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El Salvador

North America

To which language should you translate to localize in El Salvador?

What we know from our community

El Salvador, with an area of 20 thousand square kilometers, displays linguistic diversity. While Spanish is the dominant language, other pre-Columbian languages are spoken in specific communities. Salvadoran Spanish has unique characteristics, such as aspirating the final “s” and using diminutives, incorporating local expressions and regional vocabulary.

Indigenous communities work to preserve their ancestral languages. Nahuat, spoken in rural areas of Ahuachapán, Sonsonate, and La Libertad, was historically spoken by the Pipil people. The Pipil, culturally related to the ancient Toltecs, migrated to the western and central regions of present-day El Salvador in the 10th century. Efforts are underway to revitalize and protect these languages, despite declining speakers. Lenca, spoken by the Lenca community in rural areas of Morazán, is another indigenous language in El Salvador. Initiatives promote and teach this language.

While Spanish dominates education and media, El Salvador is influenced by other languages, particularly English due to significant emigration to the United States. English terms and expressions are adopted in technology, entertainment, and tourism. Salvadorans are becoming proficient in multiple languages, primarily English.

Thus, El Salvador’s linguistic landscape includes Spanish as the dominant language, alongside indigenous languages, foreign influences, and the adoption of anglicisms, reflecting the country’s rich culture and dynamic history.

Danish

El Salvador, con una superficie de 20 mil kilómetros cuadrados, muestra diversidad lingüística. Aunque el español es el idioma dominante, se hablan otros idiomas precolombinos en comunidades específicas. El español salvadoreño tiene características únicas, como la aspiración de la “s” final y el uso de diminutivos, incorporando expresiones locales y vocabulario regional.

Las comunidades indígenas trabajan para preservar sus lenguas ancestrales. El náhuat, hablado en áreas rurales de Ahuachapán, Sonsonate y La Libertad, fue históricamente hablado por el pueblo pipil. Los pipiles, relacionados culturalmente con los antiguos toltecas, migraron a las regiones occidental y central del El Salvador actual en el siglo X.
Se están realizando esfuerzos para revitalizar y proteger estas lenguas, a pesar de la disminución de hablantes. El lenca, hablado por la comunidad lenca en áreas rurales de Morazán, es otro idioma indígena en El Salvador. Se promueven e enseñan iniciativas para esta lengua.

Aunque el español domina en la educación y los medios de comunicación, El Salvador se ve influenciado por otros idiomas, especialmente el inglés debido a la gran emigración hacia Estados Unidos. Se adoptan términos y expresiones en inglés en tecnología, entretenimiento y turismo. Los salvadoreños están adquiriendo competencia en múltiples idiomas, principalmente el inglés.

Así, el panorama lingüístico de El Salvador incluye al español como idioma dominante, junto con lenguas indígenas, influencias extranjeras y la adopción de anglicismos, lo cual refleja la rica cultura e historia dinámica del país.

Carlos, freelance writer, analyst, and tutor

LANGUAGE INSIGHT

Official language

Spanish (96%)

Actual languages

Spanish (96%), Nahua (1.4%), Mayan Languages (0.7%), other (1.9%)

What the top 150 best localized websites in the world do in El Salvador

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 61/150 localize by translating into Spanish
  • 1/150 localizes by translating into both Spanish and Salvadoran Sign Language
  • 1/150 localizes by translating into Qʼeqchiʼ
  • 1/150 localizes by translating into Spanish, German, French, Italian, Bahasa Indonesia, Hungarian, Polish, Portuguese, Romanian, Turkish, Russian, Japanese, Simplified Chinese, Traditional Chinese, Thai and Ukrainian
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization available American Airlines
  • Localization not available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization available Chevrolet
  • Localization not available Cisco Systems
  • Localization available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization available Gillette
  • Localization not available GoDaddy
  • Localization not available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization not available KPMG
  • Localization not available L'Oréal
  • Localization not available Land Rover
  • Localization not available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization not available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization not available Marriott
  • Localization not available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization available Netflix
  • Localization not available Nike
  • Localization available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization not available Oracle
  • Localization available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization not available Procter & Gamble
  • Localization not available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization available Sony
  • Localization not available Spotify
  • Localization not available Starbucks
  • Localization available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization available Uber
  • Localization available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Overview

Language

Official language
Spanish (96%)

T-index
0.037%

T-Index ranks countries according to their potential for online sales.

Other languages
Nahua (1.4%), Mayan Languages – Pipil language, Lencan languages, Cacaopera – (0.7%), other (1.9%)

English
Moderate proficiency (EF) – 50 of 111 countries/regions in the world- 9/20 position in Latin America.

Demography

Capital: San Salvador
Currency: United States dollar
Population: 6,31 m
Population density: 304/km2

Economy

GDP: 28.74 billion USD (2021)
GDP per capita: 54,551.2 USD ‎(2021) ‎
Exports: $6.86 billion (2021)

Statistics

Internet users: 71.7% penetration, 4.55 million
Unemployment rate: 3.8% (2022)
Urbanisation: 74% (2021)
Literacy: 90% (2020)

Conventions

Numbering system
Arabic numbering system, point as decimal separator and comma as separator of thousands

Date format: yyyy-mm-dd / mm-dd-yyyy
Time: 12h time system (am/pm) – except Quebec (24h)
Country code: 0020

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$14.3 billion (2021).   Refined Petroleum ($1.27B), Petroleum Gas ($400M), Broadcasting Equipment ($397M), Computers ($328M), and Cars ($285M), importing mostly from United States ($3.98B), China ($2.34B), Guatemala ($1.73B), Mexico ($1.1B), and Honduras ($670M).

