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Sri Lanka

Asia

To which language should you translate to localize in Sri Lanka?

LANGUAGE INSIGHT

Official language

Sinhala (74%), Tamil (18%)

Actual languages

Sinhala (74%), Tamil (18%), other (8%).

What the top 150 best localized websites in the world do in Sri Lanka

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 4/150 localize by translating into Sinhala
  • 1/150 localizes by translating into both Sinhala and Tamil
  • 1/150 localizes by translating into Tamil
  • 1/150 localizes by translating into French
  • 1/150 localizes by translating into Sinhala, Tamil and Sri Lankan Sign Language
  • 1/150 localizes by translating into French, Spanish, German, Portuguese, Italian, Bahasa Indonesia, Hungarian, Polish, Romanian, Turkish, Russian, Japanese, Simplified Chinese, Traditional Chinese, Thai and Ukrainian
  • Localization not available 3M
  • Localization not available ABB
  • Localization not available Accenture
  • Localization not available Adidas
  • Localization not available Adobe
  • Localization not available Airbnb
  • Localization not available Aldi
  • Localization not available Amazon
  • Localization not available American Airlines
  • Localization not available American Express
  • Localization not available Apple
  • Localization not available Audi
  • Localization not available Autodesk
  • Localization not available Avis
  • Localization not available Bayer
  • Localization not available BMW
  • Localization not available Booking.com
  • Localization not available Bosch
  • Localization available British Airways
  • Localization not available Bumble
  • Localization not available Burberry
  • Localization not available BYD
  • Localization not available Canon
  • Localization not available Capgemini
  • Localization not available Cartier
  • Localization not available Caterpillar
  • Localization not available Chevrolet
  • Localization not available Cisco Systems
  • Localization not available Citibank
  • Localization available Coca-Cola
  • Localization not available Costco
  • Localization not available Dell
  • Localization not available Deloitte
  • Localization not available Delta
  • Localization not available DHL
  • Localization not available Disney+
  • Localization not available Dyson
  • Localization not available eBay
  • Localization not available Eli Lilly
  • Localization not available Emirates
  • Localization not available Ernst & Young
  • Localization available Facebook
  • Localization not available FedEx
  • Localization not available Ford
  • Localization not available Four Seasons
  • Localization not available Fujifilm
  • Localization not available GE
  • Localization not available Gillette
  • Localization not available GoDaddy
  • Localization available Google
  • Localization not available Gucci
  • Localization not available Haier
  • Localization not available Heineken
  • Localization not available Hermès
  • Localization not available Hertz
  • Localization not available Hilton
  • Localization not available Hisense
  • Localization not available Hitachi
  • Localization not available Honda
  • Localization not available Hotels.com
  • Localization not available HP
  • Localization not available HP Enterprise
  • Localization not available HSBC
  • Localization not available Huawei
  • Localization not available Hyatt
  • Localization not available Hyundai
  • Localization not available IBM
  • Localization not available IKEA
  • Localization not available Intel
  • Localization not available InterContinental Hotels
  • Localization not available J&J
  • Localization not available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization not available John Deere
  • Localization not available Kellogg's
  • Localization not available Kia
  • Localization not available KPMG
  • Localization not available L'Oréal
  • Localization not available Land Rover
  • Localization not available LEGO
  • Localization not available Lenovo
  • Localization not available Lexus
  • Localization not available LG
  • Localization not available Louis Vuitton
  • Localization not available Lululemon
  • Localization not available LUSH
  • Localization not available Marriott
  • Localization not available MasterCard
  • Localization not available McDonald's
  • Localization not available Mercedes-Benz
  • Localization not available Merck
  • Localization not available Microsoft
  • Localization not available Mitsubishi Electric
  • Localization not available Nestlé
  • Localization not available Netflix
  • Localization not available Nike
  • Localization not available Nikon
  • Localization not available Nintendo
  • Localization not available Nio
  • Localization not available Nissan
  • Localization not available NIVEA
  • Localization not available Oracle
  • Localization not available Pampers
  • Localization not available Panasonic
  • Localization not available PayPal
  • Localization not available Pepsi
  • Localization not available Pfizer
  • Localization not available Philips
  • Localization not available Pitney Bowes
  • Localization not available Porsche
  • Localization not available Procter & Gamble
  • Localization not available PWC
  • Localization not available Revolut
  • Localization not available Rolex
  • Localization not available Royal Caribbean
  • Localization not available Salesforce
  • Localization not available Samsung
  • Localization not available Sanofi
  • Localization not available SAP
  • Localization not available Sephora
  • Localization not available Shopify
  • Localization not available Siemens
  • Localization not available Sony
  • Localization not available Spotify
  • Localization not available Starbucks
  • Localization not available Steelcase
  • Localization not available Stripe
  • Localization not available Subaru
  • Localization not available Tesla
  • Localization available The Church of Jesus Christ of Latter-day Saints
  • Localization not available Tiffany
  • Localization not available Tinder
  • Localization not available Toshiba
  • Localization not available Toyota
  • Localization not available TripAdvisor
  • Localization available Uber
  • Localization not available United Airlines
  • Localization not available UPS
  • Localization not available Visa
  • Localization not available Volkswagen
  • Localization not available Volvo Cars
  • Localization not available Vrbo
  • Localization not available Walmart
  • Localization not available Western Union
  • Localization available Wikipedia
  • Localization available Wise
  • Localization not available WordPress
  • Localization not available Workday
  • Localization not available Xerox
  • Localization not available Xiaomi (Mi)
  • Localization not available Zara
  • Localization not available Zoom
Available in

