To which language should you translate to localize in Colombia?
What we know from our community
English
“We are a magical country, more specifically a magical realism one, as perfectly described by Gabriel Garcia Marquez in his works. A place where reality surpasses fiction. Steeped in culture, diversity, and natural wealth, it is the country with the highest biodiversity per square meter in the world. Spanish is spoken here, as Juanes sings in his songs, but also more than 65 native languages across the territory. Here, coffee runs through our veins and is enjoyed at breakfast, lunch, birthdays, reunions, and even funerals. But we don’t just have the best coffee; we also have emeralds, roses, birds, butterflies, and orchids. The land has given us not only resources but also the characteristic joy and humor that we have turned into a universal language. We export joy in the form of soap operas, literature, music, and sports. Here, football goals are not just shouted; they are danced. Here, we laugh at our own difficulties and find the bright side in everything. Despite being a tropical country, we have all possible climates, so if you visit, a good jacket is essential because Bogotá can be as rainy as London or Brussels. And remember, it’s Colombia, not Columbia”.
Spanish (99%), Arawakan (0.1%), English Creole (0.1%), Quechua (0.1%), other (0.7%)
What the top 150 best localized websites in the world do in Colombia
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
99/150 localize by translating into Spanish
3/150 localize by translating into LatAm Spanish
1/150 localizes by translating into LatAm Spanish, French and Simplified Chinese
1/150 localizes by translating into Spanish, Kuna Language and Kichwa
1/150 localizes by translating into both Spanish and Colombian Sign Language
1/150 localizes by translating into Spanish, Portuguese, French, Italian, German, Russian, Turkish, Polish, Romanian, Hungarian, Bahasa Indonesia, Simplified Chinese, Traditional Chinese, Japanese, Thai and Ukrainian
Imports $73.5 billion (2022). Refined Petroleum ($6.26B), Cars ($2.73B), Broadcasting Equipment ($2.64B), Corn ($2.02B), and Packaged Medicaments ($1.77B), importing mostly from United States ($19.4B), China ($18.1B), Brazil ($5.16B), Mexico ($3.6B), and Germany ($2.24B).
Financial inclusion factors (over 15 years of age) • 45% have an account with a financial institution • 14% have a credit card • 4.7% have a mobile money account • 12% make online purchases
Ease of doing business Ease of conducting business is medium (rated 70.1 out of 100). Ranked 3rd out of 32 Caribbean and Latin American countries. Ranked 67th out of 190 countries worldwide (2019, World Bank).
Exports $60.3 billion (2022). Crude Petroleum ($16.1B), Coal Briquettes ($12.9B), Coffee ($4.15B), Refined Petroleum ($2.64B), and Gold ($2.59B), exporting mostly to United States ($15.6B), Panama ($5.84B), Netherlands($3.67B), India ($2.55B), and Brazil ($2.39B).
Main local online stores mercadolibre.com.co, dafiti.com.co and linio.com.co, asivendo.com.ar and mercadoshops.com.co
Economic freedom ‘Mostly free’ (rated 59.2 out of 100). Ranked 19th out of 32 Latin American countries. Ranked 84h out of 186 countries worldwide (2024, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 5th out of 18 Latin American and Caribbean countries, 66th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Colombia observed and expected exports in each product.
Perception of products made in selected countries in 2017
Source: Statista
Which attributes do you associate with products made in Colombia?
Source: Statista
Market Growth Imports (2020)
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2020)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels Colombian journalists have for decades faced intimidation from rebel groups, drug traffickers and paramilitaries. Coverage of such subjects as the environment, armed conflict, corruption or collusion between politicians and illegal armed groups elicits systematic harassment, intimidation and violence, says Reporters Without Borders (RSF). Despite this, the media are generally free to express a range of opinions and cover sensitive issues. There have been an increasing number of attacks against journalists during protests, and trust in the media continues to decline. Media ownership is concentrated among a handful of private groups. TV is the main news source. The print media are privately-owned; El Tiempo is the most widely-read newspaper.
