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Official language
Samoan 93%, English 7%


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Capital: Apia
Currency:  Samoan tālā
Population: 200,14 thousands (2021) 
Population density: 71/km2


GDP: 788,389,972 USD (2021)
GDP per capita: 3,939.1 USD ‎(2021) ‎
Exports: $47.3 million (2020)


Internet users: 33.6% penetration, 67.6 thousand
Unemployment rate:  8.33% (2019)
Literacy: 99.10%


Numbering system
Arabic numerals with dot as decimal separator, comma as thousands separator

Date format: dd-mm-yyyy
Time: 12h time system (a.m/p.m)
Country code: 00685

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$335 million (2020).  Refined Petroleum ($34.6M), Coated Flat-Rolled Iron ($21.6M), Non-fillet Frozen Fish ($18.7M), Metal Stoppers ($14.4M), and Poultry Meat ($12.8M), importing mostly from China ($87.3M), New Zealand ($70.6M), South Korea ($46.5M), Singapore ($29.5M), and United States ($24.8M).

Ease of doing business
It is moderately easy to conduct business (rated 62.1 out of 100) ranked 12th out of 25 countries in East Asia and Pacific ranked 98th out of 190 countries worldwide (2019, World Bank)

$47.3 million (2020). Armored vehicles ($17.6M), Coconut Oil ($2.66M), Other Processed Fruits and Nuts ($2.58M), Insulated Wire ($2.14M), and Broadcasting Equipment ($1.78M), exporting mostly to Senegal ($19.1M), New Zealand ($5.62M), Indonesia ($4.88M), United States ($4.73M), and Netherlands ($3.53M).

Economic freedom
‘moderately Free’ (68.3 out of 100) ranked 7th out of 40 Asia-Pacific countries ranked 40th out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal)

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service imports (2018)

Source: OEC

Service exports (2018)

Source: OEC

Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC

Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Samoa observed and expected exports in each product

Source: OEC

Export Opportunities by Relatedness

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Samoa observed and expected exports in each product

Source: OEC



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Media language
English, Samoan

Information channels
Press freedom is “generally respected”, according to US-based Freedom House.

The government and private operators run TV and radio stations and outlets from American Samoa are readily available.

The press

Samoa Observer – private daily
Samoa Times – daily
Le Samoa
– weekly, in Samoan and English languages
Savali fortnightly, in Samoan and English languages
Talamua Magazine monthly, in Samoan and English languages


SBC TV – government-run, commercial
TV3 – private
Vaiala Beach Television (VBTV) –private


National Radio 2AP — government-run
Magik FM — popular music
K-Lite FM — easy listening music
Talofa FM — Samoan language and music

Internet data sources: Datareportal/Statcounter

Internet Data

Internet users
33.6% penetration, 67.6 thousand

Share of web traffic by device
55.45% mobile phones, 41.35% computers (laptops and desktops),3.14% tablet devices and 0.05% other devices

Mobile connection as a percentage of total population: 73.9%

Percentage of mobile connections that are broadband (3G-5G): 89.3%

Most popular web search engines
Google (87.69%), Bing (3.38%), Yahoo (0.79%), DuckduckGo (0.7%), Ecosia (0.18%), Baidu (0.06%) 

Most used social media
Facebook (87.69%), Twitter (1.93%),  Instagram (3.02%), Pinterest (5.53%),YouTube (1.76%),  Reddit (0.08%)

Internet data sources: Datareportal/Statcounter

Social statistics

Life expectancy
73.05 yrs (2017)

Cultural Curiosities
Despite extensive interaction with the western world, the Fa’a Samoa (the Samoan way of life) still thrives. Samoan music, dance, and art, including the traditional tattoos, continue to gain popularity throughout the Pacific Islands. Samoans are very proud of their cultural heritage. 

Samoan society is underpinned by the fa’amatai, a collective governance system based on the existence of extended families, Aiga, each with its own Matai (chief)

Average age of the population
21,8 yrs (2019) 

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF

Languages research

Languages spoken in Samoa

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Photo credit: Mareko Tamalaeaa, Unsplash