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To localize in Serbia



Official language
Serbian (88.1%)


T-Index ranks countries according to their potential for online sales.

Other languages
Hungarian (3,4%), Bosnian (1,9%), Romani (1,4%), Other (3,4%), Undeclared languages 1.8%

High proficiency (EF) – 27 of 112 countries/regions in the world- 22/35 position in Europe.


Capital: Belgrade
Currency: Serbian Dinar
Population: 6.83 m (2020)
Population density: 79/km2


GDP: 63.08 billion USD (2021)
GDP per capita: 9,230.2 USD ‎(2021) ‎
Exports: $20.6 billion (2020)


Internet users: 84% penetration, 7.29 million
Unemployment rate: 10.1% (2021)
Urbanisation: 56.09% (2020)
Literacy: 99% (2021)


Numbering system
Arabic numerals and comma as decimal separator, space as thousands separator

Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code:  00381

Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$27.4 billion (2020).  Packaged Medicaments ($1.01B), Crude Petroleum ($853M), Cars ($823M), Broadcasting Equipment ($659M), and Insulated Wire ($506M), importing mostly from Germany ($3.63B), China ($2.23B), Italy ($1.95B), Hungary ($1.91B), and Turkey ($1.39B).

Financial inclusion factors (over 15 years of  age)
• 71% have an account with a financial institution
• 18% have a credit card
• 23% make online purchases

Ease of doing business
It is very easy to conduct business (rated 85.3 out of 100) ranked 8th out of 24 European and central Asian countries, and ranked 44th out of 190 countries worldwide (2020, World Bank).

$20.6 billion (2020).  Insulated Wire ($1.42B), Corn ($915M), Rubber Tires ($679M), Electric Motors ($530M), and Frozen Fruits and Nuts ($478M), exporting mostly to Germany ($2.55B), Italy ($1.71B), Bosnia and Herzegovina ($1.37B), Romania ($1.29B), and Russia ($976M).

Main local online stores
Amazon, eBay and Alibaba

Economic freedom
‘Mostly free’ (rated 63.5 out of 100) ranked 34th out of 44 European countries, ranked 58th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 32nd out of 39 European countries, and 55th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Service Imports (2017)

Source: OEC

Service Exports (2017)

Source: OEC

Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC

Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Serbia observed and expected exports in each product

Source: OEC

Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Serbia is not specialized in

Source: OEC



Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media language:
Serbian, English

Information channels:
Television is, by far, the main source of news and information. The flagship public network, RTS1, is among a handful of outlets that dominate the market. There are more than 90 TV channels and the average viewer spends more than five hours a day watching television, the highest figure in Europe. Six TV stations are licensed to broadcast nationally; 30 have regional licenses. National TV broadcasters attract around 70 percent of the audience. RTS1 is the most popular channel in Serbia, attracting up to a quarter of the audience and providing strong competition for commercial stations, including leading commercial network TV Pink. Media freedom issues mainly relate to the judiciary, often seen as incompetent, corrupt, and unable to protect journalists. In 2014, Reporters Without Borders (RSF) ranked Serbia 54th out of 180 countries in its World Press Freedom Index, ahead of most countries in the region. Some cases of journalists being threatened and intimidated have been recorded.

The press

Politika – private daily
Blic – popular private daily, English-language pages
Danas – private daily
Glas javnosti – private daily
NIN – private weekly
Vreme – private weekly
Vecernje Novosti – daily


Radio-Television Serbia (RTS) – government-funded
B92 TV – private, English-language web pages
TV Pink – private
Prva Srpska TV – private, formerly Fox TV
Happy TV – private
Studio B TV – run by Belgrade city 


Radio-Television Serbia (RTS) – government-funded
B92 – private, English-language web pages
Association of Independent Electronic Media – representing private local radio and TV stations

News agency

Tanjug – state-run, English-language pages
Beta – private
FoNet – private

Media data source: BBC

Internet Data

Internet users
84% penetration, 7.29 million

Share of web traffic by device
54.12% mobile phones, 44.83% computers (laptops and desktops), 1.03% tablet devices, others 0.01%

Median speed of mobile Internet connection
41.06 Mbps

Median speed of fixed Internet connection
48.62 Mbps

Mobile connection as a percentage of total population: 99.5%

Percentage of mobile connections that are broadband (3G-5G): 90.5%

Most popular web search engines
Google (97.32%), Bing (1.62%), Yahoo (0.44%), Petal Search (0.21%), Yandex (0.17%), DuckDuckGo (0.11%)

Most used social media
Facebook (83.55%), Instagram (8.05%), Twitter (4.67%),Pinterest (1.84%), YouTube (1.28%), Reddit (0.24%)

Internet data sources: Datareportal/Statcounter

Social statistics

Life expectancy
74 yrs (2020)

Average age of the population
41.6 yrs (2020)

Healthcare expenditure
8.67% of GDP

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF

Tertiary education in Serbia

Source: UNESCO

Tertiary education in Serbia by sex

Source: UNESCO

The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at

Languages research

Languages spoken in Serbia

The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to

Photo credit: Ivan Aleksic, Unsplash