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To which language should you translate to localize in Poland?

What we know from our community

“Poland speaks one official language – Polish which belongs to the group of Slavic languages.
The population is homogenous or has been so far as the situation is pretty dynamic with
over two million Ukrainian war refugees residing in Poland these days. Ukrainian has
become the second language in public interest institutions such as banks or public transport
or official news websites such as . It may soon be worth considering targeting that
growing minority with translations to Ukrainian language.
There are some other ethnical minorities living in Poland such as German minority living in
the south-west region of Silesia or Belarussian minority in the north-eastern part of Poland
as well as Kashubian minority in the Pomeranian district of Poland. Yet their presence and
diversity are only reflected in double geographical names in the regions.
When it comes to homogeneity of Polish language, its official version taught at school and
present In media does not recognize dialects occurring in some regions such as Poznan or
Cracow which are mostly used in spoken language and treated as a tourist attraction.”

What the 150 top websites do

Of the top 150 website (Global by design ranking):

  • 112/150 translate into Polish.
  • 43/150 translate into English.
  • 1/150 translates into Polish Sign Language.

If you need others information, below you can find a selection of economic/social/cultural data



Official language


T-Index ranks countries according to their potential for online sales.

Other languages and dialects
Kashubian, German, Belarusian, Hungarian, Ruthenian, Lithuanian, Slovak, Czech, Russian, Ukrainian, Vietnamese, Greek, Chinese, Bulgarian, Turkish, Hindi and others.

High proficiency (EF) – 13 of 113 countries/regions in the world- 11/34 position in Europe.


Capital: Warsaw
Currency: Polish złoty
Population: 37,56 m
Population density: 123/km2


GDP: 688.18 billion USD (2022)
GDP per capita: 18,321.3 USD ‎(2022) ‎
Exports: $323 billion (2021)


Internet users: 88.4% penetration, 36.68 million
Unemployment rate: 2.9% (2022)
Urbanisation: 60% (2022)
Literacy: 100% (2021)


Numbering system
Arabic numerals and comma as decimal separator

Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 0048

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$354 billion (2021). Cars ($11.3B), Crude Petroleum ($9.94B), Motor vehicles; parts and accessories (8701 to 8705) ($9.59B), Broadcasting Equipment ($7.37B), and Packaged Medicaments ($5.78B), importing mostly from Germany ($84.2B), China ($45.8B), Netherlands ($19.2B), Italy ($19.1B), and Czechia ($14.7B).
In 2021, Poland was the world’s biggest importer of Inorganic Compounds ($512M), Artificial Graphite ($417M), Roofing Tiles ($98.6M), and Scrap Tin ($53.8M).

Financial inclusion factors (over 15 years of  age)
• 95.7% have an account with a financial institution
• 24.4% have a credit card
• 58.4% make online purchases

Ease of doing business
It is very easy to conduct business (rated 76.4 out of 100) ranked 25th out of 34 OECD high income countries, ranked 40th out of 190 countries worldwide (2022, World Bank).

$323 billion (2021). Motor vehicles; parts and accessories (8701 to 8705) ($14.6B), Electric Batteries ($8.74B), Seats ($6.98B), Other Furniture ($6.73B), and Video Displays ($6.32B), exporting mostly to Germany ($89.4B), Czechia ($19B), France ($18.5B), United Kingdom ($16.7B), and Italy ($15.1B).
In 2021, Poland was the world’s biggest exporter of Rolled Tobacco ($4.19B), Wood Crates ($963M), Razor Blades ($898M), Frozen Fruits and Nuts ($702M), and Newspapers ($556M).

Main local online stores, Ceneo, RTV EURO AGD,, Komputronik, eBay, Zalando,

Economic freedom
‘Moderately free’ (67.7 out of 100) ranked 23rd out of 44 European countries, ranked 40th out of 176 countries worldwide (2023, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 24th out of 39 European countries, 38th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service Imports (2020)
Service Exports (2020)

Source: OEC

Trade balance of goods from 2012 to 2022

Source: Statista

Historical Data Trade Imports

The following section uses historical trade data imports from partners of Poland.

Historical Data Trade Exports

The following section uses historical trade data exports from partners of Poland.

Source: OEC

The Top Export Opportunities for Poland by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Poland is not specialized in.

Poland's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

Source: OEC

Poland's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Poland observed and expected exports in each product.

Perception of products made in selected countries in 2017

Source: OEC

Source: Statista

Which attributes do you associate with products made in Poland?

Source: Statista

Market Growth Imports (2020)

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports (2020)

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC



Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media language

Information channels
Poland’s broadcasting market is the largest in Eastern and Central Europe. TV is the leading medium and three players – state-owned TVP and privately-owned TVN and Polsat – dominate the market. Many non-state media outlets are owned by foreign concerns, particularly German companies. Agora – the publisher of Gazeta Wyborcza newspaper – is the main domestic media group. There are hundreds of newspaper titles, most of them local or regional. The top-selling tabloid, Fakt, is owned by Germany-based publisher Axel Springer. The constitution guarantees freedom of expression and forbids censorship. But critics cried foul when the newly-elected conservative Law and Justice government introduced a bill in late 2015 to allow ministers to appoint the heads of TVP and public Polish Radio. The move prompted the European Commission to look into any potential threat to freedom of expression. The public media “have been transformed into government propaganda mouthpieces”, Reporters Without Borders said in 2018. Freedom House says private media that criticise the government have experienced pressure from regulators and a fall in advertising revenue from state-run companies. Some ruling party members have called for changes in the law to reduce foreign ownership of the media, advocating a “repolarisation” of the sector.

