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To which language should you translate to localize in Tonga?



Official language
English and Tongan

English is the only language spoken in the home for close to 72.7% of the population. The next most common languages spoken at home are: Mandarin (2.5%) and Arabic (1.4%)


T-Index ranks countries according to their potential for online sales.

Actual languages
Indigenous: Australian Aboriginal languages, Tasmanian languages, Torres Strait Island languages


Capital:  Nuku’alofa
Currency:  paʻanga
Population:  106,759 thousands (2021) 
Population density: 130/km2 


GDP: 488,829,964 USD (2020)
GDP per capita: 4,624.8 USD ‎(2020) ‎
Exports: $10.2 million (2020)


Internet users: 41.3%, 44.2 thousands (2022)
Unemployment rate: 1.09% (2019)
Urbanisation: 23.13% (2018)
Literacy: 99.39% (2018)


Numbering system
Arabic numerals with dot as decimal separator, comma as thousands separator

Date format: yyyy-mm-dd / dd-mm-yyyy
Time: 24h time system (a.m/p.m)
Country code: 00676 

ldatlas/Britannica//EF/Wikipedia; Demography data sources: IMF/Worldometers; Conventions data source: Wikipedia; Economy data sources: WTO/OEC/CIA/Esomar/Datareportal; Statistics data sources: Datareportal/WorldBank/UN/UNESCO/CEIC/IMF/Culturalatlas/Commisceoglobal

Facts and data


$141 m (2020).  Poultry Meat ($7.09M), Sheep and Goat Meat ($5.7M), Sawn Wood ($4.01M), Electrical Transformers ($4.01M), and Cars ($3.99M), importing mostly from New Zealand ($51.9M), China ($33.7M), Australia ($12.9M), United States ($11.9M), and Japan ($6.6M).

Ease of doing business
It is moderately easy to conduct business (rated 61.4 out of 100) ranked 14th out of 25 countries in East Asia Pacific countries , ranked 103rd out of 190 countries worldwide (2019, World Bank)

$10.2 m (2020).  Processed Fruits and Nuts ($1.57M), Other Vegetables ($1.48M), Cassava ($1.03M), Coral and Shells ($959k), and Processed Crustaceans ($947k), exporting mostly to United States ($3.12M), New Zealand ($2.08M), Australia ($1.57M), South Korea ($1.31M), and Japan ($543k).

Economic freedom
‘Moderately free’ (60.8 out of 100) ranked 17th out of 40 Asia-Pacific countries ranked 83rd out of 186 countries worldwide (2019, Heritage Foundation and Wall Street Journal)

Economy data sources: WTO/OEC/CIA/Esomar/Datareportal

Service Exports (2013)

Source: OEC

Service Imports (2013)

Source: OEC

Most specialised products by RCA Index

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Tonga observed and expected exports in each product

Source: OEC

Most complex products by PCI Index

Product Complexity Index measures the knowledge intensity of a product by considering the knowledge intensity of its exporters

Source: OEC

Export Opportunities by Relatedness

Specialisation is measured using Revealed Comparative Advantage, an index that takes the ratio between Tonga observed and expected exports in each product

Source: OEC



Reach most of the online purchasing power

T-Index ranks countries according to their potential for online sales. It estimates the market share of each country in relation to global e-commerce.

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Media language English, Tongan

Information channels
State radio and TV tend to be pro-government, while private broadcasters offer little independent local coverage. Privately-owned newspapers carry opposition views, but journalists can face harassment and threats of criminal charges. A Department of Information oversees all media reporting, US-based Freedom House notes.

The press

Tonga Daily News – weekly newspaper and online news service
Times of Tonga – privately-owned, published from New Zealand
Matangi Tonga – privately-owned magazine; website carries news in English


Tonga Broadcasting Commission – state-owned, operates Television Tonga
DigiTV – digital cable TV


Tonga Broadcasting Commission – state-owned, operates mediumwave (AM) station Radio Tonga 1 and Kool 90FM
Tonga Radio “Magic” 89.1 FM – private
Letio Faka-Kalisitiane 93FM – private, Christian
Radio Nuku’alofa – private

Media data source: BBC

Internet Data

Internet users
41.3%, 44.2 thousands (2022)

Share of web traffic by device
46.47% mobile phones, 52.15% computers (laptops and desktops), 1.37% tablet devices, others 0.01%

Mobile connections as a percentage of total population:

Percentage of mobile connections that are broadband (3G-5G)

Most popular web search engines
Google (94.21%), Bing (2.19%),Yahoo (1.55%), Duckduckgo (1.17%), Baidu (0.61%), Shenma (0.1%)

Most used social media
 Facebook (88.82%), Pinterest (6.74%), Instagram (1.83%), Twitter(1.58%), YouTube (0.77%), Tumblr (0.15%)

Internet data sources: Datareportal/Statcounter

Social statistics

Life expectancy
70.7 yrs (2017)

Average age of the population
22.4 yrs (2020) 

Healthcare expenditure
4.41% of GDP (2018)

Cultural Curiosities
There is a more relaxed approach towards business, and building a relationship of trust with your business counterpart is fundamental. 

‘Anga fakatonga’ (the Tongan way) is very important, and Tongans tend to want to explain and show their customs and traditions to foreigners. 

Social statistics sources: WorldBank/UN/UNESCO/CEIC/IMF

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Language research

Languages spoken in Tonga

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