If you need others information, below you can find a selection of economic/social/cultural data

Introduction


Language

Official languages
Sinhala (74%), Tamil (18%)

T-index
0.082%

T-Index ranks countries according to their potential for online sales.

English
Low proficiency (EF) – 82 of 100 countries/regions in the world- 15/24 position in Asia.

Most studied languages
English

Demography

Capital: Colombo, Sri Jayawardenepura Kotte
Currency: Renminbi
Population: 22.16 billion
Population density: 358/km2

Economy

GDP: 84.52 billion USD (2021)
GDP per capita: 3,814.7 USD ‎(2021) ‎
Exports: $11.3 billion (2020)

Statistics

Internet users:  52.6% penetration, 11.34 billion
Unemployment rate: 5.4% (2020)
Urbanisation: 18.48% (2018)
Literacy: 92 % (2020)

Conventions

Numbering system
Arabic numbering system, point as decimal separator and space or comma as separator of thousands.

Date format:yyyy-mm-dd / dd-mm-yyyy 
Time: 24h time system
Country code: 0094


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and Data


Economy

Imports
$16.2 billion (2020). Petroleum; not crude ($1.27B), Fabrics ($722M), Medicaments ($413M), Petroleum crude ($384M), and Transmission apparatus for radio-broadcasting or television ($311M), importing mostly from China ($4.01B), India ($3.32B), United Arab Emirates ($920M), Malaysia ($685M), and Singapore ($648M).

Financial inclusion factors (over 15 years of  age)
• 74% have an account with a financial institution
• 5.3% have a credit card
• 6.2% make online purchases

Ease of doing business
Easy to conduct business (61.8 out of 100) 4th out of South Asian countries, 99th worldwide out of 190 countries (2019, World Bank)

Global Innovation Index
Ranked 5th out of 10 Central and Southern Asian countries, 95th out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.

Exports
$11.3 billion (2020). Tea ($1.27B), Brassieres, girdles, corsets, braces, suspenders, garters and similar articles ($518M), Slips, petticoats, briefs, panties, nightdresses, pyjamas, negligees, bathrobes, dressing gowns and similar ($466M), Suits, ensembles, jackets, dresses, skirts, divided skirts, trousers, bib and brace overalls ($447M), and Suits, ensembles, jackets, dresses, skirts, divided skirts, trousers, bib and brace overalls ($446M), exporting mostly to United States ($2.61B), United Kingdom ($922M), India ($740M), Germany ($678M), and Italy ($460M).

