To which language should you translate to localize in Mali?
Soninke, Hasanya Arabia, Bomu, Tamasheq, Songhay, Fulfulde, Bozo, Maninkakan, Dogon, Syenara, Mamara, and Xasongaxango.
T-Index ranks countries according to their potential for online sales.
Currency: West African CFA franc
Population: 20.25 m
Population density: 16.6/km2
GDP: 17.465 billion USD (2020)
GDP per capita: 2 347 988 USD(2020)
Purchasing Power: 94.3 (2014)
Exports: 4.87 billion USD (2020)
Unemployment rate: 9.78% (2019)
Urbanisation: 43.14% (2019)
Literacy: 33.07% (2018)
Internet users: 24% penetration, 4.85million
Arabic numerals and comma as decimal separator.
Date format: dd – mm – yyyy
Time: 24h time system
Country code: 00223
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
The new 2021 T-index
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.Try it now
Facts and data
4.11 billion USD (2020). Refined Petroleum ($813M), Light Pure Woven Cotton ($184M), Packaged Medicaments ($162M), Cement ($130M), and Broadcasting Equipment ($86.1M), importing mostly from Senegal ($960M), Cote d’Ivoire ($616M), China ($435M), France ($354M), and Austria ($146M).
Financial inclusion factors (over 15 years of age)
• 18% have an account with a financial institution
• 6.7% have a credit card
• 24% have a mobile money account
• 5.7% make online purchases
Ease of doing business
It is easy to conduct business (rated 67 out of 100). Ranked 26th out of 53 African countries. Ranked 148th out of 190 countries worldwide (2019, World Bank)
4.87 billion USD (2019). Gold ($4.5B), Raw Cotton ($97.1M), Other Oily Seeds ($60M), Rough Wood ($52.1M), and Other Vegetable Residues ($25.4M), exporting mostly to United Arab Emirates ($3.22B), Switzerland ($1.27B), China ($148M), India ($34M), and Mauritania ($31.3M).
‘‘Mostly not free’ (rated 58.1 out of 100). Ranked 13th out of 52 African countries. Ranked 103rd out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal).
Global Innovation Index
Ranked 21st out of 27 Sub-Sahara African countries, 124th out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Service Exports (2014)
Servic Imports (2014)
Most specialised products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Mali observed and expected exports in each product
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Mali is not specialized in
Media language most used language is English, followed by Afrikaans, but all the 11 official languages are represented.
The media environment in Bamako and the rest of the south is relatively open, but the presence of armed militant groups in the north poses dangers for media workers, says Freedom House. Reporters Without Borders says there is a significant degree of media pluralism, but a lack of money means that outlets are susceptible to editorial influence from those who fund them. Radio is the leading medium. There are hundreds of stations, operated by private and community broadcasters and by the state-run Office de Radiodiffusion-Television du Mali (ORTM). The TV sector is much smaller. Almost all daily and weekly newspapers publish from Bamako. Circulation figures are low. L’Essor is the leading title. The BBC broadcasts in Bamako (88.9 FM) and Radio France Internationale (RFI) is widely available on FM. By mid-2019, 12.5 million Malians were online – around 63% of the population (InternetWorldStats.com). Social media use is concentrated in the cities and among young people. Facebook is the top platform, followed by Instagram. The authorities have sometimes restricted access to social media to obstruct attempts to mobilise protesters and blocked internet access in 2018 ahead of a presidential run-off vote.
Office de Radiodiffusion Television du Mali (ORTM) – public network of national and regional stations
Mikado FM – operated by UN’s MINUSMA mission
Radio Bamakan – community station, BamakoRadio Liberte – private, Bamako
Radio Kledu – private, Bamako
Radio Kayira – private, Bamako
Radio Rurale – network of community stations
Media data source: BBC
24% penetration, 4.85million
Share of web traffic by device
68.5% mobile phones, 30.9% computers (laptops and desktops), 0.5% tablet devices
Mobile connection as a percentage of total population
Percentage of mobile connections that are broadband (3G-5G)
Most popular web search engines
Google (92.35%), Bing (3.66%),Yahoo (1.41%), Ecosia (1.15%) Qwant (0.84%), Duckduckgo (0.35%)
Most used social media
Facebook (91.97%), Pinterest (3.11%), Instagram (2.4%), Twitter(1.61%), YouTube (0.89%), Linkedin (0.01%)
59.44 yrs (2020)
6.9% of GDP (2018)
Average age of the population
21.5 yrs (2020)
The social and professional salary-related mindset in Mali pose the same challenges that they do in Western societies. All questions related to women’s participation in society create serious local challenges for the majority of Malian women and religious authorities as some feminists attempt to classify professions in public or presidential politics.
The majority of Malian women do not understand what “gender equality” means. The more socially and spiritually active a family is, the more emphasis is put on the spirituality of a person, which entails respect of the particular faith’s values and practices. Therefore, in Mali, the question of “gender equality” must take into account these values, principles and religious laws.
Sex outside of marriage, cohabitation, adultery, sodomy and homosexuality are serious sins akin to heresy, heathenism, or, in showing support for any one of these, renouncing one’s faith.
Present-day Malian society has an underlying structure that grew out of the traditions of three religions: traditional sectarian movements (9%), Islam (90%) and Christianity (1%). In Mali, social activities are organized around the daily Muslim prayers that occur from dusk to dawn. Malians follow the rules of their religion (Islam) in the workplace by leaving the office to pray during Dohr ( from 1:30 to 2:00 pm) and Ashr (from 3:30 to 4:00).
Malian society is influenced more by family or social cohesiveness than by social divisions such as class with the exception of the existing segregation of people of certain casts such as the Nyamakalaw (who are blacksmiths, jeliw otherwise incorrectly known as travelling Black musicians and poets, cobblers, weavers, etc)!
People of caste may jokingly or honestly approach a hòròn person (someone of noble birth) at work without being offensive.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at email@example.com
Main languages in Mali
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to firstname.lastname@example.org
Photo credit: Jordan McGee, Unsplash