To which language should you translate to localize in Turkey?
What we know from our community
“Turkish is the official language of the Republic of Turkey. Some 70 other languages and dialects are also spoken, including various dialects of Caucasian and Kurdish as well as Arabic, Greek, Ladino and Armenian, and Balkan languages like Bosnian, Albanian, Bulgarian, the almost extinct Syriac. Of the 4,000 or so languages currently spoken in the world, Turkish ranks seventh in terms of numbers of speakers and area, being used by around 200 million people.
Outside of Turkey, the Turkish diaspora and minorities in the former Ottoman lands (about 30 countries) speak Turkish. Closely related languages fall under the umbrella of Turkic languages and for Turkey, “Istanbul Turkish” is the modern, accepted norm. The language is phonetic, agglutinative, and grammatically genderless, uses some special letters and follows a vowel harmony.
A map of Turkey would quickly reveal that geographically it is a bridge between the west and the east, which makes her also a hub for trade and business. One thing to keep in mind when localizing in Turkey would obviously be to be aware of the cultural nuances and sensitivities. Not labeling the country and/or the culture simply as Middle Eastern or Arabic would go a long way as well as avoiding religious undertones. We take pride in living on a beautiful land that has been a cradle of civilizations for many centuries, speaking a language that dates back even more centuries and we are a very diverse bunch.”
What the top 150 best localized websites in the world do in Turkey
(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)
103/150 localize by translating into Turkish
1/150 localizes by translating into Turkish, Turkish cyrillic, Turkish meskhetian and Turkish sign language
1/150 localizes by translating into Turkish, French and Simplified Chinese
1/150 localizes by translating into Turkish, French, Spanish, German, Italian, Portuguese, Russian, Simplified Chinese, Traditional Chinese, Korean, Japanese, Bahasa Indonesia, Hungarian, Polish, Romanian, Thai and Ukrainian
1/150 localizes by translating into French, German and Russian
1/150 localizes by translating into French, Spanish, German, Italian and Simplified Chinese
1/150 localizes by translating into French, Spanish, German, Italian, Portuguese, Russian, Simplified Chinese, Traditional Chinese, Korean and Japanese
3M
ABB
Accenture
Adidas
Adobe
Airbnb
Aldi
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Bayer
BMW
Booking.com
Bosch
British Airways
Bumble
Burberry
BYD
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Costco
Dell
Deloitte
Delta
DHL
Disney+
Dyson
eBay
Eli Lilly
Emirates
Ernst & Young
Facebook
FedEx
Ford
Four Seasons
Fujifilm
GE
Gillette
GoDaddy
Google
Gucci
Haier
Heineken
Hermès
Hertz
Hilton
Hisense
Hitachi
Honda
Hotels.com
HP
HP Enterprise
HSBC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
J&J
Jack Daniel's
Jehovah’s Witnesses
John Deere
Kellogg's
Kia
KPMG
L'Oréal
Land Rover
LEGO
Lenovo
Lexus
LG
Louis Vuitton
Lululemon
LUSH
Marriott
MasterCard
McDonald's
Mercedes-Benz
Merck
Microsoft
Mitsubishi Electric
Nestlé
Netflix
Nike
Nikon
Nintendo
Nio
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Pitney Bowes
Porsche
Procter & Gamble
PWC
Revolut
Rolex
Royal Caribbean
Salesforce
Samsung
Sanofi
SAP
Sephora
Shopify
Siemens
Sony
Spotify
Starbucks
Steelcase
Stripe
Subaru
Tesla
The Church of Jesus Christ of Latter-day Saints
Tiffany
Tinder
Toshiba
Toyota
TripAdvisor
Uber
United Airlines
UPS
Visa
Volkswagen
Volvo Cars
Vrbo
Walmart
Western Union
Wikipedia
Wise
WordPress
Workday
Xerox
Xiaomi (Mi)
Zara
Zoom
Available in
If you need others information, below you can find a selection of economic/social/cultural data
Imports $337 billion (2023). Gold ($30.1B), Refined Petroleum ($20.3B), Cars ($18.5B), Petroleum Gas ($8.38B), and Scrap Iron ($7.59B), importing mostly from China ($44.6B), Russia ($31B), Germany ($29.1B), Switzerland ($19.3B), and United States ($16.6B).
