinese state radio network.

Multitude of papers
Hong Kong has long been a major centre for print journalism. Local papers are known for their political leanings, with most being either pro-Beijing or pro-democracy. There are scores of Chinese-language dailies and a handful of English-language titles. E-commerce giant Alibaba owns the prominent English-language South China Morning Post. There are no reports of widespread online censorship or filtering and top international social media are in common use. News websites are increasingly used as a way to access independent news. Content on sites including Hong Kong 01, Hong Kong Free Press and Stand News is censored in mainland China. Chinese platforms WeChat and Sina Weibo are popular, but not as much as WhatsApp and Facebook.

The press

South China Morning Post – English-language daily
The Standard – business-oriented English-language daily
Tung Fang Jih Pao (Oriental Daily) – widely-read daily
Ping Kuo Jih Pao (Apple Daily) – widely-read daily
Ta Kung Pao and Wen Wei Po – managed from Beijing, follow Communist Party line
Wall Street Journal – Chinese edition
HK01 – news site, in Chinese
Hong Kong Free Press – news site, in English

Television

Radio-TV Hong Kong (RTHK) – government-funded
Television Broadcasts (TVB) – private, terrestrial
Phoenix TV – private, multi-channel satellite TV
Sun TV – private, via satellite

Radio

Radio-TV Hong Kong (RTHK) – government-funded, operates seven networks in English, Cantonese, Mandarin
Commercial Radio – operates CR1, CR2 networks in Cantonese and mediumwave (AM) station AM 864
Metro Broadcast – operates Metro Info, Metro Finance and English-language Metro Plus


Media data source: BBC


Internet Data

Internet users
93% penetration, 7.05 million

Share of web traffic by device
42.96% mobile phones, 50.43% computers (laptops and desktops), 6.57% tablet devices, others 0.03%

Median speed of mobile Internet connection
42.75  Mbps

Median speed of fixed Internet connection
158.19 Mbps

Mobile connection as a percentage of total population: 181.9%

Percentage of mobile connections that are broadband (3G-5G): 100%

Most popular web search engines
Google (91.75%), Yahoo (5.42%), Baidu (1.54%),Bing (0.92%), Duckduckgo (0.09%), Shenma (0.08%)

Most used social media
Facebook (58.08%), Twitter(15.99%%), Pinterest (10.9%), YouTube (7.61%), Instagram (4.19%), Tumblr (1.19%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
84.89 yrs (2020)

Healthcare expenditure
5.8% of GDP (2018)

Average age of the population
44.8 yrs (2020)

Cultural Curiosities
Contrary to the Chinese tradition, burping and spitting are seen as a sign of rudeness and are considered very impolite.

Like in the U.K., people drive on the left hand side of the street, this is another contradistinction with mainland China. 


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


Fewer people in Hong Kong Tend to Identify As Chinese in 2019

Source: Hong Kong University


Languages research – Hong Kong


Languages spoken in Hong Kong


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Rikke Filbært, Unsplash