Translated's Research Center

Netherlands

Europe

To which language should you translate to localize in the Netherlands?

What we know from our community

“The residents of the tiny sea-hemmed nation pride themselves on speaking multiple languages. Almost every Dutch person speaks English and a little French or German. But if you want to enter the Dutch market and really get in touch with the country, people and its culture; Dutch is the magic word. Because it shows that you want to do your part and actually meet the country and its people. And it’s more than worth it, because Dutch is a beautiful language. Linguistically and historically it can be placed between English and German and apart from the Netherlands it is the official language in Belgium (Flanders), Suriname, Curacao, St. Maarten and Aruba. Dutch is still spoken in some areas of Indonesia, Germany, the United States, Canada and Australia. This makes Dutch the second most spoken Germanic language.

Did you know that Afrikaans, spoken in South Africa, is a daughter language of Dutch and that both languages are mutually intelligible?”

LANGUAGE INSIGHT

Official language

Dutch (95.6%)

Actual languages

Dutch (95.6%), Fries (3.7%), Arabic (0.9%), Turkish (0.8%)

What the top 150 best localized websites in the world do in the Netherlands?

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 119/150 localize by translating into Dutch
  • 1/150 localizes by translating into both Dutch and Dutch Sign Language
  • 1/150 localizes by translating into both Dutch and French
  • 1/150 localizes by translating into Dutch, French, Spanish, Italian, German, Simplified Chinese, Traditional Chinese, Japanese, Portuguese, Polish, Arabic, Czech, Hungarian and Swedish
  • 1/150 localizes by translating into France, Spanish, Italian, German, Simplified Chinese, Japanese, Korean, Portuguese, Russian and Polish
  • 1/150 localizes by translating into France, Spanish, Italian, German, Simplified Chinese, Traditional Chinese, Japanese, Korean, Portuguese and Russian
  • 1/150 localizes by translating into France, Spanish, Italian and German
  • 1/150 localizes by translating into France, Spanish, Italian, German, Simplified Chinese, Traditional Chinese, Japanese, Portuguese, Russian, Romanian, Polish, Arabic, Hungarian, Turkish, Bahasa Indonesia, Thai and Ukrainian
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization available Adidas
  • Localization available Adobe
  • Localization available Airbnb
  • Localization available Aldi
  • Localization available Amazon
  • Localization available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization available Autodesk
  • Localization available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization available Bumble
  • Localization available Burberry
  • Localization available BYD
  • Localization available Canon
  • Localization available Capgemini
  • Localization available Cartier
  • Localization available Caterpillar
  • Localization not available Chevrolet
  • Localization available Cisco Systems
  • Localization not available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization available Delta
  • Localization available DHL
  • Localization available Disney+
  • Localization available Dyson
  • Localization available eBay
  • Localization available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization available Fujifilm
  • Localization not available GE
  • Localization available Gillette
  • Localization available GoDaddy
  • Localization available Google
  • Localization available Gucci
  • Localization available Haier
  • Localization available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization available Hilton
  • Localization available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization available LOréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization available Merck
  • Localization available Microsoft
  • Localization available Mitsubishi Electric
  • Localization available Nestlé
  • Localization not available Netflix
  • Localization available Nike
  • Localization not available Nikon
  • Localization available Nintendo
  • Localization available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization available Procter & Gamble
  • Localization available PWC
  • Localization available Revolut
  • Localization available Rolex
  • Localization not available Royal Caribbean
  • Localization available Salesforce
  • Localization available Samsung
  • Localization available Sanofi
  • Localization available SAP
  • Localization not available Sephora
  • Localization available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization available Starbucks
  • Localization not available Steelcase
  • Localization available Stripe
  • Localization available Subaru
  • Localization available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization available Tinder
  • Localization available Toshiba
  • Localization available Toyota
  • Localization available TripAdvisor
  • Localization available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization available WordPress
  • Localization available Workday
  • Localization available Xerox
  • Localization available Xiaomi (Mi)
  • Localization available Zara
  • Localization available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Dutch (95.6%)

Actual Languages
Fries (3.7%), Arabic (0.9%), Turkish (0.8%)

T-index
0.84%

T-Index ranks countries according to their potential for online sales.

English
Very high proficiency (EF) – 1 of 112 countries/regions in the world- 1/34 position in Europe.

Demography

Capital: Amsterdam
Currency: Euro
Population: 17,53 million 
Population density: 518 /km2

Economy

GDP: 1.02 trillion USD (2021)
GDP per capita: 58,061.0 USD ‎(2020) ‎
Exports: $511 billion (2020)

Statistics

Internet users: 96% penetration, 16.50 million
Unemployment rate: 4.02% (2021)
Urbanisation: 77.38% (2019)
Literacy: 99% (2019)

Conventions

Numbering system
Arabic numerals and comma as decimal separator and space as thousands separator

Date format: dd-mm-yyyy
Time: 24h time system
Country code: 0031/ 00599


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$524 billion (2020). Crude Petroleum ($32.1B), Refined Petroleum ($23.8B), Broadcasting Equipment ($21.9B), Computers ($14.7B), and Packaged Medicaments ($13.5B), importing mostly from Germany ($84.8B), China ($64.9B), United States ($42.7B), Belgium ($37.1B), and United Kingdom ($25.1B).

