Translated's Research Center

United States

North America

To which language should you translate to localize in the United States?

What we know from our community

“English is the most common language spoken in the United States, with approximately 239 million speakers. However, there are actually between 350 and 430 languages spoken there, making it one of the most linguistically diverse countries in the world. The federal government has never declared an official language, but some state governments have adopted English as their official language, with varying policies for other languages. There are roughly 30 different major dialects in America; for example, people living in the southwest will not refer to a carbonated beverage using the same word as those from the south or east coast. Americans also have drastically different accents depending on which part of the country they come from.
After English, Spanish is spoken by over 40 million people in the USA, with some regions carrying a high percentage of this number: just consider, 42% of the population in Los Angeles are native Spanish speakers. The United States is a vast territory abounding with opportunities for companies abroad. They should make sure to localize their content for specific areas, considering other languages depending on these targets.”

LANGUAGE INSIGHT

Main language

American English (78%; 261.23 mln)

Actual languages

American English (78%; 261.23 mln), Spanish (13.3%; 44.54 mln), other (8.7%; 29.13 mln)

What the top 150 best localized websites in the world do in the United States

(Top 150 websites listed in the Global by Design ranking – published annually by Byte Level Research, this report provides a list of globally localized websites, showcasing best practices and emerging trends in their globalization)

  • 113/150 localize by translating into English
  • 25/150 localize by translating into both English and Spanish
  • 1/150 localizes by translating into English, Spanish, Simplified Chines and Traditional Chinese
  • 1/150 localizes by translating into English, Spanish and Simplified Chinese
  • 1/150 localizes by translating into English, Spanish, Simplified Chinese, Traditional Chinese, Arabic, German, Hebrew, Korean and Portuguese
  • 1/150 localizes by translating into English, Spanish, Simplified Chinese, Traditional Chinese, Arabic, German, Portuguese, French, Polish, Italian, Japanese, Czech, Hungarian, Dutch and Swedish
  • 1/150 localizes by translating into both English and American Sign Language
  • 1/150 localizes by translating into English, American Sign Language, Navajo Language, Hawaiian Language, Western Apache Language and Powhatan Language
  • 1/150 localizes by translating into English, Navajo Language, Hawaiian Language and Pennsylvania German
  • 1/150 localizes by translating into both English, Spanish, Traditional Chinese and Korean
  • 1/150 localizes by translating into English, Spanish, Simplified Chinese, Traditional Chinese, German, Korean, Portuguese, French, Russian, Italian and Japanese
  • 1/150 localizes by translating into English, Simplified Chinese and French
  • 1/150 localizes by translating into English, Spanish, Simplified Chinese, German, Korean, Portuguese, French, Polish, Russian, Italian and Japanese
  • 1/150 localizes by translating into both English, Spanish, Portuguese and French
  • 1/150 localizes by translating into both English, Spanish and Korean
  • Localization available 3M
  • Localization available ABB
  • Localization available Accenture
  • Localization available Adidas
  • Localization available Adobe
  • Localization available Airbnb
  • Localization available Aldi
  • Localization available Amazon
  • Localization available American Airlines
  • Localization available American Express
  • Localization available Apple
  • Localization available Audi
  • Localization available Autodesk
  • Localization available Avis
  • Localization available Bayer
  • Localization available BMW
  • Localization available Booking.com
  • Localization available Bosch
  • Localization available British Airways
  • Localization available Bumble
  • Localization available Burberry
  • Localization available BYD
  • Localization available Canon
  • Localization available Capgemini
  • Localization available Cartier
  • Localization available Caterpillar
  • Localization available Chevrolet
  • Localization available Cisco Systems
  • Localization available Citibank
  • Localization available Coca-Cola
  • Localization available Costco
  • Localization available Dell
  • Localization available Deloitte
  • Localization available Delta
  • Localization available DHL
  • Localization available Disney+
  • Localization available Dyson
  • Localization available eBay
  • Localization available Eli Lilly
  • Localization available Emirates
  • Localization available Ernst & Young
  • Localization available Facebook
  • Localization available FedEx
  • Localization available Ford
  • Localization available Four Seasons
  • Localization available Fujifilm
  • Localization available GE
  • Localization available Gillette
  • Localization available GoDaddy
  • Localization available Google
  • Localization available Gucci
  • Localization available Haier
  • Localization available Heineken
  • Localization available Hermès
  • Localization available Hertz
  • Localization available Hilton
  • Localization available Hisense
  • Localization available Hitachi
  • Localization available Honda
  • Localization available Hotels.com
  • Localization available HP
  • Localization available HP Enterprise
  • Localization available HSBC
  • Localization available Huawei
  • Localization available Hyatt
  • Localization available Hyundai
  • Localization available IBM
  • Localization available IKEA
  • Localization available Intel
  • Localization available InterContinental Hotels
  • Localization available J&J
  • Localization available Jack Daniel's
  • Localization available Jehovah’s Witnesses
  • Localization available John Deere
  • Localization available Kellogg's
  • Localization available Kia
  • Localization available KPMG
  • Localization available L'Oréal
  • Localization available Land Rover
  • Localization available LEGO
  • Localization available Lenovo
  • Localization available Lexus
  • Localization available LG
  • Localization available Louis Vuitton
  • Localization available Lululemon
  • Localization available LUSH
  • Localization available Marriott
  • Localization available MasterCard
  • Localization available McDonald's
  • Localization available Mercedes-Benz
  • Localization available Merck
  • Localization available Microsoft
  • Localization available Mitsubishi Electric
  • Localization available Nestlé
  • Localization available Netflix
  • Localization available Nike
  • Localization available Nikon
  • Localization available Nintendo
  • Localization available Nio
  • Localization available Nissan
  • Localization available NIVEA
  • Localization available Oracle
  • Localization available Pampers
  • Localization available Panasonic
  • Localization available PayPal
  • Localization available Pepsi
  • Localization available Pfizer
  • Localization available Philips
  • Localization available Pitney Bowes
  • Localization available Porsche
  • Localization available Procter & Gamble
  • Localization available PWC
  • Localization available