To which language should you translate to localize in El Salvador?
T-Index ranks countries according to their potential for online sales.
Nahuatl, Pipil language, Lencan languages, Cacaopera
Moderate proficiency (EF) – 50 of 111 countries/regions in the world- 9/20 position in Latin America.
Capital: San Salvador
Currency: United States dollar
Population: 6,31 m
Population density: 304/km2
GDP: 28.74 billion USD (2021)
GDP per capita: 54,551.2 USD (2021)
Exports: $6.86 billion (2021)
Internet users: 71.7% penetration, 4.55 million
Unemployment rate: 3.8% (2022)
Urbanisation: 74% (2021)
Literacy: 90% (2020)
Arabic numbering system, point as decimal separator and comma as separator of thousands
Date format: yyyy-mm-dd / mm-dd-yyyy
Time: 12h time system (am/pm) – except Quebec (24h)
Country code: 0020
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
$14.3 billion (2021). Refined Petroleum ($1.27B), Petroleum Gas ($400M), Broadcasting Equipment ($397M), Computers ($328M), and Cars ($285M), importing mostly from United States ($3.98B), China ($2.34B), Guatemala ($1.73B), Mexico ($1.1B), and Honduras ($670M).
Financial inclusion factors (over 15 years of age)
• 29% have an account with a financial institution
• 5.7% have a credit card
• 3.5% have a mobile money account
• 5.6% make online purchases
Ease of doing business
Easy to conduct business (rated 65.3 out of 100). 8th out of 32 countries in Latin America and the Caribbean, 91st worldwide out of 190 countries (2023, World Bank)
$6.86 billion (2021). Knit T-shirts ($752M), Knit Sweaters ($436M), Electrical Capacitors ($311M), Plastic Lids ($269M), and Raw Sugar ($236M), exporting mostly to United States ($2.67B), Guatemala ($1.16B), Honduras ($1.09B), Nicaragua ($492M), and Costa Rica ($280M).
‘Mostly free’ (56 out of 100) 23rd amongst 32 countries in the Americas region 114th worldwide out of 186 countries (2022, Heritage Foundation and Wall Street Journal)
Global Innovation Index
Ranked 14th out of 18 Latin American and Caribbean countries, 100th out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Service imports (2020)
Service Exports (2020)
Most Specialized Products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between El Salvador observed and expected exports in each product
Most complex products by PCI
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Trade Value Relatedness vs. Most related products
Reach most of the online purchasing power
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Press freedom is guaranteed under the constitution and there is a lively media scene, says Freedom House. But journalists who report on the activities of criminal gangs, or on corruption, face harassment and acts of violence. Five national TV networks are on the air and there are scores of radio stations in the capital alone. The broadcast media are privately owned and in the hands of a small group of business interests which exercise editorial influence. There were 3.1 million internet users by 2017, around 50% of the population (via Internetworldstats). Access is unrestricted.
Media data source: BBC
71.7% penetration, 4.55 million
Share of web traffic by device
58.79% mobile phones, 39.70% computers (laptops and desktops), 1.44% tablet devices, others 0.08%
Median speed of mobile Internet connection
Median speed of fixed Internet connection
Mobile connection as a percentage of total population: 156.5%
Percentage of mobile connections that are broadband (3G-5G): 81.6%
Most popular web search engines
Google (95.91%), Bing (3.31%), Petal Search (0.33%), Yahoo (0.25%), DuckduckGo (0.09%), Yandex (0.05%)
Most used social media
Facebook (72.17%), Instagram (11.2%), Pinterest (7.41%), Twitter (4.58%), YouTube (4.23%), Tumblr (0.18%)
71 years (2020)
Current healthcare expenditure
9.85% of GDP (2019)
Current education expenditure
94.1% of total expenditure in public institutions
1.12 metric tons per capita
Unfortunately, women suffer from considerable inequality. They generally they earn less, have lower positions in organizations and face strong pressures to stay at home, even though things are changing. It is still a man’s society, but women are progressively improving their status.
Sexual harassment can be a problem. Men are used to flirting with women.
Due to political and social problems, inherited by colonialism, native people were forgotten and our roots almost disappeared, however, the Mayan culture is still alive in some areas along Central America. The native dialect is “nahuat”, which just a few people know. There is no predominant race.
It is common to see wealthy businesswomen/men, but some of them treat their employees without respect. This is noticeable through a different kind of communication, their expressions when talking about poor people, differences in opportunities, and mainly in salary. This situation can be clearly observed in certain contexts such as the industrial, commercial, and agricultural sectors and you can find yourself involved in implementing some decisions, in the organization, which could affect low-income employees.
Problems or impacts in the workplace are generated mainly because of gender and class position, but not by religion or ethnicity issues.
The official religion is Roman Catholic, but there are other religions such as Baptist and other denominations. You will not find any strong barriers to establishing a relationship with someone of another religion.
There are different social classes, with marked differences between them. Higher classes are located in the capital and in the rest of the country it is quite rare to find rich people. 35% of the population is considered very poor and another 30% as poor.
Corruption Perception Index
El Salvador scored 33 out of 100, ranked 116 out of 180 countries worldwide.
The CPI measures the perception of corruption due to the difficulty of measuring absolute levels of corruption.
World Happiness Index
Canada ranked 49 out of 137 countries, with a score of 6.120.
The World Happiness Index measures happiness based on respondent ratings of their own lives, correlated with other life factors.
Tertiary education in El Salvador
Tertiary education in El Salvador, by sex
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Native languages in El Salvador
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to email@example.com
Photo credit: ohne Titel, IStock