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Switzerland

Europe

To which language should you translate to localize in Switzerland?

Then, first of all, take a look at what the 150 top websites do

Of the top 100 website (Global by design ranking):

  • 95/100 translate into German
  • 90/100 translate into French
  • 41/100 translate into Italian
  • 56/100 translate into English
  • 9/100 translate into French (without Deutsch option)
  • 14/translate into Deutsch (without French option)
  • 81/100 translate into both French and Deutsch

Now, if you need others information about that country to make your decision, below you can find a selection of economic/social/cultural data

Introduction


Language

Official language
German 62.6%, French 22.9%, Italian 8.2%, Romansh 0.05%

T-index. 0.86%

T-Index ranks countries according to their potential for online sales.

English
High proficiency (EF) – 25 out of 112 countries/regions in the world- 21/35 position in Europe.

Demography

Capital: Switzerland is a federal republic composed of 26 cantons, with federal authority centered in Bern.
Currency: Swiss franc
Population: 8.70 m
Population density: 220/km2

Economy

GDP: 704.83 billion USD (2020)
GDP per capita: 93,457.4 USD ‎(2020) ‎
Exports: $305 billion (2020)

Statistics

Internet users: 98% penetration, 8.57 million
Unemployment rate: 4.4% (2020)
Urbanisation: 73.8% (2020)
Literacy: 99% (2020)

Conventions

Numbering system
Arabic numerals with comma as decimal separator
Date format
: dd – mm – yyyy
Time: yyyy-mm-dd / dd-mm-yyyy
Country code: 0041


Language data sources: Worldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal


The new 2021 T-index

The new 2021 T-index

Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Facts and data


Economy

Imports
$302 billion (2020).  Gold ($87.4B), Packaged Medicaments ($26.6B), Blood, antisera, vaccines, toxins and cultures ($11.8B), Cars ($9.65B), and Jewellery ($7.83B), importing mostly from Germany ($62.7B), Italy ($25.1B), United States ($19.7B), France ($16.3B), and China ($14.9B).

Financial inclusion factors (over 15 years of  age)
• 98% have an account with a financial institution
• 65% have a credit card
• 72% make online purchases

Ease of doing business
It is very easy to conduct business (rated 76.6 out of 100) ranked 22nd out of 34 OECD high income countries ranked 36th out of 190 countries worldwide (2020, World Bank).

Exports
$305 billion (2020). Gold ($68.5B), Packaged Medicaments ($46.3B), Blood, antisera, vaccines, toxins and cultures ($30.2B), Base Metal Watches ($11.5B), and Nitrogen Heterocyclic Compounds ($11.4B), exporting mostly to United States ($62B), Germany ($49.2B), China ($17.3B), France ($16.3B), and United Kingdom ($14.5B).

Main local online stores
igitec.ch, Zalando and Amazon. Other top retail sites include Nespresso, brack.ch, microspot.ch, leshop.ch, galaxus.ch, coopathome.ch and zurrose.ch.

Economic freedom
‘Free’ (rated 84.2 out of 100) ranked 2nd out of 45 European countries ranked 4 out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal)

Global Innovation Index
Ranked 1st out of 39 European countries, 1st out of 132 worldwide.

The Global Innovation Index captures the innovation
ecosystem performance of 132 economies and tracks the most recent global innovation trends.


Economy data sources: WTO/OEC/CIA/Esomar/Datareportal


Service Exports (in $)

Source: OEC


Service Imports (in $)

Source: OEC


Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Switzerland observed and expected exports in each product

Source: OEC


Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC


Export Opportunities by Relatedness

Relatedness measures the distance between a country's current exports and each product, the barchart show only products that Switzerland is not specialized in

Source: OEC


Which payment methods do you prefer when shopping online?

Sources: Y&R; Futurecom


E-commerce payment method in Switzerland, split by value

Source: J.P. Morgan 2019 Payment trends


Most popular online stores in Switzerland in 2018, by e-commerce net sales

(in million U.S. dollars)

Source: EcommerceDB.com


Preferred e-commerce methods

Source: Y&R Group Switzerland


Media

Media language
German, Italian, French

Information channels
Broadcasting is dominated by the public Swiss Broadcasting Corporation (SRG SSR), which operates in French, German, Italian and Romansh. Most of its funding comes from TV licence fee revenues, with a smaller amount from advertising. In a 2018 referendum, more than 70% of voters rejected a proposal to abolish the licence fee. Private radio and TV stations operate at a regional level. Stations from France, Germany and Italy are widely available, often via cable and satellite. Some German commercial broadcasters provide tailored versions of their TV channels for the Swiss market. Switzerland’s press has full editorial freedom and mainly operates along regional lines which reflect linguistic divisions. Consolidation of newspaper ownership has forced some smaller papers to close, according to Freedom House.

The press

Neue Zürcher Zeitung – Zurich-based daily
Tages-Anzeiger – Zurich-based daily
Le Temps – Geneva-based daily
La Tribune de Geneve
– daily
Corriere del Ticino – Lugano-based daily

Television

SRF – public, in German
RSI – public, in Italian
RTS – public, in French

Radio

SRF – public, in German
RTS – public, in French
RSI – public, in Italian
RTR – public, in Romansh

News agency

Swissinfo – news site run by public broadcaster, content in 10 languages


Media data source: BBC


Internet Data

Internet users
98% penetration, 8.57 million

Share of web traffic by device
39.16% mobile phones, 57.97% computers (laptops and desktops), 2.84% tablet devices, others 0.03%

Median speed of mobile Internet connection
78.57 Mbps

Median speed of fixed Internet connection
109.65 Mbps

Mobile connection as a percentage of total population: 119%

Percentage of mobile connections that are broadband (3G-5G): 99.7%

Most popular web search engines
Google (94.19%), Bing (3.13%), Duckduckgo (0.89%), Ecosia (0.84%), Yahoo (0.72%), Yandex Ru (0.07%)

Most used social media
Facebook (59.53%), Pinterest (15.74%), Twitter(12.34%),  Instagram (9.38%), YouTube (1.98%), Tumblr (0.41%)


Internet data sources: Datareportal/Statcounter


Social statistics

Life expectancy
83.60 yrs (2020)

Average age of the population
47.5 yrs (2020) 

Glass Ceiling Index
45.3 out 100, ranked 27th out of 29 countries.

The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.

Healthcare expenditure
12.1% of GDP (2016)

Graduates (tertiary education)
In Switzerland, 44% of 25-64 year-olds held a tertiary degree in 2018, compared to 39% on average across OECD countries. The share of tertiary educational attainment is higher for the younger generation. The share of 25-34 year-olds with tertiary education increased by 13 percentage points – from 38% to 51% – over the last decade, in line with the average increase across OECD countries.


Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF


The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com


Languages research


Languages spoken in Switzerland

Legend

  • German

  • French

  • Italian

  • Romansh

  • Bilingual areas and cities


The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com


Photo credit: Philippe Dubach, Unsplash