Translated's Research Center

Colombia

South America

To which language should you translate to localize in Colombia?

Introduction


Language

Official language
Spanish 99.2%

T-index
0.4%

T-Index ranks countries according to their potential for online sales.

Other languages
Amerindian languages, Creole languages.

English
Low proficiency (EF) – 81 of 112 countries/regions in the world- 17/20 position in Latin America.

Demography

Capital: Bogotà
Currency: Colombian peso
Population: 51,27 m
Population density: 46/km2

Economy

GDP: 314.32 billion USD (2020)
GDP per capita: 6,131.2 USD ‎(2020) ‎
Exports: $32.2 billion (2020)

Statistics

Internet users: 96.1% penetration, 35.50 million
Unemployment rate: 13.9% (2020)
Urbanisation: 81.1% (2019)
Literacy: 95.09% (2018)

Conventions

Numbering system
Arabic numerals and comma as decimal separator

Date format: dd – mm – yyyy
Time: 24h time system
Country code: 0057


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


The new 2021 T-index

The new 2021 T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Facts and data


Economy

Imports
$42.2 billion (2020). Broadcasting Equipment ($1.99B), Refined Petroleum ($1.95B), Cars ($1.47B), Packaged Medicaments ($1.31B), and Corn ($1.11B), importing mostly from United States ($11.1B), China ($10B), Mexico ($2.76B), Brazil ($2.41B), and Germany ($1.55B).

Financial inclusion factors (over 15 years of  age)
• 45% have an account with a financial institution
• 14% have a credit card
• 4.7% have a mobile money account
• 12% make online purchases

Ease of doing business
Ease of conducting business is medium (rated 70.1 out of 100). Ranked 3rd out of 32 Caribbean and Latin American countries. Ranked 67th out of 190 countries worldwide (2019, World Bank).

Exports
$32.2 billion (2020).  Crude Petroleum ($7.46B), Coal Briquettes ($4.13B), Coffee ($2.54B), Gold ($2.34B), and Refined Petroleum ($1.55B), exporting mostly to United States ($9.55B), China ($2.8B), Ecuador ($1.51B), Panama ($1.43B), and Brazil ($1.28B).

Main local online stores
mercadolibre.com.co, dafiti.com.co and linio.com.co, asivendo.com.ar and mercadoshops.com.co

Economic freedom
‘Relatively free’ (rated 65.1 out of 100). Ranked 12th out of 32 Latin American countries. Ranked 60h out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 17th out of 18 Latin American and Caribbean countries, 67rd out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)

Source: OEC


Service Exports (2018)

Source: OEC


Most complex product by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most Specialized Products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Colombia observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Colombia is not specialized in

Source: OEC


Most popular payment methods for online shopping in Colombia in 2018

Source: CCCE


B2B e-commerce spending per capita in Colombia in 2011, 2016 and 2021

(in 1,000 Colombian pesos)

Source: Nielsen


Media

Media language Spanish

Information channels
The Grupo Clarin and La Nacion conglomerates are the main players in the national media. The top free-to-air TV networks – Telefe, America, El Nueve and El Trece – are privately owned. Public broadcasting has a minor role. Clarin and La Nacion are the leading national newspapers. The government does not routinely block or filter online content, says Freedom House.

The press

El Tiempo – Liberal Party daily
El Espacio – evening daily
El Nuevo Siglo – Conservative Party daily
El Colombiano – Medellin-based daily
Vanguardia Liberal – daily
El Espectador – daily
La Republica – business daily
Semana – weekly
Colombia Reports – English-language online news

Television

Senal Colombia – state-run
Telecaribe – private
RCN TV – operated by Radio Cadena Nacional
Caracol TV – private commercial network

Radio

Hundreds of stations are registered with the Ministry of Communications. 

