To which language should you translate to localize in Switzerland?
LANGUAGE INSIGHT
Official language
German (62.5%; 5.53 mln), French (21.3%; 1.88 mln), Italian (8.3%; 734k), Romansh (0.5%; 44k).
Actual languages
German (62.5%; 5.53 mln), French (21.3%; 1.88 mln), Italian (8.3%; 734k), Croatian (1.4%; 123k), Albanian (1.3%; 115k), Portuguese (1.2%; 106k), Spanish (1.1%; 97k), Romansh (0.5%; 44k), other (2.4%; 212k)
What the top 150 best localized websites in the world do in Switzerland
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
65/150 localize by translating into German, French and Italian
55/150 localize by translating into both German and French
4/150 localize by translating into German
1/150 localizes by translating into German, French, Italian, Romansh and Swiss Sign Language
1/150 localizes by translating into both German and Italian
1/150 localizes by translating into German, French, Italian, Spanish, Portuguese, Simplified Chinese, Japanese, Korean and Russian
1/150 localizes by translating into German, French, Italian, Spanish, and Simplified Chinese
1/150 localizes by translating into German, French, Italian, Spanish, Portuguese, Simplified Chinese, Traditional Chinese, Japanese, Russian, Turkish, Romanian, Polish, Bahasa Indonesia, Hungarian, Thai and Ukrainian
Official language German (62.5%), French (21.3%), Italian (8.3%), Romansh (0.5%).
Other languages Croatian (1.4%), Albanian (1.3%), Portuguese (1.2%), Spanish (1.1%), other (2.4%).
T-index. 0.72%
T-Index ranks countries according to their potential for online sales.
English High proficiency (EF) – 31 out of 116 countries/regions in the world- 23/35 position in Europe.
Demography
Capital: Switzerland is a federal republic composed of 26 cantons, with federal authority centered in Bern. Currency: Swiss franc Population: 8.84 mln Population density: 226/km2
Imports $364 billion (2022). Gold ($94.9B), Packaged Medicaments ($32.9B), Vaccines, blood, antisera, toxins and cultures ($15B), Cars ($10.9B), and Jewellery ($8.84B), importing mostly from Germany ($76.1B), United States ($37.7B), Italy ($27.8B), France ($22.3B), and China ($17.9B). In 2022, Switzerland was the world’s biggest importer of Gold ($94.9B), Watch Straps ($677M), Watch Cases and Parts ($390M), Other Clocks and Watches ($376M), and Gold Clad Metals ($90.4M).
Financial inclusion factors (over 15 years of age) • 99.5% have an account with a financial institution • 69.2% have a credit card • 72% make online purchases
Ease of doing business It is very easy to conduct business (rated 76.6 out of 100) ranked 22nd out of 34 OECD high income countries ranked 36th out of 190 countries worldwide (2023, World Bank).
Exports $402 billion (2022). Gold ($101B), Vaccines, blood, antisera, toxins and cultures ($46.7B), Packaged Medicaments ($45.4B), Nitrogen Heterocyclic Compounds ($16.6B), and Base Metal Watches ($16.1B), exporting mostly to United States ($61.7B), Germany ($53.5B), China ($44.1B), Italy ($22.8B), and France ($20.4B). In 2022, Switzerland was the world’s biggest exporter of Gold ($101B), Base Metal Watches ($16.1B), Precious Metal Watches ($9.41B), Hydrazine or Hydroxylamine Derivatives ($527M), and Other Clocks and Watches ($417M).
Main local online stores igitec.ch, Zalando and Amazon. Other top retail sites include Nespresso, brack.ch, microspot.ch, leshop.ch, galaxus.ch, coopathome.ch and zurrose.ch.
Economic freedom ‘Free’ (rated 83 out of 100) ranked 1st out of 45 European countries and ranked 2nd out of 186 countries worldwide (2023, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 1st out of 39 European countries, 1st out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
The Product Complexity Index (PCI) measures the knowledge intensity of a product by considering the knowledge intensity of its exporters.
