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New Zealand

Oceania

To which language should you translate to localize in New Zealand?

Introduction


Language

Official language
English (90%), Te Reo Maori (3%)

T-index
0.28%

T-Index ranks countries according to their potential for online sales.

Other languages
Samoan 2%, 5% Hindi, Mandarin Chinese, French

Demography

Capital: Wellington
Currency: New Zealand dollar
Population: 5.084 m (2020) 
Population density: 19/km

Economy

GDP: 210,700,848.97 billion USD (2020)
GDP per capita: 41,441.5 USD ‎(2020) ‎
Exports: $39.6 billion (2020)

Statistics

Internet users: 94.9% penetration, 4.63 million
Unemployment rate: 4.6% (2020)
Urbanisation: 86.54% (2018)
Literacy: 99% (2018)

Conventions

Numbering system
Arabic numerals with dot as decimal separator, comma as thousands separator

Date format: dd-mm-yyyy
Time: 24h time system
Country code: 0064


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


The new 2021 T-index

The new 2021 T-index

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T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Facts and data


Economy

Imports
$36.9 billion (2020).  Concentrated Milk ($5.92B), Sheep and Goat Meat ($2.57B), Frozen Bovine Meat ($2.1B), Rough Wood ($2.05B), and Butter ($1.89B), exporting mostly to China ($10.9B), Australia ($5.17B), United States ($4.35B), Japan ($2.34B), and South Korea ($1.12B).

Financial inclusion factors (over 15 years of  age)
• 99% have an account with a financial institution
• 61% have a credit card
• 80% make online purchases

Ease of doing business
It is extremely easy to conduct business (rated 86.8 out of 100) ranked 1st out of 34 OECD high income countries, ranked 1st out of 190 countries worldwide (2019, World Bank)

Exports
$35.3 billion (2020). Cars ($2.37B), Crude Petroleum ($1.4B), Refined Petroleum ($1.34B), Broadcasting Equipment ($1.19B), and Delivery Trucks ($762M), importing mostly from China ($7.52B), Australia ($5.58B), United States ($2.93B), Japan ($1.87B), and South Korea ($1.64B).

Economic freedom
‘Free’ (80.6 out of 100) ranked 2nd out of 40 Asia-Pacific countries ranked 4th out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal)

Global Innovation Index
Ranked 7th out of 39 South-East, East Asia and Oceanian countries, 26th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)

Source: OEC


Service export (2018)

Source: OEC


Most complex products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between New Zealand observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between New Zealand observed and expected exports in each product

Source: OEC


Distribution of online payment methods in New Zealand in the first decade of the 20th century

Source: eShopWorld; Statista


Media

Media language
English

Information channels
Broadcasters enjoy one of the world’s most liberal media arenas. The broadcasting sector was deregulated in 1988, when the government allowed competition to the state-owned Television New Zealand (TVNZ). Privately-owned TV3 is TVNZ’s main competitor. Satellite platform SKY TV is the leading pay TV provider. Freeview carries free-to-air digital terrestrial and satellite TV. The New Zealand Herald newspaper has the largest circulation.Australia’s media scene is creatively, technologically and economically advanced. There is a tradition of public broadcasting, but privately-owned TV and radio have the biggest audiences.

The ownership of print and broadcast media is concentrated. Leading conglomerates include News Corp Australia, Seven West Media and the merged Fairfax Media-Nine Entertainment group.

Television

Television New Zealand (TVNZ) – state-owned, operates TV One, entertainment-based TV 2, digital services TVNZ 6 and TVNZ 7
TV 3 – private network
Prime TV – private network
Sky TV – pay-TV operator
Maori Television – public

The press

New Zealand Herald – Auckland-based daily
Dominion-Post – Wellington-based daily
The Press – Christchurch-based daily
The Sunday Star Times – Auckland-based weekly

Radio

Radio New Zealand – public broadcaster, operates Radio New Zealand National, Radio New Zealand Concert, AM Network
Radio New Zealand International – Radio New Zealand’s external service, targeting the South Pacific region
Niu FM – national government-funded station for New Zealand’s Pacific islander communities
Ruia Mai – Maori-owned, Maori-language
RadioWorks – stations include More FM, The Edge
Radio Network – radio group, stations include Newstalk ZB, Radio Hauraki
RBG – Rhema Broadcasting Group – operates Christian stations Rhema Radio, Southern Star Network and Life FM
Association of Community Access Broadcasters – chain of non-profit broadcasters

News agency

Scoop – private
Stuff – operated by Fairfax New Zealand


Media data source: BBC


Internet Data

Internet users
94.9% penetration, 4.63 million

Share of web traffic by device
40.11% mobile phones, 55.20% computers (laptops and desktops),4.62% tablet devices and 0.07% other devices

Median speed of cellular mobile Internet connection
46.67 Mbps

Median speed of fixed Internet connection
94.67 Mbps

Most popular web search engines
Google (94.1%), Bing (3.71%), Yahoo (0.96%), DuckduckGo (0.94%), Ecosia (0.16%)

Most used social media
Facebook (7.51%), Twitter (7.13%),  Instagram (5.69%), Pinterest (5.97%), YouTube (4.7%), Reddit (0.63%),  Tumblr (0.26%),


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
82 yrs (2020)

Average age of the population
38 yrs (2020) 

Glass Ceiling Index
68.2 out 100, ranked 9th out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Ethnicity
New Zealanders are very proud of their country and on the whole very accepting of other ethnicities.  You may hear (especially from the older generation) remarks that are not always positive when it comes to immigration.  Concerns about immigration seem to revolve around land ownership and overseas investments.  These concerns do not seem to transgress into the workplace.

Healthcare expenditure
11% of GDP (2014)

Literacy
99%

Religion
New Zealanders are not overly religious.  The role of the church does not have any affect in the workplace. 

Class
There is no significant class system in the country. However, Aucklanders are sometimes looked on as being in a different class by small town residents.  There is sometimes a discrepancy between Pakeha (white) and Maori (native) incomes and ways of life.  In the workplace this does not seem to have any affect.

Gender
New Zealand was the first country to grant women the right to vote and it has also had two women Prime Ministers.  There is still room for the country to improve its gender equity given the continuing bias towards men in upper management.  However, the overall gender ethos respects men and women as equals in the workplace.

Cultural Curiosities
When in New Zealand, it is important to consider that the culture is a blend of Polynesian, Oceanic, and European influences, and to be sensitive to the Māori culture and its history, which has suffered the most due to colonization. 


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in New Zealand


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Dan Freeman, Unsplash