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Bolivia

South America

To which language should you translate to localize in Bolivia?

LANGUAGE INSIGHT

Official language

Spanish (60.7%), Quechua (22.6%), Aymara (14.6%)

Actual languages

Spanish (60.7%), Quechua (22.6%), Aymara (14.6%), Guaraní (1.0%), other (1.1%)

What the top 150 best localized websites in the world do in Bolivia

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 57/150 localize by translating into Spanish
  • 6/150 localize by translating into LatAm Spanish
  • 1/150 localizes by translating into Spanish, Aymara, Quechua, Guaraní and Bolivian Sign Language
  • 1/150 localizes by translating into Spanish, Aymara, Quechua and Guaraní
  • 1/150 localizes by translating into Spanish, Aymara and Quechua
  • 1/150 localizes by translating into both Spanish and Portuguese
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization not available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization available Fujifilm
  • Localization not available GE
  • Localization available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization not available KPMG
  • Localization not available LOréal
  • Localization not available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization not available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization available Nestlé
  • Localization available Netflix
  • Localization not available Nike
  • Localization available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization not available Starbucks
  • Localization available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization not available Visa
  • Localization available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization not available Wise
  • Localization available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Spanish, Aymara, Araona, Baure, Bésiro, Canichana (extinct), Cavineño, Cayubaba (extinct), Chácobo, Chimán, Ese Ejja, Guaraní, Guarasu’we (extinct), Guarayu, Itonama, Leco, Machajuyai-Kallawaya, Machineri, Maropa, Mojeño-Ignaciano, Mojeño-Trinitario, Moré, Mosetén, Movima, Pacawara, Puquina (extinct 18th century), Quechua, Sirionó, Tacana, Tapieté, Toromona, Uru-Chipaya (not a single language; only Chipaya is still spoken), Weenhayek, Yaminawa, Yuki, Yuracaré, Zamuco.

There are about 39 languages spoken in Bolivia today with about 50% of the population reporting an indigenous language as their mother tongue followed by 40% reporting Spanish as their mother tongue. Some of Bolivia’s official languages are considered extinct. Most languages in Bolivia are indigenous languages but there are some immigrant languages spoken, most notably Standard German. 

T-index
0.047%

T-Index ranks countries according to their potential for online sales.

Other languages
German

Standard German is the largest non-official language spoken in Bolivia with about 160,000 speakers. 70,000 of these speakers are Mennonites in the Santa Cruz area who speak a dialect of German called Plautdietsch and use Standard German for writing and reading.

English
High proficiency (EF) – 44 of 111 countries/regions in the world- 5/20 position in Latin America.

Demography

Capital: La Paz, Sucre
Currency: Boliviano
Population: 12,08 m
Population density: 11/km2

Economy

GDP: 40.41 billion USD (2021)
GDP per capita: 3,345.2 USD ‎(2021) ‎
Exports: $7.02 billion (2020)

Statistics

Internet users: 55.1% penetration, 6.57 million
Unemployment rate: 5.1% (2021)
Urbanisation: 69.77% (2020)
Literacy: 94 % (2020)

Conventions

Numbering system
Arabic numerals and comma as decimal separator

Date format: dd – mm – yyyy
Time: 24h time system
Country code:  00591


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$6.52 billion (2020). Refined Petroleum ($510M), Cars ($233M), Pesticides ($173M), Delivery Trucks ($168M), and Raw Iron Bars ($147M), importing mostly from China ($1.26B), Brazil ($1.1B), Chile ($791M), Peru ($535M), and Argentina ($516M).

Financial inclusion factors (over 15 years of  age)
• 51% have an account with a financial institution
• 7.2% have a credit card
• 7.1% have a mobile money account
• 9.0% make online purchases

Ease of doing business
Ease of conducting business is medium (rated 59 out of 100). Ranked 29th out of 32 Latin American and Caribbean countries. Ranked 150th out of 190 countries worldwide (2022, World Bank).

Exports
$7.02 billion (2020).  Petroleum Gas ($2.02B), Gold ($1.23B), Zinc Ore ($566M), Precious Metal Ore ($517M), and Soybean Meal ($503M), exporting mostly to Brazil ($1.12B), Argentina ($1.03B), India ($719M), Peru ($477M), and China ($388M).

Main local online stores
Amazon, Ebay

Economic freedom
‘Mostly not free’ (rated 43 out of 100). Ranked 30th out of 32 Latin American countries. Ranked 169th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service imports (2017)

Source: OEC


Service exports (2017)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Argentina observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Argentina is not specialized in

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language Spanish

Information channels
Many media outlets are in private hands and ownership is highly concentrated.

The government operates a TV station and community radio.

Officials use legal, political, and economic means to pressure independent media, says Freedom House.

It says self-censorship is commonplace, with many journalists fearing that they could lose their jobs if their reporting is critical of the authorities.

