Translated's Research Center

Argentina

South America

To which language should you translate to localize in Argentina?

What we know from our community

Argentina speaks one language: Spanish. The difference with the one used in Spain and most of Latin America is the “VOSEO”. This means that the formal use of addressing a person (“USTED”) is replaced by the informal form of address (“VOS”). So, if a headline reads: “USTED PUEDE GANAR” or “TÚ PUEDES GANAR”, it is clearly not intended for Argentina. Instead, it would read: “VOS PODÉS GANAR.”

Like most countries, there are differences in idiomatic expressions and inflections, mainly defined by geographic circumstances. For example, people from the Córdoba Province are well known for having a very distinctive accent (and also for drinking ridiculous amounts of Fernet). Up north, Salta and Jujuy have their own singular cadence and pronunciation, similar to that of Bolivia. Misiones Province, closer to Brazil, has its own funny intonation. And the rest of Argentina speaks pretty much similar to the Spanish you hear in Buenos Aires. There are a few dialects used mainly by indigenous communities.

LANGUAGE INSIGHT

Official language

Spanish (96%)

Actual languages

Spanish (96%), Italian (1.7%), Guaraní (0.5%), Quechua (0.2%), other (1.6%)

What the top 150 best localized websites in the world do in Argentina

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 92/150 localize by translating into standard Spanish
  • 13/150 localize by translating into the Argentinian variant of Spanish
  • 3/150 localize by translating into LatAm Spanish variant
  • 1/150 localizes by translating into both LatAm Spanish and Cymraeg
  • 1/150 localizes by translating into LatAm Spanish, French and Simplified Chinese
  • 1/150 localizes by translating into Spanish, French, German, Korean and Japanese
  • 1/150 localizes by translating into Spanish, Italian, French, German, Portuguese, Japanese, Simplified Chinese, Traditional Chinese, Polish, Hungarian, Romanian, Bahasa Indonesia, Thai, Ukrainian, Russian and Turkish
  • 1/150 localizes by translating into Spanish, Cymraeg, Nivaclé language, Guaraní, Quechua and Argentinian Sign Language
  • 1/150 localizes by translating into Spanish, Cymraeg and Nivaclé language
  • 1/150 localizes by translating into Spanish, Cymraeg, Guaraní and Quechua
  • Localization available 3M
  • Localization available ABB
  • Localization available Accenture
  • Localization available Adidas
  • Localization available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization available Amazon
  • Localization available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization available Capgemini
  • Localization not available Cartier
  • Localization available Caterpillar
  • Localization available Chevrolet
  • Localization available Cisco Systems
  • Localization available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization available Delta
  • Localization available DHL
  • Localization available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization available Four Seasons
  • Localization available Fujifilm
  • Localization available GE
  • Localization available Gillette
  • Localization available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization available Hilton
  • Localization available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization available HSBC
  • Localization not available Huawei
  • Localization available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization available LOréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization not available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization available Nestlé
  • Localization available Netflix
  • Localization available Nike
  • Localization available Nikon
  • Localization available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization available Pampers
  • Localization not available Panasonic
  • Localization available PayPal
  • Localization available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization available Rolex
  • Localization available Royal Caribbean
  • Localization available Salesforce
  • Localization available Samsung
  • Localization available Sanofi
  • Localization available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization available Starbucks
  • Localization available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization available TripAdvisor
  • Localization available Uber
  • Localization available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Spanish, with 480 million native speakers and a thriving online population of more than 330 million, Spanish is the world’s second most common language after Chinese and far surpasses English.

T-index
0.55%

T-Index ranks countries according to their potential for online sales.

Other languages
Portuguese, Italian, German, English and French.

Indigenous languages
Mapuche, Guarani, Aymara, Toba and Quechua.

English
High proficiency (EF) – 30 of 112 countries/regions in the world- 1/20 position in Latin America.

Demography

Capital: Buenos Aires
Currency: Argentine peso
Population: 45,81 m
Population density: 17/km2

Economy

GDP: 491.49 billion USD (2021)
GDP per capita: 10,729.2 USD ‎(2021) ‎
Exports: $54.6 billion (2020)

Statistics

Internet users: 83% penetration, 38.02 million
Unemployment rate: 8.7% (2021)
Urbanisation: 91.99% (2020)
Literacy: 99.13 % (2019)

Conventions

Numbering system
Arabic numerals and comma as decimal separator

Date format: dd – mm – yyyy
Time: 12h time system (a.m/p.m)
Country code: 0054


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$42.1 billion (2020). Cars ($1.77B), Soybeans ($1.76B), Vehicle Parts ($1.71B), Refined Petroleum ($1.25B), and Petroleum Gas ($1.17B), importing mostly from Brazil ($8.57B), China ($8.34B), United States ($5.02B), Germany ($2.13B), and Paraguay ($2.13B).