The Top Export Opportunities for Switzerland by Relatedness
Relatedness measures the distance between a country's current exports and each product by showing only products that Switzerland is not specialized in.
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Switzerland observed and expected exports in each product.
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2019)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels Broadcasting is dominated by the public Swiss Broadcasting Corporation (SRG SSR), which operates in French, German, Italian and Romansh. Most of its funding comes from TV licence fee revenues, with a smaller amount from advertising. In a 2018 referendum, more than 70% of voters rejected a proposal to abolish the licence fee. Private radio and TV stations operate at a regional level. Stations from France, Germany and Italy are widely available, often via cable and satellite. Some German commercial broadcasters provide tailored versions of their TV channels for the Swiss market. Switzerland’s press has full editorial freedom and mainly operates along regional lines which reflect linguistic divisions. Consolidation of newspaper ownership has forced some smaller papers to close, according to Freedom House.
Share of web traffic by device 34.41% mobile phones, 63.69% computers (laptops and desktops), 1.88% tablet devices, others 0.02%
Median speed of mobile Internet connection 83.10 Mbps
Medianspeed of fixed Internet connection 195.20 Mbps
Mobile connection as a percentage of total population:122.1%
Percentage of mobile connections that are broadband (3G-5G):100%
Mostpopular web search engines Google (89.21%), Bing (6.98%), DuckDuckGo (1.21%), Yahoo! (1.02%), Ecosia (0.87%), other (0.71%)
Most used social media Facebook (67.51%), Instagram (10.66%), Pinterest (8.68%), Twitter (8.25%), YouTube (1.95%), Reddit (1.44%), LinkedIn (0.83%), other (0.7%)
Corruption perceptions Index Switzerland scored 82 out of 100, ranked 7th out of 180 countries worldwide.
Glass Ceiling Index 45.3 out 100, ranked 27th out of 29 countries.
The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.
Current health expenditure 11.80% of GDP (2021)
Education expenditure 89.4% of total expenditure in public institutions
World Happiness Index Switzerland ranked 4th out of 146 countries, with a score of 7.512.
Graduates (tertiary education) In Switzerland, 44% of 25-64 year-olds held a tertiary degree in 2018, compared to 39% on average across OECD countries. The share of tertiary educational attainment is higher for the younger generation. The share of 25-34 year-olds with tertiary education increased by 13 percentage points – from 38% to 51% – over the last decade, in line with the average increase across OECD countries.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Country Curiosities
Switzerland is proudly multilingual, featuring four official languages: German, French, Italian, and Romansh. German leads, spoken by around 63% of the population, while French is used by about 22%, and Italian by 8%. Romansh, although an official language, is spoken by less than 1% of the population. Despite this linguistic diversity, English is also prevalent, particularly among the younger generation and in urban centers, reflecting Switzerland’s international connections and modern adaptability. This rich language tapestry is central to Switzerland’s cultural identity.
Additionally…
For nine consecutive years, Switzerland has been named the world’s most innovative country by WIPO.
Zurich and Geneva rank among the world’s most livable cities.
Switzerland uses Swiss francs (CHF), not euros, although euros are widely accepted.
Switzerland’s capital is Bern, not Zurich, Geneva, or Lucerne, and is in the west-central part of the country.
The world’s leading particle physics lab, CERN, is in Switzerland.
Non-Swiss residents currently make up 27% of Switzerland’s 8.9 million population.Â
In 2022, only 8.2% of Swiss residents were affected by income poverty.
A global leader in recycling, Switzerland excels in waste management and energy conversion.
Switzerland ranked 8th for school system quality in math and science per an OECD report.
In Switzerland, use your thumbto indicate “1” when counting with fingers, not your index finger.
Languages research
Languages spoken in Switzerland
Legend
German
French
Italian
Romansh
Bilingual areas and cities
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Philippe Dubach, Unsplash
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