Translated's Research Center

Paraguay

South America

To which language should you translate to localize in Paraguay?

LANGUAGE INSIGHT

Official language

Spanish (55.1%), Guaraní (40.1%)

Actual languages

Spanish (55.1%), Guaraní (40.1%), Portuguese (2.2%), German (0.9%), other (1.7%)

What the top 150 best localized websites in the world do in Paraguay

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 64/150 localize by translating into Standard Spanish
  • 4/150 localize by translating into LatAm Spanish
  • 2/150 localize by translating into both Spanish and Guaraní
  • 1/150 localizes by translating into Spanish, Guaraní and Nivaclé
  • 1/150 localizes by translating into Spanish, Guaraní, Nivaclé and Paraguayan Sign Language
  • 1/150 localizes by translating into both Spanish and Portuguese
  • Localization available 3M
  • Localization not available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization available Cartier
  • Localization not available Caterpillar
  • Localization available Chevrolet
  • Localization not available Cisco Systems
  • Localization available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization available Fujifilm
  • Localization not available GE
  • Localization available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization not available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization available Kellogg's
  • Localization available Kia
  • Localization not available KPMG
  • Localization not available L'Oréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization available Nestlé
  • Localization available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization not available Oracle
  • Localization available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization not available Sony
  • Localization available Spotify
  • Localization available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization not available Wise
  • Localization available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Overview


Language

Official language
Spanish (55.1%), Guaraní (40.1%)

T-index
0.048%

T-Index ranks countries according to their potential for online sales.

Indigenous languages
Anchè, Ayoreo, Chamacoco, Iyo’wujwa (Chorote), Kaskihá, Lengua, Maká, Nivaclé, Pai Tavytera, Sanapana, Toba Qom, Maskoy.

Other languages
Portuguese (2.2%), German (0.9%), other (1.7%)

English
Moderate proficiency (EF) – 45 of 113 countries/regions in the world- 7/20 position in Latin America.

Demography

Capital: Asunción
Currency: Paraguayan guaraní
Population: 6,780 m
Population density: 17/km2

Economy

GDP: 41.72 billion USD (2022)
GDP per capita: 6,153.1 USD ‎(2022) ‎
Exports: $10.8 billion (2021)

Statistics

Internet users: 81.4% penetration, 5.55 million
Unemployment rate: 6.8% (2022)
Urbanisation: 63% (2022)
Literacy: 95% (2020)

Conventions

Numbering system
Arabic numerals with comma as decimal separator

Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24 h time system
Country code: 00595

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$13.4 billion (2021). Broadcasting Equipment ($1.52B), Refined Petroleum ($1.4B), Cars ($515M), Pesticides ($340M), and Mixed Mineral or Chemical Fertilizers ($290M), importing mostly from China ($3.73B), Brazil ($3.06B), United States ($1.55B), Argentina ($1.13B), and Chile ($437M).

Financial inclusion factors (over 15 years of  age)
• 27.1% have an account with a financial institution
• 3.2% have a credit card
• 37.7% have a mobile money account

Ease of doing business
Ease of conducting business is medium (rated 59.1 out of 100). Ranked 18th out of 32 Latin American and Caribbean countries. Ranked 125th out of 190 countries worldwide (2022, World Bank)

Exports
$10.8 billion (2021). Soybeans ($2.99B), Electricity ($1.63B), Bovine Meat ($790M), Frozen Bovine Meat ($777M), and Soybean Meal ($766M), exporting mostly to Brazil ($3.56B), Argentina ($2.65B), Chile ($1.01B), Russia ($757M), and India ($235M).

Main local online stores
ComprasParaguai.com.br, Compras no Paraguai, MEGA ELETRONICOS, Navenet Atacado, Master10, xoppi.com, paraguailojaseprodutos.com, Stock.

Economic freedom
‘Moderately free’ (rated 61 out of 100). Ranked 16th out of 32 Latin American countries. Ranked 76th out of 186 countries worldwide (2023, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 12th out of 18 Latin American and Caribbean countries, and 91st out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2015)
Service Exports (2015)

Source: OEC

Historical Data Trade Imports

The following section uses historical trade data imports from partners of Paraguay.

Historical Data Trade Exports

The following section uses historical trade data exports from partners of Paraguay.

Source: OEC

Trade balance of goods from 2012 to 2022
The Top Export Opportunities for Paraguay by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Paraguay is not specialized in.

