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South America

To which language should you translate to localize in Ecuador?



Official language


T-Index ranks countries according to their potential for online sales.

Indigenous languages
Kichwa and Shuar, Záparo, Waorani, Tetete, Siona, Secoya, Emberá, Colorado, Cofán, Cha’palaachi, Awa-Cuaiquer and Achwa-Shiriwa

Low proficiency (EF) – 82 of 112 countries/regions in the world- 18/20 position in Latin America.


Capital: Quito
Currency: US dollar
Population: 17,79 m
Population density: 71/km2


GDP: 106.17 billion USD (2021)
GDP per capita: 5,965.1 USD ‎(2021) ‎
Exports: $27.3 billion (2021)


Internet users: 81.3% penetration, 14.72 million
Unemployment rate: 4.0% (2022)
Urbanisation: 64% (2021)
Literacy: 94% (2021)


Numbering system
Arabic numerals and comma as decimal separator

Date format: dd – mm – yyyy
Time: 12h time system (a.m/p.m)
Country code: 00593

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$24.9 billion (2021). Refined Petroleum ($2.74B), Coal Tar Oil ($1.14B), Cars ($878M), Packaged Medicaments ($619M), and Petroleum Gas ($604M), importing mostly from China ($5.94B), United States ($5.16B), Colombia ($1.79B), South Korea ($1.09B), and Peru ($933M).

Financial inclusion factors (over 15 years of  age)
• 51% have an account with a financial institution
• 8.7% have a credit card
• 2.9% have a mobile money account
• 9.7% make online purchases

Ease of doing business
Ease of conducting business is medium (rated 59 out of 100). Ranked 21st out of 32 Latin American and Caribbean countries. Ranked 129th out of 190 countries worldwide (2022, World Bank)

$27.3 billion (2021).   Crude Petroleum ($7.44B), Crustaceans ($5.33B), Bananas ($3.67B), Refined Petroleum ($1.37B), and Processed Fish ($1.27B), exporting mostly to United States ($6.5B), China ($4.03B), Panama ($3.95B), Chile ($1.13B), and Russia ($1.01B).

Main local online stores, and

Economic freedom
‘Mostly not free’ (rated 55 out of 100). Ranked 24th out of 32 Latin American countries. Ranked 119th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 13th out of 18 Latin American and Caribbean countries, and 98th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service Imports (2020)

Source: OEC

Service Exports (2020)

Source: OEC

RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Ecuador observed and expected exports in each product

Source: OEC

Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Ecuador is not specialized in

Source: OEC

Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC



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Media language Spanish

Information channels
Journalists face legal sanctions as well as hostility from government figures, says US-based NGO Freedom House. Defamation is a criminal offence. A 2013 Communications Law provides for regulation of editorial content and gives officials powers to sanction media outlets. Reporters Without Borders says media freedom declined under the decade-long presidency of Rafael Correa (2007-2017). After taking office, his successor Lenin Moreno promised a new era of press freedom. Most media are privately-run. Ownership is highly concentrated. Radio is an important medium; there are hundreds of stations, some broadcasting in indigenous languages. Soap operas and US series are staple fare on TV. The government has used a copyright law to censor critical online content, says Freedom House.

The press

El Comercio – daily
El Tiempo – daily
La Hora – evening daily, regional editions
El Telegrafo – daily
El Universo – Guayaquil-based daily
Expreso – Guayaquil-based daily


TC Television – private
Ecuavisa – private
RTS – private
Gamavision – private
Teleamazonas – private
Telerama – private
Ecuador TV – public


Radio Vision – private, Quito and Guayaquil
Radio Quito – private
Cadena Radial Ecuatoriana (CRE) – private, Guayaquil-based network
Radio Centro – private
Radio Sucre – private, national news network
Publica FM – public

Media data source: BBC

Internet Data

Internet users
81.3% penetration, 14.72 million

Share of web traffic by device
48.02% mobile phones, 50.81% computers (laptops and desktops), 1.14% tablet devices and 0.03% other devices

Median speed of mobile Internet connection
18.83  Mbps

Median speed of fixed Internet connection
46.32 Mbps

Mobile connection as a percentage of total population: 92.3%

Percentage of mobile connections that are broadband (3G-5G): 94.1%

Most popular web search engines
Google (97.03%), Bing (2.04%), Yahoo (0.22%), Petal Search (0.18%), Ecosia (0.06%), DuckduckGo (0.06%)

Most used social media
Facebook (67.87%),  Instagram (13.57%), Pinterest (7.57%), YouTube (6.68%), Twitter (3.57%), Tumblr (0.35%)

Social statistics

Life expectancy
74 yrs (2020)

Ecuador has many cultural and social contradictions: it is both conservative and progressive at the same time. Women can work on anything they want, if they want to. But at the same time, opportunities are enjoyed on the basis on one’s social class and they are very few programs to change that fact.

Current education expenditure
96.7% of total expenditure in public institutions (2020)

Corruption perceptions Index
Ecuador scored 36 out of 100, ranked 101 out 180 countries worldwide. (2022)

The CPI measures the perception of corruption due to the difficulty of measuring absolute levels of corruption.

Current health expenditure
8.48% of GDP (2021)

CO2 emissions
2.3 metric tons per capita (2019)

Religion, Ethnicity & Class
One of the die-hard colonial legacies is hierarchy based mostly on ethnicity, gender and class rather than religion. Ethnicity and class generally go with shade of one’s skin: more money is located in the hands of the lighter skinned and less money is available to darker people. Natives (~40% of the population) and blacks (~7-10% of the population) are the most disadvantaged, followed by mestizos (~45-50% of the population). Most workplaces would typically have the following composition and ratios: technical staff = mestizos mostly male, majority; support staff = mostly female, mestizos; middle management = male, mestizo/white, upper management or senior staff = male, white. This makes for interesting power relations: those in high echelons expect deference and submission from those below them. Higher educational attainment and access to money among those who are typically at the bottom of the social scale is eroding this structure.

World Happiness Index
Ecuador ranked 74 out of 137 countries, with a score of 5.559.

The World Happiness Index measures happiness based on respondent ratings of their own lives, correlated with other life factors.

Tertiary education in Ecuador

Tertiary education in Ecuador by sex

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at

Languages research

Dialectal spoken in Ecuador


  • Noteño (Pastuso)

  • Central (Quiteño)

  • Sureño (Riobambeño)

  • Cuencano

  • Lojano

  • Esmeraldeño

  • Manabita

  • Guayaquileño o Guayaco

  • Quijos

  • Influence Jivarona (Shuar)

  • Influence Tucana

The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to

Photo credit: Richiesd, IStock