To which language should you translate to localize in Cuba?
LANGUAGE INSIGHT
Official language
Spanish (100%; 11.21 mln)
What the top 150 best localized websites in the world do in Cuba
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
12/150 localize by translating into Spanish
1/150 localizes by translating into both Spanish and Cuban Sign Language
Imports $3.45 billion (2021). Poultry Meat ($330M), Wheat ($153M), Concentrated Milk ($107M), Crude Petroleum ($70.2M), and Rice ($66.9M), importing mostly from Spain ($741M), China ($574M), United States ($309M), Canada ($225M), and Italy ($185M).
Economic freedom ‘Not free’ (rated 24.3 out of 100) ranked 32nd out of 32 American countries and ranked 175th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).
Exports $1.09 billion (2021). Rolled Tobacco ($275M), Nickel Mattes ($148M), Raw Sugar ($121M), Hard Liquor ($91.8M), and Zinc Ore ($89.6M), exporting mostly to China ($419M), Spain ($118M), Germany ($70.2M), Belgium ($58.7M), and Switzerland ($46.2M).
The Top Export Opportunities for Cuba by Relatedness
Relatedness measures the distance between a country's current exports and each product by showing only products that Cuba is not specialized in.
Cuba's Most Specialized Products
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Cuba observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2014)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Media language Spanish, English, French, Portuguese
Information channels Cuba has the most repressive media environment in the Americas, says US-based NGO Freedom House. Almost all traditional media are state-controlled and journalists risk harassment and detention over coverage that is deemed to be critical of the authorities or the political system. In 2017, the Committee to Protect Journalists identified a gradual opening up of the media landscape. It cited a lively blogging scene, an increasing number of news websites and “an innovative breed of independent reporters”. The US tries hard to reach Cuban audiences. Washington-backed Radio-TV Marti says it provides balanced and uncensored news.
Freedom House says online access is tightly controlled and prohibitively expensive. Most users can only access “a closely monitored Cuban intranet”, it says. The government blocks access to some independent news websites.
The press
Granma – Communist Party newspaper, website in five languages including English Juventud Rebelde – Union of Young Communists newspaper, web pages in English El Toque – independent news site El Estornudo – independent news site
Radio Rebelde – news, music, sport Radio Reloj– news Radio Habana Cuba – external, languages include Spanish, English, French, Portuguese Radio Progreso – entertainment
Share of web traffic by device 77.20% mobile phones, 22.21% computers (laptops and desktops), 0.59% tablet devices.
Median speed of mobile Internet connection 5.74 Mbps
Medianspeed of fixed Internet connection 1.91 Mbps
Mobile connection as a percentage of total population:59.5%
Percentage of mobile connections that are broadband (3G-5G):68.5%
Mostpopular web search engines Google (97.64%), Bing (1.92%), Yahoo! (0.15%), Duckduckgo (0.11%), Yandex (0.1%), other (0.08%).
Most used social media Facebook (94.9%), Pinterest (3.51%), YouTube (0.6%), Instagram (0.55%), Twitter (0.35%), Tumblr (0.05%), Reddit (0.02%), other (0.01%).
Religion Cubans are very open towards religion. Catholic and African religions are the prevalent ones. For approximately 30 years, government policies discouraged any type of religious activities. After the collapse of the communist bloc in Europe, the government re-assessed its approach to religion and the Cuban population openly returned to religious practises.
Class Class was almost non-existent or not visible during the 1960-1980 period. After the collapse of the communist bloc in Europe and the opening of trade with Western countries, class differences have emerged constituting a reality in the Cuban society today. It should be noted that there are two currencies in Cuba. Workers who earn their salary in Cuban Pesos (CUP) usually have a hard time acquiring basic products for daily life as well as having access to some services. The case is different for a sector of the population who has income in Cuban Convertible Pesos (CUC), such as musicians, athletes, employees of firms, embassies and tourism and people who own private businesses. In general, government policies have preserved the basic rights of all its citizens such as universal education, health care and employment.
Current health expenditure 12.49% of GDP
Current education expenditure 99.1% of total expenditure in public institutions.
Gender Although the macho mentality is still prevalent, Cuban society has achieved a high level of equality between men and women. Nowadays, more women hold key positions in the government as ministers, directors, or managers.
Ethnicity Cuba is a multi-ethnic nation with a highly mixed population. Most Cubans are from Spanish and African descent. People of Asian origin are also common, in a lesser ratio. A high percentage of the population could be qualified as mestizo or mulatto (a mix of races). The number of people of aboriginal origin is very low, and they usually live in the eastern part of the country, mainly Guantánamo.
Privileges When you become friends with a colleague, you are sharing more than the time at work, communication could become less formal and details of personal life may occasionally be shared. So, some considerations or privileges might be expected. An open discussion on the topic may discourage such expectations.
CO2 emissions 2.2 metric tons per capita.
Corruption perceptions Index Cuba scored 45 out of 100, ranked 65th out of 180 countries worldwide.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Languages spoken in Cuba
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: JF Martin, Unsplash
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