To improve communication among the Senegalese, it is necessary to invest in Wolof, which is spoken by 80% of the population.
Africa
To which language should you translate to localize in Senegal?
What we know from our community
French is the official language but is understood by about 15–20% of all males and about 1–2% of all women. While French may be the language of political and economic power in Senegal, Wolof is the language of social power and community.
What the top 150 best localized websites in the world do in Senegal
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
29/150 localize by translating into French
2/150 localize by translating into Arabic
1/150 localizes by translating into both French and Arabic
1/150 localizes by translating into both French and Portuguese
1/150 localizes by translating into French, Wolof, Fulfulde, Serer, Bambara, Diola and Soninke
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
L'Oréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $15.1 billion (2023). Refined Petroleum ($2.07B), Crude Petroleum ($951M), Rice ($612M), Wheat ($340M), and Cars ($290M), importing mostly from China ($2.93B), France ($1.4B), Nigeria ($1.02B), India ($1.01B), and Russia ($828M).
In 2023, Senegal was the world’s biggest importer of Processed Synthetic Staple Fibers ($38.9M).
Financial inclusion factors (over 15 years of age) • 28.1% have an account with a financial institution • 4.8% have a credit card • 44.9% have a mobile money account • 4.1% make online purchases
Ease of doing business Ease of conducting business is medium (59.3 out of 100) 16th out of 48 Sub-Saharan African countries 123rd worldwide out of 190 countries (2024, World Bank).
Exports $5.25 billion (2021). Gold ($1.07B), Refined Petroleum ($844M), Phosphoric Acid ($497M), Non-fillet Frozen Fish ($284M), and Cement ($178M), exporting mostly to Mali ($1.22B), India ($681M), Switzerland ($625M), China ($310M), and United Arab Emirates ($251M).
In 2023, Senegal was the world’s biggest exporter of Processed Synthetic Staple Fibers ($41M).
Economic freedom ‘Mostly not free’ (55.4 out of 100) ranked 16th out of 47 Sub-Saharan African countries and ranked 109th out of 184 countries worldwide (2024, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 5th out of 28 Sub-Saharan African countries, and 93rd out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Senegal observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2018)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels Senegal has traditionally had one of the most unrestricted and diverse media scenes in the region. The constitution guarantees freedom of information and abuses against journalists are relatively infrequent, says Reporters Without Borders. But some subjects remain off limits for reporters. There are around 20 TV stations. Radio is an influential medium. Commercial and community stations have mushroomed. There are nearly 30 daily newspapers. BBC World Service (105.6 MHz) and Radio France Internationale are available on FM in Dakar. The online news media are highly-developed and include internet-based TV outlets.
Radiodiffusion Television Senegalaise (RTS) – state-run, operates Chaine Nationale and Senegal Internationale, Dakar FM, regional services Sud FM– private, in Dakar and other cities Walf FM– operated by Groupe Wal Fadjri Dunyaa FM – private
Share of web traffic by device 78.37% mobile phones, 20.74% computers (laptops and desktops), 0.88% tablet devices, others 0.01%
Average speed of mobile Internet connection 27.16 Mbps
Average speed of fixed Internet connection 21.98 Mbps
Mobile connection as a percentage of total population:121.8%
Percentage of mobile connections that are broadband (3G-5G):87.8%
Mostpopular web search engines Google (95.74%), Bing (3.88%), Yahoo! (0.21%), DuckDuckGo (0.05%), Ecosia (0.04%), other (0.09%).
Most used social media Facebook (94.67%), Twitter (4.14%), Instagram (0.53%), Pinterest (0.29%), YouTube (0.28%), LinkedIn (0.04%), Reddit (0.03%), other (0.01%).
Even if you’ve never studied Wolof, you might already be using words that come from it. Take “banana,” for example—before making its way into English through Spanish or Portuguese, it likely originated in Wolof. And it’s not alone. Words like “chigger,” “jive,” and “juke” may also trace their roots back to Wolof. While pinpointing exact linguistic origins is challenging, the similarities between these English terms and their Wolof counterparts are undeniable.
Additionally…
39 languages: French is official, Wolof is the most spoken, and 6 others hold national status.
Senegal is known as the “Land of Teranga,” which means hospitality in Wolof.
Ranked 6th in Africa for ease of doing business in 2023.
It is one of the largest peanut exporters in the world.
97% of Senegalese are Muslim, with many learning Arabic for religious purposes.
72% of the 80% Wolof-speaking population use it for interethnic communication.
Wolof can be written in Arabic-based (Wolofal) or Latin script.
“Senegal” comes from the Wolof phrase ‘Sunuu Gaal,’ meaning ‘Our Boat.’
Known as the Gateway to Africa, with the continent’s farthest western coastline.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Areas where Wolof is spoken
Francophones and non francophones in Senegal
Languages spoken in Senegal
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: IgorSPb, iStock
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