Translated's Research Center

Italy

Europe

To which language should you translate to localize in Italy?

What we know from our community

“Italian may not be spoken by the largest numbers of people, but its impact and influence over global culture are undeniable: as everything in Italy, it’s more a matter of quality than quantity. For any company, a presence in the Italian market is about making a statement.

Italian makes a distinction between “tu”, the colloquial form, and “lei”, the formal way to address someone. The “lei” is used as a form of respect – for teachers, in-laws or any older people outside of the family – but it’s also much colder than “tu”, so it’s ruled out in advertising, for example. A variety of dialects are proudly spoken by the natives of each region, although mostly with family and friends. Regional accents are very recognizable and each comes with their own stereotype attached, that’s why brands have more than once tapped into those to convey a sense of authenticity or, sometimes, a comedic effect.”

LANGUAGE INSIGHT

Official language

Italian (94.1%)

Actual languages

Italian (94.1%), Sardinian (2.7%), Friuli (1.2%), German (0.5%), French (0.5%), Albanian (0.2%), Romany (0.2%), Slovenian (0.2%), other (0.4%).

What the top 150 best localized websites in the world do in Italy

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 133/150 localize by translating into Italian
  • 1/150 localizes by translating into both Italian and Italian Sign Language
  • 1/150 localizes by translating into both German and French
  • 1/150 localizes by translating into Italian, German, Spanish, French, Portuguese, Simplified Chinese, Korean, Japanese and Russian
  • 1/150 localizes by translating into Italian, German, Spanish, French, Portuguese, Simplified Chinese, Traditional Chinese, Korean, Japanese and Russian
  • 1/150 localizes by translating into Italian, German, Spanish, French and Simplified Chinese
  • 1/150 localizes by translating into Italian, French and Simplified Chinese
  • 1/150 localizes by translating into Italian, German, Spanish, French, Portuguese, Simplified Chinese, Traditional Chinese, Japanese, Arabic, Czech, Hungarian, Dutch, Polish and Swedish
  • 1/150 localizes by translating into Italian, German, Spanish, French, Portuguese, Simplified Chinese, Japanese, Russian, Arabic, Hungarian, Polish, Bahasa Indonesia, Romanian, Turkish, Thai and Ukrainian
  • Localization available 3M
  • Localization available ABB
  • Localization available Accenture
  • Localization available Adidas
  • Localization available Adobe
  • Localization available Airbnb
  • Localization available Aldi
  • Localization available Amazon
  • Localization available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization available Bumble
  • Localization available Burberry
  • Localization available BYD
  • Localization available Canon
  • Localization available Capgemini
  • Localization available Cartier
  • Localization available Caterpillar
  • Localization available Chevrolet
  • Localization available Cisco Systems
  • Localization available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization available Delta
  • Localization available DHL
  • Localization available Disney+
  • Localization available Dyson
  • Localization available eBay
  • Localization not available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization available Four Seasons
  • Localization available Fujifilm
  • Localization not available GE
  • Localization available Gillette
  • Localization available GoDaddy
  • Localization available Google
  • Localization available Gucci
  • Localization available Haier
  • Localization available Heineken
  • Localization available Hermès
  • Localization available Hertz
  • Localization available Hilton
  • Localization available Hisense
  • Localization available Hitachi
  • Localization available Honda
  • Localization available Hotels.com
  • Localization available HP
  • Localization available HP Enterprise
  • Localization available HSBC
  • Localization available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization available IBM
  • Localization available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization available L'Oréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization available Louis Vuitton
  • Localization available Lululemon
  • Localization available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization available Merck
  • Localization available Microsoft
  • Localization available Mitsubishi Electric
  • Localization available Nestlé
  • Localization available Netflix
  • Localization available Nike
  • Localization available Nikon
  • Localization available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization available Procter & Gamble
  • Localization available PWC
  • Localization available Revolut
  • Localization available Rolex
  • Localization available Royal Caribbean
  • Localization available Salesforce
  • Localization available Samsung
  • Localization available Sanofi
  • Localization available SAP
  • Localization available Sephora
  • Localization available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization available Starbucks
  • Localization available Steelcase
  • Localization available Stripe
  • Localization available Subaru
  • Localization available Tesla
  • Localization available