To localize in Bulgaria
T-Index ranks countries according to their potential for online sales.
High proficiency (EF) – 21 of 112 countries/regions in the world- 18/35 position in Europe.
Currency: Bulgarian lev
Population: 6,87 m
Population density: 64/km2
GDP: 84.06 USD (2020)
GDP per capita: 12,221.5 USD (2020)
Exports: $33.2 billion (2020)
Internet users: 70% penetration, 5.36 million
Unemployment rate: 5.3% (2021)
Urbanisation: 76.3% (2020)
Literacy: 98% (2021)
Arabic numerals and comma as decimal separator, space as thousands separator
Date format: dd-mm-yyyy
Time: 24h time system
Country code: 00359
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
$34.8 billion (2020). Copper Ore ($1.62B), Crude Petroleum ($1.42B), Packaged Medicaments ($1.3B), Cars ($1.19B), and Broadcasting Equipment ($675M), importing mostly from Germany ($3.99B), Turkey ($2.63B), Romania ($2.59B), Italy ($2.29B), and Russia ($2.15B).
Financial inclusion factors (over 15 years of age)
• 72% have an account with a financial institution
• 14% have a credit card
• 26% make online purchases
Ease of doing business
It is very easy to conduct business (rated 72 out of 100) ranked 17th out of 44 European countries, and ranked 61st out of 190 countries worldwide (2022, World Bank).
Global Innovation Index
Ranked 8th out of 39 European countries, and 11th out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
$33.2 billion (2020). Refined Copper ($1.2B), Packaged Medicaments ($1.08B), Refined Petroleum ($1.02B), Raw Copper ($1.01B), and Precious Metal Ore ($761M), exporting mostly to Germany ($5.31B), Romania ($2.94B), Italy ($2.51B), Turkey ($2.1B), and Greece ($2.01B).
Main local online stores
olx.bg, bazar.bg and aliexpress.com., emag.bg and alo.bg
‘Moderately free’ (rated 69.3 out of 100) ranked 19th out of 43 European countries and ranked 32nd out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).
Service imports (2017)
Service exports (2017)
Most complex products by PCI
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Most specialised products by RCA
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Bulgaria observed and expected exports in each product
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Bulgaria is not specialized in
Share of payment methods offered by corporations in Bulgaria in 2019, by method
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.Try it now
Global media giants have a stake in Bulgaria’s lively broadcasting market. TV is the most popular medium. International media group CME runs bTV, Bulgaria’s most-watched channel. Scandinavian company MTG operates the national station Nova TV. There are several private regional TVs and many private radio stations. Cable and satellite are the main distribution platforms. Media ownership is concentrated among a handful of individuals. Bulgaria is the lowest-ranked EU state in the Reporters Without Borders (RSF) 2015 Press Freedom Index. Journalists “routinely shape their reporting to suit the political and economic interests of owners or major advertisers” says the US-based Freedom House.
Agence France Presse (AFP) – Paris-based, founded in 1835
74 yrs (2020)
7.13% of GDP
Average age of the population
44.6 yrs (2020)
Tertiary education in Bulgaria by sex
Tertiary education in Bulgaria
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Languages spoken in Bulgaria
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Photo credit: Barbora Vrzakova, Unsplash