The press

Gazeta Wyborcza – mass-circulation daily
Rzeczpospolita – influential daily
Fakt – mass-circulation tabloid daily
Super Express – mass-circulation tabloid daily
Dziennik Gazeta Prawna – economic daily
Polityka – weekly
Wprost – weekly
Newsweek Polska – weekly
The Warsaw Voice – English-language weekly
Warsaw Business Journal – English-language weekly


Telewizja Polska (TVP) – public, operates national, regional and thematic networks
TVN – commercial, also operates news channel TVN 24
Polsat – commercial channel and pay-TV operator
Canal+ – pay-TV operator


Polish Radio – public, operates five national networks and many regional stations – Polish Radio’s news site, in English
RMF FM – commercial
Radio Zet – commercial
Radio Maryja – controversial Catholic station, run by Redemptorist Order

News agency

Polish News Agency (PAP) – state-run
Wirtualna Polska – portal – portal
Interia – portal

Media data source: BBC

Internet Data

Internet users
88.4% penetration, 36.68 million

Share of web traffic by device
60.6% mobile phones, 38.96% computers (laptops and desktops), 0.43% tablet devices, others 0.01%

Median speed of mobile Internet connection
40.92 mbps

Median speed of fixed Internet connection
95.95 mbps

Mobile connection as a percentage of total population: 127.7%

Percentage of mobile connections that are broadband (3G-5G):  92.9%

Most popular web search engines
Google (95.6%), Bing (2.83%), DuckDuckGo (0.68%), Yahoo! (0.44%), Yandex Ru (0.32%), other (0.12%).

Most used social media
Facebook (87.55%), Instagram (4.28%), Pinterest (2.83%), Twitter (2.55%), YouTube (1.93%), Tumblr (0.35%), reddit (0.32%), Other (0.2%).

Internet data sources: Datareportal/Statcounter

Social statistics

Life expectancy
76 yrs (2021)

CO2 emissions
7.4 metric tons per capita

Corruption perceptions Index
Poland scored 55 out of 100, ranked 45 out 180 countries worldwide.

Current health expenditure
6.59% of GDP (2021)

Current education expenditure
93.4% of total expenditure in public institutions

World Happiness Index
Poland ranked 48 out of 137 countries, with a score of 6.123.

Glass Ceiling Index
68.2 out 100, ranked 10th out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Poland is predominantly a catholic country and this is outwardly manifested. Churchgoing is prevalent. Also various religious holidays and traditions are observed. It is common to profess adherence to church rules and dogma for the sake of appearance but, in practice, true observance is not so widespread. In public, people tend to be very uncritical about the church and although in a closer group of friends they may be more critical, they will still follow most of the traditions associated with the church.

After WW II, Poland became ethnically very homogenous. This had two effects: lack of conditions in which ethnic tensions arose and, at the same time, lack of knowledge and therefore understanding and appreciation of ethnic differences. As a result, ethnic differences may be noticed more in Poland than in more diverse countries. On Polish streets, there are few people who do not look Polish. There are few Asians and even fewer black people and most live in the largest cities. 

Graduates (tertiary education)
More adults in Poland are obtaining a tertiary degree today than a decade ago. While 32% of young adults had attained a tertiary education in 2008, 44% of them had in 2018, a similar attainment rate as the OECD average (2019)

The approach to gender is peculiar in Poland. On one hand, women have been working outside the home in huge numbers at least since the end of the Second World War. Even as early as the 19th century, they played important social roles and participated in decision-making on the family and community level, about economic matters. In today’s Poland, statistically, they are better educated than Polish men but they earn less money (the gender wage gap is about 30%) and they are discriminated at work place on basis of age, marital and parental status and appearance, despite is being illegal. At the same time, women are supposed to be (and in most cases are) treated with respect and there is a certain double standard of morality where women are expected to behave with greater moral sobriety than men.

Although Poland was communist for a very long time, it remains a very class-based society, even if it is not just a simple division according to the wealth of the individual. People tend to socialise very much with their own kind. Education is very important and it is unlikely that people with high education will socialize with those who are not educated. It is still quite uncommon for an educated man to marry a non- educated woman.

Class is also decided by family status. People from the rural areas are generally perceived as lower class. In Warsaw, people are probably judged more on the basis of their own achievements and money. It may be important to note that Poland had a large aristocratic population before WW II, however, most aristocrats were killed during the war and during the Stalinist area, with the few survivors emigrating or marrying ordinary Poles.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at

Languages research

Languages spoken in Poland


  • Polish used together with other languages

  • Polish used alongside other languages

The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to

Photo credit: Pawel Czerwinski, Unsplash