Translated's Research Center

Brazil

South America

To which language should you translate to localize in Brazil ?

What we know from our community

Brazil is a country of continental dimensions and as such home for a variety of ethnic groups, customs, and dialects.

Portuguese is its official language, even though there are several Amerindian languages still spoken by its indigenous population. Brazil is by far the world’s largest Portuguese-speaking nation and the only one in the Americas.

The Portuguese spoken in Brazil varies from one region to another and it is also notably different from the one spoken in Portugal – the accent, meaning of certain words and expressions, verbal conjugation, use of pronouns, etc. It can actually be challenging for a Brazilian person to understand someone from Portugal! The differences in written language are fewer but still quite evident. Therefore, if you want your text or audio to come across nicely and sound native in Brazil, you must translate it into the Brazilian variant of the Portuguese language.

Then, first of all, take a look at what the 100 top websites do

Of the top 100 website (Global by design ranking):

  • 92/100 translate into Brazilian Portuguese
  • 4/100 translate into Portuguese
  • 9/100 do not translate into Brazilian Portuguese

Now, if you need others information about that country to make your decision, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Portuguese (97.9%)

T-index
2.7%

T-Index ranks countries according to their potential for online sales.

Other languages
Indigenous (1.9%) : Apalaí, Arára, Bororo, Canela, Carajá, Carib, Guarani, Kaingang, Nadëb, Nheengatu, Pirahã, Terena, Tucano, Tupiniquim, Ye’kuana

English
Low proficiency (EF) – 53 of 100 countries/regions in the world- 10/19 position in Latin America.

Demography

Capital: Brasilia
Currency: Brazilian real
Population: 211.38m
Population density: 24.66/km2

Economy

GDP: 1 434.08 billion USD (2020)
GDP per capita: 6 783.05 USD ‎(2020) ‎
Exports: $230 billion (2019)

Statistics

Internet users: 71% penetration, 150.4 million
Unemployment rate: 14.7% (2020)
Urbanisation: 86.57% (2020)
Literacy: 92.05% (2019)

Conventions

Numbering system
Arabic numbering system with the comma as decimal separator

Date format: dd – mm – yyyy
Time:  24h time system
Country code: 0055


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


Facts and data


Economy

Imports
$177 billion (2019). Refined Petroleum ($12.4B), Vehicle Parts ($6.19B), Crude Petroleum ($4.35B), Integrated Circuits ($3.83B), and Pesticides ($3.75B). Partners: China ($36.3B), United States ($32.6B), Germany ($11.3B), Argentina ($10.3B), and South Korea ($4.83B).

Financial inclusion factors (over 15 years of  age)
• 48% have an account with a financial institution
• 24% have a credit card
• 2.4% have a mobile money account
• 19% make online purchases

Ease of doing business
Medium, ease of conducting business is rated 59.1 out of 100, ranked 6th out of 21 Latin American countries. 109th worldwide out of 190 countries (2019, World Bank)

Exports
$230 billion (2019). Soybeans ($26.1B), Crude Petroleum ($24.3B), Iron Ore ($23B), Corn ($7.39B), and Sulfate Chemical Woodpulp ($7.35B). Partners: China ($63.5B), United States ($30.5B), Argentina ($9.85B), Netherlands ($9.13B), and Japan ($5.58B).

Main local online stores
Mercado Libre, Americana.com, Amazon Brazil, Magazine Luiza, Casas Bahia, Submarino, Netshoes, Extra.com.br, Dafiti, Shoptime

Economic freedom
‘Mostly unfree’ (rated 51.9 out of 100) 25th amongst 30 countries in Latin America 150 worldwide out of 186 countries (2019, Heritage Foundation and Wall Street Journal)

Global Innovation Index

Ranked 4th out of 18 Latin America and the
Caribbean countries, 57th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service import (2018)

Source: OEC


Service Export (2018)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialized products by RCA

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Brazil observed and expected exports in each product

Source: OEC


Export opportunities by relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Brazil is not specialized in

Source: OEC


Preferred e-commerce methods

Source: J.P. Morgan 2019 Payment Trends


Preferred e-commerce methods

Source: J.P. Morgan 2019 Payment Trends


Media

Media language Portuguese

Information channels
Television dominates South America’s biggest media market. There are hundreds of TV networks and thousands of radio stations. Brazilian-made dramas and soaps – known as telenovelas – are shown around the world. Game shows and reality TV attract huge audiences. Media ownership is highly concentrated. Conglomerates such as Globo, the leading broadcaster, dominate the market and run TV and radio outlets, newspapers and pay TV. Freedom House states that many private media organisations are owned by individuals with political connections, who use the outlets to promote their own interests. The constitution guarantees a free press and there is vigorous media debate about politics and social issues. But Reporters Without Borders says Brazil is one of Latin America’s most violent countries for journalists with a “climate of impunity fuelled by ubiquitous corruption”. Politicians often use restrictive laws to silence journalists or media outlets, says the Committee to Protect Journalists. There is a “digital divide” between regions and between urban and rural areas, says Freedom House. Brazilians are among the world’s top users of social media. Facebook is the leading social platform and WhatsApp is the top communication application. There are no indications of widespread blocking online, but internet freedom is constrained by attacks on bloggers, defamation laws and restrictions on election-related content, says Freedom House.

