To which language should you translate to localize in Pakistan?
What we know from our community
Pakistan, a nation marked by diverse landscapes and a rich cultural heritage, unfolds a captivating tapestry shaped by its languages and traditions. The official language, Urdu, acts as a cohesive element in this country of intricate linguistic diversity. Positioned at the crossroads of South Asia, Central Asia, and the Middle East, Pakistan showcases a linguistic and cultural landscape that resonates with the influences of centuries.
Urdu, one of the world’s most beautiful languages, is rooted in the Indian subcontinent and holds a special place in the hearts of Pakistanis. It emerged during the Mughal Empire as a language that combined elements of Persian, Arabic, and local dialects, creating a unique linguistic synthesis. The script, an elegant blend of Persian and Arabic characters, adds to Urdu’s distinctive charm.
This language serves as a binding force among the people of Pakistan. Its eloquent script and expressive vocabulary reflect a history shaped by the convergence of various civilizations. The linguistic nuances of Urdu, spanning from poetic charm to everyday colloquialisms, offer glimpses into regional identities. Intonations and idioms can distinctly place a speaker’s geographical roots, contributing to a linguistic mosaic that mirrors the country’s geographical and cultural variety.
Moving beyond language, Pakistan’s cultural panorama is a vibrant fusion of ancient traditions and contemporary influences. From the majestic peaks of the Himalayas to the fertile plains of the Indus River, each region adds a unique hue to the nation’s cultural kaleidoscope. Pakistani culture, rich in music, art, and literature, finds expression through Urdu, conveying the profound depth of emotions and stories that shape the collective identity of the nation.
Urdu
متنوع اقسام کے خوبصورت قدرتی مناظراور ثقافتوں کی وجہ سے پہچانے جانے والا ملک پاکستان اپنی مختلف زبانوں اور روایات کے لحاظ سے ایک گلدستے کی شکل پیش کرتا ہے۔ اس رنگا رنگ ملک کی عوام کو اس کی آ فیشل زبان ، اردو آپس میں پروئے رکھتی ہے۔ جنوبی ایشیا، وسطی ایشیا اور مشرق وسطیٰ کے سنگم پر واقع ہونے کی وجہ سے پاکستان ایک ایسا لسانی اور ثقافتی منظر پیش کرتا ہے جس میں ہمیں صدیوں کے اثرات کی جھلک نظر آتی ہے۔
اردو زبان مغلیہ سلطنت کے دوران ایک ایسی زبان کے طور پر ابھری جس نے فارسی، عربی اور مقامی بولیوں کے عناصر کو ملا کر ایک منفرد لسانی ترکیب پیش کی۔ اردو زبان کا رسم الخط جو کہ فارسی اور عربی حروف کا ایک خوبصورت امتزاج ہے، اس کی مخصوص دلکشی میں اضافہ کرتا ہے۔
یہ زبان پاکستانی عوام کو لسانی طور پر آپس میں جوڑنے کا کام کرتی ہے۔ اس کا دلکش رسم الخط اور فصیح وبلیغ الفاظ ایک ایسی تاریخ کی عکاسی کرتے ہیں جس کی تشکیل مختلف تہذیبوں کے اتحاد سے ہوتی ہے۔ اردو کی لسانی باریکیاں، جو شاعرانہ انداز بیان سے لے کر روزمرہ کی بول چال پر محیط ہیں، منفرد علاقائی شناختوں کی جھلک پیش کرتی ہیں۔ اردو بولنے والوں کے لہجے اور محاورے ان کے جغرافیائی تعلق کو واضح طور پر ظاہر کر سکتے ہیں اور ان سے ایک ایسی لسانی تصویر ابھر کر سامنے آتی ہے جو ان کے ملک کی جغرافیائی اور ثقافتی پہچان کی آئینہ دار ہوتی ہے۔
اگر ہم زبان سے ہٹ کر بات کریں تو، پاکستان کا ثقافتی تانا بانا قدیم روایات اور عصری اثرات کا ایک شاندار امتزاج ہے۔ ہمالیہ کی اونچی چوٹیوں سے لے کر دریائے سندھ کے زرخیز میدانوں تک، ہر خطہ ملک کی ثقافتی تصویر میں ایک منفرد رنگ بھرتا ہے۔ پاکستانی ثقافت موسیقی، فن اور ادب سے مالا مال ہے اور اسے اردو کے ذریعے اظہار بیان کا ایک منفرد ذریعہ ملتا ہے جس کے ذریعے ایسے جذبات اور کہانیاں دنیا کے سامنے بیان ہوتی ہیں جو قوم کی اجتماعی پہچان کو تشکیل دیتی ہیں۔
Kashif Khalid, Member of CIOL (Chartered Institute of Linguists)
What the top 150 best localized websites in the world do in Pakistan
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
47/150 localize by translating into English
3/150 localize by translating into both English and Arabic
2/150 localize by translating into English, Punjabi, Urdu, Pashto, Sindhi and Gujarati
1/150 localizes by translating into English, Arabic, German, Spanish, French, Italian, Bahasa Indonesian, Hungarian, Polish, Portuguese, Romanian, Turkish, Russian, Japanese, Simplified Chinese, Traditional Chinese, Thai and Ukrainian
1/150 localizes by translating into English, Punjabi, Urdu, Pashto, Gujarati and Hindko
