Translated's Research Center

Senegal

To improve communication among the Senegalese, it is necessary to invest in Wolof, which is spoken by 80% of the population.

Africa

To which language should you translate to localize in Senegal?

What we know from our community

French is the official language but is understood by about 15–20% of all males and about 1–2% of all women. While French may be the language of political and economic power in Senegal, Wolof is the language of social power and community.

LANGUAGE INSIGHT

Official language

French (1.4%; 253k)

Actual languages

Wolof (43.1%; 7.79 mln), Fulfulde (20.7%; 3.74 mln), Serer (12.5%; 2.25 mln), Bambara (10.3%; 1.86 mln), Diola (5%; 903k), Maninka (3.8%; 686k), French (1.4%; 253k), Soninke (1.3%; 235k), other (1.9%; 343k)

What the top 150 best localized websites in the world do in Senegal

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 29/150 localize by translating into French
  • 2/150 localize by translating into Arabic
  • 1/150 localizes by translating into both French and Arabic
  • 1/150 localizes by translating into both French and Portuguese
  • 1/150 localizes by translating into French, Wolof, Fulfulde, Serer, Bambara, Diola and Soninke
  • Localization not available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization available Apple
  • Localization not available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization not available Bayer
  • Localization available BMW
  • Localization not available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization not available Coca-Cola
  • Localization not available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization available Emirates
  • Localization not available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization not available Kia
  • Localization not available KPMG
  • Localization not available L'Oréal
  • Localization available Land Rover
  • Localization not available LEGO
  • Localization not available Lenovo
  • Localization not available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization not available Marriott
  • Localization not available MasterCard
  • Localization not available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization not available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization available Sony
  • Localization not available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization not available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization not available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Overview


Language

Official language
French

T-index
0.023%

T-Index ranks countries according to their potential for online sales.

Other languages
Wolof (80%), Balanta-Ganja, Hassaniya Arabic, Jola-Fonyi, Mandinka, Mandjak, Mankanya, Noon (Serer-Noon), Pulaar, Serer, Soninke.

English
Very low proficiency (EF) – 102 of 116 countries/regions in the world- 18/24 position in Africa.

Demography

Capital: Dakar
Currency: West African CFA franc
Population: 18.07 mln
Population density: 92/km2

Economy

GDP: 30.85 billion USD (2023)
GDP per capita: 1,745.97 USD ‎(2023) ‎
Exports: $5.72 billion (2023)

Statistics

Internet users: 60% penetration, 10.79 million
Unemployment rate: 2.8% (2023)
Urbanisation: 50% (2023)
Literacy: 58% (2022)

Conventions

Numbering system
Arabic numbers and comma as decimal separator

Date format: dd – mm – yyyy
Time: 24h time system
Country code: 00221

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


Economy

Imports
$15.1 billion (2023). Refined Petroleum ($2.07B), Crude Petroleum ($951M), Rice ($612M), Wheat ($340M), and Cars ($290M), importing mostly from China ($2.93B), France ($1.4B), Nigeria ($1.02B), India ($1.01B), and Russia ($828M).

In 2023, Senegal was the world’s biggest importer of Processed Synthetic Staple Fibers ($38.9M).

Financial inclusion factors (over 15 years of  age)
• 28.1% have an account with a financial institution
• 4.8% have a credit card
• 44.9% have a mobile money account
• 4.1% make online purchases

Ease of doing business
Ease of conducting business is medium (59.3 out of 100) 16th out of 48 Sub-Saharan African countries 123rd worldwide out of 190 countries (2024, World Bank).

Exports
$5.25 billion (2021).  Gold ($1.07B), Refined Petroleum ($844M), Phosphoric Acid ($497M), Non-fillet Frozen Fish ($284M), and Cement ($178M), exporting mostly to Mali ($1.22B), India ($681M), Switzerland ($625M), China ($310M), and United Arab Emirates ($251M).

In 2023, Senegal was the world’s biggest exporter of Processed Synthetic Staple Fibers ($41M).

Economic freedom
‘Mostly not free’ (55.4 out of 100) ranked 16th out of 47 Sub-Saharan African countries and ranked 109th out of 184 countries worldwide (2024, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 5th out of 28 Sub-Saharan African countries, and 93rd out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)
Service Exports (2018)

Source: OEC

Trade balance of goods from 2012 to 2022

Source: Statista

Historical Data Trade Imports

The following section uses historical trade data imports from partners of Senegal.

