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Indonesia

Oceania

To which language should you translate to localize in Indonesia?

What we know from our community

Then, first of all, take a look at what the 100 top websites do

Of the 100 top website (Global by design ranking):

  • 32/100 translate into Bahasa Indonesian
  • 40/100 translated into English

Of the 100 top website: 11 do not localize in Indonesia: 2 translate only in English and Spanish; 1 is a business not present in Indonesia.

Now, if you need others information about that country to make your decision, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Jawanese 52%, Indonesian 29%, Sundanese 19%

T-index
1.1%

T-Index ranks countries according to their potential for online sales.

Other languages
More than 700 living languages are spoken in Indonesia

English
Low proficiency (EF) – 74 of 100 countries/regions in the world- 15/24 position in Asia.

Demography

Capital: Jakarta
Currency: Indonesian rupiah
Population: 270.6m
Population density: 147.75/km2

Economy

GDP: 1 059.64 billion USD (2020)
GDP per capita: 3 921.62 USD ‎(2020) ‎
Exports: $186 billion (2019)

Statistics

Internet users: 64% penetration, 175.4million
Unemployment rate: 5% (2020)
Urbanisation: 55.99% (2020)
Literacy: 95.66 % (2019)

Conventions

Numbering system
Arabic numerals with comma as decimal separator.

Date format: dd-mm-yyyy
Time: 24h time system
Country code: 0062


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


Facts and data


Economy

Imports
$165 billion (2019). Refined Petroleum ($12.3B), Crude Petroleum ($5.11B), Vehicle Parts ($3.25B), Telephones ($3.19B), and Petroleum Gas ($2.53B). China ($45B), Singapore ($19.8B), Japan ($13.9B), Thailand ($8.75B), and United States ($7.91B).

Financial inclusion factors (over 15 years of  age)
• 48% have an account with a financial institution
• 48% have a credit card
• 3.1% have a mobile money account
• 11% make online purchases

Ease of doing business
It is easy to conduct business (rated 69.6 out of 100) ranked 9th out of 25 Asia-Pacific countries ranked 73rd out of 190 countries worldwide (2020, World Bank).

Global Innovation Index
Ranked 14t out of 17 South-Eastern
Asian and Oceanic countries, 87th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Exports
$64 billion (2019). Coal Briquettes ($20.3B), Palm Oil ($15.3B), Petroleum Gas ($8.32B), Cars ($4.52B), and Gold ($4.01B). Partners: China ($28.6B), United States ($19.2B), Japan ($16.8B), Singapore ($14.6B), and India ($13.6B).

Main local online stores
MercadoLibre, eBay and Amazon, Netshoes, Alibaba, Garbarino.com, Musimundo.com, Frávega, Apple and Cencosud

Economic freedom
‘Moderately free’ (rated 65.8 out of 100) ranked 13th out of 45 Asia-Pacific countries ranked 56th out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal)


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)

Source: OEC


Service Exports (2018)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Indonesia observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Indonesia is not specialized in

Source: OEC


Distribution of e-commerce payment methods in Indonesia in 2019

Source: Worldpay


Media

Media language Indonesian, English

Information channels
Television is the most popular medium. Major national commercial networks compete with state-owned Televisi Republik Indonesia (TVRI). The radio dial is crowded, with scores of stations in Jakarta alone. In line with global trends, print newspaper circulations are falling. Reporters Without Borders (RSF) describes as “drastic” the restrictions on media access to the troubled province of West Papua. More generally, it says many journalists self-censor because of the threat from laws on blasphemy and online libel. The authorities can resort to blocking online content deemed to break the law or violate social norms, says Freedom House. The NGO reported restricted access to social media and manipulation of online content during elections in 2019.

The press

The Jakarta Post – English-language daily
Kompas – daily
Pos Kota – daily
Indo Pos – daily
Republika – daily
Bisnis Indonesia – daily
Tempo – weekly

Television

Televisi Republik Indonesia – state-owned, operates two networks
Surya Citra Televisi Indonesia (SCTV) – private
Indosiar – private
MNCTV – private
Trans 7 – private
Metro TV – private, news

Radio

Radio Republik Indonesia (RRI) – state-owned, operates national, regional and local stations

News agency

Antara – government-owned news agency, English-language pages
Jakarta Globe – news site, in English
Detikcom – news site


Media data source: BBC


Internet Data

Internet users
64% penetration, 175.4million

Share of web traffic by device
54.6% mobile phones, 44.9% computers (laptops and desktops), 0.5% tablet devices, others 

Average speed of mobile Internet connection
13.83  Mbps

Average speed of fixed Internet connection
20.11 Mbps

Mobile connection as a percentage of total population: 124%

Percentage of mobile connections that are broadband (3G-5G): 90%

Most popular web search engines
Google (97.44%), Yandex Ru (0.99%),Yahoo (0.93%), Bing (0.36%), Duckduckgo (0.24%), Baidu (0.02%)

Most used social media
Facebook (34.77%), YouTube  (30.06%), Twitter (12.74%), Pinterest (11.44%), Instagram (10.41%), Vkontakte (0.01%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
71.77 yrs (2020)

Average age of the population
29.7 yrs (2020) 

Healthcare expenditure
2.98% of GDP (2017)

Cultural Curiosities
Indonesia’s geography, composed of 17,500 islands, means that there are over 300 different ethnicities, and this has led to the development of many micro-cultures with their own customs and traditions. 

A common trait is a hierarchical structure that most Indonesians follow, with age usually the overriding feature in determining the level of respect. The elderly are thought to have the most wisdom and are thus considered deserving of more authority. 

Graduates
In 2017, about 16% of 25–64 year-olds in Indonesia had attained tertiary education, well below the OECD average of 44% and the G20 average of 38% (Figure 1). Bachelor’s programmes are the most popular form of tertiary education among young adults in Indonesia: 12% of 25–34 year-olds have earned a bachelor’s degree, compared to 4% for short-cycle tertiary qualifications. Not many young adults will graduate from a master’s or doctoral degree in Indonesia: only 1% have attained a master’s degree and below 0.01% a doctorate (OECD averages: 14% and 0.8%).


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in Indonesia

Legend

  • Acehnese

  • Toba Batak

  • Malay

  • Lampung

  • Madurese

  • Sasak

  • Banjarese

  • Maanyan

  • Others Austronesian Languages

  • Bugis

  • Toraja

  • Gorontalo

  • Non Austronesian Languages

  • Minahasa

  • Mongondow

  • Kaili

  • Makassarese

  • Uab Meto

  • Kei

  • Wos Byak

  • Savu

  • Sikka-Maumere

  • Balinese

  • Javanese

  • Sundanese

  • Beati

  • Minangkabau


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Ruben Hutabarat, Unsplash