Most popular internet browsers in Colombia in 2019 by market share
Social statistics
Life expectancy 74 yrs (2022).
Healthcare expenditure 9.02% of GDP (2021).
Education expenditure 86.8% of total expenditure in public institutions (2021).
Co2 emissions 1.6 metric tons per capita (2020)
Gender Colombia is increasingly equalitarian with regard to the gender issue; however, women are not well perceived in some types of jobs. It is common these days to see women in high-ranking corporate positions and gender is not an issue at all if their level of education is comparable to that of her colleagues. In the lower income classes, women have less access to education and they are still normally perceived as the ones in charge of their kids, with the man providing for the family.
Religion Colombia is mainly catholic country, but there is a proliferation of Christian sects coming mainly from the US. There is a Jewish minority and almost no Islamic presence at all (besides diplomats from Arabic countries).
Cultural Curiosities Like many countries, Colombia was heavily influenced by Spanish colonization, which lasted more than 300 years. Drug consumption is a sensitive topic in Colombia. Many families have been affected by the violence caused by the criminal organizations that traffic narcotics, so if you want to discuss it, do so in a serious manner – joking about it in formal settings is strongly discouraged.
Corruption perceptions Index Colombia scored 39 out of 100, ranked 91 out 180 countries worldwide.
World Happiness Index Colombia ranked 66 out of 146 countries, with a score of 5.781.
Graduates (tertiary education) Colombia has one of the lowest shares (23%) of tertiary-educated adults (25-64 year-olds) among OECD countries. Although the share of tertiary-educated younger adults (25-34 year-olds) is slightly higher, at 29%, it is still among the lowest of the OECD countries. The shortage of tertiary-educated adults may explain why having a tertiary degree carries an earnings advantage that is surpassed only by Chile: adults with tertiary degrees earn over twice as much in Colombia as adults with an upper secondary education, whereas on average among OECD countries tertiary-educated adults are only paid 57% more. The earnings advantage increases with age in Colombia: while 25-34 year-olds with tertiary degrees earn 95% more than their peers with upper secondary degrees, 45-54 year-olds earn 166% more.
The majority of adults with tertiary education (82%) are in employment in Colombia, a sign that the tertiary education system is relevant to the labour market. However, access to the labour market varies between regions: Colombia exhibits high regional variation in employment rates among tertiary-educated adults, ranging from 76% in Chocó to 86% in Nariño and the capital region.
The private sector plays an important role in Colombian tertiary education, particularly at bachelor’s and master’s level where 60-70% of students are enrolled compared to 30% on average across OECD countries. In contrast, only 20% of short-cycle tertiary students enrol in private institutions in Colombia compared to 40% on average across OECD countries.
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Country Curiosities
Colombia boasts one of the most diverse Indigenous populations in South America. According to official data, the country is home to approximately 115 distinct Indigenous groups, each with its own unique language, customs, and traditions. These Indigenous communities play a crucial role in Colombia’s cultural and social fabric, contributing to the nation’s rich biodiversity and traditional knowledge. Many Indigenous groups reside in remote and ecologically diverse regions, such as the Amazon rainforest, the Andean highlands, and the Caribbean coast.
Additionally…
Bogotá, located in the Andean region, ranks among the world’s highest capitals at approximately 2,640 meters (8,660 feet) above sea level.
Leticia, situated in Colombia’s Amazonas department, is one of the rainiest cities globally, receiving over 3,000 millimeters (118 inches) of rain annually.
Despite being significantly smaller than Brazil, Colombia is home to nearly as many plant species (55,000), representing 20% of global plant diversity. It ranks second globally in overall biodiversity and first in biodiversity per square meter.
Colombia leads the world in emerald production, accounting for 60% of global output, with the largest mine located in Boyacá.
Colombia ranks third globally in water resources, boasting 1,200 rivers, 1,600 lakes, 4,500 basins, and 1,900 swamps.
Colombia is among the top 8 most polluted countries worldwide.
Colombia is the second-largest coffee producer globally.
Women in Colombia gained the right to vote in 1957.
Languages research
Dialectal variants of the Spanish language in Colombia