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South America

To which language should you translate to localize in Argentina?

What we know from our community

Argentina speaks one language: Spanish. The difference with the one used in Spain and most of Latin America is the “VOSEO”. This means that the formal use of addressing a person (“USTED”) is replaced by the informal form of address (“VOS”). So, if a headline reads: “USTED PUEDE GANAR” or “TÚ PUEDES GANAR”, it is clearly not intended for Argentina. Instead, it would read: “VOS PODÉS GANAR.”

Like most countries, there are differences in idiomatic expressions and inflections, mainly defined by geographic circumstances. For example, people from the Córdoba Province are well known for having a very distinctive accent (and also for drinking ridiculous amounts of Fernet). Up north, Salta and Jujuy have their own singular cadence and pronunciation, similar to that of Bolivia. Misiones Province, closer to Brazil, has its own funny intonation. And the rest of Argentina speaks pretty much similar to the Spanish you hear in Buenos Aires. There are a few dialects used mainly by indigenous communities.

Then, first of all, take a look at what the 100 top websites do

Of the top 100 website (Global by design ranking):

  • 49/100 translate into Argentinian Spanish
  • 30/100 use a “neutral” Spanish variant for all LATAM

Now, if you need others information about that country to make your decision, below you can find a selection of economic/social/cultural data



Official language
Spanish, with 480 million native speakers and a thriving online population of more than 330 million, Spanish is the world’s second most common language after Chinese and far surpasses English.


T-Index ranks countries according to their potential for online sales.

Other languages
Portuguese, Italian, German, English and French.

Indigenous languages
Mapuche, Guarani, Aymara, Toba and Quechua.

High proficiency (EF) – 30 of 112 countries/regions in the world- 1/20 position in Latin America.


Capital: Buenos Aires
Currency: Argentine peso
Population: 45,81 m
Population density: 17/km2


GDP: 491.49 billion USD (2021)
GDP per capita: 10,729.2 USD ‎(2021) ‎
Exports: $54.6 billion (2020)


Internet users: 83% penetration, 38.02 million
Unemployment rate: 8.7% (2021)
Urbanisation: 91.99% (2020)
Literacy: 99.13 % (2019)


Numbering system
Arabic numerals and comma as decimal separator

Date format: dd – mm – yyyy
Time: 12h time system (a.m/p.m)
Country code: 0054

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$42.1 billion (2020). Cars ($1.77B), Soybeans ($1.76B), Vehicle Parts ($1.71B), Refined Petroleum ($1.25B), and Petroleum Gas ($1.17B), importing mostly from Brazil ($8.57B), China ($8.34B), United States ($5.02B), Germany ($2.13B), and Paraguay ($2.13B).

Financial inclusion factors (over 15 years of  age)
• 48% have an account with a financial institution
• 24% have a credit card
• 2.4% have a mobile money account
• 19% make online purchases

Ease of doing business
Ease of conducting business is medium (rated 59 out of 100). Ranked 19th out of 32 Latin American and Caribbean countries. Ranked 126th out of 190 countries worldwide (2022, World Bank).

$54.6 billion (2020).  Soybean Meal ($7.89B), Corn ($6.46B), Soybean Oil ($3.9B), Soybeans ($2.31B), and Delivery Trucks ($2.3B), exporting mostly to Brazil ($7.67B), China ($5.41B), United States ($3.47B), Chile ($2.91B), and Vietnam ($2.87B).

Main local online stores
MercadoLibre, eBay and Amazon, Netshoes, Alibaba,,, Frávega, Apple and Cencosud

Economic freedom
‘Mostly not free’ (rated 50.1 out of 100). Ranked 27th out of 32 Latin American countries. Ranked 144th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 8th out of 18 Latin American and Caribbean countries, and 69th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service Imports (2018)

Source: OEC

Service Exports (2018)

Source: OEC

Most Complex Products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC

Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Argentina observed and expected exports in each product

Source: OEC

Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Argentina is not specialized in

Source: OEC

Distribution of e-commerce sales in 2018 in Argentina, by method of payment

Sources: Kantar TNS; CACE



Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media language Spanish

Information channels
The Grupo Clarin and La Nacion conglomerates are the main players in the national media. The top free-to-air TV networks – Telefe, America, El Nueve and El Trece – are privately owned. Public broadcasting has a minor role. Clarin and La Nacion are the leading national newspapers. The government does not routinely block or filter online content, says Freedom House.

The press

Clarin – popular daily
La Nacion – respected conservative daily
Cronica – tabloid daily
La Prensa – Argentina’s oldest newspaper
Pagina 12 – left-wing daily


Telefe – leading national network, operated by Grupo Telef
El Trece – leading national network, operated by Grupo Clarin
El Nueve – popular national network
America (Canal 2) – popular network
Todo Noticias – cable/satellite news channel owned by Grupo Clarin


Radio Mitre – talk radio, operated by Grupo Clarin
Radio Nacional – public
Radio America – private, news and entertainment
Radio Continental – private speech-based network
Los 40 Principales – private FM music network

News agency

Telam – state-run
Noticias Argentinas – set up by privately-owned newspapers
Infobae – news portal

Media data source: BBC

Internet Data

Internet users
83% penetration, 38.02 million

Share of web traffic by device
56.69% mobile phones, 42.43% computers (laptops and desktops), 0.83% tablet devices and 0.05% other devices

Median speed of mobile Internet connection
21.09  Mbps

Median speed of fixed Internet connection
38.61 Mbps

Mobile connection as a percentage of total population: 122.9%

Percentage of mobile connections that are broadband (3G-5G): 83.3%

Most popular web search engines
Google (97.88%), Bing (1.05%), Yahoo (0.85%), DuckduckGo (0.1%),  Ecosia (0.1%), Yandex Ru (0.01%)

Most used social media
Facebook (82.65%),  Instagram (6.8%), Pinterest (4.85%), Twitter (2.83%), YouTube (2.67%), Tumblr (0.13%)

Internet data sources: Datareportal/Statcounter

Social statistics

Life expectancy
75 yrs (2021)

In recent decades, women have gained access to many positions in the job market as well as in politics, economics, etc. However, some constraints keep women from advancing within a more predominant male job culture and helps explain the small numbers of women at the top level of many organizations.

Generally speaking, Argentina is a Catholic country, with the presence of some minorities, such as the Jewish community (2% of the population, concentrated in the area of Buenos Aires) and other minorities such as Muslims. Religion does not usually have any particular impact in the workplace.

85% of the population in Argentina has European origin and 15% are of mixed origin. Sometimes, discrimination due to physical appearance does arise.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


Tertiary education in Argentina

Source: UNESCO

Tertiary education in Argentina, by sex

Source: UNESCO

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at

Languages research

Dialectal variants of the Spanish language in Argentina


  • Andean or north-western

  • Coastal or north-eastern

  • Western or Cuyano

  • Cordobes or central

  • Rioplatense or oriental

  • Patagonian or Southern

The capital and largest city is Buenos Aires, an autonomous city that is the second-largest metro area in South America. Buenos Aires has a population of 3 million, with a metropolitan population of close to 13 million. 92% of Argentina’s population live in cities, with the 10 largest metro areas accounting for nearly half of the population.

10 top cities population in Argentina

Buenos Aires13,076,300
San Miguel de Tucuman781,023
La Plata694,167
Mar del Plata553,935
Santa Fe de la Vera Cruz489,505

The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to

Photo credit: Juan Pablo Mascanfroni, Unsplash