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South Africa

Africa

To which language should you translate to localize in South Africa?

What we know from our community

Molo, Dumela, Avuxeni, Aa/Ndaa. That is how you greet in few languages out of the eleven official
languages in South Africa spoken in nine provinces. What is interesting is that from some of the
greetings you can determine whether a person is greeting one person or, two or more people. In some
you can also determine the gender of the person who is greeting.

The accents and tradition differ depending on where the speakers reside. You will find that most of the
vernacular languages speaking people in rural areas they have deep accent and are more into tradition
than those who stay in different parts of the country. Also most of them understand their mother
tongue only, while those in other parts of the country are bilingual or know more languages.

Now, if you need others information about that country to make your decision, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
Afrikaans, English, Ndebele, Pedi, Sotho, Swati, Tsonga, Tswana, Venda, Xhosa, and Zulu. It is notable that the use of most languages outside the household declined – with the exceptions of isiZulu and Setswana. According to StatsSA’s data, the Indian/Asian population group is the most monolingual with 92.1% speaking English at home.More than three-quarters (77.4%) of coloured individuals speak Afrikaans at home while 20.1% use English.More than three-fifths (61,2%) of white South Africans speak Afrikaans and 36.3% speak English. By comparison, black Africans speak a much larger variety of languages, StatsSA said. Besides the two most commonly spoken languages, isiZulu (31.1%) and isiXhosa (18.2%), notable sub-groups of black African individuals also spoke Sepedi (12.4%), Setswana (11.1%) and Sesotho (9.7%).

T-index 0.42%

T-Index ranks countries according to their potential for online sales.

English
High proficiency (EF) – 12 of 100 countries/regions in the world- 1/13 position in Africa.

Demography

Capitals: Cape Town, Pretoria, Bloemfontein
Currency: South African Rand
Population: 58.56 m
Population density: 42.4/km2

Economy

GDP: 301.924 billion USD (2020)
GDP per capita: 5090.715 USD‎(2020)
Purchasing Power: 94.3 (2014)
Exports: 88.5 billion USD (2020)

Statistics

Internet users78% penetration, 35.9million
Unemployment rate
10.9% (2020)
Urbanisation
91.99% (2020)
Literacy
99.13 % (2019)

Conventions

Numbering system
Arabic numerals and comma as decimal separator. The comma is official. but the point is used in business

Date format: yyyy – mm – dd / dd – mm – yyyy
Time: 24h time system
Country code: 0027


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


Facts and data


Economy

Imports
88.5 billion USD (2020). Crude Petroleum($8.93B), Refined Petroleum ($4.25B), Cars ($3.85B), Vehicle Parts ($3.07B), and Gold ($2.7B). Partners: China ($16.1B), Germany($9.85B), United States ($5.44B), India ($4.18B) Saudi Arabia ($3.69B).

Financial inclusion factors (over 15 years of  age)
• 67% have an account with a financial institution
• 8.9% have a credit card
• 19% have a mobile money account
• 14% make online purchases

Ease of doing business
It is easy to conduct business (rated 67 out of 100). Ranked 6th out of 53 African countries. Ranked 82nd out of 190 countries worldwide (2019, World Bank)

Exports
109 billion USD (2019). The top exports of South Africa are Gold ($16.8B), Platinum ($9.62B), Cars ($7.61B), Iron Ore ($6.73B), and Coal Briquettes ($5.05B), exporting mostly to China ($16.7B), United Kingdom ($8.5B), Germany ($8.1B), United States ($6.83B), and India ($6.03B).

Main local online stores
Amazon, Takealot.com and McAfee. Other top retail sites include BidorBuy, Alibaba, Apple, Pricecheck.co.za, eBay, Makro.co.za and Woolworths. 

Economic freedom
‘‘Mostly not free’ (rated 58.3 out of 100). Ranked 12th out of 52 African countries. Ranked 102nd out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal).

Global Innovation Index

Ranked 2th out of 27 Sub-Sahara African countries, 61st out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)

Source: OEC


Service Exports (2018)

Source: OEC


Most Complex Products by PCI

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between South Africa observed and expected exports in each product

Source: OEC


Explore Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that South Africa is not specialized in

Source: OEC


Media

Media language most used language is English, followed by Afrikaans, but all the 11 official languages are represented.

