Language

Official language
Danish

T-index
0.37%

T-Index ranks countries according to their potential for online sales.

Other languages
Faroese – The language is spoken by the residents of the Faroe Islands, a self-governing Danish territory. Greenlandic – spoken in Greenland another self-governing territory of Denmark- , English (86%), German (47%), Swedish (13%)

English
High proficiency (EF) – 3 of 112 countries/regions in the world- 3/35 position in Europe.

Demography

Capital: Copenhagen
Currency: Danish krone
Population: 5.86 m (2020)
Population density: 146/km2

Economy

GDP: 397.1 billion USD (2020)
GDP per capita: 67,803.0USD ‎(2020) ‎
Exports: $102 billion (2020)

Statistics

Internet users: 99% penetration, 5.77 million
Unemployment rate: 5.1% (2020)
Urbanisation: 88.116% (2020)
Literacy: 99% (2019)

Conventions

Numbering system
Arabic numerals and comma as decimal separator, space as thousands separator

Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 0045

Economy

Imports
$97.2 billion (2020). Cars ($5.24B), Packaged Medicaments ($3.74B), Broadcasting Equipment ($2.33B), Computers ($2.25B), and Refined Petroleum ($2.14B), importing mostly from Germany ($20.8B), Sweden ($11.6B), Netherlands ($7.95B), China ($7.52B), and Poland ($4.49B).

Financial inclusion factors (over 15 years of  age)
• 100% have an account with a financial institution
• 45% have a credit card
• 88% make online purchases

Ease of doing business
It is very easy to conduct business (rated 85.3 out of 100) ranked 2nd out of 44 OECD and high income countries ranked 4th out of 190 countries worldwide (2020, World Bank).

Exports
$102 billion (2020).  Packaged Medicaments ($14.5B), Pig Meat ($3.21B), Electric Generating Sets ($2.4B), Vaccines, blood, antisera, toxins and cultures ($1.73B), and Cheese ($1.71B), exporting mostly to Germany ($13.7B), United States ($11.3B), Sweden ($9.45B), Netherlands ($6.21B), and United Kingdom ($5.83B).

Main local online stores
Zalando, Amazon and Saxo Boghandel, eBay, H&M, Bilka, CDON.com, Coop.dk, Elgiganten and DSB.dk.

Economic freedom
‘Mostly free’ (rated 78 out of 100) ranked 7th out of 45 European countries ranked 10th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 6th out of 39 European countries, 9th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Media

Media language:
Danish, English

Information channels:
The internet is the media platform most used by Danes. Audiences for linear TV broadcasting and print media are declining. Public broadcaster DR runs national TV networks and national and regional radio stations.

In 2018, the then centre-right government cut DR’s budget by 20% and moved to phase out the licence fee which provides much of the broadcaster’s funding. DR responded by announcing plans to cut or streamline some of its services.

TV 2, a government-owned national commercial broadcaster, operates regional outlets and is available by subscription.

Private TVs broadcast via digital terrestrial, satellite and cable platforms. Swedish, American and German companies are major players in broadcasting.

JP/Politikens Hus and Berlingske Media publish the leading broadsheet and tabloid national newspapers.

Freedom of expression is safeguarded in law. Freedom House says the media reflect a range of political opinions and are often critical of the government.

The websites of Ekstrabladet and B.T. newspapers and the DR and TV 2 websites are among the top online news destinations. Facebook is the leading social network.

The press

Jyllands-Posten – daily
Berlingske – daily
Politiken – daily
Ekstra Bladet – daily
Information – daily
B.T. – daily
The Copenhagen Post – English-language

Television

DR TV – public
TV 2 – state-owned, national
TV3 – private
Kanal 5 – private

Radio

DR Radio – public
Radio 100 – commercial
Nova – commercial

News agency

Ritzau – private

Internet Data

Internet users
98% penetration, 5.67 million

Share of web traffic by device
27.40% mobile phones, 70.98% computers (laptops and desktops), 1.60% tablet devices, others 0.02%

Median speed of mobile Internet connection
81.58 Mbps

Median speed of fixed Internet connection
152.31 Mbps

Mobile connection as a percentage of total population: 152.4%

Percentage of mobile connections that are broadband (3G-5G): 98.3%

Most popular web search engines
Google (97%), Bing (1.61%), Yahoo (0.78%), DuckduckGo (0.37%), Ecosia (0.12%), Yandex Ru (0.04%)

Most used social media
Facebook (62.14%), Pinterest (14.02%), Twitter (10.7%), Instagram (9%), YouTube (2.36%), Tumblr (0.95%)

Social statistics

Life expectancy
82 yrs (2020)

Average age of the population
41.8 yrs (2020)

Healthcare expenditure
10% of GDP

Glass Ceiling Index
70 out 100, ranked 25th out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Graduates (tertiary education)
In Denmark, 45% of 25-34 year-olds had completed tertiary education in 2018, which is similar to the OECD average of 44% (Figure 1). Since 2008, this proportion has increased by 8-9 percentage points in Denmark, in line with the average increase across OECD countries. (2019)