To which language should you translate to localize in Chile?
What we know from our community
Chile, as writer Benjamín Subecaseaux describes it, is “A Geographic Extravaganza”. In the Northern region, we have the Atacama Desert, the most dry nonpolar desert in the world; then, we have the Central region, with a more temperate climate that makes it ideal for agriculture and where Santiago, the capital, is; finally, we have the Southern region, where the climate is colder and you can find exuberant forests, fjords and the amazing ice fields. This “extravaganza” has a strong influence in our culture and language. As in a number of other countries, the intonation, colloquialisms and, sometimes, behavior, reveal where a certain person is from. Chile is also a country of poets. We have two world famous Nobel laureates in Literature (Gabriela Mistral and Pablo Neruda). The main spoken language in Chile is Spanish, but there are a number of regional dialects still alive today, such as Mapudungun, Aimara, Quechua and Rapa Nui (the latter only spoken in Easter Island). Some of our Latin-American neighbors say Chilean Spanish is difficult to understand, as we use a lot of jargon, colloquialisms, we tend to omit de letter “s” at the end of the words and speak very quickly. Maybe because we are literally located “at the end of the World” and cocooned between the Andes mountain range and the Pacific Ocean, Chilean people do not fit the typical “Latino image” the entertainment industry has established. We are not loud, colorful nor have that extremely “outgoing” demeanor a foreigner might expect from us. Nevertheless, here you can find the rich history, culture and traditions that make the country unique in Latin America, and that reflects in our language as well.
Spanish
En palabras del escritor Benjamín Subecaseaux, Chile es “Una loca geografía”. En el norte, se encuentra el Desierto de Atacama, el desierto no polar más seco del mundo; luego, en la zona central, disfrutamos de un clima más templado que favorece la agricultura y allí se encuentra Santiago, la capital del país; finalmente, en el sur, el clima es más frío y abundan los bosques exuberantes, los fiordos y los asombrosos Campos de Hielo. Esta “locura geográfica” influye en gran medida en nuestra cultura y nuestro idioma. Como sucede en varios países, la entonación, las expresiones coloquiales y, a veces, el comportamiento, revelan el lugar de origen de las personas.
Chile también es un país de poetas, pues contamos con dos Premios Nobel en Literatura de fama mundial, Gabriela Mistral y Pablo Neruda.
El idioma que se habla principalmente en Chile es el español; sin embargo, existen varios dialectos regionales que se siguen hablando, como el Mapudungún, el Aimara, el Quechua y el Rapa Nui (este último se habla solamente en Isla de Pascua).
Algunos de nuestros vecinos latinoamericanos afirman que el español chileno es difícil de comprender, pues usamos mucha jerga, expresiones coloquiales y tenemos la tendencia a omitir la letra “s” al final de las palabras, además de que hablamos muy rápido.
Quizás porque este país se encuentra situado literalmente “al fin del mundo” y encerrado entre la Cordillera de Los Andes y el Océano Pacífico, los chilenos no reflejan la típica imagen latina que ha establecido la industria del entretenimiento. No somos ruidosos, pintorescos ni nos mostramos extremadamente extrovertidos como un extranjero esperaría de un latino. No obstante, en este país es posible encontrar una gran riqueza histórica, cultural e interesantes tradiciones que nos convierten en una nación única en América Latina y, también, influyen en nuestro idioma.
Daniela, Translator and Liaison/Conference Interpreter
LANGUAGE INSIGHT
Official language
Spanish (89.7%; 17.63 mln)
Actual languages
Spanish (89.7%; 17.63 mln), English (5.2%; 1.02 mln), Quechua (0.8%; 157k), Aymara (0.8%; 157k), Mapudungun (0.6%; 117k), Rapa Nui (0.2%; 39k), other (2.7%; 530k)
What the top 150 best localized websites in the world do in Chile
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
97/150 localize by translating into Spanish
5/150 localize by translating into LatAm Spanish
1/150 localizes by translating into both LatAm Spanish and French
1/150 localizes by translating into Spanish, Aymar Aru, Romany and Chilean Sign Language
1/150 localizes by translating into both Spanish and Aymar Aru
1/150 localizes by translating into Spanish, German and French
1/150 localizes by translating into Spanish, German, French, Italian, Portuguese, Russian, Simplified Chinese, Traditional Chinese, Japanese, Bahasa Indonesia, Hungarian, Polish, Romanian, Turkish, Thai, Ukrainian and Arabic
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
L'Oréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $96.4 billion (2022). Refined Petroleum ($11.5B), Cars ($4.82B), Crude Petroleum ($4.64B), Delivery Trucks ($3.39B), and Petroleum Gas ($2.72B), importing mostly from China ($24.9B), United States ($21.6B), Brazil ($9.17B), Argentina ($5.11B), and Germany ($2.98B).
In 2022, Chile was the world’s biggest importer of Sulfuric Acid ($754M)
Financial inclusion factors (over 15 years of age) • 87.1% have an account with a financial institution • 24.3% have a credit card • 19% have a mobile money account • 41.5% make online purchases
Ease of doing business Ease of conducting business is medium (rated 72.6 out of 100). Ranked 32nd out of 34 OECD high income countries. Ranked 59th out of 190 countries worldwide (2023, World Bank).
