To localize in Serbia
T-Index ranks countries according to their potential for online sales.
Hungarian (3,4%), Bosnian (1,9%), Romani (1,4%), Other (3,4%), Undeclared languages 1.8%
High proficiency (EF) – 27 of 112 countries/regions in the world- 22/35 position in Europe.
Currency: Serbian Dinar
Population: 6.83 m (2020)
Population density: 79/km2
GDP: 63.08 billion USD (2021)
GDP per capita: 9,230.2 USD (2021)
Exports: $20.6 billion (2020)
Internet users: 84% penetration, 7.29 million
Unemployment rate: 10.1% (2021)
Urbanisation: 56.09% (2020)
Literacy: 99% (2021)
Arabic numerals and comma as decimal separator, space as thousands separator
Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code: 00381
Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal
Facts and data
$27.4 billion (2020). Packaged Medicaments ($1.01B), Crude Petroleum ($853M), Cars ($823M), Broadcasting Equipment ($659M), and Insulated Wire ($506M), importing mostly from Germany ($3.63B), China ($2.23B), Italy ($1.95B), Hungary ($1.91B), and Turkey ($1.39B).
Financial inclusion factors (over 15 years of age)
• 71% have an account with a financial institution
• 18% have a credit card
• 23% make online purchases
Ease of doing business
It is very easy to conduct business (rated 85.3 out of 100) ranked 8th out of 24 European and central Asian countries, and ranked 44th out of 190 countries worldwide (2020, World Bank).
$20.6 billion (2020). Insulated Wire ($1.42B), Corn ($915M), Rubber Tires ($679M), Electric Motors ($530M), and Frozen Fruits and Nuts ($478M), exporting mostly to Germany ($2.55B), Italy ($1.71B), Bosnia and Herzegovina ($1.37B), Romania ($1.29B), and Russia ($976M).
Main local online stores
Amazon, eBay and Alibaba
‘Mostly free’ (rated 63.5 out of 100) ranked 34th out of 44 European countries, ranked 58th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).
Global Innovation Index
Ranked 32nd out of 39 European countries, and 55th out of 132 worldwide.
The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Service Imports (2017)
Service Exports (2017)
Most complex products by PCI Index
Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters
Most specialised products by RCA Index
Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Serbia observed and expected exports in each product
Export Opportunities by Relatedness
Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Serbia is not specialized in
Reach most of the online purchasing power
T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.Try it now
Television is, by far, the main source of news and information. The flagship public network, RTS1, is among a handful of outlets that dominate the market. There are more than 90 TV channels and the average viewer spends more than five hours a day watching television, the highest figure in Europe. Six TV stations are licensed to broadcast nationally; 30 have regional licenses. National TV broadcasters attract around 70 percent of the audience. RTS1 is the most popular channel in Serbia, attracting up to a quarter of the audience and providing strong competition for commercial stations, including leading commercial network TV Pink. Media freedom issues mainly relate to the judiciary, often seen as incompetent, corrupt, and unable to protect journalists. In 2014, Reporters Without Borders (RSF) ranked Serbia 54th out of 180 countries in its World Press Freedom Index, ahead of most countries in the region. Some cases of journalists being threatened and intimidated have been recorded.
Radio-Television Serbia (RTS) – government-funded
B92 TV – private, English-language web pages
TV Pink – private
Prva Srpska TV – private, formerly Fox TV
Happy TV – private
Studio B TV – run by Belgrade city
Media data source: BBC
84% penetration, 7.29 million
Share of web traffic by device
54.12% mobile phones, 44.83% computers (laptops and desktops), 1.03% tablet devices, others 0.01%
Median speed of mobile Internet connection
Median speed of fixed Internet connection
Mobile connection as a percentage of total population: 99.5%
Percentage of mobile connections that are broadband (3G-5G): 90.5%
Most popular web search engines
Google (97.32%), Bing (1.62%), Yahoo (0.44%), Petal Search (0.21%), Yandex (0.17%), DuckDuckGo (0.11%)
Most used social media
Facebook (83.55%), Instagram (8.05%), Twitter (4.67%),Pinterest (1.84%), YouTube (1.28%), Reddit (0.24%)
74 yrs (2020)
Average age of the population
41.6 yrs (2020)
8.67% of GDP
Tertiary education in Serbia
Tertiary education in Serbia by sex
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Languages spoken in Serbia
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