Among the main networks are:

Radio Nacional de Colombia – state-run
Cadena Super – including Radio Super and Super Stereo FM
Caracol – runs several networks, including flagship station Caracol Colombia
Radio Cadena Nacional (RCN Radio) – mediumwave (AM) network with many affiliates


Media data source: BBC


Internet Data

Internet users
69.1% penetration, 35.50 million

Share of web traffic by device
49.97% mobile phones, 49.19% computers (laptops and desktops), 0.82% tablet devices and 0.03% other devices

Median download speed of mobile Internet connection
13.34  Mbps

Average speed of fixed Internet connection
55.21 Mbps

Mobile connection as a percentage of total population: 127.9%

Percentage of mobile connections that are broadband (3G-5G): 88.2%

Most popular web search engines
Google (96.48%), Bing (2.1%), Yahoo (0.96%), Ecosia (0.17%), DuckduckGo (0.11%),

Most used social media
Facebook (75.49%), Twitter (7.52%), Pinterest (5.9%), Instagram (5.31%), YouTube (4.41%), Reddit (0.77%), Tumblr (0.13%)


Internet data sources: Datareportal/Statcounter


Devices used for online shopping in Colombia in 2018, by age

Source: TheCocktailAnalisys


Most popular internet browsers in Colombia in 2019 by market share

Social statistics

Life expectancy
77.36 yrs (2020)

Healthcare expenditure
5.9% of GDP

Gender
Colombia is increasingly equalitarian with regard to the gender issue; however, women are not well perceived in some types of jobs. It is common these days to see women in high-ranking corporate positions and gender is not an issue at all if their level of education is comparable to that of her colleagues. In the lower income classes, women have less access to education and they are still normally perceived as the ones in charge of their kids, with the man providing for the family.

Religion
Colombia is mainly catholic country, but there is a proliferation of Christian sects coming mainly from the US. There is a Jewish minority and almost no Islamic presence at all (besides diplomats from Arabic countries).

Cultural Curiosities
Like many countries, Colombia was heavily influenced by Spanish colonization, which lasted more than 300 years. Drug consumption is a sensitive topic in Colombia. Many families have been affected by the violence caused by the criminal organizations that traffic narcotics, so if you want to discuss it, do so in a serious manner – joking about it in formal settings is strongly discouraged.

Graduates (tertiary education)
Colombia has one of the lowest shares (23%) of tertiary-educated adults (25-64 year-olds) among OECD countries. Although the share of tertiary-educated younger adults (25-34 year-olds) is slightly higher, at 29%, it is still among the lowest of the OECD countries. The shortage of tertiary-educated adults may explain why having a tertiary degree carries an earnings advantage that is surpassed only by Chile: adults with tertiary degrees earn over twice as much in Colombia as adults with an upper secondary education, whereas on average among OECD countries tertiary-educated adults are only paid 57% more. The earnings advantage increases with age in Colombia: while 25-34 year-olds with tertiary degrees earn 95% more than their peers with upper secondary degrees, 45-54 year-olds earn 166% more.

The majority of adults with tertiary education (82%) are in employment in Colombia, a sign that the tertiary education system is relevant to the labour market. However, access to the labour market varies between regions: Colombia exhibits high regional variation in employment rates among tertiary-educated adults, ranging from 76% in Chocó to 86% in Nariño and the capital region.

The private sector plays an important role in Colombian tertiary education, particularly at bachelor’s and master’s level where 60-70% of students are enrolled compared to 30% on average across OECD countries. In contrast, only 20% of short-cycle tertiary students enrol in private institutions in Colombia compared to 40% on average across OECD countries. 


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF/OECD


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Dialectal variants of the Spanish language in Colombia

Legend

  • Chibcha

  • Arawak

  • Yuko

  • Barí

  • Tunebo

  • Chibcha and Guahibo

  • Guahibo

  • Guambiano

  • Inga

  • Others

  • Napo Quechua

  • Awa-Cuiquer

  • Paéz

  • Chibcha

  • Embera

  • Embera-Catio


Source: StatCounter


Photo credit: Michael Lechner, Unsplash