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Iceland

Europe

To which language should you translate to localize in Iceland?

LANGUAGE INSIGHT

Official language

Icelandic (95.7%)

Actual languages

Icelandic (95.7%), other (4.3%)

What the top 150 best localized websites in the world do in Iceland

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 32/150 localize by translating into Icelandic
  • 1/150 localizes by translating into both German and French
  • Localization not available 3M
  • Localization not available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization available American Express
  • Localization not available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization not available Bayer
  • Localization available BMW
  • Localization available Booking.com
  • Localization not available Bosch
  • Localization not available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization not available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization available Coca-Cola
  • Localization available Costco
  • Localization not available Dell
  • Localization available Deloitte
  • Localization not available Delta
  • Localization not available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization not available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization available IKEA
  • Localization not available Intel
  • Localization not available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization not available L'Oréal
  • Localization available Land Rover
  • Localization not available LEGO
  • Localization not available Lenovo
  • Localization available Lexus
  • Localization not available LG
  • Localization not available Louis Vuitton
  • Localization available Lululemon
  • Localization not available LUSH
  • Localization not available Marriott
  • Localization not available MasterCard
  • Localization not available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization not available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization not available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization not available Sony
  • Localization available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization not available UPS
  • Localization not available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization not available Western Union
  • Localization not available Wikipedia
  • Localization not available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Overview


Language

Official language
Icelandic (95.7%)

T-index
0.025%

T-Index ranks countries according to their potential for online sales.

Other languages
Polish, Lithuanian, English, German, Danish, Portuguese, Filipino, Thai and Latvian.

Most studied languages
English, Danish, Norwegian, Swedish, French, German and Spanish.

Demography

Capital: Reykjavík
Currency: Icelandic króna
Population: 381,900
Population density: 4/km2

Economy

GDP: 27.84 billion USD (2022)
GDP per capita: 72,903 USD ‎(2022) ‎
Exports: $6.76 billion (2021)

Statistics

Internet users: 99% penetration, 370.4 thousand
Unemployment rate: 6% (2021)
Urbanisation: 94% (2022)

Conventions

Numbering system
Arabic numerals with comma as decimal separator

Date format: dd – mm – yyyy
Time: 24h time system
Country code: 00354

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$7.73 billion (2021).  Aluminium Oxide ($508M), Cars ($487M), Carbon-based Electronics ($452M), Refined Petroleum ($446M), and Packaged Medicaments ($216M), importing mostly from Norway ($858M), Denmark ($749M), Netherlands ($722M), Germany ($693M), and China ($537M).

Ease of doing business
It is very easy to conduct business (79 out of 100) ranked 16th out of 34 OECD high income countries, and ranked 26th out of 190 countries worldwide (2022, World Bank).

Main local online stores
Amazon, AliExpress, eBay, Elko and Ikea.

Economic freedom
‘Mostly free’ (rated 72.2 out of 100). Ranked 13th out of 44 European countries. Ranked 19th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Exports
$6.76 billion (2021).  Raw Aluminium ($2.5B), Fish Fillets ($1.06B), Non-fillet Fresh Fish ($449M), Non-fillet Frozen Fish ($439M), and Fish: dried, salted, smoked or in brine ($278M), exporting mostly to Netherlands ($1.65B), Spain ($704M), Germany ($661M), United Kingdom ($577M), and United States ($492M).

Financial inclusion factors (over 15 years of  age)
• 100% have an account with a financial institution
• 74% have a credit card

Global Innovation Index
Ranked 12th out of 39 European countries, 20th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2019)
Service Exports (2019)

Source: OEC

Historical Data Trade Imports

The following section uses historical trade data imports from partners of Iceland.

Historical Data Trade Exports

The following section uses historical trade data exports from partners of Iceland.

Source: OEC

The Top Export Opportunities for Iceland by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Iceland is not specialized in.

Iceland's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

Source: OEC

Iceland's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Iceland observed and expected exports in each product.

Source: OEC

Market Growth Imports (2019)

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports (2019)

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language Icelandic, English

Information channels
National public radio and TV is provided by the Icelandic National Broadcasting Service (RUV), which is owned by the state. The RUV is tasked with promoting the Icelandic language and culture. It is funded from a licence fee and advertising revenue. Media ownership is highly concentrated. The 365 company runs the main private TV and radio stations and the highest-circulating newspaper, Frettabladid. The constitution guarantees “absolute” press freedom, but the situation for journalists has worsened in recent years because of poor relations between politicians and the media, says Reporters Without Borders. Legislation passed in 2010 aims to give more protection to journalists and whistleblowers than any other such law in the world. A 2019 study, based on OECD data, found that Iceland had the highest level of online news consumption, with about 93% of the population getting news updates online, rather than traditional media.

The press

Frettabladid – daily, distributed free-of-charge
Morgunbladid – morning daily
DV – evening daily
Vidskiptabladid – business
Baejarins besta – West Fjords local news
icelandreview.com– English-language site with news
Stundin – news site, known for investigative reporting
Kjarninn – website known for news analysis

Television

Icelandic National Broadcasting Service – operates public network Sjonvarpid
Stod 2 – main private station
Skjar einn – private

Radio

Icelandic National Broadcasting Service – public radio, operates two national networks and four regional stations
Bylgjan – main private station

Media data source: BBC


Internet Data

Internet users
99% penetration, 370.4 thousand

Share of web traffic by device
42.52% mobile phones, 55.70% computers (laptops and desktops), 1.77% tablet devices, others 0.02%

Mobile connection as a percentage of total population: 130.6%

Percentage of mobile connections that are broadband (3G-5G): 93%

Most popular web search engines
Google (94.13%), Bing (3.61%), DuckDuckGo (1.1%), Yahoo (0.65%), Yandex (0.22%), Other (0.3%)

Most used social media
Facebook (79.5%), Twitter (6.27%), Instagram (6.24%), Pinterest (5.45%), Reddit (1.07%), YouTube (0.88%), Tumblr (0.32%), Other (0.29%)

internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
83 yrs (2021)

Corruption perceptions Index
Iceland scored 74 out of 100, ranked 14 out of 180 countries worldwide.

CO2 emissions
3.9 metric tons per capita

World Happiness Index
Iceland ranked 3rd out of 146 countries, with a score of 7.557

Current education expenditure
94.3% of total expenditure in public institutions

Current health expenditure
9.65% of GDP (2018)

Glass Ceiling Index
78.7 out 100, ranked 2nd out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages and dialects spoken in Iceland


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Evelyn Paris, Unsplash