Asia
To what language should you translate to localize in Armenia?
What we know from our community
The official language of Armenia is Armenian (Hayeren) which forms a separate branch of the Indo-European language family. The modern Armenian language is divided into 2 dialects: Western Armenian and Eastern Armenian, which emerged in the 19th century. Currently Eastern Armenian is mainly used. The words are pronounced just as they are written. The stress falls in the last syllable of a word with only a few exceptions. Word order is not fixed unlike in English. The preferable word orders are subject-predicate-object and subject-object-predicate, However, changing their places does not impact the meaning of the sentence. Armenia is regarded as one of the oldest nations on earth and it is noted with its unique culture. Armenian architecture may be summed up in the nation’s nickname – Country of Stones. Armenian museums play an integral part of Armenian tourism and include unique exhibitions of ancient manuscripts, archaeological findings, weapons, musical instruments, etc. And Armenian music is one of the best. Armenians are proud to have worldwide musicians and composers such as Aram Khachaturyan, Arno Babajanyan, Tigran Mansurian, Charles Aznavour, Serj Tankian, etc. In Armenian, there are many complicated words which are really hard for foreigners to pronounce due to the various sounds and consonants being mixed together. One of those words is “Shnorhakalutyun”, translated as “Thank you”. In most cases, the foreigners are unable to pronounce this, so we offer them another alternative, as “Merci” from French, which is also widely used among Armenians. The situation is always funny, with any foreigner.
Հայաստանի պաշտոնական լեզուն հայերենն է, որը պատկանում է հնդեվրոպական լեզվաընտանիքին։
Ժամանակակից հայերենը բաժանվում է 2 բարբառների՝ արևմտահայերեն և արևելահայերեն։ Այժմ հիմնականում կիրառվում է արևելահայերենը։
Բառերն արտասանվում են ճիշտ այնպես, ինչպես գրվում են։ Շեշտը դրվում է բառի վերջին վանկի վրա, բայց կան որոշ բացառություններ։ Բառերի դասավորությունը ֆիքսված չէ, ինչպես անգլերենում։ Նախընտրելի դասավորություններն են՝ ենթակա-ստորոգյալ-լրացում և ենթակա-լրացում-տորոգյալ։ Ինչևիցե, դասավորության փոփոխությունը չի ազդում նախադասության իմաստի վրա։ Հայաստանը համարվում է աշխարհի հնագույն ազգերից մեկը և հայտնի է իր յուրահատուկ մշակույթով։
Հայկական ճարտարապետությունը կարելի է կոչել ազգի մականունով՝ <<Քարերի երկիր>>։ Հայաստանի թանգարանները հայկական զբոսաշրջության անբաժանելի մասն են կազմում, որոնք ներառում են հին ձեռագրերի, հնագիտական գտածոների, զենքերի, երաժշտական գործիքների եզակի ցուցադրություններ։ Իսկ հայկական երաժշտությունը լավագույններից է։ Հայերը հպարտ են, որ ունեն աշխարհասփյուռ երաժիշտներ և կոմպոզիտորներ, ինչպիսիք են՝ Արամ Խաչատրյանը, Առնո Բաբաջանյանը, Տիգրան Մանսուրյանը, Շառլ Ազնավուրը, Սերժ Թանկյանը և այլոք։
Հայերենում կան շատ բարդ կազմություն ունեցող բառեր, որոնք օտարերկրացիները դժվար են արտասանում՝ բաղաձայնների կուտակման ու տարբեր հնչյունների պատճառով։
Այդպիսի բառերից է <<Շնորհակալություն>> բառը, որն անգլերեն “Thank You” բառն է։ Մեծամասամբ, օտարերկրացիները չեն կարողանում ճիշտ կերպով արտաբերել այն, ուստի մենք առաջարկում ենք այլընտրանք՝ ֆրանսերեն “Merci”, որը ևս լայնորեն կիրառվում է հայերի մեջ։ Իրավիճակը միշտ ծիծաղելի է լինում, ցանկացած օտարերկրացու հետ։
Vanuhy Ohanyan, Digital Marketing Specialist” at Pimlico Partners.
Introduction
Language
Official language
Armenian
T-index
0.018%
T-Index ranks countries according to their potential for online sales.
Other languages
Limbu, Maithili, Newar, Angika, Tharu, Gurung, Tamang, Magar, Sherpa, Kiranti, Sunuwar, Bhojpuri, Rajbanshi
English
Moderate proficiency (EF) – 57 of 112 countries/regions in the world- 33/35 position in Europe.
Conventions
Numbering system
Arabic numbering system, point as decimal separator and space or comma as separator of thousands.