Information channels
South Africa is a major media player. There is an established state-owned and private broadcasting scene, and a thriving satellite and cable TV industry. South African company MultiChoice, which operates the DStv platform, markets its pay TV services in dozens of African countries. The state broadcaster, the South African Broadcasting Corporation (SABC), runs TV and radio networks operating in multiple languages. But in recent years it has endured financial difficulties, accusations of political censorship, and a scandal surrounding a former executive. The lively press scene is dominated by a handful of major publishing groups. Reporters Without Borders says coverage of certain subjects involving the ruling ANC and government finances is off limits, or provokes a hostile reaction from the authorities. There were nearly 31 million internet users by the end of 2017 – comprising more than half of the population (InternetWorldStats). Internet use is driven by the use of mobile devices. Access is unrestricted, says Freedom House.

The press

The Star – Johannesburg-based daily, city’s oldest newspaper
The Sowetan – Johannesburg-based tabloid. Beeld – largest Afrikaans daily
Mail & Guardian – weekly, operates Mail & Guardian online
Business Day – daily
Financial Mail – business weekly
Sunday Times/The Times – oldest Sunday newspaper; publishes subscription-only daily
News24 – online news

Television

SABC – state broadcaster, operates three national TV networks, two pay-TV channels.
e.tv – free-to-air, commercial; also operates news network eNCA
M-Net – pay-TV, pan-African audience

Radio

SABC – state broadcaster with regional and national services in multiple languages, including: English-language SAfm; music station 5 FM; Afrikaans station Radio Sonder Grense; Zulu station Ukhozi FM; Sesotho station Lesedi FM.
Channel Africa – SABC’s pan-African external radio
YFM – popular Johannesburg commercial R&B, soul and hip-hop station
702 Talk Radio – Johannesburg commercial news and talk station

News agency

African News Agency – news and content syndication service


Media data source: BBC


Internet Data

Internet users
62% penetration, 36.54 million

Share of web traffic by device
73.4% mobile phones, 24.5% computers (laptops and desktops), 2.1% tablet devices, others 0.03%

Average speed of mobile Internet connection
31.36 Mbps

Average speed of fixed Internet connection
26.87 Mbps

Mobile connection as a percentage of total population
176%

Percentage of mobile connections that are broadband (3G-5G)
70%

Most popular web search engines
Google (95.65%), Bing (3.35%),Yahoo (0.69%), Duckduckgo (0.16%), Baidu (0.05%), Ecosia (0.04%) 

Most used social media
Facebook (41.88%), Pinterest (24.01%), Twitter(19.12%),  Instagram (11.39%), YouTube (2.9%), Tumblr (0.3%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
63.62 yrs (2020)

Unemployment
30.1% (2020)

Healthcare Expenditure
8.8% of GDP (2018)

Literacy
94.37% (2018)

Urbanisation
66% (2020)

Average age of the population
27.6 yrs (2020)

Cultural Curiosities
Every ethnic group has its own little cultural norms, some, for example, consider it impolite to make gestures with the left hand or to receive things with one hand only. Some cultures, completely different in their customs, in Zulu, for example, it is important to announce your arrival shouting your name before even entering the house, but you must be seated by the host, whereas in the Sotho culture it is mannerly to immediately sit yourself when entering a foreign environment. 


Graduates (tertiary education)
Educational attainment is still low in South Africa. In 2018, over half (59%) of 25–64 year-olds in South Africa had attained an upper secondary education as the highest level achieved, well above the G20 average of 32% and the OECD average of 38%, while 26% had not attained upper secondary education. However, attainment has been increasing, particularly since the implementation of the South African School Act in 1996 making education compulsory for children aged 7 to 15. Between 2008 and 2018, the share of young adults (25-34 year olds) without upper secondary education fell from 27% to 18%, with 77% of young adults having an upper secondary or post-secondary non-tertiary qualification in 2018. (2019)


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Main languages families in South Africa


Legend

  • Afrikaans

  • English

  • Northern Sotho

  • Sesotho

  • Southern Ndebele

  • Swazi

  • Tsonga

  • Tswana

  • Venda

  • Xhosa

  • Zulu

  • Uninhabited


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Jacques Nel, Unsplash