To which language should you translate to localize in Croatia?

GDP
$92.98 billion (2024)

Trade – Economic Complexity Index
Ranked 31st out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$46 billion (2024)

Service Imports
$8.35 billion (2024)

Market Growth Imports
8.39% of annual growth

Financial inclusion factors
• 92.6% have an account with a financial institution
• 40.6% have a credit card
• 71.6% make digital payment

Active E-commerce
7,654 active stores

GDP Growth (annual %)
3.83%

GDP per Capita
$24,050.44 (2024)

Product Exports
$24 billion (2024)

Service Exports
$24.69 billion (2024)

Market Growth Exports
1.57% of annual growth

Main online stores
Njuškalo, eKupi, Notino, About You, Zalando, Temu, AliExpress, Amazon, eBay, and Konzum.

Global Startup Ecosystem Index
Croatia ranked 54th out of 100 countries, 2.1% of annual ecosystem growth

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Media language Croatian

The press

Jutarnji list, Večernji list, 24sata, Slobodna Dalmacija, Novi list, Glas Istre, Glas Slavonije, Zadarski list, Dubrovački vjesnik, Međimurske novine, Varaždinske vijesti, Ličke novine

Television

HRT 1, HRT 2, HRT 3, HRT 4, HRT International, Nova TV

News Agency

Croatian News Agency, HINA, HINA English, HRT News, HRT English News, Government of Croatia News

Magazines

Gloria, Nacional, Lider, Story, Elle Croatia, Cosmopolitan Croatia

Radio

Hrvatski radio 1, Hrvatski radio 2, Hrvatski radio 3, Glas Hrvatske, Radio Dubrovnik, Radio Knin

Internet users
84.6% penetration, 3.25 million

Share of web traffic by device
56.48% mobile phones, 41.39% computers (laptops and desktops), 2.12% tablet devices and 0.02% other devices

Median speed of mobile Internet connection
103.22 Mbps (Download)
14.29 Mbps (Upload)

Median speed of fixed Internet connection
79.56 Mbps (Download)
34.45 Mbps (Upload)

Mobile connection as a percentage of total population: 156%

Most popular web search engines
Google (95.57%), Bing (2.55%), DuckDuckGo (0.67%), Seznam (0.44%), Yandex (0.30%), Yahoo! (0.22%), Ecosia (0.15%), Others (0.10%).

Share of AI web traffic referrals
ChatGPT (87.89%), Perplexity (6.75%), Microsoft Copilot (3.39%), Claude (0.81%), Google Gemini (0.81%), DeepSeek (0.35%).

Most used social media
WhatsApp (28.3%), Facebook (18.1%), Instagram (16.4%), TikTok (10.1%), Viber (8.2%), Messenger (4.2%), Pinterest (2.4%), Discord (1.8%), Reddit (1.6%), LinkedIn (1.3%), X (1.3%), Snapchat (1.2%), Telegram (1.2%), iMessage (0.3%), Kik (0.2%).

Percentage of mobile connections that are broadband (3G-5G): 88.3%

Life expectancy
78.47 yrs (2023)

Current health expenditure
7.22% of GDP

Current education expenditure
94.45% of total expenditure in public institutions

CO2 emissions
4.64 metric tons per capita

Corruption Perceptions Index
Croatia scored 47 out of 100, ranking 63rd out of 182 countries.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Roman Catholic (86.3%), Orthodox (4.4%), Unspecified (3.8%), not religious or Atheist (2.5%), Muslim (1.5%), Other (1.5%)

Ethnicity
Croat (90.4%), Serb (4.4%), Other (4.4%), Unspecified (0.8%)

World Happiness Index
Croatia ranked 70th out of 147 countries, with a score of 6.009.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
1.40% of GDP

World Competitiveness Ranking
Croatia ranked 53rd out of 70 countries, with a score of 50.97

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Croatia ranked 52nd out of 69 countries, with a score of 55.18

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 47th out of 97 countries

Research – Economic Complexity Index
Ranked 41st out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 26th out of 39 European countries, and 40th out of 139 countries worldwide

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.