Asia
To which language should you translate to localize in Macau?
Introduction
Language
Official language
Chinese, Portuguese
T-index
0.026%
T-Index ranks countries according to their potential for online sales.
Demography
Capital: Macau
Currency: Macanese Pataca
Population: 658,391 thousands
Population density: 19,737/km2
Economy
GDP: 29.91 billion USD (2021)
GDP per capita: 45,421.6 USD (2021)
Exports: 1.35 billion USD (2020)
Statistics
Internet users: 86.5% penetration, 573.4 thousand
Unemployment rate: 2.6% (May 2020)
Literacy: 96.5% (2017)
Conventions
Numbering system
Arabic numbering system with comma as decimal separator.
Date format: yyyy-mm-dd
Time: 24h time system
Country code: 00853
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
Economy
Imports
$6.41 billion (2020). Electricity ($414M), Jewelry ($341M), Cars ($313M), Trunks and Cases ($267M), and Beauty Products ($185M), importing mostly from China ($2.27B), Hong Kong ($1.61B), Italy ($286M), United States ($275M), and Japan ($266M).
Financial inclusion factors (over 15 years of age)
• 80% have an account with a financial institution
• 3% have a credit card
• 2% have a mobile money account
• 4.3% make online purchases
Exports
$ 1.35 billion (2020). Jewelry ($174M), Broadcasting Equipment ($150M), Precious Metal Watches ($106M), Telephones ($85.9M), and Trunks and Cases ($67.8M), exporting mostly to Hong Kong ($827M), China ($143M), United States ($93.2M), Australia ($54.2M), and Netherlands ($32.2M).
Main local online stores
Amazon, Flipkart.com, Snapdeal.com, PaytmMall.com, ebay.in, jabong.com, myntra.com, shopclues.com, pepperfry.com, homeshop18.com
Service Imports (2018)
Source: OEC
Service Exports (2018)
Source: OEC
Most complex products by PCI
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Source: OEC
Most specialised products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Macau observed and expected exports in each product
Source: OEC
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Macau is not specialized in
Source: OEC
T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.
Try it nowMedia
Media main languages
Chinese and Portuguese, English
Information channels
The local government is the main media player in Macau; it runs terrestrial TV and radio stations and subsidises the press.
The law provides for freedom of expression and the media express a range of views. However, the local government “occasionally sought to restrict this right” the US Department of State said in its 2018 human rights assessment. It said that media sometimes self-censor.
A survey published in 2017 found that journalists working for Chinese-language media operate in “a tougher environment [with] more challenges, restraints and pressure” than their counterparts working in Portuguese and English.
There were 538,000 internet users by June 2019 (InternetWorldStats.com). Facebook is the most popular social network. The government did not restrict access or censor content, the US Department of State said in 2018.
The press
Macao Daily News – main daily, Chinese-language
Va Kio Daily – Chinese-language
Hoje Macau – Portuguese-language daily
Jornal Tribuna de Macau – Portuguese-language daily
Ponto Final – Portuguese-language daily
Macau Daily Times – English-language
MacauNews – online news in English, Chinese
Television
Teledifusao Macau – operates Chinese and Portuguese-language networks
Macau Asia Satellite TV (MASTV) – private
Radio
Radio Macau – operates Chinese and Portuguese-language networks
Radio Vila Verde – private
Media data source: BBC
Internet Data
Internet users
86.5% penetration, 573.4 thousand
Share of web traffic by device
40.7% mobile phones, 52.6% computers (laptops and desktops), 6.7% tablet devices, others 0.03%
Median speed of mobile Internet connection
41.07 Mbps
Median speed of fixed Internet connection
116.1o Mbps
Mobile connection as a percentage of total population 235.5%
Percentage of mobile connections that are broadband (3G-5G): 100%
Most popular web search engines
Google (94.63%), Yahoo (3.14%), Bing (1.06%), Baidu (0.91%), Sogou (0.07%), Shenma (0.06%)
Most used social media
Facebook (63.03%), Twitter(22%), Pinterest (7.8%), YouTube (4.1%), Instagram (2.45%), Linkedin (0.24%)
Internet data sources: Datareportal/Statcounter
Social statistics
Life expectancy
84 yrs (2020)
Average age of the population
39.8 yrs (2020)
Localization tips
Portugal’s longstanding influence over Macau shaped business relations into a mixture of Portuguese and Chinese customs. However, particularly outside the world of business, Macau’s cultural practices are strongly related to Chinese traditions.
Healthcare expenditure
1.48% of GDP (2018)
Graduates (tertiary education)
Despite the lower share of adults with tertiary education, India has a relatively balanced gender distribution across the various fields of tertiary education compared to other OECD and partner countries, especially in fields such as education, humanities and arts, and health and welfare.
Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF
Number of students in Macao in 2019, by educational institution
Source: UNESCO
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translate
Languages research
Languages spoken in Macau
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Jimmy Woo, Unsplash