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Samoa

Oceania

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Introduction


Language

Official language
Samoan 93%, English 7%

T-index
0.00085%

T-Index ranks countries according to their potential for online sales.

Demography

Capital: Apia
Currency:  Samoan tālā
Population: 198,41 thousands (2020) 
Population density: 70/km2

Economy

GDP: 807,100,821 USD (2020)
GDP per capita: 4,067.8 USD ‎(2020) ‎
Exports: $47.3 million (2020)

Statistics

Internet users: 33.6% penetration, 67.6 thousand
Unemployment rate:  8.33% (2019)
Literacy: 99.10%

Conventions

Numbering system
Arabic numerals with dot as decimal separator, comma as thousands separator

Date format: dd-mm-yyyy
Time: 12h time system (a.m/p.m)
Country code: 00685


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


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Facts and data


Economy

Imports
$335 million (2019).  Refined Petroleum ($34.6M), Coated Flat-Rolled Iron ($21.6M), Non-fillet Frozen Fish ($18.7M), Metal Stoppers ($14.4M), and Poultry Meat ($12.8M), importing mostly from China ($87.3M), New Zealand ($70.6M), South Korea ($46.5M), Singapore ($29.5M), and United States ($24.8M).

Ease of doing business
It is moderately easy to conduct business (rated 62.1 out of 100) ranked 12th out of 25 countries in East Asia and Pacific ranked 98th out of 190 countries worldwide (2019, World Bank)

Exports
$47.3 million (2020). Armored vehicles ($17.6M), Coconut Oil ($2.66M), Other Processed Fruits and Nuts ($2.58M), Insulated Wire ($2.14M), and Broadcasting Equipment ($1.78M), exporting mostly to Senegal ($19.1M), New Zealand ($5.62M), Indonesia ($4.88M), United States ($4.73M), and Netherlands ($3.53M).

Economic freedom
‘moderately Free’ (68.3 out of 100) ranked 7th out of 40 Asia-Pacific countries ranked 40th out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal)


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service imports (2018)

Source: OEC


Service exports (2018)

Source: OEC


Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Samoa observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Samoa observed and expected exports in each product

Source: OEC


Media

Media language
English, Samoan

Information channels
Press freedom is “generally respected”, according to US-based Freedom House.

The government and private operators run TV and radio stations and outlets from American Samoa are readily available.

The press

Samoa Observer – private daily
Samoa Times – daily
Le Samoa
– weekly, in Samoan and English languages
Savali fortnightly, in Samoan and English languages
Talamua Magazine monthly, in Samoan and English languages

Television

SBC TV – government-run, commercial
TV3 – private
Vaiala Beach Television (VBTV) –private

Radio

National Radio 2AP — government-run
Magik FM — popular music
K-Lite FM — easy listening music
Talofa FM — Samoan language and music


Internet data sources: Datareportal/Statcounter


Internet Data

Internet users
33.6% penetration, 67.6 thousand

Share of web traffic by device
55.45% mobile phones, 41.35% computers (laptops and desktops),3.14% tablet devices and 0.05% other devices

Mobile connection as a percentage of total population: 73.9%

Percentage of mobile connections that are broadband (3G-5G): 89.3%

Most popular web search engines
Google (87.69%), Bing (3.38%), Yahoo (0.79%), DuckduckGo (0.7%), Ecosia (0.18%), Baidu (0.06%) 

Most used social media
Facebook (87.69%), Twitter (1.93%),  Instagram (3.02%), Pinterest (5.53%),YouTube (1.76%),  Reddit (0.08%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
73.05 yrs (2017)

Cultural Curiosities
Despite extensive interaction with the western world, the Fa’a Samoa (the Samoan way of life) still thrives. Samoan music, dance, and art, including the traditional tattoos, continue to gain popularity throughout the Pacific Islands. Samoans are very proud of their cultural heritage. 

Samoan society is underpinned by the fa’amatai, a collective governance system based on the existence of extended families, Aiga, each with its own Matai (chief)

Average age of the population
21,8 yrs (2019) 


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


Languages research


Languages spoken in Samoa

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Photo credit: Mareko Tamalaeaa, Unsplash