Financial inclusion factors (over 15 years of  age)
• 29% have an account with a financial institution
• 5.7% have a credit card
• 3.5% have a mobile money account
• 5.6% make online purchases

Ease of doing business
Easy to conduct business (rated 65.3 out of 100). 8th out of 32 countries in Latin America and the Caribbean, 91st worldwide out of 190 countries (2023, World Bank)

Exports
$6.86 billion (2021).  Knit T-shirts ($752M), Knit Sweaters ($436M), Electrical Capacitors ($311M), Plastic Lids ($269M), and Raw Sugar ($236M), exporting mostly to United States ($2.67B), Guatemala ($1.16B), Honduras ($1.09B), Nicaragua ($492M), and Costa Rica ($280M).

Economic freedom
‘Mostly free’ (56 out of 100) 23rd amongst 32 countries in the Americas region 114th worldwide out of 186 countries (2022, Heritage Foundation and Wall Street Journal)

Global Innovation Index

Ranked 14th out of 18 Latin American and Caribbean countries, 100th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service imports (2020)

Source: OEC


Service Exports (2020)

Source: OEC


Most Specialized Products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between El Salvador observed and expected exports in each product

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Trade Value Relatedness vs. Most related products

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language
Spanish

Information channels
Press freedom is guaranteed under the constitution and there is a lively media scene, says Freedom House. But journalists who report on the activities of criminal gangs, or on corruption, face harassment and acts of violence. Five national TV networks are on the air and there are scores of radio stations in the capital alone. The broadcast media are privately owned and in the hands of a small group of business interests which exercise editorial influence. There were 3.1 million internet users by 2017, around 50% of the population (via Internetworldstats). Access is unrestricted.

The press

La Prensa Grafica – daily
El Mundo – evening daily
El Diario de Hoy – daily
El Diario Co Latino – daily
El Faro – digital weekly

Television

TCS (Canal 2) – private
Canal Cuatro (Canal 4) – private
Canal Seis (Canal 6) – private
Agape TV (Canal 8) – private
Canal 12 – private

Radio

YSKL La Poderosa – commercial
FM Globo – commercial
Femenina 102.5 – commercial


Media data source: BBC


Internet Data

Internet users
71.7% penetration, 4.55 million

Share of web traffic by device
58.79% mobile phones, 39.70% computers (laptops and desktops), 1.44% tablet devices, others 0.08%

Median speed of mobile Internet connection
20.98 Mbps

Median speed of fixed Internet connection
31.30 Mbps

Mobile connection as a percentage of total population: 156.5%

Percentage of mobile connections that are broadband (3G-5G): 81.6%

Most popular web search engines
Google (95.91%), Bing (3.31%), Petal Search (0.33%), Yahoo (0.25%), DuckduckGo (0.09%), Yandex (0.05%)

Most used social media
Facebook (72.17%), Instagram (11.2%), Pinterest (7.41%), Twitter (4.58%), YouTube (4.23%), Tumblr (0.18%)

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
71 years (2020)

Current healthcare expenditure
9.85% of GDP (2019)

Current education expenditure
94.1% of total expenditure in public institutions

Co2 emissions
1.12 metric tons per capita

Gender
Unfortunately, women suffer from considerable inequality. They generally they earn less, have lower positions in organizations and face strong pressures to stay at home, even though things are changing. It is still a man’s society, but women are progressively improving their status. 

Sexual harassment can be a problem. Men are used to flirting with women. 

Ethnicity
Due to political and social problems, inherited by colonialism, native people were forgotten and our roots almost disappeared, however, the Mayan culture is still alive in some areas along Central America. The native dialect is “nahuat”, which just a few people know. There is no predominant race.

It is common to see wealthy businesswomen/men, but some of them treat their employees without respect. This is noticeable through a different kind of communication, their expressions when talking about poor people, differences in opportunities, and mainly in salary. This situation can be clearly observed in certain contexts such as the industrial, commercial, and agricultural sectors and you can find yourself involved in implementing some decisions, in the organization, which could affect low-income employees.

Problems or impacts in the workplace are generated mainly because of gender and class position, but not by religion or ethnicity issues.

Religion
The official religion is Roman Catholic, but there are other religions such as Baptist and other denominations. You will not find any strong barriers to establishing a relationship with someone of another religion.

Class
There are different social classes, with marked differences between them. Higher classes are located in the capital and in the rest of the country it is quite rare to find rich people. 35% of the population is considered very poor and another 30% as poor.

Corruption Perception Index
El Salvador scored 33 out of 100, ranked 116 out of 180 countries worldwide.

The CPI measures the perception of corruption due to the difficulty of measuring absolute levels of corruption.

World Happiness Index
Canada ranked 49 out of 137 countries, with a score of 6.120.

The World Happiness Index measures happiness based on respondent ratings of their own lives, correlated with other life factors.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


Tertiary education in El Salvador

Source: UNESCO

Tertiary education in El Salvador, by sex

Source: UNESCO


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Native languages in El Salvador


Legend

  • Lenca

  • Maya Chorti

  • Cacaopera

  • Mangue

  • Alaguilac

  • Maya Poqomam

  • Pipil

  • Mixe

  • Xinca



The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: ohne Titel, IStock