In 2023, Turkey was the world’s biggest importer of Scrap Iron ($7.59B), Semi-Finished Iron ($3.36B), Polycarboxylic Acids ($1.94B), Non-Retail Synthetic Filament Yarn ($1.46B), and Textile Fiber Machinery ($697M).
Financial inclusion factors (over 15 years of age) • 73.4% have an account with a financial institution • 32.6% have a credit card. • 18.3% have a mobile money account. • 22.4% make online purchases
Ease of doing business It is very easy to conduct business (rated 76.8 out of 100) ranked 6th out of 24 European and Central Asian countries, ranked 33rd out of 190 countries worldwide (2024, World Bank).
Main local online stores Gitti Gidiyor, Hepsiburada, Araba.com and Trendyol.
Exports $272 billion (2023). Cars ($12.1B), Gold ($10.3B), Refined Petroleum ($9.37B), Motor vehicles; parts and accessories (8701 to 8705) ($7.62B), and Jewellery ($7.38B), exporting mostly to Germany ($24.7B), United States ($15.9B), United Kingdom ($15.1B), United Arab Emirates ($14.7B), and Iraq ($12.8B).
In 2023, Turkey was the world’s biggest exporter of Hand-Woven Rugs ($2.28B), Raw Iron Bars ($2.16B), Cement ($1.65B), Wheat Flours ($1.5B), and Borates ($751M).
Economic freedom ‘Mostly not free’ (rated 56.1 out of 100) ranked 42nd out of 44 European countries, ranked 111th out of 184 countries worldwide (2024, Heritage Foundation and Wall Street Journal).
Global Innovation Index Ranked 4th out of 39 Northern African Western Asian countries, 39th out of 132 worldwide.
The Global Innovation Index captures the innovation ecosystem performance of 132 economies and tracks the most recent global innovation trends.
Distribution of e-commerce sales in 2019 in Turkey, by method of payment
Total distribution of payment methods in Turkey, 2018
Source: J.P. Morgan 2019 Payment Trends
Turkey's Most Specialized Products
Specialization is measured using Revealed Comparative Advantage (RCA), an index that takes the ratio between Turkey observed and expected exports in each product.
Source: OEC
Perception of products made in selected countries in 2017
This score represents the likelihood that the given country will start importing that product in the next few years. It forecasts the opening of a new specific market.
Market Growth Exports (2020)
This score represents the likelihood that the given country will start exporting that product in the next few years. It forecasts the opening of a new specific market.
Information channels The media are dominated by pro-government outlets. In the press, critical voices are limited to a few low-circulation publications. Television is the leading news medium, although audiences are gravitating online. State broadcaster TRT operates in many languages, including the main minority language, Kurmanji Kurdish. The biggest media group is government-friendly Demiroren, which owns the popular Hurriyet and Posta newspapers and CNN Turk and Kanal D TVs. Critical news outlets can face police raids, tax fines and other hostile measures. Most arrested journalists are charged with membership in, or propaganda for, groups considered as terrorist organisations. Reporters for Kurdish media are regularly detained and jailed. “Insulting the president” is a crime. The courts routinely ban websites or block specific pages, including opposition news sites and content deemed to be linked to terrorism. A 2020 law gives the government significant powers to regulate social media content. It obliges major platforms to store user data in Turkey and appoint a local representative to carry out content removal requests.
Share of web traffic by device 73.10% mobile phones, 25.56% computers (laptops and desktops), 1.32% tablet devices, others 0.02%
Median speed of mobile Internet connection 49.76 Mbps
Median speed of fixed Internet connection 48 Mbps
Mobile connection as a percentage of total population:91.4%
Percentage of mobile connections that are broadband (3G-5G):96.5%
Mostpopular web search engines Google (58.06%), Yandex (38.96%), Yahoo! (1.27%), Bing (1.21%), Duckduckgo (0.45%), other (0.05%)
Most used social media Instagram (50.19%), Facebook (31.31%), YouTube (9.7%), X (4.93%), Pinterest (2.51%), LinkedIn (0.51%), Reddit (0.49%), other (0.37%).