The press

O Dia – Rio de Janeiro daily
O Correio Brazilense – influential daily
O Globo – Globo-owned Rio de Janeiro daily
Jornal do Brasil – Rio de Janeiro daily
Folha de Sao Paulo – daily
O Estado de Sao Paulo – daily

Television

TV Band – commercial network operated by Grupo Bandeirantes
Rede Globo – market leader, operated by Globo
Sistema Brasileiro de Televisao (SBT) – major commercial network
TV Record – major commercial network
TV Brasil – operated by state-run EBC
Rede TV – commercial network
TV Cultura – public, educational and cultural

Radio

Radio Nacional – FM and medium wave (AM) networks operated by state-run EBC
Globo Radio
– commercial networks operated by
Radio Bandeirantes
– network operated by Grupo Bandeirantes

News agency

Agencia Brasil – state-owned
Agencia Estado – private, Sao Paulo-based
Agencia Globo – private
UOL – popular portal
G1 – news website, operated by Globo


Media data source: BBC


Internet Data

Internet users
71% penetration, 150.4 million

Share of web traffic by device
31.3% mobile phones, 68.1% computers (laptops and desktops), 0.5% tablet devices, others 0.07%

Average speed of mobile Internet connection
24.79  Mbps

Average speed of fixed Internet connection
48.75 Mbps

Mobile connection as a percentage of total population: 97%

Percentage of mobile connections that are broadband (3G-5G): 90%

Most popular web search engines
Google (97.41%), Bing (1.28%), Yahoo (1.11%), DuckduckGo (0.11%), Ecosia (0.04%), Yandex Ru (0.02%)

Most used social media
Facebook (46.89%), Instagram (21.4%),  Twitter (12.57), Pinterest (12.36%),YouTube (6.14%), Tumbrl (0.44%)


Internet data sources: Datareportal/Statcounter


Proportion of households with Internet Access (2017)
Percentage of the total number of households
YESNO
TOTAL 6139
AREA
URBAN6535
RURAL3466
REGION
SOUTHEAST6931
NORTHEAST4951
SOUTH6040
NORTH4852
CENTER WEST6832
SOCIAL CLASS
A991
B937
C6931
DE3070
Sources: CGI.br/NIC.br
Individuals who have never access the Internet by main reason for never having using it
Lack of interest Lack of computer skillsToo expensiveTo avoid contact with dangerous contentLack of needNo place to use itConcerns with security or privacyOthers/ does not know/did not answer
TOTAL 82926417394
AREA4
URBAN632263163104
RURAL142027719273
SOCIAL CLASS
A3122400 0700
B3393737174
C437282114104
DE112323522394
SEX
MALE93127316374
FEMALE727255184114
AGE GROUP
10 to 15 1613111927276
16 to 245171163341211
25 to 34816115264292
35 to 442021248142101
45 to 59630242214104
60+63431313374
Sources: CGI.br/NIC.br

Social statistics

Life expectancy
75.96 yrs (2020)

Graduates (tertiary education)
About 18% of adults (25-64 year olds) in Brazil have attained tertiary education.  (2019)

Average age of the population
33.5yrs (2020)


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages of Brazil

Legend

  • 1- Arawá

  • 2- Arikèm

  • 3- Aruák

  • 4- Borôro

  • 5- Chiquito

  • 6- Guaikuru

  • 7- Guató

  • 8- Iranxe

  • 9- Jê

  • 10- Juruna

  • 11- Karajá

  • 12- Karib

  • 13- Katukina

  • 14- Krenák

  • 15- Makú

  • 16- Mawé

  • 17- Maxakali

  • 18- Mondé

  • 19- Mundurukú

  • 20- Mura

  • 21- Nambikwara

  • 22- Ofayé

  • 23- Puroborá

  • 24- Ramarama

  • 25- Rikbaktsá

  • 26- Tikúna

  • 27- Tukano

  • 28- Tupari

  • 29- Tupi-Guarani

  • 30- Txapakúra

  • 31- Yanomami

  • 32- Yatê

  • 33- Aikaná e Koazá

  • 34- Aikaná e Nambikwára

  • 35- Arúak e Jê

  • 36- Arúak e Pano

  • 37- Arúak e Tupi-Guarani

  • 38- Jê e Krenák

  • 39 Jê e Tupi-Guarani

  • 40- Kanoê e Tupari

  • 41- Katukina e Pano

  • 42- Arúak, Crioulo, Francês e Karib

  • 43- Arúak, Makú, Tukano, Tupi-Guarani

  • 44- Aikaná, Jabuti, Kanoê, Mondé e Tupari

  • 45- Arúak, Aweti, Jê, Jurana, Karib, Tupi-Gurani e Trumái

  • 46- Portuguese


Brazilian Portuguese: most prominent accent variations

Legend

  • Voce used as “You”

  • Tu used as “You” (correct conjugation)

  • Tu used as “You” (”incorrect” conjugation)

  • American “R” after vowels (caipira accent)

  • Portuguese “S” (”sh”)


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Gabriel Ramos, Unsplash