To which language should you translate to localize in Hungary?
T-Index ranks countries according to their potential for online sales.
German, Slovak, Serbian, Slovene, Croatian, Romani, Romanian
Immigrant languages: Turkish, Polish, Balkan, Kurdish, Russian
Very high proficiency (EF) – 18 of 112 countries/regions in the world- 16/35 position in Europe.
Currency: Hungarian forint
Population: 9,71 million
Population density: 107/km2
GDP: 181.85 billion USD (2021)
GDP per capita: 18,728.1 USD (2021)
Exports: 118 billion USD (2020)
Internet users: 89% penetration, 8.56 million
Unemployment rate: 4.2% ( 2020)
Urbanisation: 71.64% (2019)
Literacy: 99% (2021)
Arabic numerals and comma as decimal separator
Date format: yyyy-mm-dd
Time: 24h time system
Country code: 0036
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
$110 billion (2020). Vehicle Parts ($5.72B), Cars ($4.05B), Packaged Medicaments ($3.19B), Integrated Circuits ($3B), and Broadcasting Equipment ($2.67B), importing mostly from Germany ($26.9B), China ($8.48B), Poland ($6.63B), Czechia ($6.13B), and Austria ($6.06B).
Financial inclusion factors (over 15 years of age)
• 75% have an account with a financial institution
• 13% have a credit card
• 38% make online purchases
Ease of doing business
It is very easy to conduct business (rated 73.4 out of 100) ranked 30th out of 34 countries in OECD high income countries, ranked 52nd out of 190 countries worldwide (2022, World Bank)
$118 billion (2020). Cars ($11.5B), Vehicle Parts ($6.73B), Packaged Medicaments ($3.69B), Video Displays ($3.55B), and Spark-Ignition Engines ($2.67B), exporting mostly to Germany ($31.4B), Romania ($6.28B), Italy ($5.87B), Slovakia ($5.42B), and France ($4.96B).
Main local online stores
Tesco, Media Markt, eMAG, Vatera.hu, Mall, Tesco, Libri-Bookline and Ujjé.hu. About 92% of Hungarian businesses sell their products or services on their own website or mobile application, according to data from Eurostat.
‘Moderately free’ (64.1 out of 100) ranked 31st out of 44 European countries, ranked 54th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal)
Global Innovation Index
Ranked 22nd out of 39 European countries, and 34th out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Service Imports (2017)
Service Exports (2017)
Most complex products by PCI
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Most specialised products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Hungary observed and expected exports in each product
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Hungary is not specialized in
Most popular payment methods for online shopping in Hungary in 2018
Source: Ecommerce Europe
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.Try it now
The ruling Fidesz party has sought to tighten its control over the media, drawing criticism from media freedom organisations. Legislation has allowed for politicised media regulation and the public broadcaster is pro-Fidesz, says US-based Freedom House. The media “are increasingly dominated by pro-government outlets, which are frequently used to smear political opponents”, it says. Fidesz-friendly business figures have supplanted foreign companies as investors in key media, says Reporters Without Borders. But it says the media landscape is still varied, with online outlets carrying investigative reporting of alleged corruption involving officials. In late 2018, nearly all pro-government private media merged to form a conglomerate – the Central European Press and Media Foundation. Ten companies handed their outlets over to the foundation, amounting to hundreds of publications, websites and broadcast outlets.
Magyar Hirlap – pro-government daily
Nepszava – left-of-center daily
Magyar Nemzet – pro-government daily
Blikk – tabloid daily
Lokal – pro-government daily freesheet
HVG (Heti Vilaggazdasag) – political and business weekly
Media data source: BBC
89% penetration, 8.56 million
Share of web traffic by device
50.35% mobile phones, 48.06% computers (laptops and desktops), 1.55% tablet devices, others 0.04%
Median speed of mobile Internet connection
Median speed of fixed Internet connection
Mobile connection as a percentage of total population: 117.4%
Percentage of mobile connections that are broadband (3G-5G): 86.6%
Most popular web search engines
Google (97.85%), Bing (1.64%), Yahoo (0.31%), DuckduckGo (0.1%), Yandex (0.04%), Ecosia (0.02%),
Most used social media
Facebook (92.14%), Pinterest (3.14%), Twitter (1.78%), Instagram (1.73%), YouTube (0.67%), Reddit (0.22%)
76 yrs (2020)
Average age of the population
43.3 yrs (2020)
6.35% of GDP
Glass Ceiling Index
63.7 out 100, ranked 23rd out of 29 countries.
The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.
Hungary is fairly modern. There are problems in connection with gender, a woman must prove her talent more than a man.
Since Hungarians are free to practice or not practice religious beliefs, no one deals with such questions. No one can ask about your religious beliefs personally or officially, so no discrimination may ensue from such matters.
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Languages spoken in Hungary
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Photo credit: Viktor Nikolaienko, Unsplash