To which language should you translate to localize in South Africa?
What we know from our community
“Molo, Dumela, Avuxeni, Aa/Ndaa. That is how you greet in few languages out of the eleven official languages in South Africa spoken in nine provinces. What is interesting is that from some of the greetings you can determine whether a person is greeting one person or, two or more people. In some you can also determine the gender of the person who is greeting.
The accents and tradition differ depending on where the speakers reside. You will find that most of the vernacular languages speaking people in rural areas they have deep accent and are more into tradition than those who stay in different parts of the country. Also most of them understand their mother tongue only, while those in other parts of the country are bilingual or know more languages.“
What the top 150 best localized websites in the world do in South Africa
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
113/150 localize by translating into English
2/150 localize by translating into English and Afrikaans
2/150 localize by translating into English, Afrikaans and Zulu
2/150 localize by translating into English, Afrikaans, Zulu, Southern Ndebele, isiXhosa, Sesotho, Tswana and Swazi Language
1/150 localizes by translating into English, Afrikaans, Zulu, Southern Ndebele, isiXhosa, Sesotho and South African Sign Language
1/150 localizes by translating into English, French and Simplified Chinese
1/150 localizes by translating into English, French, Italian, Spanish, German and Simplified Chinese
1/150 localizes by translating into English, French and Portuguese
1/150 localizes by translating into English, French, Portuguese, Italian, Spanish, German, Simplified Chinese and Korean
1/150 localizes by translating into English, French, Portuguese, Italian, Spanish, German, Simplified Chinese, Traditional Chinese, Japanese Thai, Ukrainian, Russian, Turkish, Romanian, Polish, Hungarian and Bahasa Indonesia
Official language Zulu (22.7%), Xhosa (16.0%), Afrikaans (13.5%), English (9.6%), Sepedi (9.1%), Tswana (8.0%), Sesotho (7.6%), Tsonga (4.5%), Swazi (2.5%), Venda (2.4%), Ndebele (2.1%).
T-index 0.44%
T-Index ranks countries according to their potential for online sales.
English High proficiency (EF) – 11 of 111 countries/regions in the world- 1/24 position in Africa.
Demography
Capitals: Cape Town, Pretoria, Bloemfontein Currency: South African Rand Population: 63.212 mln Population density: 51/km2
Economy
GDP: 377.8 billion USD (2023) GDP per capita: 6.253,16 USD ‎(2023) Exports: 147 billion USD (2022)
Statistics
Unemployment rate: 27.99% (2023) Urbanisation: 69% (2023) Literacy: 90% (2021) Internet users: 74.7% penetration, 45.34 million
By 2025 more than 50% of SubSaharan Africa will have a mobile connection, of which 65% will have a smartphone. This will result in more than 475 million mobile internet users; the top three markets for smartphone users are projected to be Nigeria, South Africa, and Kenya.
Conventions
Numbering system Arabic numerals and comma as decimal separator. The comma is official. but the point is used in business
Date format: yyyy – mm – dd / dd – mm – yyyy Time: 24h time system Country code: 0027
Imports 113 billion USD (2022). Refined Petroleum ($17.1B), Cars ($4.62B), Crude Petroleum ($4.34B), Motor vehicles; parts and accessories (8701 to 8705) ($3.76B), and Broadcasting Equipment ($3.12B), importing mostly from China ($23.5B), Germany ($9.67B), India ($8.32B), United States ($6.11B), and Saudi Arabia ($4.5B).
Financial inclusion factors (over 15 years of age) • 84.1% have an account with a financial institution • 10% have a credit card • 36.6% have a mobile money account • 9.7% make online purchases
Ease of doing business It is easy to conduct business (rated 67 out of 100). Ranked 4th out of 48 Sub-Saharan African countries. Ranked 84th out of 190 countries worldwide (2023, World Bank).
Exports 147 billion USD (2022). Gold ($22.7B), Platinum ($19.1B), Coal Briquettes ($12.7B), Cars ($6.89B), and Diamonds ($6.22B), exporting mostly to China ($23.4B), United States ($10.9B), Germany ($9.96B), India ($9.14B), and Japan ($8.85B).
In 2022, South Africa was the world’s biggest exporter of Platinum ($19.1B), Manganese Ore ($2.96B), Chromium Ore ($2.51B), Precious Metal Ore ($1.97B), and Titanium Ore ($656M).
