To what language should you translate to localize in Armenia?
What we know from our community
The official language of Armenia is Armenian (Hayeren) which forms a separate branch of the Indo-European language family. The modern Armenian language is divided into 2 dialects: Western Armenian and Eastern Armenian, which emerged in the 19th century. Currently Eastern Armenian is mainly used. The words are pronounced just as they are written. The stress falls in the last syllable of a word with only a few exceptions. Word order is not fixed unlike in English. The preferable word orders are subject-predicate-object and subject-object-predicate, However, changing their places does not impact the meaning of the sentence. Armenia is regarded as one of the oldest nations on earth and it is noted with its unique culture. Armenian architecture may be summed up in the nation’s nickname – Country of Stones. Armenian museums play an integral part of Armenian tourism and include unique exhibitions of ancient manuscripts, archaeological findings, weapons, musical instruments, etc. And Armenian music is one of the best. Armenians are proud to have worldwide musicians and composers such as Aram Khachaturyan, Arno Babajanyan, Tigran Mansurian, Charles Aznavour, Serj Tankian, etc. In Armenian, there are many complicated words which are really hard for foreigners to pronounce due to the various sounds and consonants being mixed together. One of those words is “Shnorhakalutyun”, translated as “Thank you”. In most cases, the foreigners are unable to pronounce this, so we offer them another alternative, as “Merci” from French, which is also widely used among Armenians. The situation is always funny, with any foreigner.
Armenian
Հայաստանի պաշտոնական լեզուն հայերենն է, որը պատկանում է հնդեվրոպական լեզվաընտանիքին։
Ժամանակակից հայերենը բաժանվում է 2 բարբառների՝ արևմտահայերեն և արևելահայերեն։ Այժմ հիմնականում կիրառվում է արևելահայերենը։
Բառերն արտասանվում են ճիշտ այնպես, ինչպես գրվում են։ Շեշտը դրվում է բառի վերջին վանկի վրա, բայց կան որոշ բացառություններ։ Բառերի դասավորությունը ֆիքսված չէ, ինչպես անգլերենում։ Նախընտրելի դասավորություններն են՝ ենթակա-ստորոգյալ-լրացում և ենթակա-լրացում-տորոգյալ։ Ինչևիցե, դասավորության փոփոխությունը չի ազդում նախադասության իմաստի վրա։ Հայաստանը համարվում է աշխարհի հնագույն ազգերից մեկը և հայտնի է իր յուրահատուկ մշակույթով։
Հայկական ճարտարապետությունը կարելի է կոչել ազգի մականունով՝ <<Քարերի երկիր>>։ Հայաստանի թանգարանները հայկական զբոսաշրջության անբաժանելի մասն են կազմում, որոնք ներառում են հին ձեռագրերի, հնագիտական գտածոների, զենքերի, երաժշտական գործիքների եզակի ցուցադրություններ։ Իսկ հայկական երաժշտությունը լավագույններից է։ Հայերը հպարտ են, որ ունեն աշխարհասփյուռ երաժիշտներ և կոմպոզիտորներ, ինչպիսիք են՝ Արամ Խաչատրյանը, Առնո Բաբաջանյանը, Տիգրան Մանսուրյանը, Շառլ Ազնավուրը, Սերժ Թանկյանը և այլոք։
Հայերենում կան շատ բարդ կազմություն ունեցող բառեր, որոնք օտարերկրացիները դժվար են արտասանում՝ բաղաձայնների կուտակման ու տարբեր հնչյունների պատճառով։
Այդպիսի բառերից է <<Շնորհակալություն>> բառը, որն անգլերեն “Thank You” բառն է։ Մեծամասամբ, օտարերկրացիները չեն կարողանում ճիշտ կերպով արտաբերել այն, ուստի մենք առաջարկում ենք այլընտրանք՝ ֆրանսերեն “Merci”, որը ևս լայնորեն կիրառվում է հայերի մեջ։ Իրավիճակը միշտ ծիծաղելի է լինում, ցանկացած օտարերկրացու հետ։
Vanuhy Ohanyan, Digital Marketing Specialist” at Pimlico Partners.
LANGUAGE INSIGHT
Official language
Armenian (93.4%)
Actual languages
Armenian (93.4%), Azerbaijanian (2.6%), Russian (2.0%), Kurdish (1.0%), other (1.0%)
What the top 150 best localized websites in the world do in Armenia
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
13/150 localize by translating into Armenian
11/150 localize by translating into Russian
3/150 localize by translating into both Armenian and Russian
1/150 localizes by translating into Armenian, Armenian (East dialect), Armenian (West), Hamshen and Armenian Sign Language
1/150 localizes by translating into Arabic
1/150 localizes by translating into Slovak
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
LOréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $4.47 billion (2020). Petroleum Gas ($392M), Refined Petroleum ($223M), Broadcasting Equipment ($114M), Packaged Medicaments ($102M), and Diamonds ($82.9M), importing mostly from Russia ($1.48B), China ($550M), Iran ($295M), Germany ($229M), and Turkey ($225M).
Financial inclusion factors (over 15 years of age) • 45% have an account with a financial institution • 8.1% have a credit card • 15% make online purchases
Ease of doing business Very Easy to conduct business (74.5 out of 100) 9th out of 24 European and Central Asian countries, 47th worldwide out of 190 countries (2022, World Bank)
Exports $3.07 billion (2020). Copper Ore ($739M), Gold ($464M), Rolled Tobacco ($241M), Hard Liquor ($202M), and Ferroalloys ($149M), exporting mostly to Russia ($671M), Switzerland ($594M), China ($323M), Iraq ($164M), and Bulgaria ($151M).
Economic freedom ‘Moderately free’ (65.3 out of 100) 34th out of 45 countries in Europe 58th worldwide out of 186 countries (2022, Heritage Foundation and Wall Street Journal)
Global Innovation Index Ranked 14th out of 19 Central and Southern Asian countries, 80th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Armenia observed and expected exports in each product
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Armenia is not specialized in
Information channels The new political landscape that emerged after mass protests in 2018 has had a big impact on the media.
The main private TV networks, which were once directly or indirectly controlled by the ruling political elite, have since become largely free of state control.
But some problems persist, including a lack of financial independence and political polarization. The editorial stances of many outlets reflect the interests of their owners.
TV is the dominant medium and news source, though less so among younger people. Russian-language broadcast and print media are widely available.
Few Armenians use newspapers as their main news source. Print runs are small – usually a few thousand copies.
More than 2.1 million people are online, around 72% of the population (Hootsuite/We Are Social, January 2019).
The internet has long been seen as an information space that is beyond government control. Freedom House said in 2019 that Armenia had the freest internet in the former Soviet Union, outside the Baltic states.
There are 1.4 million social media users. Facebook is the most popular platform. It was used to mobilize protesters in 2018 and is still a key forum for political debate.
Religion Christianity has been the state religion in Armenia since 301. During Soviet rule, religious expression was not encouraged. The emphasis was on atheism. Armenians had continued to attend church, however, in particular for life-crisis events and rites of passage. The majority of Armenians adhere to the Armenian Apostolic Church. There are also adherents to Catholic, Evangelical, and Protestant denominations.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Languages spoken in Armenia
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Robert Levonyan, Unsplash
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