To localize in Portugal
English 15%, French 10%, Spanish 5%
T-Index ranks countries according to their potential for online sales.
Very high proficiency (EF) – 9 of 112 countries/regions in the world- 8/35 position in Europe.
Population: 10.33 m
Population density: 112/km2
GDP: 253.66 billion USD (2021)
GDP per capita: 24,567.5 USD (2021)
Exports: $62.2 billion (2018)
Internet users: 85% penetration, 8.63 million
Unemployment rate: 6.6% (2020)
Urbanisation: 65.21% (2018)
Literacy: 97% (2021)
Arabic numerals with comma as decimal separator
Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 00351
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
$77.3 billion (2020). Cars ($3.59B), Crude Petroleum ($3.53B), Motor vehicles; parts and accessories (8701 to 8705) ($2.41B), Packaged Medicaments ($2.38B), and Petroleum Gas ($1.42B), importing mostly from Spain ($23.8B), Germany ($10B), France ($5.51B), Netherlands ($4.19B), and Italy ($4.11B).
Financial inclusion factors (over 15 years of age)
• 92% have an account with a financial institution
• 34% have a credit card
• 35% make online purchases
Ease of doing business
It is easy to conduct business (rated 76.5th out of 100) ranked 24th out of 34 OECD and High-income countries, ranked 39th out of 190 countries worldwide (2022, World Bank)
Global Innovation Index
Ranked 20th out of 39 European countries, 32nd out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
$62.2 billion (2020). Cars ($3.77B), Motor vehicles; parts and accessories (8701 to 8705) ($2.96B), Refined Petroleum ($1.87B), Leather Footwear ($1.52B), and Packaged Medicaments ($1.13B), exporting mostly to Spain ($14.7B), France ($8.01B), Germany ($7.27B), United Kingdom ($3.53B), and United States ($3.31B).
Main local online stores
Zalando, amazon and euronics. Other top retail sites include IBS, BonPrix, olx.pt, custojusto.pt, gearbest.com, worten.pt and aliexpress.com
‘Moderately free’ (rated 65.3 out of 100) ranked 21st out of 45 countries in Europe, ranked 31st out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal)
Service imports (2017)
Most complex products by PCI
oduct Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Service exports (2017)
Most specialised products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Italy observed and expected exports in each product
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Italy is not specialized in
E commerce payment method in Portugal split by value
Preferred e-commerce methods in Portugal
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.Try it now
Portugal’s commercial TVs have a lion’s share of the viewing audience and provide tough competition for the public broadcaster. Public TV is operated by RTP. The main private networks are TVI and SIC. Multichannel TV is available via cable, satellite, digital terrestrial and internet protocol TV (IPTV). Cable is the dominant platform. The public radio, RDP, competes with national commercial networks, Roman Catholic station Radio Renascenca and some 300 local and regional outlets. Press freedom is guaranteed under the constitution. Defamation is a criminal offence but prosecutions are rare, says Freedom House.
RTP – public, operates RTP1, RTP2, news network RTP3 and external services RTP Africa, RTP Internacional
SIC – commercial, channels include news station SIC Noticias
TVI – commercial
NOS – main pay-TV operator
Media data source: BBC
85% penetration, 8.63 million
Share of web traffic by device
31.93% mobile phones, 66.55% computers (laptops and desktops), 1.49% tablet devices, others 0.03%
Median speed of mobile Internet connection
Median speed of fixed Internet connection
Mobile connection as a percentage of total population: 158.3%
Percentage of mobile connections that are broadband (3G-5G): 95.6%
Most popular web search engines
Google (96.78%), Bing (1.71%), Yahoo (0.95%), Duckduckgo (0.32%), Ecosia (0.16%), Yandex Ru (0.04%)
Most used social media
Facebook (84.8%), Instagram (5.82%), Twitter (5.35%), Pinterest (2.69%), YouTube (0.9%), Tumblr (0.27%)
81.12 yrs (2017)
Portuguese men aren’t generally sexist and have full respect for women. In the professional field, there are several cases of women in leadership positions but women expect to have to earn respect as leaders.
Glass Ceiling Index
69.5 out 100, ranked 7 out of 29 countries.
The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.
Being an easy-going catholic country, religion is not a subject and its importance in the way society is regulated is very limited.
In Italy, tertiary educational attainment is increasing Portuguese society is still very class-driven, and distinctions, though they may not be entirely clear, still exist. The rich still have better access to better jobs and family surnames can have a significant influence.
Because of its history, Portugal is used to different races and ethnic origins. But in smaller villages, where there isn’t much diversity, different ethnicities can be regarded as curious, but generally respected. Like anywhere else, you can find racism in Portugal in a small portion of the population.
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Photo credit: Svetlana Gumerova, Unsplash