Main local online stores Amazon, Takealot.com and McAfee. Other top retail sites include BidorBuy, Alibaba, Apple, Pricecheck.co.za, eBay, Makro.co.za and Woolworths.
Economic freedom ‘Mostly not free’ (rated 55.3 out of 100). Ranked 18th out of 47 African countries. Ranked 111th out of 176 countries worldwide (2024, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 2nd out of 28 Sub-Sahara African countries, 59th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.
The Top Export Opportunities for South Africa by Relatedness
Relatedness measures the distance between a country's current exports and each product by showing only products that South Africa is not specialized in.
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between South Africa observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2018)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Media language Most used language is English, followed by Afrikaans, but all the 11 official languages are represented.
Information channels South Africa is a major media player. There is an established state-owned and private broadcasting scene, and a thriving satellite and cable TV industry. South African company MultiChoice, which operates the DStv platform, markets its pay TV services in dozens of African countries. The state broadcaster, the South African Broadcasting Corporation (SABC), runs TV and radio networks operating in multiple languages. But in recent years it has endured financial difficulties, accusations of political censorship, and a scandal surrounding a former executive. The lively press scene is dominated by a handful of major publishing groups. Reporters Without Borders says coverage of certain subjects involving the ruling ANC and government finances is off limits, or provokes a hostile reaction from the authorities. There were nearly 31 million internet users by the end of 2017 – comprising more than half of the population (InternetWorldStats). Internet use is driven by the use of mobile devices. Access is unrestricted, says Freedom House.
SABC – state broadcaster, operates three national TV networks, two pay-TV channels. e.tv– free-to-air, commercial; also operates news network eNCA M-Net – pay-TV, pan-African audience
Radio
SABC– state broadcaster with regional and national services in multiple languages, including: English-language SAfm; music station 5 FM; Afrikaans station Radio Sonder Grense; Zulu station Ukhozi FM; Sesotho station Lesedi FM. Channel Africa – SABC’s pan-African external radio YFM – popular Johannesburg commercial R&B, soul and hip-hop station 702 Talk Radio – Johannesburg commercial news and talk station
Share of web traffic by device 82.02% mobile phones, 19.95% computers (laptops and desktops), 1% tablet devices, others 0.03%
Median speed of mobile Internet connection 49.71 Mbps
Median speed of fixed Internet connection 45.62 Mbps
Mobile connection as a percentage of total population 195.4%
Percentage of mobile connections that are broadband (3G-5G) 97%
Mostpopular web search engines Google (94.48%), Bing (4.77%), Yahoo! (0.28%), Petal Search (0.27%), DuckDuckGo (0.11%), other (0.08%).
Most used social media Facebook (67.61%), Pinterest (11.43%), Instagram (9.2%), Twitter (5.71%), YouTube (3.31%), LinkedIn (1.7%), Reddit (0.72%), other (0.33%).
Current education expenditure 96.7% of total expenditure in public institutions
Cultural Curiosities Every ethnic group has its own little cultural norms, some, for example, consider it impolite to make gestures with the left hand or to receive things with one hand only. Some cultures, completely different in their customs, in Zulu, for example, it is important to announce your arrival shouting your name before even entering the house, but you must be seated by the host, whereas in the Sotho culture it is mannerly to immediately sit yourself when entering a foreign environment.Â
Corruption perceptions Index South Africa scored 43 out of 100, ranked 72 out 180 countries worldwide.
CO2 emissions 6.7 metric tons per capita.
Graduates (tertiary education) Educational attainment is still low in South Africa. In 2018, over half (59%) of 25–64 year-olds in South Africa had attained an upper secondary education as the highest level achieved, well above the G20 average of 32% and the OECD average of 38%, while 26% had not attained upper secondary education. However, attainment has been increasing, particularly since the implementation of the South African School Act in 1996 making education compulsory for children aged 7 to 15. Between 2008 and 2018, the share of young adults (25-34 year olds) without upper secondary education fell from 27% to 18%, with 77% of young adults having an upper secondary or post-secondary non-tertiary qualification in 2018. (2019)
World Happiness Index South Africa ranked 91 out of 146 countries, with a score of 5.194.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Main languages families in South Africa
Legend
Afrikaans
English
Northern Sotho
Sesotho
Southern Ndebele
Swazi
Tsonga
Tswana
Venda
Xhosa
Zulu
Uninhabited
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Jacques Nel, Unsplash
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