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To localize in Denmark



Official language


T-Index ranks countries according to their potential for online sales.

Other languages
Faroese – The language is spoken by the residents of the Faroe Islands, a self-governing Danish territory. Greenlandic – spoken in Greenland another self-governing territory of Denmark- , English (86%), German (47%), Swedish (13%)

High proficiency (EF) – 2 of 100 countries/regions in the world- 2/34 position in Europe.


Capital: Copenhagen
Currency: Danish krone
Population: 5.831m (2020)
Population density: 144.81/km2


GDP: 355.184 billion USD (2020)
GDP per capita: 60.398,453 USD ‎(2020) ‎
Exports: $104 billion (2019)


Internet users: 98% penetration, 5.67 million
Unemployment rate: 5.6% (2020)
Urbanisation: 88.116% (2020)
Literacy: 99% (2019)


Numbering system
Arabic numerals and comma as decimal separator, space as thousands separator

Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 0045

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$98.9 billion (2019). Cars ($5.2B), Refined Petroleum($4.5B), Packaged Medicaments ($3.34B), Crude Petroleum ($2.36B), and Broadcasting Equipment ($2.13B), importing mostly from Germany ($21B), Sweden ($11.1B), Netherlands ($7.43B), China($6.97B), and Norway ($4.43B).

Financial inclusion factors (over 15 years of  age)
• 100% have an account with a financial institution
• 45% have a credit card
• 88% make online purchases

Ease of doing business
It is very easy to conduct business (rated 85.3 out of 100) ranked 1st out of 44 European countries ranked 4th out of 190 countries worldwide (2020, World Bank).

$104 billion (2019). Packaged Medicaments ($13.1B), Electric Generating Sets ($3.03B), Pig Meat ($2.86B), Refined Petroleum ($2.39B), and Blood, antisera, vaccines, toxins and cultures($1.95B), exporting mostly to Germany ($14.6B), United States($11.3B), Sweden ($10.3B), United Kingdom ($7.43B), and Norway($5.8B).

Main local online stores
Zalando, Amazon and Saxo Boghandel, eBay, H&M, Bilka,,, Elgiganten and

Economic freedom
‘Mostly free’ (rated 76.7 out of 100) ranked 6th out of 43 European countries ranked 14th out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 6th out of 39 European countries, 9th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service imports (2017)

Source: OEC

Service exports (2017)

Source: OEC

Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC

Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Denmark observed and expected exports in each product

Source: OEC

Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Denmark is not specialized in

Source: OEC

E commerce payment methods in Denmark split by value

Source: J.P. Morgan 2019 Payment Trends

Most popular online shopping payment methods in Denmark in 2019

Source: FDIH

Number of unemployed individuals after the coronavirus outbreak in Denmark from March 11 to November 12, 2020

Source: Statista 2020


Media language:
Danish, English

Information channels:
The internet is the media platform most used by Danes. Audiences for linear TV broadcasting and print media are declining. Public broadcaster DR runs national TV networks and national and regional radio stations.

In 2018, the then centre-right government cut DR’s budget by 20% and moved to phase out the licence fee which provides much of the broadcaster’s funding. DR responded by announcing plans to cut or streamline some of its services.

TV 2, a government-owned national commercial broadcaster, operates regional outlets and is available by subscription.

Private TVs broadcast via digital terrestrial, satellite and cable platforms. Swedish, American and German companies are major players in broadcasting.

JP/Politikens Hus and Berlingske Media publish the leading broadsheet and tabloid national newspapers.

Freedom of expression is safeguarded in law. Freedom House says the media reflect a range of political opinions and are often critical of the government.

The websites of Ekstrabladet and B.T. newspapers and the DR and TV 2 websites are among the top online news destinations. Facebook is the leading social network.

The press

Jyllands-Posten – daily
Berlingske – daily
Politiken – daily
Ekstra Bladet – daily
Information – daily
B.T. – daily
The Copenhagen Post – English-language


DR TV – public
TV 2 – state-owned, national
TV3 – private
Kanal 5 – private


DR Radio – public
Radio 100 – commercial
Nova – commercial

News agency

Ritzau private

Media data source: BBC

Internet Data

Internet users
98% penetration, 5.67 million

Share of web traffic by device
42.9% mobile phones, 53% computers (laptops and desktops), 4% tablet devices, others 0.1%

Average speed of mobile Internet connection
50.87 Mbps

Average speed of fixed Internet connection
119.90 Mbps

Mobile connection as a percentage of total population: 154%

Percentage of mobile connections that are broadband (3G-5G): 96%

Most popular web search engines
Google (97%), Bing (1.61%), Yahoo (0.78%), DuckduckGo (0.37%), Ecosia (0.12%), Yandex Ru (0.04%)

Most used social media
Facebook (62.14%), Pinterest (14.02%), Twitter (10.7%), Instagram (9%), YouTube (2.36%), Tumbrl (0.95%)

Internet data sources: Datareportal/Statcounter

Social statistics

Life expectancy
80.68 yrs (2020)

Average age of the population
41.8 yrs (2020)

Healthcare expenditure
10% of GDP

Glass Ceiling Index
70 out 100, ranked 6th out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Graduates (tertiary education)
Graduates (tertiary education): In Denmark, 45% of 25-34 year-olds had completed tertiary education in 2018, which is similar to the OECD average of 44% (Figure 1). Since 2008, this proportion has increased by 8-9 percentage points in Denmark, in line with the average increase across OECD countries. (2019)

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at

Languages research

Dialects spoken in Denmark


  • 1- Vendsyssel

  • 2- Hanherred

  • 3- Thy

  • 4- Mors

  • 5- Salling

  • 6- Hardsyssel

  • 7- Fjends Herred

  • 8- Himmerland

  • 9- Ommersyssel

  • 10- Midtøstjylland

  • 11- Sydvestjylland

  • 12- Sydøstjylland

  • 13- Djursland

  • 14- Det vestlige Sønderjylland

  • 15-Det østlige sønderjylland1

  • 16- Als

  • 17- Det centrale Slesvig

  • 18- Angel

  • 19- Fjolde

  • 20- Læsø

  • 21- Anholt

  • 22- Nordvestsjælland

  • 23- Sydvestsjælland

  • 24- Nordsjælland

  • 25- Vestfyn

  • 26- Østfyn

  • 27- Sydfyn

  • 28- Ærø

  • 29- Langeland

  • 30- Amager

  • 31-Østsjælland

  • 32- Sydsjælland

  • 33- Lolland

  • 34- Falster

  • 35- Møn

  • 36- Bornholm

The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to

Photo credit: Revolt, Unsplash