Language

Official language
Finnish 87%, Swedish 5%

T-index
0.31%

T-Index ranks countries according to their potential for online sales.

Other languages
Minority languages: Sami, Romani, Finnish, Karelian

Immigrant languages: Russian, Estonian

Foreign languages: English 70%, German 18%, French 10%

Most studied languages
English 63%, Swedish 41%, German 18%

English
Very high proficiency (EF) – 9 of 112 countries/regions in the world- 8/35 position in Europe.

Demography

Capital: Helsinki
Currency: Euro
Population:  5.4 million
Population density: 18 /km2

Economy

GDP: 299.16 billion USD (2021)
GDP per capita: 53,982.6 USD ‎(2021) ‎
Exports: 67.5 billion USD (2020)

Statistics

Internet users: 97% penetration, 5.39 million
Unemployment rate: 7.6% ( 2021)
Urbanisation:  85.45% (2019)
Literacy: 99% (2020)

Conventions

Numbering system
Arabic numerals and comma as decimal separator

Date format: dd-mm-yyyy
Time: 24h time system
Country code: 00358

Economy

Imports
$66.5 trillion (2020).  Crude Petroleum ($3.56B), Cars ($2.98B), Refined Petroleum ($2.05B), Packaged Medicaments ($1.52B), and Vehicle Parts ($1.46B), importing mostly from Germany ($11B), Sweden ($9.44B), Russia ($6.81B), China ($4.61B), and Netherlands ($4.29B).

Financial inclusion factors (over 15 years of  age)
• 100% have an account with a financial institution
• 63% have a credit card
• 88% make online purchases

Ease of doing business
It is very easy to conduct business (rated 80.2) out of 100) ranked 12th out of 34 countries in Europe ranked 20th out of 190 countries worldwide (2019, World Bank)

Exports
$67.5 billion (2020). Cars ($123B), Packaged Medicaments ($60.9B), Vehicle Parts ($54.6B), Blood, antisera, vaccines, toxins and cultures ($34.1B), and Planes, Helicopters, and/or Spacecraft ($20.9B), exporting mostly to United States ($116B), China ($106B), France ($101B), Netherlands ($84.8B), and United Kingdom ($74.4B).

Main local online stores
Verkkokauppa.com, Zalando and eBay. Other top retail sites include CDON.com, H&M, Ellos, Amazon, Adlibris, Tori.fi and Huuto.net.  

Economic freedom
‘Mostly free’ (79.3 out of 100) ranked 6th out of 45 European countries ranked 9th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal)

Global Innovation Index
Ranked 5th out of 39 European countries, 7th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Media

Media language Finnish,Swedish, English

Information channels
Finland’s broadcasting sector is dynamic. The public broadcaster Yle is funded by an annual tax. It operates alongside privately-owned radio and TV networks. TV is the most popular medium and Yle’s flagship TV1 is the most-watched channel. MTV3 and Nelonen are the leading commercial networks. Finland is the leading EU country in terms of press readership and 58% of Finns say they read a press title daily. Newspapers are privately-owned and reflect a range of views. Helsingin Sanomat is the most-read paper. Finland ranked second, after Norway, in the 2019 Reporters Without Borders (RSF) global media freedom index.

The press

Helsingin Sanomat – national daily
Ilta-Sanomat – national daily
Iltalehti – national daily
Hufvudstadsbladet – Swedish-language daily
Kauppalehti – business daily
Helsinki Times – English-language

Television

Yleisradio Oy (Yle) – public, web pages in English
MTV3 – private
Nelonen (Channel 4) – private

Radio

Yleisradio Oy (Yle) – public
Radio Nova – national, private
Radio Suomipop – private

News agency

Finnish News Agency – Suomen Tietotoimisto (STT) – in Finnish, Swedish and English

Internet Data

Internet users
 97% penetration, 5.39 million

Share of web traffic by device
37.4% mobile phones, 60.06% computers (laptops and desktops), 2.48% tablet devices, others 0.3%

Median speed of mobile Internet connection
62.58  Mbps

Median speed of fixed Internet connection
86.09 Mbps

Mobile connection as a percentage of total population: 169.5%

Percentage of mobile connections that are broadband (3G-5G): 96.1%

Most popular web search engines
Google (93.99%), Bing (3.22%), Yahoo (0.99%), Duckduckgo (1.24%), Yandex (0.36%)

Most used social media
Facebook (75.1%), Twitter (7.13%), Pinterest (5.97%), Instagram (5.69%), YouTube (4.7%), Reddit (0.67%), Tumblr (0.26%)

Social statistics

Life expectancy
81.98 yrs (2020)

Average age of the population
 43.1 yrs (2020) 

Glass Ceiling Index
77.7 out 100, ranked 3rd out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Healthcare expenditure
9.1% of GDP (2018)