Exports $99 billion (2022). Copper Ore ($22.8B), Refined Copper ($18.4B), Carbonates ($7.72B), Fish Fillets ($3.91B), and Raw Copper ($2.97B), exporting mostly to China ($38.5B), United States ($13.9B), Japan ($7.43B), South Korea ($6.13B), and Brazil ($4.55B).
In 2022, Chile was the world’s biggest exporter of Copper Ore ($22.8B), Refined Copper ($18.4B), Carbonates ($7.72B), Pitted Fruits ($2.45B), and Molybdenum Ore ($1.85B).
Main local online stores MercadoLibre, eBay and Amazon, Netshoes, Alibaba, Garbarino.com, Musimundo.com, Frávega, Apple and Cencosud
Economic freedom ‘Mostly free’ (rated 71.4 out of 100). Ranked 2nd out of 32 American countries. Ranked 21st out of 186 countries worldwide (2024, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 2nd out of 19 Latin American and Caribbean countries, 52nd out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between the Philippines observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2019)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels National and local free-to-air TV broadcasters operate alongside extensive cable networks, which offer US and international networks. Radio is a key news source; there are hundreds of stations, most of them commercial. Spanish-owned Prisa Group is a major player. Two commercial groups own the bulk of print titles. The constitution guarantees press freedom and the media can criticise the government and cover sensitive topics. Chile scores well in the annual press freedom ranking compiled by Reporters Without Borders. But the group worries is worried about highly-concentrated media ownership.
Gender Regardless of their level in the workforce, women are at a slight disadvantage because of the “machismo” ethic that continues to exist in Chilean workplaces. Men still dominate decision making but this is gradually changing as more women enter the workforce and occupy managerial positions. Women have the same educational opportunities as men. More women are willing to make the sacrifices that a full time career requires. Often, they will hire immigrants (usually women) from neighbouring countries who come to work in Chile as domestics and as caregivers. Women that rise to positions of influence or importance are highly admired and respected by men and women alike. However, women still bear the burden of most aspects of life at home although this dynamic is changing.
Ethnicityand Religion Although not openly admitted, Chile is a country of well-defined and rigid economic/social classes with an increasing gap between higher and lower income earners. The elite and upper middle class, largely in control of the country’s finances and resources, are usually well educated. They are the sons and daughters of successful immigrants from European and Middle Eastern countries who settled in Chile during the 19th and 20th century. They live in distinct areas of cities. Their children attend private schools and private universities.
The middle class includes professionals, middle and small size business people, artists, etc. They also hold education as a priority with a more open attitude towards others. This group is largely made up of sons and daughters of immigrant parents from Arabic countries, other Latin American countries, Italy and Spain. Also, the middle class includes Chileans of mixed descent. This is the group that more appropriately represents the typical Chilean person.
The lower class is less educated and composed of farmers and general labourers. Women are usually at home raising the children or work as domestics in the households of members of the upper classes. The ethnic background of this group is mainly a mixture of Spaniards arriving in Chile from the 15th century and indigenous peoples.
A person’s social class and ethnicity can often be determined by the family name. In rural areas, this division is even more noticeable.
Religion The majority of Chileans are Roman Catholics. This continues to permeate society at all levels, even though the last decade has seen a shift in people’s attitudes and beliefs that somewhat dampens the effect of the Catholic Church in everyday life. Notwithstanding this shift, a certain sector of society with a more traditional view of the Catholic Church’s role in society, having considerable power through its educational institutions, continues to resist the push for change among younger Chileans. The Catholic Church has a direct influence or it is consulted on a regular basis by the government and by the opposition members. However, it is not the strong moral bastion that it once was. Culturally, the Church has lost the moral power it once held, even though it remains the dispenser of reassurance and security in times of crisis for many Chileans. Many scandals involving the clergy have been discovered in recent years and this has eroded people’s confidence in the Church.
At a more personal level, many citizens find themselves disagreeing with the Church’s position on issues such as sexual education in the classroom, abortion and divorce. In the last decade, citizens from all walks of life have been advocating for a more open dialogue, within the Church and outside, to address these and other issues. Respect for and adherence to Catholic holidays remains very important.
Current health expenditure 9% of GDP (2022)
Current education expenditure 94.5% of total expenditure in public institutions
Corruption perceptions Index Chile scored 67 out of 100, ranked 27 out 180 countries worldwide.
CO2 emissions 4.77 metric tons per capita.
World Happiness Index Chile ranked 44 out of 146 countries, with a score of 6.172.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Dialects in Chile
Legend
Arica and Parinacota
Tarapacà
Antofagasta
Atacama
Conquimbo
Valparaíso
Santiago Metropolitan
O’Higgins
Maule
Bío Bío
Araucanía
Los Ríos
Los Lagos
Aysen
Magallanes
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Andres Valdes, Unsplash
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