To which language should you translate to localize in Ireland?
English (99%), Irish (41%)
T-Index ranks countries according to their potential for online sales.
Polish (119,526 speakers), German (27,342), French (56,430), Japanese (1,309) and Mandarin (15,166)
Most studied languages
French (spoken by 20% of the population), German (7%) and Spanish (3.7%)
Population: 4.995 m
Population density: 72.503/km2
GDP: 425,888.95 billion USD (2020)
GDP per capita: 85,267.8 USD (2020)
Exports: $190 billion (2019)
Internet users: 87% penetration, 4.27 million
Unemployment rate: 5.3% (2020)
Urbanisation: 63.41% (2019)
Literacy: 99% (2020)
Arabic numerals and dot as decimal separator
Date format: dd-mm-yyyy
Time: 24h time system
Country code: 00353
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
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Facts and data
$87.7 billion (2019). Planes, Helicopters, and/or Spacecraft ($7.64B), Computers ($3.74B), Packaged Medicaments ($3.35B), Refined Petroleum ($3.35B), and Blood, antisera, vaccines, toxins and cultures ($3.28B), importing mostly from United Kingdom ($26.9B), United States ($14.4B), Germany ($8.77B), Netherlands ($4.67B), and France ($4.45B).
Financial inclusion factors (over 15 years of age)
• 95% have an account with a financial institution
• 51% have a credit card
• 69% make online purchases
Ease of doing business
It is very easy to conduct business (rated 79.6 out of 100) ranked 15th out of 34 European countries ranked 24th out of 190 countries worldwide (2019, World Bank).
Global Innovation Index
Ranked 11th out of 39 European countries, 19th out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
$190 billion (2019). Blood, antisera, vaccines, toxins and cultures ($32.6B), Nitrogen Heterocyclic Compounds ($27.8B), Packaged Medicaments ($27.8B), Integrated Circuits ($10B), and Scented Mixtures ($8.68B), exporting mostly to United States ($53.7B), Belgium ($19B), Germany ($18.5B), United Kingdom ($17.7B), and China ($10.2B).
Main local online stores
Amazon, Netflix and Aib.ie. Other top retail sites include IrishTimes.com, LinkedIn.com, IMDB.com, eBay, 365online.com, paypal.com and eir.ie.
‘Free’ (rated 80.5 out of 100) ranked 2nd out of 43 European countries ranked 6th out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal).
Service Imports (2018)
Service Exports (2018)
Most complex products by PCI
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Most specialised products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Ireland observed and expected exports in each product
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Ireland is not specialized in
Preferred digital payment methods in Ireland in the 20th century
E commerce payment methods in Ireland split by value
Source: J.P. Morgan 2019 Payment Trends
Preferred e-commerce method
Source: J.P. Morgan 2019 Payment Trends
Public broadcaster Raidió Teilifís Éireann (RTE) provides TV, radio and online services in English and Irish. It is funded by a TV licence fee and advertising. Virgin Media One, formerly TV3, is the main national commercial TV station. British public and commercial networks are widely available. Ireland’s free-to-air digital terrestrial TV platform is Saorview and Sky Ireland is the main satellite pay TV provider. The constitution guarantees media freedom and print and broadcast outlets operate freely within the confines of the law. Broadcasting – commercial and public – is regulated by the Broadcasting Authority of Ireland. Reporters Without Borders (RSF) has raised concerns about the high concentration of media ownership. It says much of the newspaper sector is run by Independent News and Media (INM), while RTE dominates the broadcasting scene. There were 4.8 million internet users by December 2017, comprising nearly 93% of the population (Internetworldstats.com). Facebook is the leading social network.
RTE – public, operates flagship station Radio 1, pop music station 2 FM, Irish-language Raidio na Gaeltachta, classical and cultural station Lyric FM and digital-only services
Today FM – national, commercial
Newstalk – national, commercial
Media data source: BBC
87% penetration, 4.27 million
Share of web traffic by device
56.8% mobile phones, 38% computers (laptops and desktops), 5% tablet devices, others 0.2%
Average speed of mobile Internet connection
Average speed of fixed Internet connection
Mobile connection as a percentage of total population: 97%
Percentage of mobile connections that are broadband (3G-5G): 87%
Most popular web search engines
Google (96.41%), Bing (1.97%),Yahoo (0.92%), Duckduckgo (0.41%), Ecosia (0.19%), Yandex Ru (0.05%)
Most used social media
Facebook (85.15%), Twitter(6.48%), Instagram (4.95%), Pinterest (2.21%), YouTube (0.72%), Tumblr (0.22%)
85.35 yrs (2020)
Average age of the population
38.2 yrs (2020)
6.8% of GDP (2019)
Glass Ceiling Index
55.7 out 100, ranked 21st out of 29 countries
The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.
Advances in the economic situation of Irish people in recent years have masked the impact of class. Social privilege in Ireland, in any case, is often dictated more by knowing in which circles one should curry favour. In Dublin, many would say that you could tell a person’s class by their postal code – the Dublin 4 or “D4” area being a prime example of neighbourhoods universally considered to be well heeled.
Many people consider the Travelling People in Ireland as a distinct ethnic group. Travellers have often experienced systemic discrimination, poverty and exclusion. Travelling People have a distinct dialect and follow a nomadic way of life. Since the advances in the Irish economy, Ireland has also become a magnet for immigrant workers from Eastern Europe and Africa. To facilitate the growing diversity of Ireland, in October 2005, the Government introduced the National Action Plan Against Racism, one of the most comprehensive anti-discrimination codes in Europe.
Catholicism has been a key factor in shaping Irish society and culture. In recent years, however, the influence of the Catholic Church has begun to wane and social values are beginning to converge with those of other European countries, particularly within the younger, urban and more educated population. Church scandals have contributed to this trend. Weekly Mass attendance still hovers around 60%, compared with the European average of 30%; many children also attend Catholic schools. There have been campaigns in recent years, however, to end the broadcast of the Angelus, a Catholic devotion, on RTE (the public broadcaster). Currently it is broadcast every night at 6.00 pm on RTE 1 (TV station) and on Radio 1 at noon and 6.00 pm.
As a society heavily influenced by Catholicism, the traditional role of mother and wife has dominated beliefs about women in Irish culture and has been enshrined in the country’s Constitution. Up until Ireland’s accession to the European Community in 1973, women were obliged to resign from civil service positions upon marriage. Since then, better education, declining fertility rates and an opportunity to earn higher wages have increased women’s participation in the labour force. Married women, however, have a considerably lower participation rate compared to other European countries; the lack of childcare and discriminatory tax policies are key factors. Occupational segregation is still very marked, and women are frequently found in low-paid, part-time, insecure and “low-skilled” occupations, with very few in senior management. The situation is changing, however, with the election of two women to the role of President within the last fifteen years. Compliance to European Union equal opportunity legislation has also promoted the status of women.
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Languages spoken in Ireland
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