Source: Statista

Source: OEC

Paraguay's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

Paraguay's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Paraguay observed and expected exports in each product.

Source: OEC

Market Growth Imports (2015)

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports (2015)

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language Spanish

Information channels
Privately-owned and state outlets make up the broadcasting landscape. Radio is a key news medium. Major business groups dominate the media industry. Reporters Without Borders (RSF) says ownership is concentrated in a few hands. The constitution provides for a free press and media operate with few official curbs. The border area where Paraguay meets Brazil and Argentina is particularly dangerous for reporters attempting to cover crime and corruption stories, says Freedom House.

The press

ABC Color – private daily
La Nación – private daily
Ultima Hora – private daily

Television

NPY (Noticias Paraguay) – private
Telefuturo (Canal 4) – private
Sistema Nacional de Television (Canal 9) – private
RPC (Canal 13) – private
Paraguay TV HD – state-owned

Radio

Radio Nacional del Paraguay – state-owned
Radio Cardinal – private, news, talk
Radio Nanduti – private, news, talk
Radio Venus – private, Asuncion FM station
Radio Canal 100 – private, Asuncion FM station

Media data source: BBC


Internet Data

Internet users
81.4% penetration, 5.55 million

Share of web traffic by device
74.58% mobile phones, 24.65% computers (laptops and desktops), 0.70% tablet devices and 0.06% other devices.

Median speed of mobile Internet connection
17.45  Mbps

Median speed of fixed Internet connection
68.24 Mbps

Mobile connection as a percentage of total population: 110.2%

Percentage of mobile connections that are broadband (3G-5G): 86.8%

Most popular web search engines
Google (96.23%), Bing (2.76%), Petal Search (0.53%), Yahoo! (0.25%), DuckduckGo (0.1%),  other (0.13%).

Most used social media
Facebook (96.21%), Instagram (1.87%), Twitter (0.75%), Pinterest (0.69%), YouTube (0.43%), Reddit (0.02%), Tumblr (0.02%), other (0.01%).

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
70 yrs (2021)

Gender
In cultural terms, women are generally still seen as sexual objects and charged with household duties, even if they hold a full-time position. In other words, Paraguay considerably lags first world standards in women’s equality. The workplace is really a man’s world in Paraguay. In recent years, women have gained access to many positions in the job market as well as in politics, economics, but still face a lot of sexual harassment despite the many interest groups and the government is working to minimize this situation.

Class
A strong sense of social class pervades Paraguayan society. The classes are defined by a combination of family origins, education level and income level. Inflation is high and the lower class is currently paying the consequences of a deteriorated economy, with wages, already low, not keeping pace with inflation. In the workplace, lower classes may feel resentment toward the higher class while the higher classes may feel disdain for the lower classes. People from the higher classes tend to have the higher positions, with the lower classes filling the lower positions with less pay.

Corruption perceptions Index
Paraguay scored 28 out of 100, ranked 137 out 180 countries worldwide.

Religion
Paraguay is mainly a Catholic country, but there is a proliferation of Christian sects, Mormons, Baptists and Protestant. Paraguayan people are believers and religious holidays are very important. In the workplace, staff are expected to participate in ceremonies or funerals, especially on the death of an immediate family member of a colleague. The default assumption is that one is Catholic.

Ethnicity
Most Paraguayans are mestizo, of Spanish and Native Indian origins. True indigenous  people are a minority and there are some European, Asian, Middle Eastern and Argentine immigrants. Historically, Paraguay experienced the most peaceful inter-mix of the European and indigenous people. Hence Paraguay has two official languages, Spanish and Guarani. Paraguay is truly a bilingual country with a high percentage of people speaking both official languages. 

World Happiness Index
Paraguay ranked 73 out of 137 countries, with a score of 5.578.

Current education expenditure
94.2% of total expenditure in public institutions

Current health expenditure
7.58% of GDP

CO2 emissions
1.1 metric tons per capita

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in Paraguay

Social statistics sources: WorldBank/WorldAtlas

Legend

  • Spanish

  • Ayoreo

  • Lengua

  • Sanapana

  • Guarani

  • Pai Tavytera

  • Chamacoco

  • Toba-Maskoy

  • Guana

  • Ache

  • Plautdietsch

  • Nivacle

  • Nyandeva

  • Iyowujwa Chorote

  • Toba-Qom

  • Maka

  • Unpopulated


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Donyanedomam, iStock