To localize in Denmark
T-Index ranks countries according to their potential for online sales.
Faroese – The language is spoken by the residents of the Faroe Islands, a self-governing Danish territory. Greenlandic – spoken in Greenland another self-governing territory of Denmark- , English (86%), German (47%), Swedish (13%)
High proficiency (EF) – 3 of 112 countries/regions in the world- 3/35 position in Europe.
Currency: Danish krone
Population: 5.86 m (2020)
Population density: 146/km2
GDP: 397.1 billion USD (2020)
GDP per capita: 67,803.0USD (2020)
Exports: $102 billion (2020)
Internet users: 99% penetration, 5.77 million
Unemployment rate: 5.1% (2020)
Urbanisation: 88.116% (2020)
Literacy: 99% (2019)
Arabic numerals and comma as decimal separator, space as thousands separator
Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 0045
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
$97.2 billion (2020). Cars ($5.24B), Packaged Medicaments ($3.74B), Broadcasting Equipment ($2.33B), Computers ($2.25B), and Refined Petroleum ($2.14B), importing mostly from Germany ($20.8B), Sweden ($11.6B), Netherlands ($7.95B), China ($7.52B), and Poland ($4.49B).
Financial inclusion factors (over 15 years of age)
• 100% have an account with a financial institution
• 45% have a credit card
• 88% make online purchases
Ease of doing business
It is very easy to conduct business (rated 85.3 out of 100) ranked 2nd out of 44 OECD and high income countries ranked 4th out of 190 countries worldwide (2020, World Bank).
$102 billion (2020). Packaged Medicaments ($14.5B), Pig Meat ($3.21B), Electric Generating Sets ($2.4B), Vaccines, blood, antisera, toxins and cultures ($1.73B), and Cheese ($1.71B), exporting mostly to Germany ($13.7B), United States ($11.3B), Sweden ($9.45B), Netherlands ($6.21B), and United Kingdom ($5.83B).
Main local online stores
Zalando, Amazon and Saxo Boghandel, eBay, H&M, Bilka, CDON.com, Coop.dk, Elgiganten and DSB.dk.
‘Mostly free’ (rated 78 out of 100) ranked 7th out of 45 European countries ranked 10th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).
Global Innovation Index
Ranked 6th out of 39 European countries, 9th out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Economy data sources: WTO/OEC/CIA/Esomar/Datareportal
Service imports (2017)
Service exports (2017)
Most complex products by PCI
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Most specialised products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Denmark observed and expected exports in each product
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Denmark is not specialized in
E commerce payment methods in Denmark split by value
Source: J.P. Morgan 2019 Payment Trends
Most popular online shopping payment methods in Denmark in 2019
Number of unemployed individuals after the coronavirus outbreak in Denmark from March 11 to November 12, 2020
Source: Statista 2020
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.Try it now
The internet is the media platform most used by Danes. Audiences for linear TV broadcasting and print media are declining. Public broadcaster DR runs national TV networks and national and regional radio stations.
In 2018, the then centre-right government cut DR’s budget by 20% and moved to phase out the licence fee which provides much of the broadcaster’s funding. DR responded by announcing plans to cut or streamline some of its services.
TV 2, a government-owned national commercial broadcaster, operates regional outlets and is available by subscription.
Private TVs broadcast via digital terrestrial, satellite and cable platforms. Swedish, American and German companies are major players in broadcasting.
JP/Politikens Hus and Berlingske Media publish the leading broadsheet and tabloid national newspapers.
Freedom of expression is safeguarded in law. Freedom House says the media reflect a range of political opinions and are often critical of the government.
The websites of Ekstrabladet and B.T. newspapers and the DR and TV 2 websites are among the top online news destinations. Facebook is the leading social network.
Jyllands-Posten – daily
Berlingske – daily
Politiken – daily
Ekstra Bladet – daily
Information – daily
B.T. – daily
The Copenhagen Post – English-language
Media data source: BBC
98% penetration, 5.67 million
Share of web traffic by device
27.40% mobile phones, 70.98% computers (laptops and desktops), 1.60% tablet devices, others 0.02%
Median speed of mobile Internet connection
Median speed of fixed Internet connection
Mobile connection as a percentage of total population: 152.4%
Percentage of mobile connections that are broadband (3G-5G): 98.3%
Most popular web search engines
Google (97%), Bing (1.61%), Yahoo (0.78%), DuckduckGo (0.37%), Ecosia (0.12%), Yandex Ru (0.04%)
Most used social media
Facebook (62.14%), Pinterest (14.02%), Twitter (10.7%), Instagram (9%), YouTube (2.36%), Tumblr (0.95%)
Internet data sources: Datareportal/Statcounter
82 yrs (2020)
Average age of the population
41.8 yrs (2020)
10% of GDP
Glass Ceiling Index
70 out 100, ranked 25th out of 29 countries.
The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.
Graduates (tertiary education)
In Denmark, 45% of 25-34 year-olds had completed tertiary education in 2018, which is similar to the OECD average of 44% (Figure 1). Since 2008, this proportion has increased by 8-9 percentage points in Denmark, in line with the average increase across OECD countries. (2019)
Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF
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Dialects spoken in Denmark
7- Fjends Herred
14- Det vestlige Sønderjylland
15-Det østlige sønderjylland1
17- Det centrale Slesvig
The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to firstname.lastname@example.org
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