To which language should you translate to localize in Argentina?
What we know from our community
Argentina speaks one language: Spanish. The difference with the one used in Spain and most of Latin America is the “VOSEO”. This means that the formal use of addressing a person (“USTED”) is replaced by the informal form of address (“VOS”). So, if a headline reads: “USTED PUEDE GANAR” or “TÚ PUEDES GANAR”, it is clearly not intended for Argentina. Instead, it would read: “VOS PODÉS GANAR.”
Like most countries, there are differences in idiomatic expressions and inflections, mainly defined by geographic circumstances. For example, people from the Córdoba Province are well known for having a very distinctive accent (and also for drinking ridiculous amounts of Fernet). Up north, Salta and Jujuy have their own singular cadence and pronunciation, similar to that of Bolivia. Misiones Province, closer to Brazil, has its own funny intonation. And the rest of Argentina speaks pretty much similar to the Spanish you hear in Buenos Aires. There are a few dialects used mainly by indigenous communities.
LANGUAGE INSIGHT
Official language
Spanish (96%)
Actual languages
Spanish (96%), Italian (1.7%), Guaraní (0.5%), Quechua (0.2%), other (1.6%)
What the top 150 best localized websites in the world do in Argentina
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
92/150 localize by translating into standard Spanish
13/150 localize by translating into the Argentinian variant of Spanish
3/150 localize by translating into LatAm Spanish variant
1/150 localizes by translating into both LatAm Spanish and Cymraeg
1/150 localizes by translating into LatAm Spanish, French and Simplified Chinese
1/150 localizes by translating into Spanish, French, German, Korean and Japanese
1/150 localizes by translating into Spanish, Italian, French, German, Portuguese, Japanese, Simplified Chinese, Traditional Chinese, Polish, Hungarian, Romanian, Bahasa Indonesia, Thai, Ukrainian, Russian and Turkish
1/150 localizes by translating into Spanish, Cymraeg, Nivaclé language, Guaraní, Quechua and Argentinian Sign Language
1/150 localizes by translating into Spanish, Cymraeg and Nivaclé language
1/150 localizes by translating into Spanish, Cymraeg, Guaraní and Quechua
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
LOréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Official language Spanish, with 480 million native speakers and a thriving online population of more than 330 million, Spanish is the world’s second most common language after Chinese and far surpasses English.
T-index 0.55%
T-Index ranks countries according to their potential for online sales.
Other languages Portuguese, Italian, German, English and French.
Indigenous languages Mapuche, Guarani, Aymara, Toba and Quechua.
English High proficiency (EF) – 30 of 112 countries/regions in the world- 1/20 position in Latin America.
Demography
Capital: Buenos Aires Currency: Argentine peso Population: 45,81 m Population density: 17/km2
Imports $42.1 billion (2020). Cars ($1.77B), Soybeans ($1.76B), Vehicle Parts ($1.71B), Refined Petroleum ($1.25B), and Petroleum Gas ($1.17B), importing mostly from Brazil ($8.57B), China ($8.34B), United States ($5.02B), Germany ($2.13B), and Paraguay ($2.13B).
Financial inclusion factors (over 15 years of age) • 48% have an account with a financial institution • 24% have a credit card • 2.4% have a mobile money account • 19% make online purchases
Ease of doing business Ease of conducting business is medium (rated 59 out of 100). Ranked 19th out of 32 Latin American and Caribbean countries. Ranked 126th out of 190 countries worldwide (2022, World Bank).
Exports $54.6 billion (2020). Soybean Meal ($7.89B), Corn ($6.46B), Soybean Oil ($3.9B), Soybeans ($2.31B), and Delivery Trucks ($2.3B), exporting mostly to Brazil ($7.67B), China ($5.41B), United States ($3.47B), Chile ($2.91B), and Vietnam ($2.87B).
Main local online stores MercadoLibre, eBay and Amazon, Netshoes, Alibaba, Garbarino.com, Musimundo.com, Frávega, Apple and Cencosud
Economic freedom ‘Mostly not free’ (rated 50.1 out of 100). Ranked 27th out of 32 Latin American countries. Ranked 144th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 8th out of 18 Latin American and Caribbean countries, and 69th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Argentina observed and expected exports in each product
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Argentina is not specialized in
Information channels The Grupo Clarin and La Nacion conglomerates are the main players in the national media. The top free-to-air TV networks – Telefe, America, El Nueve and El Trece – are privately owned. Public broadcasting has a minor role. Clarin and La Nacion are the leading national newspapers. The government does not routinely block or filter online content, says Freedom House.
Telefe – leading national network, operated by Grupo Telef El Trece– leading national network, operated by Grupo Clarin El Nueve – popular national network America (Canal 2)– popular network Todo Noticias – cable/satellite news channel owned by Grupo Clarin
Gender In recent decades, women have gained access to many positions in the job market as well as in politics, economics, etc. However, some constraints keep women from advancing within a more predominant male job culture and helps explain the small numbers of women at the top level of many organizations.
Religion Generally speaking, Argentina is a Catholic country, with the presence of some minorities, such as the Jewish community (2% of the population, concentrated in the area of Buenos Aires) and other minorities such as Muslims. Religion does not usually have any particular impact in the workplace.
Ethnicity 85% of the population in Argentina has European origin and 15% are of mixed origin. Sometimes, discrimination due to physical appearance does arise.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Dialectal variants of the Spanish language in Argentina
Legend
Andean or north-western
Coastal or north-eastern
Western or Cuyano
Cordobes or central
Rioplatense or oriental
Patagonian or Southern
The capital and largest city is Buenos Aires, an autonomous city that is the second-largest metro area in South America. Buenos Aires has a population of 3 million, with a metropolitan population of close to 13 million. 92% of Argentina’s population live in cities, with the 10 largest metro areas accounting for nearly half of the population.
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Juan Pablo Mascanfroni, Unsplash
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