Graduates (tertiary education) Tertiary attainment is still low in Turkey. About one-third (33%) of Turkey’s young adults (25-34 year-olds) had attained tertiary education by 2018, 11 percentage points below the OECD average of 44%. Turkey has made substantial progress in the last decade, however, with the proportion of young adults attaining tertiary education more than doubling from 15% in 2008. (2019)
Religion Religion in Turkey is predominantly Muslim around 98%.
Current education expenditure 90.4% of GDP (2021)
Glass Ceiling Index 35.7 out 100, ranked 28th out of 30 countries.
The glass-ceiling index measures the environment for working women combining data on higher education, labor-force participation, pay, child-care costs, maternity and paternity rights, business-school applications, and representation in senior jobs.
World Happiness Index Turkey ranked 112 out of 146 countries, with a score of 4.744.
Current healthcare expenditure 4.57% of GDP (2021)
Gender At first glance, Turkey appears highly Europeanised, with women taking their place alongside men in the workplace. However, Turkish tradition differs from other European countries and Turkey remains a country where the bulk of activities are centred around men; men are the dominant gender with women taking secondary roles.
Cultural Curiosities Due to its geographical position, Turkey’s culture is influenced by both Europe and the Middle East. As a result, its cultural norms are a real mix. The Turkish are very warm and friendly, so when it comes to business in Turkey, networking and trust are fundamental.
Corruption perceptions Index Turkey scored 36 out of 100, ranked 101 out 180 countries worldwide (2024).
In 1932, Turkey made a revolutionary shift by completely changing its alphabet, moving from the Arabic script to a Westernized Latin one. This drastic transformation, led by Mustafa Kemal Atatürk, was part of a broader modernization effort following the fall of the Ottoman Empire. The change not only made Turkish more accessible but also aligned it with European linguistic norms. The Westernization process fostered strong connections with languages like German and French—Turkish adopted the “ü” umlaut from German and incorporated over 5,000 French loanwords, reflecting Turkey’s evolving ties to Western culture and thought.
Additionally…
Turkey has the youngest population in the EU, with a median age of 31 and only 9% over 60.
Agriculture is the main occupation for most Turks, with nearly half the country used for farming.
Turkey accounts for 75% of global hazelnut production and is the world’s largest exporter.
Over 30 ethnic languages are spoken in Turkey, including Arabic, Kurmanji, and Zazaki.
Turkey ranks as the 6th most popular tourist destination worldwide.
Turkey straddles Asia and Europe, with just 3% of its land in Europe; Istanbul is split across both continents.
Turkish people are the highest per capita tea drinkers, ranking in the top 5 tea producers globally.
The Turkish Armed Forces is NATO’s second-largest standing military, behind the U.S.
Around 90 million people speak Turkish worldwide, including in Iraq, Germany, and Cyprus.
Before 1934, Turks were known by titles, their father’s name, or local traditions. Only the 1934 ‘Surname Law’ made family surnames mandatory.
The Data Factbook is a work in progress project. Our community is helping us to fill it up always with new and updated data. Your contribution is precious. If you want to help us, please write your advices at imminent@translated.com
Languages research
Languages and dialects spoken in Turkey
Legend
Turkish
Zazaki
Kurdish
Azeri
Arabic
Laz
Bulgarian
Abkhaz
Georgian
Aramaic
Dimili
Adyghe
Kabardian
Gagauz
The geographical distribution of languages that you will find in the maps published in this section is a work in progress. Our community is helping us to fill it up with always new and updated data. Your contribution is precious. If you want to help us, please write to imminent.factbook@translated.com
Photo credit: Engin Edeliouglu, Unsplash
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