To which language should you translate to localize in Nigeria?

GDP
$290.49 billion (2025)

Trade – Economic Complexity Index
Ranked 126th out of 130 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Product Imports
$51 billion (2024)

Service Imports
$17.93 billion (2024)

Financial inclusion factors (over 15 years of age)
• 59.7% have an account with a financial institution
• 3.2% have a credit card
• 13.5% make digital payment

Active E-commerce
15,593 active stores

GDP Growth (annual %)
4.00%

GDP per Capita
$1,222.72 (2025)

Product Exports
$64 billion (2024)

Service Exports
$4.57 billion (2024)

Main online stores
AliExpress, Amazon, Jumia Nigeria, Konga, Slot, Jiji Nigeria, Spar Nigeria, Kara.com.ng, SHEIN, Temu

Global Startup Ecosystem Index
Nigeria ranked 62nd out of 100 countries, 31.8% of annual ecosystem growth.

The Global Startup Ecosystem Index ranks countries by the strength of their startup ecosystems. It evaluates factors such as startup activity, ecosystem quality, and the business environment.

Media language English

The press

The Punch, Vanguard, The Nation, The Guardian, Daily Trust, ThisDay, Leadership, Premium Times, Sahara Reporters, TheCable, Sun News, Nigerian Tribune

Magazines

Genevieve Magazine, TW Magazine, Ovation International, City People, Tell Magazine, TheNews Magazine

News Agency

NAN (News Agency of Nigeria), PRNigeria, Reuters Africa, AFP Africa, AP Africa, Bloomberg Africa

Television

Channels TV, TVC News, Arise News, AIT (Africa Independent Television), NTA (Nigerian Television Authority), Silverbird TV

Radio

Wazobia FM, Cool FM, Nigeria Info, Beat FM, Classic FM, Rhythm FM

Internet users
45.5% penetration, 109 million

Share of web traffic by device
76.08% mobile phones, 23.43% laptop and desktop computers, 0.49% tablet devices and 0% other devices

Median speed of mobile Internet connection
44.96 Mbps (Download)
11.77 Mbps (Upload)

Median speed of fixed Internet connection
28.90 Mbps (Download)
16.00 Mbps (Upload)

Mobile connection as a percentage of total population: 69.2%

Most popular web search engines
Google (98.63%), Bing (1.07%), Yahoo! (0.13%), DuckDuckGo (0.09%), Yandex (0.04%), Ecosia (0.02%), Baidu (0.01%), Others (0.01%)

Share of AI web traffic referrals
ChatGPT (81.73%), Microsoft Copilot (7.49%), Perplexity (5.59%), Google Gemini (3.23%), DeepSeek (1.08%), Claude (0.88%)

Most used social media
WhatsApp (96.5%), TikTok (89.7%), Facebook (89.2%), Instagram (89.2%), X (80.7%), Telegram (79.2%), Snapchat (72.3%), Messenger (63.1%), LinkedIn (31.3%), Quora (22.8%), Pinterest (21.1%), Threads (15.5%), Skype (11.0%), iMessage (9.7%), Reddit (8.1%)

Percentage of mobile connections that are broadband (3G-5G): 69.0%

Life expectancy
54.46 yrs (2023)

Current health expenditure
4.27% of GDP

CO2 emissions
0.58 metric tons per capita

Corruption Perceptions Index
Nigeria scored 26 out of 100, ranking 142nd out of 182 countries.

The Corruption Perceptions Index (CPI) ranks countries by perceived levels of public sector corruption. It is based on expert assessments and business surveys, with higher scores indicating lower perceived corruption.

Religion
Muslim (53.5%), Other Christian (35.3%), Roman Catholic (10.6%), Other (0.6%)

Ethnicity
Hausa (30%), Other (24.9%), Yoruba (15.5%), Igbo (Ibo) (15.2%), Fulani (6%), Tiv (2.4%), Kanuri/Beriberi (2.4%), Ibibio (1.8%), Ijaw/Izon (1.8%)

World Happiness Index
Nigeria ranked 106th out of 147 countries, with a score of 4.788.

The World Happiness Index ranks countries by people’s self-reported life satisfaction. It also considers factors like income, health, social support, freedom, and trust.

R&D Expenditure
0.28% of GDP

World Competitiveness Ranking
Nigeria ranked 68th out of 70 countries, with a score of 38.80

The World Competitiveness Ranking measures how well countries create an environment that supports business performance and long-term prosperity. It evaluates factors such as economic performance, government efficiency, business efficiency, and infrastructure.

World Digital Competitiveness Ranking
Nigeria ranked 68th out of 69 countries, with a score of 34.55

The World Digital Competitiveness Ranking measures how well countries adopt and develop digital technologies to drive economic transformation. It assesses factors such as knowledge, technology, and future readiness.

Technology – Economic Complexity Index
Ranked 96th out of 97 countries

Research – Economic Complexity Index
Ranked 49th out of 138 countries

The Economic Complexity Index (ECI) measures the sophistication and diversity of a country’s exports.

Global Innovation Index
Ranked 11th out of 32 Sub-Saharan African countries, and 105th out of 139 countries worldwide

The Global Innovation Index captures the innovation ecosystem performance of economies and tracks the most recent global innovation trends.