1/150 localizes by translating into English, Punjabi, Urdu, Pashto, Sindhi, Gujarati and Saraiki
1/150 localizes by translating into English, Punjabi and Urdu
1/150 localizes by translating into English and Urdu
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
LOréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Urdu is not only the official language of Pakistan but also the national language of the country. However, only about 8% of Pakistanis speak Urdu as their first language whereas a vast section of the population speaking it as their second language (90%).
Actual languages Punjabi, Pashto, Sindhi and Balochi.
T-index 0.18%
T-Index ranks countries according to their potential for online sales.
Most studied languages English and Arabic.
English Low proficiency (EF) – 70 of 111 countries/regions in the world- 11/24 position in Asia.
Demography
Capital: Islamabad Currency: Pakistani rupee Population: 235,8 million Population density: 295/km2
Imports $78.5 billion (2021). Refined Petroleum ($6.58B), Petroleum Gas ($6.41B), Crude Petroleum ($3.53B), Palm Oil ($3.36B), and Vaccines, blood, antisera, toxins and cultures ($3.06B), importing mostly from China ($23.5B), United Arab Emirates ($7.13B), Qatar ($4.8B), Indonesia ($4.05B), and United States ($3.51B).
In 2021, Pakistan was the world’s biggest importer of Tea ($622M), Hydraulic Turbines ($108M), Jute and Other Textile Fibers ($58.3M), and Metallic Yarn ($35.8M).
Financial inclusion factors (over 15 years of age) • 16.3% have an account with a financial institution • 0.2% have a credit card • 8.5% have a mobile money account
Ease of doing business It is moderately easy to conduct business (rated 61 out of 100) and ranked 108th out of 190 countries worldwide (2022, World Bank).
Exports $32.7 billion (2021). House Linens ($4.63B), Rice ($2.26B), Non-Knit Men’s Suits ($2.03B), Knit Sweaters ($1.5B), and Non-Knit Women’s Suits ($1.37B), exporting mostly to United States ($5.51B), China ($3.25B), Germany ($2.53B), United Kingdom ($2.21B), and United Arab Emirates ($1.28B).
Main local online stores Daraz.pk, Kaymu.pk, HomeShopping.pk, Symbios.pk, Shophive, Yayvo,iShopping.pk, Mega.pk.
Economic freedom It is mostly not free (rated 49.4 out of 100). Ranked 33rd out of 39 Asia-Pacific countries. Ranked 152nd out of 184 countries worldwide (2022, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 6th out of 10 Central and Southern Asian countries, and 87th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Pakistan observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2019)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels Pakistan is one of the world’s deadliest countries for journalists. Intelligence agents and members of banned militant organisations are behind “serious threats” to reporters, says Reporters Without Borders. The government uses legal and constitutional powers to curb press freedom and the law on blasphemy has been used against journalists. The broadcasting regulator can halt the carriage of foreign TV channels via cable, particularly Indian or Afghan ones. Television is the dominant medium and there are dozens of private channels. Most viewers watch them via cable; there are no private, terrestrially-broadcast stations. State-run Pakistan Television Corporation (PTV) is the sole national terrestrial broadcaster. More than 100 private FM radio stations are licensed. They are not allowed to broadcast their own news. Scores of unlicensed FM stations are said to operate in the tribal areas of Khyber Pakhtunkhwa province bordering Afghanistan. Usually operated by clerics, some of the outlets are accused of fanning sectarian tension. Nearly 18% of Pakistani citizens use the internet (ITU, 2016). The rapid growth in mobile phone use is boosting the delivery of online content. Filtering targets content deemed blasphemous, secessionist, anti-state, or anti-military, OpenNet Initiative reports. The regulator has imposed temporary blocks on Facebook, Twitter, YouTube and other sites over material it says is “sacrilegious”. Pakistani users active on Twitter include senior politicians and sports and entertainment stars.