Financial inclusion factors (over 15 years of  age)
• 100% have an account with a financial institution
• 39% have a credit card
• 85% make online purchases

Ease of doing business
It is very easy to conduct business (rated 76.1 out of 100) ranked 27th out of 34 OECD high income countries ranked 42nd out of 190 countries worldwide (2019, World Bank)

Exports
$511 billion (2020). Refined Petroleum ($29.7B), Broadcasting Equipment ($19.3B), Packaged Medicaments ($18.8B), Computers ($13.7B), and Photo Lab Equipment ($11.7B), exporting mostly to Germany ($105B), Belgium ($56.1B), France ($43.7B), United Kingdom ($40.3B), and United States ($23.9B)

Main local online stores
bol.com, Coolblue, Albert Heijn, Zalando, wehkamp, Amazon, Jumbo, MediaMarkt, H&M

Economic freedom
‘Mostly free’ (79.5 out of 100) ranked 5th out of 45 European countries ranked 8th out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal)

Global Innovation Index
Ranked 4th out of 39 European countries, 6th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service import (2018)

Source: OEC


Service export (2018)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between the Netherlands observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that the Netherlands is not specialized in

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language
Dutch, English

Information channels
The Dutch approach to public broadcasting is unique. Programmes are made by groups which reflect political or religious currents, or other interests. These organisations are allocated airtime on TV and radio, in line with the number of members they have. Public radio and TV face stiff competition from commercial stations. Viewers have access to a wide range of domestic and foreign channels, thanks mainly to one of the highest cable take-up rates in Europe. Every province has at least one local public TV channel. The three national public TV stations enjoy high audience shares. Freedom of the press is guaranteed by the constitution, as is free speech. Newspaper ownership is highly concentrated.

The press

Algemeen Dagblad – national, daily
NRC Handelsblad – national, daily
De Telegraaf – national, daily
De Volkskrant – national, daily
Trouw – national, daily
Het Parool – Amsterdam daily
Het Financieele Dagblad – financial daily
Elsevier – news weekly
Vrij Nederland – news weekly

Television

NOS – public broadcaster
BVN TV – public, for Dutch-speakers abroad
RTL – commercial, operates RTL4, RTL5, RTL7 and RTL8
SBS – commercial, operates SBS6, Net5 and Veronica

Radio

NOS – public radio, operates news and information station Radio 1, music network Radio 2, pop station 3FM, cultural station Radio
Sky Radio – popular commercial FM station, continuous music
Radio 538 – popular commercial FM station, pop and dance music
BNR Nieuwsradio – commercial, new

News agency

Algemeen Nederlands Persbureau (ANP) – news agency
RNW Media – former international radio, now a public multimedia NGO
DutchNews.nl – news in English


Media data source: BBC


Internet Data

Internet users
96% penetration, 16.50 million

Share of web traffic by device
42.08% mobile phones, 55.02% computers (laptops and desktops), 2.87% tablet devices, others 0.02%

Median speed of mobile Internet connection
94.93  Mbps

Median speed of fixed Internet connection
96.82 Mbps

Mobile connection as a percentage of total population: 120.1%

Percentage of mobile connections that are broadband (3G-5G): 97.7%

Most popular web search engines
Google (95.08%), Bing (2.66%), Duckduckgo (0.72%), Yahoo (0.7%), Ecosia (0.3%), StartPagina (0.22%)

Most used social media
Facebook (65.61%), Pinterest (15.5%), Twitter(9.75%),  Instagram (6.32%), YouTube (1.76%), Linkedin (0.37%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
81.56 yrs (2020)

Average age of the population
43.3 yrs (2020)

Cultural Curiosities
Communication in both business and social settings tends to be very warm and expressive. Establishing a cordial relationship and gaining the trust of your business counterpart is very important.

Glass Ceiling Index
52.8 out 100, ranked 25nd out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Healthcare expenditure
13% of GDP (2018)

Average age of the population
45.7 yrs (2020)

Literacy
99% (2018)

Urbanisation
91.49% (2018)

Graduates (tertiary education)
Overall, 38% of Dutch adults (25-64 year-olds) have a tertiary education, similar to the OECD average of 39%. However, tertiary educational attainment among younger adults has increased in the Netherlands in the past decade, and the share of 25-34 year-olds with tertiary education increased by 8 percentage points between 2008 and 2018 to 48%, above the OECD average of 44% (2019)


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages in the Netherlands

Legend

  • Dutch

  • Low Saxon

  • West Frisian

  • Zeelandic

  • Meuse-Rhenish

  • Limburgish

  • Low Dietsch

  • West Flemish


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Marc Kleens, Unsplash