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Macau

Asia

To which language should you translate to localize in Macau?

Introduction


Language

Official language
Chinese, Portuguese

T-index
0.026%

T-Index ranks countries according to their potential for online sales.

Demography

Capital: Macau
Currency: Macanese Pataca
Population: 658,391 thousands
Population density: 19,737/km2

Economy

GDP: 29.91 billion USD (2021)
GDP per capita: 45,421.6 USD ‎(2021) ‎
Exports: 1.35 billion USD (2020)

Statistics

Internet users: 86.5% penetration, 573.4 thousand
Unemployment rate: 2.6% (May 2020)
Literacy: 96.5% (2017)

Conventions

Numbering system
Arabic numbering system with comma as decimal separator.

Date format: yyyy-mm-dd
Time: 24h time system
Country code: 00853


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


The new 2021 T-index

The new 2021 T-index

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Facts and data


Economy

Imports
$6.41 billion (2020). Electricity ($414M), Jewelry ($341M), Cars ($313M), Trunks and Cases ($267M), and Beauty Products ($185M), importing mostly from China ($2.27B), Hong Kong ($1.61B), Italy ($286M), United States ($275M), and Japan ($266M).

Financial inclusion factors (over 15 years of  age)
• 80% have an account with a financial institution
• 3% have a credit card
• 2% have a mobile money account
• 4.3% make online purchases

Exports
$ 1.35 billion (2020).  Jewelry ($174M), Broadcasting Equipment ($150M), Precious Metal Watches ($106M), Telephones ($85.9M), and Trunks and Cases ($67.8M), exporting mostly to Hong Kong ($827M), China ($143M), United States ($93.2M), Australia ($54.2M), and Netherlands ($32.2M).

Main local online stores
Amazon, Flipkart.com, Snapdeal.com, PaytmMall.com, ebay.in, jabong.com, myntra.com, shopclues.com, pepperfry.com, homeshop18.com


Service Imports (2018)

Source: OEC


Service Exports (2018)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters


Source: OEC

Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Macau observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Macau is not specialized in

Source: OEC


Media

Media main languages
Chinese and Portuguese, English

Information channels
The local government is the main media player in Macau; it runs terrestrial TV and radio stations and subsidises the press.

The law provides for freedom of expression and the media express a range of views. However, the local government “occasionally sought to restrict this right” the US Department of State said in its 2018 human rights assessment. It said that media sometimes self-censor.

A survey published in 2017 found that journalists working for Chinese-language media operate in “a tougher environment [with] more challenges, restraints and pressure” than their counterparts working in Portuguese and English.

There were 538,000 internet users by June 2019 (InternetWorldStats.com). Facebook is the most popular social network. The government did not restrict access or censor content, the US Department of State said in 2018.

The press

Macao Daily News – main daily, Chinese-language
Va Kio Daily – Chinese-language
Hoje Macau – Portuguese-language daily
Jornal Tribuna de Macau – Portuguese-language daily
Ponto Final – Portuguese-language daily
Macau Daily Times – English-language
MacauNews – online news in English, Chinese

Television

Teledifusao Macau – operates Chinese and Portuguese-language networks
Macau Asia Satellite TV (MASTV) – private

Radio

Radio Macau – operates Chinese and Portuguese-language networks
Radio Vila Verde – private


Media data source: BBC


Internet Data

Internet users
86.5% penetration, 573.4 thousand

Share of web traffic by device
40.7% mobile phones, 52.6% computers (laptops and desktops), 6.7% tablet devices, others 0.03%

Median speed of mobile Internet connection
41.07 Mbps

Median speed of fixed Internet connection
116.1o Mbps

Mobile connection as a percentage of total population 235.5%

Percentage of mobile connections that are broadband (3G-5G): 100%

Most popular web search engines
Google (94.63%), Yahoo (3.14%), Bing (1.06%), Baidu (0.91%), Sogou (0.07%), Shenma (0.06%)

Most used social media
Facebook (63.03%), Twitter(22%), Pinterest (7.8%),  YouTube (4.1%),  Instagram (2.45%), Linkedin (0.24%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
84 yrs (2020)

Average age of the population
39.8 yrs (2020) 

Localization tips
Portugal’s longstanding influence over Macau shaped business relations into a mixture of Portuguese and Chinese customs. However, particularly outside the world of business, Macau’s cultural practices are strongly related to Chinese traditions. 

Healthcare expenditure
1.48% of GDP (2018)

Graduates (tertiary education)
Despite the lower share of adults with tertiary education, India has a relatively balanced gender distribution across the various fields of tertiary education compared to other OECD and partner countries, especially in fields such as education, humanities and arts, and health and welfare.


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


Number of students in Macao in 2019, by educational institution

Source: UNESCO


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translate


Languages research


Languages spoken in Macau


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


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