Radio
Radio Pakistan – state-run, operates 25 stations nationwide, an external service and the entertainment-based FM 101 network, aimed at younger listeners Azad Kashmir Radio – state-run, for Pakistani-administered Kashmir Mast FM 103 – private, music FM 100– private, music-based
Pakistan Television Corporation Ltd – state TV, operates PTV Home, regional network PTV National, Baluchi-language PTV Bolan, PTV News Geo TV– leading private satellite broadcaster, owned by Jang publishing group; based in Dubai; services include Urdu-language Geo News ARY Digital – private, via satellite; services include ARY News and entertainment channels Dunya News TV– private, via satellite; Lahore-based Dawn News – private satellite broadcaster, owned by Herald group; first English-language news channel ATV – semi-private, terrestrial network Aaj TV – private satellite broadcaster, owned by Business Recorder group Indus TV – private, via satellite; services include Indus Vision, Indus News and entertainment channels
Share of web traffic by device 72.96% mobile phones, 26.03% computers (laptops and desktops), 0.99% tablet devices and 0.01% other devices.
Median speed of mobile Internet connection 14.93 Mbps
Median speed of fixed Internet connection 10.28 Mbps
Mobile connection as a percentage of total population:80.5%
Percentage of mobile connections that are broadband (3G-5G):62.1%
Mostpopular web search engines Google (97.88%), Bing (1.4%), Yahoo! (0.43%), Yandex (0.12%), Petal Search (0.08%), other (0.09%).
Most used social media Facebook (82.8%), Twitter (11.32%), YouTube (4.15%), Instagram (1.18%), Pinterest (0.45%), LinkedIn (0.05%), reddit (0.05%), other (0.01%).
Gender Pakistan is a patriarchal society and women face various challenges and barriers that impact their participation in the labour force. However, despite all the challenges and contrary to Western perceptions, women are visible in leadership roles and do work in occupations that are seemingly male dominated. Pakistan is one of the countries with a former female prime minister and governor of the state bank. Women are reserved a special quota in the federal legislative assembly. Generally, Pakistani men are respectful towards women. However, harassment and discrimination issues still exist in the workplace.
Corruption perceptions Index Pakistan scored 27 out of 100, ranked 140 out of 180 countries worldwide.
Current health expenditure 2.95% of GDP
Current education expenditure 75.4% of total expenditure in public institutions
CO2 emissions 0.8 metric tons per capita
World Happiness Index Pakistan ranked 121 out of 146 countries, with a score of 2.404.
Class Class discrimination is very visible with the concept of class more complex than the Western definition. Pakistan has a huge economic disparity with a shrinking middle class. The colonial concept of servant and master is still prevalent and alien to Western culture. Class essentially does not mean “money”. It is a complex concept associated with power and family name.
Religion Pakistan is a Sunni majority country. The persecution of certain religious minority groups has over recent years has uncovered seething conflict and targeted killings of minorities (e.g. Christians and Shias) is becoming a growing concern. Religion is a controversial topic. It is advisable to stay away from conversations that have anything to do with religion.
Pakistanis are not overly religious; however, expressing religious opinion is a matter of cultural identity. Morality is associated with religion and drinking alcohol is illegal in the country.
Ethnicity Pakistan is an ethnically diverse country with Punjabis being the dominant ethnicity. Ethnic clashes are a common occurrence in urban centres such as Karachi. However, it is not common to see confrontation on ethnic lines in workplaces. Nonetheless, Pakistanis are a culturally and ethnically diverse people and conversations related to ethnicity should be avoided.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Languages spoken in Pakistan
Legend
Khowar
Shina
Wakhi
Burushaski
Balti
Kashmiri
Potohari
Ladakhi
Punjabi
Seraiki
Sindhi
Urdu
Southern Balochi
Brahui
Balochi
Hazaragi
Southern Pashto
Pashto
Northern Pashto
Kohistani
The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
photo credit: Syed Bilal Javaid, Unsplash
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