Media deemed to “play party politics” or “insult” the government face being denied funding from state advertising, says Reporters Without Borders. Arbitrary arrests and impunity for violence against journalists are other problems.

Newspaper readership is limited by low literacy. Radio is important, especially in rural areas. There are hundreds of stations.

The press

La Razon – La Paz daily
Los Tiempos – Cochabamba daily
El Diario – La Paz daily
El Deber – Santa Cruz daily
El Mundo – Santa Cruz daily
Correo del Sur – Sucre daily

Television

Unitel (Canal 9) – private, Santa Cruz
ATB (Canal 9) – private, La Paz
Red Uno (Canal 11) – private, La Paz
Bolivia TV (Canal 7) – government-run, commercial
TV Universitaria (Canal 13) – university station, La Paz

Radio

Radio Fides – Catholic, news and talk
Radio Panamericana – national, news and talk network
Radio Patria Nueva – state-run, community network

News agency

Agencia Boliviana de Información (ABI) – government-run
Agencia de Noticias Fides (ANF) – owned by Catholic Church


Media data source: BBC


Internet Data

Internet users
55.1% penetration, 6.57 million

Share of web traffic by device
59.68% mobile phones, 38.86% computers (laptops and desktops), 1.43% tablet devices and 0.02% other devices

Median speed of mobile Internet connection
15.91 Mbps

Median speed of fixed Internet connection
23.66 Mbps

Mobile connection as a percentage of total population: 112.1%

Percentage of mobile connections that are broadband (3G-5G): 70.6%

Most popular web search engines
Google (97.83%), Bing (1.58%), Petal Search (0.18%), Yahoo (0.16%), DuckduckGo (0.1%), Yandex (0.09%)

Most used social media
Facebook (91.71%), Instagram (2.6%), Pinterest (2.09%), Twitter (1.27%), YouTube (1.92%), Reddit (0.26%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
76.52 yrs (2020)

Gender
Generally speaking, Bolivian society is patriarchal. However, in terms of the formalized rights structure, women and men have equal rights. Over the past ten years, there have been advances not only in the visible presence of women holding important political positions but also in the kinds of demands they have presented to the state. That being said, those advances may be limited to some institutional spaces whereas women’s negative experiences with patriarchy continue to persist with respect to economic, social and sexual violence. Since this often intersects with class and ethnicity, women who are poor and considered indigenous experience the brunt of gendered violence and discrimination.

In the workplace, this context affects the kinds of positions women occupy in public and private institutions (mainly as secretaries, or lower-paid support staff) and the kinds of interactions they have with their superiors. Many women still feel pressured to dress a certain way or act a certain way in order to maintain their positions or move forward in their careers.

Religion
The most common religion in Bolivia is Catholicism. However, Protestantism and Evangelism are gaining popularity in low-income neighborhoods of main cities and in rural areas. On Sundays, it is customary for people to attend mass. There are widely observed and recurrent practices of religious holidays in Bolivia. Some Bolivians maintain their native indigenous culture by mixing Catholic religious practices with Andean religious holidays, beliefs and traditions.

Ethnicity
Bolivia is ethnically diverse, and many of the country’s citizens still continue to identify as indigenous.  Indigeneity in some sectors of Bolivian society is embraced as a point of national pride and is expressed annually in parades, dances, folklore, and a large Carnival in Oruro. “Originarios” (originals) comprise descendants of the Pre-Hispanic cultures. Larger groups include the Aymaras and Quechua, many living in La Paz, Potosí, Oruro, Cochabamba, and Chuquisaca. Other important groups include the Guaraní and Moxos who reside in Santa Cruz, Beni, Tarija, and Pando. The indigenous people compose 60% of the Bolivian population.

Social Class
Class boundaries are marked by a continued physical, social and geographical division between poor and rich. Even though over the past 10 years there has been an increased presence of public officials who come from rural areas, or peasant backgrounds, people’s day-to-day experience based on ethnicity continues to demonstrate that there is still a gap between a light-skinned middle-class Bolivian professional and rural or semi-rural workers or peasants. This demarcation intersects with class, with the most dangerous and precarious jobs being occupied by recent migrant workers from rural areas, for example.

There are visible distinctions in terms of where Bolivians without economic means live and the scarcity of access to basic necessities and services compared to wealthy Bolivians and foreigners who live in other, more central, areas of cities with better access to services and resources. Differences in class are evident in the presence or lack of access to services such as healthcare, education, and social security. A cycle of poverty is prevalent with low-income families often experiencing difficulty accessing basic needs, healthcare, and education.


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages in Bolivia

Legend

  • Quechua

  • Guarayu

  • Guaraní

  • Salt Flat

  • Uru-Chipaya

  • Aymara

  • Water Body

  • Spanish


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Snowscat, Unsplash