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Serbia

Europe

To which language should you translate to localize in Serbia?

LANGUAGE INSIGHT

Official language

Serbian (88.1%)

Actual languages

Serbian (88.1%), Hungarian (3.4%), Romanian (2.4%), Bosnian (1.9%), other (4.2%).

What the top 150 best localized websites in the world do in Serbia

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 57/150 localize by translating into Serbian (Roman)
  • 1/150 localizes by translating into Serbian (Roman), Serbian (Cyrillic), Serbian Sign Language and Romany
  • 1/150 localizes by translating into Serbian (Roman), French and Simplified Chinese
  • 1/150 localizes by translating into both Serbian (Roman) and Bosnian
  • 1/150 localizes by translating into both Serbian (Roman) and Serbo-Croatian
  • Localization available 3M
  • Localization available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization available American Express
  • Localization not available Apple
  • Localization available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization available Booking.com
  • Localization available Bosch
  • Localization not available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization not available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization available DHL
  • Localization not available Disney+
  • Localization available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization available Haier
  • Localization available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization available Hisense
  • Localization not available Hitachi
  • Localization available Honda
  • Localization not available Hotels.com
  • Localization available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization available Hyundai
  • Localization not available IBM
  • Localization available IKEA
  • Localization not available Intel
  • Localization not available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization not available Kellogg's
  • Localization available Kia
  • Localization not available KPMG
  • Localization available LOréal
  • Localization available Land Rover
  • Localization not available LEGO
  • Localization available Lenovo
  • Localization not available Lexus
  • Localization available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization available LUSH
  • Localization not available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization not available Merck
  • Localization available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization not available Pampers
  • Localization available Panasonic
  • Localization not available PayPal
  • Localization available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization not available Pitney Bowes
  • Localization available Porsche
  • Localization not available Procter & Gamble
  • Localization available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization available Samsung
  • Localization not available Sanofi
  • Localization available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization available Siemens
  • Localization available Sony
  • Localization available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization available Tinder
  • Localization not available Toshiba
  • Localization available Toyota
  • Localization not available TripAdvisor
  • Localization not available Uber
  • Localization not available United Airlines
  • Localization not available UPS
  • Localization available Visa
  • Localization available Volkswagen
  • Localization available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization available Western Union
  • Localization available Wikipedia
  • Localization not available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data


Introduction


Language

Official language
Serbian (88.1%)

T-index
0.076%

T-Index ranks countries according to their potential for online sales.

Other languages
Hungarian (3.4%), Romanian (2.4%), Bosnian (1.9%), other (4.2%).

English
High proficiency (EF) – 27 of 112 countries/regions in the world- 22/35 position in Europe.

Demography

Capital: Belgrade
Currency: Serbian Dinar
Population: 6.83 m (2020)
Population density: 79/km2

Economy

GDP: 63.08 billion USD (2021)
GDP per capita: 9,230.2 USD ‎(2021) ‎
Exports: $20.6 billion (2020)

Statistics

Internet users: 84% penetration, 7.29 million
Unemployment rate: 10.1% (2021)
Urbanisation: 56.09% (2020)
Literacy: 99% (2021)

Conventions

Numbering system
Arabic numerals and comma as decimal separator, space as thousands separator

Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system
Country code:  00381


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


Facts and data


Economy

Imports
$27.4 billion (2020).  Packaged Medicaments ($1.01B), Crude Petroleum ($853M), Cars ($823M), Broadcasting Equipment ($659M), and Insulated Wire ($506M), importing mostly from Germany ($3.63B), China ($2.23B), Italy ($1.95B), Hungary ($1.91B), and Turkey ($1.39B).

Financial inclusion factors (over 15 years of  age)
• 71% have an account with a financial institution
• 18% have a credit card
• 23% make online purchases

Ease of doing business
It is very easy to conduct business (rated 85.3 out of 100) ranked 8th out of 24 European and central Asian countries, and ranked 44th out of 190 countries worldwide (2020, World Bank).

Exports
$20.6 billion (2020).  Insulated Wire ($1.42B), Corn ($915M), Rubber Tires ($679M), Electric Motors ($530M), and Frozen Fruits and Nuts ($478M), exporting mostly to Germany ($2.55B), Italy ($1.71B), Bosnia and Herzegovina ($1.37B), Romania ($1.29B), and Russia ($976M).

Main local online stores
Amazon, eBay and Alibaba

Economic freedom
‘Mostly free’ (rated 63.5 out of 100) ranked 34th out of 44 European countries, ranked 58th out of 186 countries worldwide (2022, Heritage Foundation and Wall Street Journal).

Global Innovation Index
Ranked 32nd out of 39 European countries, and 55th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Service Imports (2017)

Source: OEC


Service Exports (2017)

Source: OEC


Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Serbia observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Serbia is not specialized in

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language:
Serbian, English

Information channels:
Television is, by far, the main source of news and information. The flagship public network, RTS1, is among a handful of outlets that dominate the market. There are more than 90 TV channels and the average viewer spends more than five hours a day watching television, the highest figure in Europe. Six TV stations are licensed to broadcast nationally; 30 have regional licenses. National TV broadcasters attract around 70 percent of the audience. RTS1 is the most popular channel in Serbia, attracting up to a quarter of the audience and providing strong competition for commercial stations, including leading commercial network TV Pink. Media freedom issues mainly relate to the judiciary, often seen as incompetent, corrupt, and unable to protect journalists. In 2014, Reporters Without Borders (RSF) ranked Serbia 54th out of 180 countries in its World Press Freedom Index, ahead of most countries in the region. Some cases of journalists being threatened and intimidated have been recorded.

The press

Politika – private daily
Blic – popular private daily, English-language pages
Danas – private daily
Glas javnosti – private daily
NIN – private weekly
Vreme – private weekly
Vecernje Novosti – daily

Television

Radio-Television Serbia (RTS) – government-funded
B92 TV – private, English-language web pages
TV Pink – private
Prva Srpska TV – private, formerly Fox TV
Happy TV – private
Studio B TV – run by Belgrade city 

Radio

Radio-Television Serbia (RTS) – government-funded
B92 – private, English-language web pages
Association of Independent Electronic Media – representing private local radio and TV stations

News agency

Tanjug – state-run, English-language pages
Beta – private
FoNet – private


Media data source: BBC


Internet Data

Internet users
84% penetration, 7.29 million

Share of web traffic by device
54.12% mobile phones, 44.83% computers (laptops and desktops), 1.03% tablet devices, others 0.01%

Median speed of mobile Internet connection
41.06 Mbps

Median speed of fixed Internet connection
48.62 Mbps

Mobile connection as a percentage of total population: 99.5%

Percentage of mobile connections that are broadband (3G-5G): 90.5%

Most popular web search engines
Google (97.32%), Bing (1.62%), Yahoo (0.44%), Petal Search (0.21%), Yandex (0.17%), DuckDuckGo (0.11%)

Most used social media
Facebook (83.55%), Instagram (8.05%), Twitter (4.67%),Pinterest (1.84%), YouTube (1.28%), Reddit (0.24%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
74 yrs (2020)

Average age of the population
41.6 yrs (2020)

Healthcare expenditure
8.67% of GDP


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


Tertiary education in Serbia

Source: UNESCO

Tertiary education in Serbia by sex

Source: UNESCO


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in Serbia


The language research that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Ivan Aleksic, Unsplash