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To which language should you translate to localize in Finland?

What the 150 top websites do

Of the top 150 website (Global by design ranking):

  • 89/150 translate into Finnish.
  • 38/150 translate into English.
  • 1/150 translates into Finnish Sign Language.

If you need others information, below you can find a selection of economic/social/cultural data



Official language
Finnish 87%, Swedish 5%


T-Index ranks countries according to their potential for online sales.

Other languages
Minority languages: Sami, Romani, Finnish, Karelian

Immigrant languages: Russian, Estonian

Foreign languages: English 70%, German 18%, French 10%

Most studied languages
English 63%, Swedish 41%, German 18%

High proficiency (EF) – 14 of 113 countries/regions in the world- 12/34 position in Europe.


Capital: Helsinki
Currency: Euro
Population:  5.55 million
Population density: 18/km2


GDP: 282.89 billion USD (2022)
GDP per capita: 50,916.3 USD ‎(2022) ‎
Exports: 67.5 billion USD (2020)


Internet users: 97.7% penetration, 5.41 million
Unemployment rate: 6.7% (2022)
Urbanisation:  86% (2022)
Literacy: 99% (2020)


Numbering system
Arabic numerals and comma as decimal separator, space as thousands separator.

Date format: dd-mm-yyyy
Time: 24h time system
Country code: 00358

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$66.5 trillion (2020).  Crude Petroleum ($3.56B), Cars ($2.98B), Refined Petroleum ($2.05B), Packaged Medicaments ($1.52B), and Vehicle Parts ($1.46B), importing mostly from Germany ($11B), Sweden ($9.44B), Russia ($6.81B), China ($4.61B), and Netherlands ($4.29B).

Financial inclusion factors (over 15 years of  age)
• 99.5% have an account with a financial institution
• 65.3% have a credit card
• 88% make online purchases

Ease of doing business
It is very easy to conduct business (rated 80.2 out of 100) ranked 12th out of 34 countries in Europe ranked 20th out of 190 countries worldwide (2022, World Bank).

$67.5 billion (2020). Cars ($123B), Packaged Medicaments ($60.9B), Vehicle Parts ($54.6B), Blood, antisera, vaccines, toxins and cultures ($34.1B), and Planes, Helicopters, and/or Spacecraft ($20.9B), exporting mostly to United States ($116B), China ($106B), France ($101B), Netherlands ($84.8B), and United Kingdom ($74.4B).

Main local online stores, Zalando and eBay. Other top retail sites include, H&M, Ellos, Amazon, Adlibris, and  

Economic freedom
‘Mostly free’ (77.1 out of 100) ranked 8th out of 44 European countries ranked 11th out of 186 countries worldwide (2023, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 6th out of 39 European countries, 9th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service Imports (2020)
Service Exports (2020)

Source: OEC

Trade balance of goods from 2012 to 2022

Source: Statista

Historical Data Trade Imports

The following section uses historical trade data imports from partners of Finland.

Historical Data Trade Exports

The following section uses historical trade data exports from partners of Finland.

Source: OEC

Finland's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

The Top Export Opportunities for Finland by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Finland is not specialized in.

Source: OEC

Finland's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Finland observed and expected exports in each product.

Source: OEC

Which attributes do you associate with products made in Argentina?

Source: Statista

Distribution of preferred e commerce methods in Finland in 2018
Most popular online shopping payment methods in Finland from 2013 to 2017

Source: Paytrail

Sources: PostNord; Kantar

Market Growth Imports (2020)

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports (2020)

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC



Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media language Finnish,Swedish, English

Information channels
Finland’s broadcasting sector is dynamic. The public broadcaster Yle is funded by an annual tax. It operates alongside privately-owned radio and TV networks. TV is the most popular medium and Yle’s flagship TV1 is the most-watched channel. MTV3 and Nelonen are the leading commercial networks. Finland is the leading EU country in terms of press readership and 58% of Finns say they read a press title daily. Newspapers are privately-owned and reflect a range of views. Helsingin Sanomat is the most-read paper. Finland ranked second, after Norway, in the 2019 Reporters Without Borders (RSF) global media freedom index.

The press

Helsingin Sanomat – national daily
Ilta-Sanomat – national daily
Iltalehti – national daily
Hufvudstadsbladet – Swedish-language daily
Kauppalehti – business daily
Helsinki Times – English-language


Yleisradio Oy (Yle) – public, web pages in English
MTV3 – private
Nelonen (Channel 4) – private


Yleisradio Oy (Yle) – public
Radio Nova – national, private
Radio Suomipop – private

News agency

Finnish News Agency Suomen Tietotoimisto (STT) – in Finnish, Swedish and English

Media data source: BBC

Internet Data

Internet users
 97.7% penetration, 5.41 million

Share of web traffic by device
44.20% mobile phones, 53.79% computers (laptops and desktops), 1.99% tablet devices, others 0.03%

Median speed of mobile Internet connection
83.61  Mbps

Median speed of fixed Internet connection
94.39 Mbps

Mobile connection as a percentage of total population: 170.4%

Percentage of mobile connections that are broadband (3G-5G): 97.1%

Most popular web search engines
Google (93.61%), Bing (3.08%), Yandex (1.41%), DuckDuckGo (0.89%), Yahoo! (0.79%), Other (0.22%).

Most used social media
Facebook (52.42%), Instagram (17.04%), Twitter (15.54%), Pinterest (8.84%), YouTube (3.1%), Reddit (1.4%), Tumblr (0.84%), Other (0.82%).

Social statistics

Life expectancy
82 yrs (2021)

Corruption perceptions Index
Finland scored 87 out of 100, ranked 2nd out of 180 countries worldwide.

Current health expenditure
9.61% of GDP

CO2 emissions
6.6 metric tons per capita

World Happiness Index
Finland ranked 1st out of 146 countries, with a score of 7.821

Current education expenditure
88.6% of total

Glass Ceiling Index
77.7 out 100, ranked 3rd out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at

Languages research

Languages spoken in Finland


  • Finnish

  • Finnish and Swedish

  • Swedish

  • Swedish and Finnish

  • Finnish and Sami

The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to

Photo credit: Vadim Morozov , Unsplash