Historical Data Trade Exports

The following section uses historical trade data exports from partners of Senegal.

Source: OEC

The Top Export Opportunities for Senegal by Relatedness

Relatedness measures the distance between a country's current exports and each product by showing only products that Senegal is not specialized in.

Senegal's Most Complex Exports

The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.

Source: OEC

Senegal's Most Specialized Products

Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Senegal observed and expected exports in each product.

Source: OEC

Market Growth Imports (2018)

This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.

Market Growth Exports (2018)

This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.

Source: OEC

Foreign direct investment, net inflows (% of GDP)

Source: WorldBank


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

Try it now

Media

Media language French

Information channels
Senegal has traditionally had one of the most unrestricted and diverse media scenes in the region. The constitution guarantees freedom of information and abuses against journalists are relatively infrequent, says Reporters Without Borders. But some subjects remain off limits for reporters. There are around 20 TV stations. Radio is an influential medium. Commercial and community stations have mushroomed. There are nearly 30 daily newspapers. BBC World Service (105.6 MHz) and Radio France Internationale are available on FM in Dakar. The online news media are highly-developed and include internet-based TV outlets.

The press

Le Soleil – state-owned daily
Sud Quotidien – private daily
Le Quotidien – private daily
L’Observateur – private daily
Wal Fadjri L’Aurore – private daily

Television

Radiodiffusion Television Senegalaise (RTS) – state-run, operates RTS1 and RTS2
TFM – private
2S TV – private

Radio

Radiodiffusion Television Senegalaise (RTS)state-run, operates Chaine Nationale and Senegal Internationale, Dakar FM, regional services
Sud FM
– private, in Dakar and other cities
Walf FM
– operated by Groupe Wal Fadjri
Dunyaa FM
– private

News agency

Agence de Presse Senegalaise – state-run
PANA – Dakar-based pan-African news agency

Media data source: BBC


Internet Data

Internet users
60% penetration, 10.79 million

Share of web traffic by device
78.37% mobile phones, 20.74% computers (laptops and desktops), 0.88% tablet devices, others 0.01%

Average speed of mobile Internet connection
27.16  Mbps

Average speed of fixed Internet connection
21.98 Mbps

Mobile connection as a percentage of total population: 121.8%

Percentage of mobile connections that are broadband (3G-5G): 87.8%

Most popular web search engines
Google (95.74%), Bing (3.88%), Yahoo! (0.21%), DuckDuckGo (0.05%), Ecosia (0.04%), other (0.09%).

Most used social media
Facebook (94.67%), Twitter (4.14%), Instagram (0.53%), Pinterest (0.29%), YouTube (0.28%), LinkedIn (0.04%), Reddit (0.03%), other (0.01%).

Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
68 yrs (2022)

CO2 emissions
0.7 metric tons per capita

Corruption perceptions Index
Senegal scored 43 out of 100, ranked 72 out of 180 countries worldwide.

Current health expenditure
4.35% of GDP (2021)

Current education expenditure
88.6% of total expenditure in public institutions

World Happiness Index
Senegal ranked 103 out of 146 countries, with a score of 5.046.

Tertiary education in Senegal (gross enrolment ratio)
Tertiary education by sex (gross enrolment ratio)

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


Country Curiosities


Even if you’ve never studied Wolof, you might already be using words that come from it. Take “banana,” for example—before making its way into English through Spanish or Portuguese, it likely originated in Wolof. And it’s not alone. Words like “chigger,” “jive,” and “juke” may also trace their roots back to Wolof. While pinpointing exact linguistic origins is challenging, the similarities between these English terms and their Wolof counterparts are undeniable.

Additionally…

  • 39 languages: French is official, Wolof is the most spoken, and 6 others hold national status.
  • Senegal is known as the “Land of Teranga,” which means hospitality in Wolof.
  • Ranked 6th in Africa for ease of doing business in 2023.
  • It is one of the largest peanut exporters in the world.
  • 97% of Senegalese are Muslim, with many learning Arabic for religious purposes.
  • 72% of the 80% Wolof-speaking population use it for interethnic communication.
  • Wolof can be written in Arabic-based (Wolofal) or Latin script.
  • “Senegal” comes from the Wolof phrase ‘Sunuu Gaal,’ meaning ‘Our Boat.’
  • Known as the Gateway to Africa, with the continent’s farthest western coastline.

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Areas where Wolof is spoken

Francophones and non francophones in Senegal

Languages spoken in Senegal


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: IgorSPb, iStock