Financial inclusion factors (over 15 years of  age)
• 48% have an account with a financial institution
• 24% have a credit card
• 2.4% have a mobile money account
• 19% make online purchases

Ease of doing business
Ease of conducting business is medium (rated 59 out of 100). Ranked 19th out of 32 Latin American and Caribbean countries. Ranked 126th out of 190 countries worldwide (2022, World Bank).

Exports
$54.6 billion (2020).  Soybean Meal ($7.89B), Corn ($6.46B), Soybean Oil ($3.9B), Soybeans ($2.31B), and Delivery Trucks ($2.3B), exporting mostly to Brazil ($7.67B), China ($5.41B), United States ($3.47B), Chile ($2.91B), and Vietnam ($2.87B).

Main local online stores
MercadoLibre, eBay and Amazon, Netshoes, Alibaba, Garbarino.com, Musimundo.com, Frávega, Apple and Cencosud

Economic freedom
‘Mostly not free’ (rated 50.1 out of 100). Ranked 27th out of 32 Latin American countries. Ranked 144th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 8th out of 18 Latin American and Caribbean countries, and 69th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)

Source: OEC


Service Exports (2018)

Source: OEC


Most Complex Products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Argentina observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Argentina is not specialized in

Source: OEC


Distribution of e-commerce sales in 2018 in Argentina, by method of payment

Sources: Kantar TNS; CACE


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language Spanish

Information channels
The Grupo Clarin and La Nacion conglomerates are the main players in the national media. The top free-to-air TV networks – Telefe, America, El Nueve and El Trece – are privately owned. Public broadcasting has a minor role. Clarin and La Nacion are the leading national newspapers. The government does not routinely block or filter online content, says Freedom House.

The press

Clarin – popular daily
La Nacion – respected conservative daily
Cronica – tabloid daily
La Prensa – Argentina’s oldest newspaper
Pagina 12 – left-wing daily

Television

Telefe – leading national network, operated by Grupo Telef
El Trece – leading national network, operated by Grupo Clarin
El Nueve – popular national network
America (Canal 2) – popular network
Todo Noticias – cable/satellite news channel owned by Grupo Clarin

Radio

Radio Mitre – talk radio, operated by Grupo Clarin
Radio Nacional – public
Radio America – private, news and entertainment
Radio Continental – private speech-based network
Los 40 Principales – private FM music network

News agency

Telam – state-run
Noticias Argentinas – set up by privately-owned newspapers
Infobae – news portal


Media data source: BBC


Internet Data

Internet users
83% penetration, 38.02 million

Share of web traffic by device
56.69% mobile phones, 42.43% computers (laptops and desktops), 0.83% tablet devices and 0.05% other devices

Median speed of mobile Internet connection
21.09  Mbps

Median speed of fixed Internet connection
38.61 Mbps

Mobile connection as a percentage of total population: 122.9%

Percentage of mobile connections that are broadband (3G-5G): 83.3%

Most popular web search engines
Google (97.88%), Bing (1.05%), Yahoo (0.85%), DuckduckGo (0.1%),  Ecosia (0.1%), Yandex Ru (0.01%)

Most used social media
Facebook (82.65%),  Instagram (6.8%), Pinterest (4.85%), Twitter (2.83%), YouTube (2.67%), Tumblr (0.13%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
75 yrs (2021)

Gender
In recent decades, women have gained access to many positions in the job market as well as in politics, economics, etc. However, some constraints keep women from advancing within a more predominant male job culture and helps explain the small numbers of women at the top level of many organizations.

Religion
Generally speaking, Argentina is a Catholic country, with the presence of some minorities, such as the Jewish community (2% of the population, concentrated in the area of Buenos Aires) and other minorities such as Muslims. Religion does not usually have any particular impact in the workplace.

Ethnicity
85% of the population in Argentina has European origin and 15% are of mixed origin. Sometimes, discrimination due to physical appearance does arise.


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


 

Tertiary education in Argentina

Source: UNESCO

Tertiary education in Argentina, by sex

Source: UNESCO


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Dialectal variants of the Spanish language in Argentina

Legend

  • Andean or north-western

  • Coastal or north-eastern

  • Western or Cuyano

  • Cordobes or central

  • Rioplatense or oriental

  • Patagonian or Southern

The capital and largest city is Buenos Aires, an autonomous city that is the second-largest metro area in South America. Buenos Aires has a population of 3 million, with a metropolitan population of close to 13 million. 92% of Argentina’s population live in cities, with the 10 largest metro areas accounting for nearly half of the population.

10 top cities population in Argentina

Buenos Aires13,076,300
Cordoba1,428,214
Rosario1,173,533
Mendoza876,884
San Miguel de Tucuman781,023
La Plata694,167
Mar del Plata553,935
Quilmes518,788
Salta512,686
Santa Fe de la Vera Cruz489,505
Geonames

The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Juan Pablo Mascanfroni, Unsplash