To which language should you translate to localize in Argentina?
What we know from our community
Argentina speaks one language: Spanish. The difference with the one used in Spain and most of Latin America is the “VOSEO”. This means that the formal use of addressing a person (“USTED”) is replaced by the informal form of address (“VOS”). So, if a headline reads: “USTED PUEDE GANAR” or “TÚ PUEDES GANAR”, it is clearly not intended for Argentina. Instead, it would read: “VOS PODÉS GANAR.”
Like most countries, there are differences in idiomatic expressions and inflections, mainly defined by geographic circumstances. For example, people from the Córdoba Province are well known for having a very distinctive accent (and also for drinking ridiculous amounts of Fernet). Up north, Salta and Jujuy have their own singular cadence and pronunciation, similar to that of Bolivia. Misiones Province, closer to Brazil, has its own funny intonation. And the rest of Argentina speaks pretty much similar to the Spanish you hear in Buenos Aires. There are a few dialects used mainly by indigenous communities.
Then, first of all, take a look at what the 100 top websites do
Of the top 100 website (Global by design ranking):
- 49/100 translate into Argentinian Spanish
- 30/100 use a “neutral” Spanish variant for all LATAM
Now, if you need others information about that country to make your decision, below you can find a selection of economic/social/cultural data
Spanish, with 480 million native speakers and a thriving online population of more than 330 million, Spanish is the world’s second most common language after Chinese and far surpasses English.
T-Index ranks countries according to their potential for online sales.
Portuguese, Italian, German, English and French.
Mapuche, Guarani, Aymara, Toba and Quechua.
High proficiency (EF) – 30 of 112 countries/regions in the world- 1/20 position in Latin America.
Capital: Buenos Aires
Currency: Argentine peso
Population: 45,81 m
Population density: 17/km2
GDP: 491.49 billion USD (2021)
GDP per capita: 10,729.2 USD (2021)
Exports: $54.6 billion (2020)
Internet users: 83% penetration, 38.02 million
Unemployment rate: 8.7% (2021)
Urbanisation: 91.99% (2020)
Literacy: 99.13 % (2019)
Arabic numerals and comma as decimal separator
Date format: dd – mm – yyyy
Time: 12h time system (a.m/p.m)
Country code: 0054
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
$42.1 billion (2020). Cars ($1.77B), Soybeans ($1.76B), Vehicle Parts ($1.71B), Refined Petroleum ($1.25B), and Petroleum Gas ($1.17B), importing mostly from Brazil ($8.57B), China ($8.34B), United States ($5.02B), Germany ($2.13B), and Paraguay ($2.13B).
Financial inclusion factors (over 15 years of age)
• 48% have an account with a financial institution
• 24% have a credit card
• 2.4% have a mobile money account
• 19% make online purchases
Ease of doing business
Ease of conducting business is medium (rated 59 out of 100). Ranked 7th out of 21 Latin American countries. Ranked 126th out of 190 countries worldwide (2019, World Bank).
$54.6 billion (2020). Soybean Meal ($7.89B), Corn ($6.46B), Soybean Oil ($3.9B), Soybeans ($2.31B), and Delivery Trucks ($2.3B), exporting mostly to Brazil ($7.67B), China ($5.41B), United States ($3.47B), Chile ($2.91B), and Vietnam ($2.87B).
Main local online stores
MercadoLibre, eBay and Amazon, Netshoes, Alibaba, Garbarino.com, Musimundo.com, Frávega, Apple and Cencosud
‘Mostly not free’ (rated 50.1 out of 100). Ranked 27th out of 32 Latin American countries. Ranked 144th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).
Global Innovation Index
Ranked 8th out of 18 Latin American and Caribbean countries, 73rd out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Service Imports (2018)
Service Exports (2018)
Most Complex Products by PCI
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Most specialised products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Argentina observed and expected exports in each product
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Argentina is not specialized in
Distribution of e-commerce sales in 2018 in Argentina, by method of payment
Sources: Kantar TNS; CACE
The new 2021 T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.Try it now
Media language Spanish
The Grupo Clarin and La Nacion conglomerates are the main players in the national media. The top free-to-air TV networks – Telefe, America, El Nueve and El Trece – are privately owned. Public broadcasting has a minor role. Clarin and La Nacion are the leading national newspapers. The government does not routinely block or filter online content, says Freedom House.
Telefe – leading national network, operated by Grupo Telef
El Trece – leading national network, operated by Grupo Clarin
El Nueve – popular national networkAmerica – popular network
Todo Noticias – cable/satellite news channel owned by Grupo Clarin
Radio Mitre – talk radio, operated by Grupo Clarin
Radio Nacional – public
Radio America – private, news and entertainment
Radio Continental – private speech-based network
Los 40 Principales – private FM music network
Media data source: BBC
83% penetration, 38.02 million
Share of web traffic by device
56.69% mobile phones, 42.43% computers (laptops and desktops), 0.83% tablet devices and 0.05% other devices
Median speed of mobile Internet connection
Median speed of fixed Internet connection
Mobile connection as a percentage of total population: 122.9%
Percentage of mobile connections that are broadband (3G-5G): 83.3%
Most popular web search engines
Google (97.88%), Bing (1.05%), Yahoo (0.85%), DuckduckGo (0.1%), Ecosia (0.1%), Yandex Ru (0.01%)
Most used social media
Facebook (82.65%), Instagram (6.8%), Pinterest (4.85%), Twitter (2.83%), YouTube (2.67%), Tumblr (0.13%)
76.52 yrs (2020)
In recent decades, women have gained access to many positions in the job market as well as in politics, economics, etc. However, some constraints keep women from advancing within a more predominant male job culture and helps explain the small numbers of women at the top level of many organizations.
Generally speaking, Argentina is a Catholic country, with the presence of some minorities, such as the Jewish community (2% of the population, concentrated in the area of Buenos Aires) and other minorities such as Muslims. Religion does not usually have any particular impact in the workplace.
85% of the population in Argentina has European origin and 15% are of mixed origin. Sometimes, discrimination due to physical appearance does arise.
Tertiary education in Argentina
Tertiary education in Argentina, by sex
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Dialectal variants of the Spanish language in Argentina
Andean or north-western
Coastal or north-eastern
Western or Cuyano
Cordobes or central
Rioplatense or oriental
Patagonian or Southern
The capital and largest city is Buenos Aires, an autonomous city that is the second-largest metro area in South America. Buenos Aires has a population of 3 million, with a metropolitan population of close to 13 million. 92% of Argentina’s population live in cities, with the 10 largest metro areas accounting for nearly half of the population.
10 top cities population in Argentina
|San Miguel de Tucuman||781,023|
|Mar del Plata||553,935|
|Santa Fe de la Vera Cruz||489,505|
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to email@example.com
Photo credit: Juan Pablo Mascanfroni, Unsplash