Translated's Research Center

Samoa

Oceania

To which language should you translate to localize in Samoa?

LANGUAGE INSIGHT

Official language

Samoan (47.5%), English (0.6%)

Actual languages

Samoa-English (52.0%), Samoan (47.5%), English (0.6%).

What the top 150 best localized websites in the world do in Samoa

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 10/150 localize by translating into English
  • 1/150 localizes by translating into Samoan, English and Samoan Sign Language
  • 1/150 localizes by translating into Samoan
  • Localization not available 3M
  • Localization not available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization not available Apple
  • Localization not available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization not available Bayer
  • Localization not available BMW
  • Localization not available Booking.com
  • Localization not available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization available Burberry
  • Localization not available BYD
  • Localization not available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization not available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization not available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization not available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization not available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization not available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization not available Kia
  • Localization not available KPMG
  • Localization not available L'Oréal
  • Localization not available Land Rover
  • Localization not available LEGO
  • Localization not available Lenovo
  • Localization not available Lexus
  • Localization not available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization not available Marriott
  • Localization not available MasterCard
  • Localization not available McDonald's
  • Localization not available Mercedes-Benz
  • Localization not available Merck
  • Localization not available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization not available Nissan
  • Localization not available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization not available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization not available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization not available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization not available Sony
  • Localization not available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization available UPS
  • Localization not available Visa
  • Localization not available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization not available Western Union
  • Localization not available Wikipedia
  • Localization not available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Index of content

Introduction

Language

Official language
Samoan 93%, English 7%

T-index
0.00085%

T-Index ranks countries according to their potential for online sales.

Demography

Capital: Apia
Currency:  Samoan tālā
Population: 200,14 thousands (2021) 
Population density: 71/km2

Economy

GDP: 788,389,972 USD (2021)
GDP per capita: 3,939.1 USD ‎(2021) ‎
Exports: $47.3 million (2020)

Statistics

Internet users: 33.6% penetration, 67.6 thousand
Unemployment rate:  8.33% (2019)
Literacy: 99.10%

Conventions

Numbering system
Arabic numerals with dot as decimal separator, comma as thousands separator

Date format: dd-mm-yyyy
Time: 12h time system (a.m/p.m)
Country code: 00685

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data

Economy

Imports
$335 million (2020).  Refined Petroleum ($34.6M), Coated Flat-Rolled Iron ($21.6M), Non-fillet Frozen Fish ($18.7M), Metal Stoppers ($14.4M), and Poultry Meat ($12.8M), importing mostly from China ($87.3M), New Zealand ($70.6M), South Korea ($46.5M), Singapore ($29.5M), and United States ($24.8M).

Ease of doing business
It is moderately easy to conduct business (rated 62.1 out of 100) ranked 12th out of 25 countries in East Asia and Pacific ranked 98th out of 190 countries worldwide (2019, World Bank)

Exports
$47.3 million (2020). Armored vehicles ($17.6M), Coconut Oil ($2.66M), Other Processed Fruits and Nuts ($2.58M), Insulated Wire ($2.14M), and Broadcasting Equipment ($1.78M), exporting mostly to Senegal ($19.1M), New Zealand ($5.62M), Indonesia ($4.88M), United States ($4.73M), and Netherlands ($3.53M).

Economic freedom
‘moderately Free’ (68.3 out of 100) ranked 7th out of 40 Asia-Pacific countries ranked 40th out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal)

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service imports (2018)

Source: OEC

Service exports (2018)

Source: OEC

Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC

Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Samoa observed and expected exports in each product

Source: OEC

Export Opportunities by Relatedness

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Samoa observed and expected exports in each product

Source: OEC

T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language
English, Samoan

Information channels
Press freedom is “generally respected”, according to US-based Freedom House.

The government and private operators run TV and radio stations and outlets from American Samoa are readily available.

The press

Samoa Observer – private daily
Samoa Times – daily
Le Samoa – weekly, in Samoan and English languages
Savali – fortnightly, in Samoan and English languages
Talamua Magazine – monthly, in Samoan and English languages

Television

SBC TV – government-run, commercial
TV3 – private
Vaiala Beach Television (VBTV) –private

Radio

National Radio 2AP — government-run
Magik FM — popular music
K-Lite FM — easy listening music
Talofa FM — Samoan language and music

Internet data sources: Datareportal/Statcounter

Internet Data

Internet users
33.6% penetration, 67.6 thousand

Share of web traffic by device
55.45% mobile phones, 41.35% computers (laptops and desktops),3.14% tablet devices and 0.05% other devices

Mobile connection as a percentage of total population: 73.9%

Percentage of mobile connections that are broadband (3G-5G): 89.3%

Most popular web search engines
Google (87.69%), Bing (3.38%), Yahoo (0.79%), DuckduckGo (0.7%), Ecosia (0.18%), Baidu (0.06%) 

Most used social media
Facebook (87.69%), Twitter (1.93%),  Instagram (3.02%), Pinterest (5.53%),YouTube (1.76%),  Reddit (0.08%)

Internet data sources: Datareportal/Statcounter

Social statistics

Life expectancy
73.05 yrs (2017)

Cultural Curiosities
Despite extensive interaction with the western world, the Fa’a Samoa (the Samoan way of life) still thrives. Samoan music, dance, and art, including the traditional tattoos, continue to gain popularity throughout the Pacific Islands. Samoans are very proud of their cultural heritage. 

Samoan society is underpinned by the fa’amatai, a collective governance system based on the existence of extended families, Aiga, each with its own Matai (chief). 

Average age of the population
21,8 yrs (2019) 

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF

Languages research

Languages spoken in Samoa

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com

Photo credit: Mareko Tamalaeaa, Unsplash

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