Economic freedom
‘Mostly not free’ (53.3 out of 100) 28th out of 39 countries in Asia Pacific Region 132rd worldwide out of 186 countries (2022, Heritage Foundation and Wall Street Journal)


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Imports (2018)

Source: OEC


Service Exports (2018)

Source: OEC


Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Sri Lanka observed and expected exports in each product

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Sri Lanka is not specialized in

Source: OEC


T-index

T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media

Media language Sinhalese and Tamil 

Information channels
Sri Lanka’s media is divided along language and ethnic lines. Privately-owned networks have the lion’s share of the TV audience. Non-state media often engage in political debate and criticise government policies. The state runs two TV stations, radio networks and newspapers in Sinhala, Tamil and English. At the height of the civil war Sri Lanka was one of the world’s most dangerous places for journalists. Despite the pledges given by President Sirisena in 2015 to investigate past attacks on journalists, nearly all the crimes of violence against journalists remain unpunished, Reporters Without Borders (RSF) said in 2018. RSF said political control over media ownership is a major concern and has the potential to undermine pluralism and impartiality. There were major restrictions to online connectivity and social media platforms during communal violence in early 2018, said US-based Freedom House.

News agency

Lankapuvath – state-owned
Roar Media – news, multimedia
TamilNet – US-based Tamil news site, widely described as pro-Tamil Tiger

The press

Daily News – state-owned, English-language daily
The Island – private, English-language daily
Daily Mirror – private, English-language daily
Dinamina – state-owned, Sinhala daily
Lankadeepa – private, Sinhala daily
Lakbima – private, Sinhala daily
Uthayan – private, Jaffna-based Tamil daily
Virakesari – private, Tamil daily

Television

Sri Lanka Rupavahini Corporation (SLRC) – state-owned, operates Rupavahini in Sinhala, Channel Eye in English and Nethra in Tamil
Independent Television Network (ITN) – state-run, Sri Lanka’s first TV station
TV Derana – private
Hiru TV – private
Sirasa TV – private
TNL – private
ART TV – private
Swarnavahini – private
Shakthi TV – private

Radio

Sri Lanka Broadcasting Corporation (SLBC) – state-owned, operates domestic services in Sinhala, Tamil and English, including widely listened to commercial service
FM Derana – private
Hiru FM – private
TNL Radio – private
Sun FM – private
Yes FM – private
Sirasa FM – private
Sooriyan FM – private
Shakthi FM – private


Media data source: BBC


Internet Data

Internet users
52.6% penetration, 11.34 billion

Share of web traffic by device
61.31% mobile phones, 37.38% computers (laptops and desktops), 1.30% tablet devices

Median speed of mobile Internet connection
13 Mbps

Median speed of fixed Internet connection
18.20 Mbps

Mobile connection as a percentage of total population: 149.9%

Percentage of mobile connections that are broadband (3G-5G): 84.1%

Most popular web search engines
Google (97.66%), Bing (1.68%), Yahoo (0.41%), Petal Search (0.15%), DuckDuckGo (0.06%), Yandex (0.02%)

Most used social media
Facebook (71.36%%), Reddit (27.28), Twitter (7.38%), Pinterest (4.54%), YouTube (13.84%), Instagram (1.89%) Linkedin (0.48%)


Internet data sources: Datareportal/Statcounter


Social statistics

Median age of the population
34 yrs (2020) 

Healthcare expenditure:
1.5% of GDP (2018)

Life Expectancy
75.65 yrs (2017)


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages/dialects spoken in Sri Lanka

Legend

  • Sri Lankan Tamil

  • Sri Lankan Tamil and Moors

  • Moors

  • Burghers

  • Indian Tamils and Sinhalese

  • Indian Tamils

  • Sinhala-speaking Catholics

  • Sinhalese

  • Sinhala-speaking Catholics and Sinhalese

  • Moors and Sinhalese

  • Tamil-speaking Catholics and Sri Lankan Tamils

  • Moors and Tamil-speaking Catholics

  • Tamil-speaking Catholics

  • Uninhabited


Photo credit: Adam Vanderme, Unsplash