Translated's Research Center



To localize in Portugal



Official language
Portuguese 70%

Actual languages
English 15%,  French 10%, Spanish 5%


T-Index ranks countries according to their potential for online sales.

Very high proficiency (EF) – 9 of 112 countries/regions in the world- 8/35 position in Europe.


Capital: Lisbon
Currency: Euro
Population: 10.33 m
Population density: 112/km2


GDP: 253.66 billion USD (2021)
GDP per capita: 24,567.5 USD ‎(2021)
Exports: $62.2 billion (2018)


Internet users: 85% penetration, 8.63 million
Unemployment rate: 6.6% (2020)
Urbanisation: 65.21% (2018)
Literacy: 97% (2021)


Numbering system
Arabic numerals with comma as decimal separator

Date format:  yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 00351

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$77.3 billion (2020).  Cars ($3.59B), Crude Petroleum ($3.53B), Motor vehicles; parts and accessories (8701 to 8705) ($2.41B), Packaged Medicaments ($2.38B), and Petroleum Gas ($1.42B), importing mostly from Spain ($23.8B), Germany ($10B), France ($5.51B), Netherlands ($4.19B), and Italy ($4.11B).

Financial inclusion factors (over 15 years of  age)
• 92% have an account with a financial institution
• 34% have a credit card
• 35% make online purchases

Ease of doing business
It is easy to conduct business (rated 76.5th out of 100) ranked 24th out of 34 OECD and High-income countries, ranked 39th out of 190 countries worldwide (2022, World Bank)

Global Innovation Index
Ranked 20th out of 39 European countries, 32nd out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

$62.2 billion (2020). Cars ($3.77B), Motor vehicles; parts and accessories (8701 to 8705) ($2.96B), Refined Petroleum ($1.87B), Leather Footwear ($1.52B), and Packaged Medicaments ($1.13B), exporting mostly to Spain ($14.7B), France ($8.01B), Germany ($7.27B), United Kingdom ($3.53B), and United States ($3.31B).

Main local online stores
Zalando, amazon and euronics. Other top retail sites include IBS, BonPrix,,,, and

Economic freedom
‘Moderately free’ (rated 65.3 out of 100) ranked 21st out of 45 countries in Europe, ranked 31st out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal)

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service imports (2017)

Source: OEC

Most complex products by PCI

oduct Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC

Service exports (2017)

Source: OEC

Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Italy observed and expected exports in each product

Source: OEC

Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Italy is not specialized in

Source: OEC

E commerce payment method in Portugal split by value
Preferred e-commerce methods in Portugal

Source: PostNord



Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media language

Information channels
Portugal’s commercial TVs have a lion’s share of the viewing audience and provide tough competition for the public broadcaster. Public TV is operated by RTP. The main private networks are TVI and SIC. Multichannel TV is available via cable, satellite, digital terrestrial and internet protocol TV (IPTV). Cable is the dominant platform. The public radio, RDP, competes with national commercial networks, Roman Catholic station Radio Renascenca and some 300 local and regional outlets. Press freedom is guaranteed under the constitution. Defamation is a criminal offence but prosecutions are rare, says Freedom House.

The press

Diario de Noticias – daily
Publico – daily
Correio da Manha – daily
Jornal de Noticias – daily
Expresso – weekly
The Portugal News – English-language weekly
Algarve Daily News – English-language


RTP – public, operates RTP1, RTP2, news network RTP3 and external services RTP Africa, RTP Internacional
SIC – commercial, channels include news station SIC Noticias
TVI – commercial
NOS – main pay-TV operator


RDP – public, operates national networks, regional and external services
Radio Comercial – national, commercial
TSF – national, commercial
Radio Renascenca – church-run

News agency

Lusa News Agency

Media data source: BBC

Internet Data

Internet users
85% penetration, 8.63 million

Share of web traffic by device
31.93% mobile phones, 66.55% computers (laptops and desktops), 1.49% tablet devices, others 0.03%

Median speed of mobile Internet connection
45.77 Mbps

Median speed of fixed Internet connection
94.84 Mbps

Mobile connection as a percentage of total population: 158.3%

Percentage of mobile connections that are broadband (3G-5G): 95.6%

Most popular web search engines
Google (96.78%), Bing (1.71%), Yahoo (0.95%), Duckduckgo  (0.32%), Ecosia (0.16%), Yandex Ru (0.04%)

Most used social media
Facebook (84.8%), Instagram (5.82%), Twitter (5.35%), Pinterest (2.69%), YouTube (0.9%), Tumblr (0.27%)

Internet data sources: Datareportal/Statcounter

Social statistics

Life expectancy
81.12 yrs (2017)

Portuguese men aren’t generally sexist and have full respect for women. In the professional field, there are several cases of women in leadership positions but women expect to have to earn respect as leaders.

Glass Ceiling Index
69.5 out 100, ranked 7 out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Being an easy-going catholic country, religion is not a subject and its importance in the way society is regulated is very limited.

In Italy, tertiary educational attainment is increasing Portuguese society is still very class-driven, and distinctions, though they may not be entirely clear, still exist. The rich still have better access to better jobs and family surnames can have a significant influence.

Because of its history, Portugal is used to different races and ethnic origins. But in smaller villages, where there isn’t much diversity, different ethnicities can be regarded as curious, but generally respected. Like anywhere else, you can find racism in Portugal in a small portion of the population.

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF

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