Date format: yyyy-mm-dd
Time: 24h time system
Country code: 00 374
Demography
Capital: Yerevan
Currency: Armen Sarkissian
Population: 2,968 million
Population density: 104/km2
Economy
GDP: 13.86 billion USD (2021)
GDP per capita: 4,670.0 USD (2021)
Exports: $3.07 billion (2020)
Statistics
Internet users: 66.5% penetration, 1.98 billion
Unemployment rate: 9.6% (2020)
Urbanisation: 53.06% (2020)
Literacy: 100% (2020)
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
Economy
Imports
$4.47 billion (2020). Petroleum Gas ($392M), Refined Petroleum ($223M), Broadcasting Equipment ($114M), Packaged Medicaments ($102M), and Diamonds ($82.9M), importing mostly from Russia ($1.48B), China ($550M), Iran ($295M), Germany ($229M), and Turkey ($225M).
Financial inclusion factors (over 15 years of age)
• 45% have an account with a financial institution
• 8.1% have a credit card
• 15% make online purchases
Ease of doing business
Very Easy to conduct business (74.5 out of 100) 9th out of 24 European and Central Asian countries, 47th worldwide out of 190 countries (2022, World Bank)
Exports
$3.07 billion (2020). Copper Ore ($739M), Gold ($464M), Rolled Tobacco ($241M), Hard Liquor ($202M), and Ferroalloys ($149M), exporting mostly to Russia ($671M), Switzerland ($594M), China ($323M), Iraq ($164M), and Bulgaria ($151M).
Economic freedom
‘Moderately free’ (65.3 out of 100) 34th out of 45 countries in Europe 58th worldwide out of 186 countries (2022, Heritage Foundation and Wall Street Journal)
Global Innovation Index
Ranked 14th out of 19 Central and Southern Asian countries, 80th out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Economy data sources: WTO/OEC/CIA/Esomar/Datareportal
Service Imports (2018)
Source: OEC
Service Exports (2018)
Source: OEC
Most Complex Products by PCI
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Source: OEC
Most Specialised Products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Armenia observed and expected exports in each product
Source: OEC
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Armenia is not specialized in
Source: OEC
T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.
Try it nowMedia
Media language
Armenian and Russian
Information channels
The new political landscape that emerged after mass protests in 2018 has had a big impact on the media.
The main private TV networks, which were once directly or indirectly controlled by the ruling political elite, have since become largely free of state control.
But some problems persist, including a lack of financial independence and political polarization. The editorial stances of many outlets reflect the interests of their owners.
TV is the dominant medium and news source, though less so among younger people. Russian-language broadcast and print media are widely available.
Few Armenians use newspapers as their main news source. Print runs are small – usually a few thousand copies.
More than 2.1 million people are online, around 72% of the population (Hootsuite/We Are Social, January 2019).
The internet has long been seen as an information space that is beyond government control. Freedom House said in 2019 that Armenia had the freest internet in the former Soviet Union, outside the Baltic states.
There are 1.4 million social media users. Facebook is the most popular platform. It was used to mobilize protesters in 2018 and is still a key forum for political debate.
Press
Aravot (Morning) – daily
Ayastani Anrapetutyun (Armenian Republic) – official government daily
Aykakan Zhanamak (Armenian Times) – daily
Zhanamak (Times) – daily
168 Zham (168 Hours) – thrice weekly
Golos Armenii (Armenia’s Voice) – Russian-language
Television
Public TV of Armenia – national, state-run
Armenia TV – national, private
ArmNews TV – private, news-oriented
Shant – private
Yerkir Media – private
Kentron TV – private
Radio
Public Radio of Armenia – national, state-run
Radio Hay – private
Radio Van – private
News Agencies
Arka – private, English-language pages
Armenpress – state-run agency, English-language pages
Mediamax – private, English-language pages
Arminfo – private
News.am – news website – English-language pages
Tert.am – news website, English-language pages
A1+ – news website, English-language pages
Media data source: BBC
Internet Data
Internet users
66.5% penetration, 1.98 billion
Share of web traffic by device
28.77% mobile phones, 70.52% computers (laptops and desktops), 0.71% tablet devices, others 0.01%
Median speed of mobile Internet connection
24.27 Mbps
Median speed of fixed Internet connection
27.93 Mbps
Mobile connection as a percentage of total population 131.1%
Percentage of mobile connections that are broadband (3G-5G) 87.4%
Most popular web search engines
Google (92.14%), Yandex (6.23%), Bing (0.92%), Mail.ru (0.45%), Yahoo (0.29%), DuckDuckgo (0.2%)
Most used social media
Facebook (53.77%), Pinterest (16.67%), Instagram (13.49%), Twitter (4.36%), YouTube (3.91%) Linkedin (3.45%)
Internet data sources: Datareportal/Statcounter
Social statistics
Life expectancy
75 yrs (2020)
Average age of the population
35.4 yrs (2020)
Healthcare expenditure
11.34% of GDP (2020)
Religion
Christianity has been the state religion in Armenia since 301. During Soviet rule, religious expression was not encouraged. The emphasis was on atheism. Armenians had continued to attend church, however, in particular for life-crisis events and rites of passage. The majority of Armenians adhere to the Armenian Apostolic Church. There are also adherents to Catholic, Evangelical, and Protestant denominations.
Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF
Tertiary education in Armenia
Source: UNESCO
Tertiary education in Armenia by sex
Source: UNESCO
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Languages spoken in Armenia
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Robert Levonyan, Unsplash